Netflix kev sim nrog Knives Out sequel, tab sis ua haujlwm nrog kev ua yeeb yam tsawg

Netflix backtracked ntawm kev tshaj tawm. Yuav tsum ua yeeb yam tso tawm tom ntej?

Qee tus tswv tsev ua yeeb yaj kiab thiab cov kws tshuaj ntsuam xyuas kev lag luam xav tsis thoob tias cov streaming loj yuav rov xav txog nws qhov kev tawm tsam rau cov yeeb yaj kiab Hollywood tso tawm qauv raws li nws nrhiav txoj hauv kev tshiab kom tau nyiaj tau los.

Qhov Thanksgiving no, Netflix npaj yuav tso tawm "Iav Dos: A Riam Tawm Zaj Dab Neeg," qhov txuas ntxiv rau xyoo 2019 ntaus whodunnit "Knives Out," hauv cov chaw ua yeeb yam rau ib lub lis piam ua ntej muab nws rau cov neeg rau npe ib hlis tom qab.

Tus streamer tau tshaj tawm tias tau tawm $ 400 lab rau cov cai rau ob qhov kev ua yeeb yam tom qab thawj "Knives Out" tsim tau $ 312 lab thoob ntiaj teb ntawm kev siv nyiaj tsuas yog $ 40 lab. Thawj zaj yeeb yaj kiab ua yeeb yaj kiab ntawm lub npov chaw ua haujlwm tau ua rau muaj lus nug txog vim li cas Netflix tau txwv qhov kev tso tawm "Glass Dos" rau ib lub lim tiam hauv tsuas yog 600 lub tsev ua yeeb yam.

Thiab nrog a nyias pipeline ntawm cov yeeb yaj kiab loj tso tawm xyoo no, cov tswv tsev ua yeeb yam xav tau ntau dua los ntawm Netflix.

"Peb zoo siab tias lawv tau sim thiab muab lub sijhawm tshwj xeeb rau peb," said Brock Bagby, tus thawj coj saib xyuas cov ntsiab lus thiab kev loj hlob ntawm B&B Theatres, uas muaj ntau dua 50 qhov chaw hauv 14 lub xeev. "Tab sis peb xav kom nws khiav ntev dua thiab peb xav kom nws dav dua."

Qee tus thawj coj hauv Netflix tau tshaj tawm tias tau txhawb nqa tus thawj coj ua haujlwm Ted Sarandos Ua ntej lub xyoo no los txiav txim siab ntev dua hauv kev ua yeeb yam thiab nthuav tawm dav dua rau qee cov yeeb yaj kiab, tab sis Sarandos nixed lub tswv yim. Sab saum toj tooj dag ntawm lub tuam txhab tau hais ntau zaus tias yav tom ntej ntawm kev lom zem yog streaming.

Netflix tuaj yeem tau txais txiaj ntsig nrog txoj hauv kev hloov pauv ntau dua rau cov yeeb yaj kiab tso tawm, raws li qee qhov ntawm Wall Street. Qhov ntawd tuaj yeem pab nqa cov nyiaj tau los hauv lub thawv ntawv ntau dua thiab nyiam cov neeg ua yeeb yaj kiab nrog lub koob meej uas tuaj yeem tuaj nrog kev tshaj tawm ua yeeb yam.

"Yog tias muaj dab tsi, xyoo dhau los no tau qhia tias Netflix qhib rau thiab xav tau cov peev txheej tshiab," said Mike Proulx, tus lwm thawj thiab tus thawj coj tshawb fawb ntawm Forrester. "Incremental subscription income ib leeg tsuas yog yuav tsis txiav nws mus tom ntej."

Nyeem ntxiv: Netflix xav kom cov tub ua lag luam tsom mus rau cov nyiaj tau los, tsis yog cov neeg siv npe

Qhov ntawd yog qee qhov vim li cas Netflix yog ntxiv ib qho kev tshaj tawm-txhawb qib rau nws cov kev pabcuam tom qab ntau xyoo ntawm kev tawm tsam, nws hais.

