Tab sis Netflix thim rov qab rau qhov kev coj ua ntawd hnub Tuesday, thaum lub tuam txhab tshaj tawm tias nws yuav nrhiav txoj hauv kev tshiab kom tau nyiaj los ntawm kwv yees li 100 lab tsev neeg nws suav tau siv cov nyiaj sib koom, suav nrog ntau dua 30 lab hauv Asmeskas thiab Canada.
"Qhov no yog lub sijhawm loj vim tias cov tsev neeg no twb saib Netflix thiab txaus siab rau peb cov kev pabcuam," lub tuam txhab tau hais hauv tsab ntawv rau cov tswv lag luam. Thaum Lub Peb Hlis, lub tuam txhab tau sim ob qho kev them nyiaj sib koom ua ke hauv Chile, Costa Rica, thiab Peru, qhov twg cov tswv cuab tam sim no muaj kev xaiv them rau tsev neeg ntxiv. Nws npaj yuav txuas ntxiv nthuav tawm cov phiaj xwm los them cov neeg siv sib koom tus account.
Kev sib qhia lo lus zais tau dhau los ua ib qho chaw ntawm streaming platforms, nrog ntau tus pom tias nws yog ib txoj hauv kev los txhawb kev loj hlob, hais tias Neil Macker, tus kws tshuaj ntsuam xyuas kev ncaj ncees ntawm Morningstar. Netflix cov lus tshaj tawm tau ua rau qee tus xav tsis thoob tias qhov ua rau lub tuam txhab hloov pauv lub siab - thiab seb cov neeg sib tw puas yuav ua raws li.
Kev qeeb cov neeg siv khoom ntxiv thiab nce kev sib tw tuaj yeem yog qhov tseem ceeb, cov kws tshuaj ntsuam tau hais.
Wedbush tus kws tshuaj ntsuam Michael Pachter tau hais tias "Lawv twb tau puv tag lawm thiab qhov no yog ib qho kev xav tsis thoob," said Wedbush.
Netflix poob 200,000 tus neeg rau npe hauv thawj peb lub hlis twg, thiab cov phiaj xwm nws yuav poob 2 lab tus neeg siv nyiaj hauv lub quarter tom ntej.
Ob peb xyoos dhau los, Netflix Tshuag tau nce siab rau cov tub ua lag luam kev cia siab txog nws cov neeg siv khoom ntxiv, uas tau nce tsis tu ncua, Macker tau hais. Tab sis tam sim no hais tias qhov kev pabcuam streaming tau poob cov neeg siv khoom, cov khoom lag luam tau txais kev cuam tshuam, ua rau kev tswj hwm los nrhiav txoj hauv kev tshiab los txhawb cov tub ua lag luam, nws hais ntxiv.
Kom paub tseeb tias, nyob rau hauv ob peb xyoos, Netflix tuaj yeem pom qhov tseem ceeb ntawm kev sib qhia tus password, tej zaum thaum ntxov li 2023, sau Guggenheim Partners tus kws tshuaj ntsuam Michael Morris hauv tsab ntawv tshawb fawb.
Tab sis tau txais muaj qhov nyuaj. Hauv ib ntus, Netflix tuaj yeem ntsib nrog cov neeg siv khoom nce ntxiv yog tias tib neeg tsis kam them tus nqi rau kev sib koom cov passwords, tshwj xeeb tshaj yog tom qab nws twb tsa ua tswv cuab txhua hli tus nqi xyoo no, Pachter hais.
Ntxiv mus, tsis muaj kev lees paub tias cov neeg siv mooching tawm ntawm cov neeg siv khoom uas twb muaj lawm yuav raug ceeb toom kom dhau los ua cov neeg siv khoom them nyiaj.
Pachter hais tias "Cov neeg nyiag lub teeb liab yuav tsis them,"
Netflix cov neeg sib tw yuav tau saib qhov kev sim ze ze, Macker tau hais. Yog tias qhov kev sim ua haujlwm thiab Netflix tsis pom qhov cuam tshuam loj lossis cuam tshuam, lawv yuav raug ceeb toom kom ua lawv tus kheej. Tab sis qhov ntawd tseem tuaj yeem siv sijhawm ntev, tshwj xeeb tshaj yog tias cov neeg siv khoom tsis zoo rau qhov kev hloov pauv, nws hais ntxiv.
Macker tau hais tias "Kuv tsuas yog xav tias kev sib qhia lo lus zais yog qee yam uas tau ua haujlwm zoo los ntawm cov neeg siv khoom," Macker tau hais.
Shares ntawm Netflix tau nqis 37% rau hnub Wednesday, thiab tau poob 63% xyoo no ib leeg. Cov neeg sib tw
xyoo
(ROKU) thiab
Walt Disney
(DIS) poob 5.6% thiab 4.6%, feem.
Sau rau Sabrina Escobar ntawm [email tiv thaiv]