Michael Pachter, tus kws tshuaj ntsuam ntawm Wedbush, tau hais tias nws nkag siab Netflix tsis ua yeeb yaj kiab kom tau txais txiaj ntsig los ntawm kev tshaj tawm ua yeeb yam, thiab lub tuam txhab tseem ceeb yog ua kom txaus siab rau nws cov tswv cuab. Pachter tau hais tias "Tab sis qhov ntawd tsis quav ntsej qhov tseeb tias cov neeg tsim yeeb yaj kiab tau ntseeg siab hauv kev ua yeeb yam ua yeeb yam raws li kev ntsuas ntawm kev ua tiav," Pachter hais.

Netflix cov thawj coj tau sawv ruaj khov los ntawm lawv qhov kev txiav txim siab los qhia "Glass Dos" hauv tsuas yog 600 lub tsev ua yeeb yam rau ib lub lis piam. Lub tuam txhab lub tswv yim yav dhau los nrog kev tso tawm ua yeeb yam tsawg - xws li Martin Scorsese's "The Irishman" - tau ua kom muaj kev zoo siab rau cov neeg siv khoom thaum cov yeeb yaj kiab tuaj txog ntawm nws qhov kev pabcuam. Qhov ntawd yog qhov ua si ntawm no, ib yam nkaus, lub tuam txhab tau hais thaum hnub Tuesday cov nyiaj tau los video.

Sarandos tau hais thaum lub sijhawm hu xov tooj tias "Peb tab tom ua lag luam lom zem rau peb cov tswv cuab nrog Netflix cov yeeb yaj kiab ntawm Netflix,"

Nws tau hais tias Netflix tau coj cov yeeb yaj kiab mus rau kev ua koob tsheej thiab muab kev txwv rau lawv hauv kev ua yeeb yam vim tias cov neeg ua yeeb yaj kiab tau thov nws.

"Muaj [muaj] txhua yam kev sib cav txhua lub sijhawm, rov qab los, tab sis tsis muaj lus nug sab hauv uas peb ua peb cov yeeb yaj kiab rau peb cov tswv cuab thiab peb xav kom lawv saib lawv ntawm Netflix," nws hais.

Netflix tsis kam tawm tswv yim ntxiv.

Ralph Schackart, kws tshuaj ntsuam xyuas ntawm William Blair tau hais tias "Ib yam uas Netflix tau ua tiav hauv keeb kwm yog iterating, sim, thiab pom qhov ua haujlwm zoo tshaj plaws rau nws cov tswv cuab thiab cov tswv cuab," said Ralph Schackart, kws tshuaj ntsuam xyuas ntawm William Blair. “Tom qab ntawd nws nkag mus rau qhov ua tiav thiab rub tawm ntawm qhov tsis ua haujlwm. Peb xav tias ib feem ntawm Netflix qhov kev vam meej keeb kwm yog nws qhov kev txaus siab los hloov pauv thiab sim cov txheej txheem tsis zoo. "

Nws hais tias Netflix tsis zoo li yuav ua rau lub qhov rais tso tawm ua yeeb yaj kiab ntev dua kom txog thaum nws pom tias lub tswv yim tuaj yeem muaj txiaj ntsig rau nws txoj kev lag luam.

Tsis tas li ntawd, Dan Rayburn, tus kws tshaj lij xov xwm thiab tshaj tawm xov xwm, tau hais tias tsis muaj cov ntaub ntawv tshaj tawm uas qhia tias Netflix yuav tau nyiaj ntau dua los ntawm kev tso npe, nyob rau lub sijhawm ntev, yog tias lub tuam txhab tau tso ntau cov ntsiab lus ntawm nws cov yeeb yaj kiab hauv kev ua yeeb yaj kiab.

Tau kawg, kev tshaj tawm ua yeeb yaj kiab tuaj nrog cov nqi lag luam, thiab Netflix tau tsis kam siv los txhawb cov yam ntxwv ua si rau kev koom nrog tsawg.

Thiab thaum cov yeeb yaj kiab tso tawm tuaj yeem qhib cov nyiaj tau los tshiab rau Netflix, Forrester's Proulx tau sau tseg tias cov yeeb yaj kiab yeeb yaj kiab yuav tsis cuam tshuam li lawv ib zaug. Raws li Forrester's Consumer Energy Index thiab Retail Pulse daim ntawv ntsuam xyuas tau tshaj tawm thaum Lub Kaum Ob Hlis 2021, 54% ntawm Asmeskas cov neeg laus uas siv cov kev pabcuam streaming hais tias lawv nyiam saib cov yeeb yaj kiab premieres ntawm streaming.

Txawm li cas los xij, tib neeg tau rov qab mus rau xinesmas tom qab hunkering thaum ntxov ntawm kev sib kis, tshwj xeeb tshaj yog rau kev ua yeeb yaj kiab thiab ntshai heev, nrog rau kev tsim franchises. "Halloween Ends" tau nthuav tawm rau $ 41.25 lab ntawm lub chaw ua haujlwm hauv tsev nyob rau lub asthiv, txawm hais tias tseem tau tshaj tawm rau Universal's streaming service Peacock tib lub sijhawm.

Kuj tseem muaj qhov kev sib cav uas yuav tsum tau txiav txim siab ntawm rooj plaub los ntawm rooj plaub, tshwj xeeb tshaj yog rau cov yeeb yaj kiab zoo li "Glass Dos," xav txog qhov zoo npaum li cas thawj zaug ntawm franchise tau ua hauv xinesmas thaum xyoo 2019 - tshwj xeeb tshaj yog xav tias muaj yog li ob peb cov yeeb yaj kiab loj tuaj ua yeeb yam ua ntej xyoo xaus.

Tus thawj "Knives Out," uas tau nqa $ 40 lab pob peev nyiaj tsim khoom, tau tsim $ 26.7 lab thaum nws qhib lub asthiv thiab tuav cov neeg tuaj saib rau lub lis piam, ua ntej pom lwm qhov kev txhawb nqa ntawm kev muag daim pib rau hnub so hauv lub Kaum Ob Hlis hnub so. Thaum kawg ntawm nws qhov kev ua yeeb yam ua yeeb yam, nws tau tsim $ 165 lab hauv cov chaw ua haujlwm hauv tsev thiab $ 312 lab thoob ntiaj teb.

Shawn Robbins, tus kws tshuaj ntsuam tshaj tawm xov xwm ntawm BoxOffice.com tau hais tias "Qhov zoo ntawm kev ua yeeb yam ntev dua rau Netflix yuav zoo li ntau dua qhov tsis zoo," "Qhov no tsis yog ib zaj yeeb yaj kiab uas tsis muaj pov thawj zoo li cov streamer tau ua rau nws lub platform yav dhau los, tab sis qhov txuas ntxiv IP nrog lub hnub qub npe thiab muaj peev xwm ua lag luam muaj zog."

Nws kuj tau sau tseg tias Netflix tau muab cov txiaj ntsig zoo li no rau tus kws tsim yeeb yaj kiab Rian Johnson cov yeeb yaj kiab vim tias qhov kev vam meej thawj zaj yeeb yaj kiab nyiam thaum lub sijhawm ua yeeb yaj kiab ntev thiab tshwj xeeb hauv qab Lionsgate.

"Yog tias tsis muaj cov ntsiab lus tom ntej, Netflix puas tau nqis peev ntau npaum li 'Glass Dos' thiab nws qhov tshwm sim tom qab, yog tias tag nrho?" Robbins hais.

Qhov kev pom zoo rau ob qhov txuas ntxiv rau "Knives Out" tau tshaj tawm thaum Lub Peb Hlis 2021 thiab tau hais tias muaj nuj nqis nyob ib ncig ntawm $ 400 lab. Johnson yuav tsum tuav tswj kev muaj tswv yim thiab Daniel Craig, lub hnub qub ntawm thawj zaj duab xis, yuav rov qab los rau ob qho yeeb yaj kiab.

"Zoo li thawj zaj yeeb yaj kiab, ob txhais ceg tuaj yeem muaj zog heev," B&B's Bagby tau hais txog "Iav Dos."

Qhia tawm: Comcast yog lub tuam txhab niam txiv ntawm Universal, Peacock thiab CNBC.