“Alpharetta, Georgia USA – Cuaj hlis 22, 2011: Angled txhaj ntawm ib tug HTC xov tooj los ntawm T Mobile khiav … [+]
txais
Thaum Lub Xya Hli 2022, Netflix
cov ad-txhawb qauv, hu ua Basic With Ads, launched on November in 12 markets: Australia, Brazil, Canada, France, Germany, Italy, Japan, Korea, Mexico, Spain, United Kingdom, and the United States. Kev tshaj tawm khiav mus txog 4-5 feeb hauv ib teev thiab tau hais rau txhua lub lag luam, nrog cov neeg tshaj tawm tau tshaj tawm zoo siab txog qhov dav ntawm cov pej xeem uas lawv tuaj yeem tsoo los ntawm Netflix.
Tus streamer tam sim no txhawb peb txoj kev npaj streaming. Basic, Standard, thiab hwm. Lawv pib ntawm $ 9.99 ib hlis nrog qhov pib thiab xaus ntawm $ 19.99 ib hlis rau tus nqi them. Qhov sib txawv tseem ceeb ntawm cov phiaj xwm yog streaming zoo thiab tus naj npawb ntawm cov kwj ib txhij txhua tso cai. Cov ntawv tshaj tawm tshiab yog $ 6.99 ib hlis hauv Asmeskas
Cov ntsiab lus ntxiv txog qhov version tau tso tawm kuj. Txhua qhov kev tshaj tawm yuav yog 15 lossis 30 vib nas this ntev thiab ua si ua ntej thiab thaum lub sijhawm TV thiab yeeb yaj kiab. Advertisers muaj lub hom phiaj dav dav txhawm rau txheeb xyuas lawv cov neeg tuaj saib, thiab Netflix kuj tau pib koom tes nrog DoubleVerify thiab Integral Ad Science los txheeb xyuas qhov pom tau thiab kev siv tau ntawm kev tshaj tawm pib hauv Q1 ntawm 2023.
Kurt Jackson, tus tsim ntawm Software Consulting Services, uas txhim kho cov khoom tsim tawm thoob plaws ntau qhov chaw rau cov platforms suav nrog kev tshaj tawm, kev tsim khoom, thiab kev tswj hwm cov ntsiab lus tau hais txog kev sib koom tes raws li kev tsim tawm.
"Ob lub tuam txhab uas tau ua thawj coj hauv lawv txoj haujlwm rau xyoo los ua ke yog ib txwm yuav txaus siab," nws hais. “Tshwj xeeb yog vim muaj qhov cuam tshuam. Feem ntau lwm cov tuam txhab loj uas Netflix tuaj yeem ua haujlwm nrog twb cuam tshuam nrog - lossis tus kheej - lwm lub vev xaib streaming, yog li Microsoft yog qhov kev xaiv tsim nyog. "
Kurt Jackson - Netflix thiab Microsoft kev koom tes nthuav tawm cov streaming platform tshiab tshaj tawm-txhawb nqa … [+]
KEV
Jackson kuj tau tawm tswv yim tias kev siv yuav yog qhov tseem ceeb. "Lub algorithms uas txhawb kev tshaj tawm yuav yog qhov tseem ceeb vim tias muaj ntau tus neeg saib thoob plaws Netflix thiab koj tsis xav kom muaj kev tshaj tawm los ua rau muaj kev puas tsuaj rau kev pom."
"Peb feem ntau ua haujlwm nrog cov tshaj tawm rau cov ntawv xov xwm thiab cov ntawv xov xwm, rau kev daws teeb meem kawg. Feem ntau ntawm cov neeg peb tab tom tham nrog lawv tus kheej lub chaw, qhov chaw uas lawv ua qhov tseem ceeb ntawm feem ntau ntawm lawv cov ntawv xov xwm. Ib pawg uas peb ua haujlwm nrog muaj 140,000 nplooj ntawv hauv ib xyoos. Xav txog seb peb tuaj yeem pab lawv li cas yog tias peb noj 30% mus rau 40% ntawm cov neeg tawm ntawm lub rooj rau lawv thiab ua rau lawv hauv xya vib nas this. Ib yam li kev sib koom tes no, coj cov haujlwm ntawd tawm ntawm Netflix yuav tau them nyiaj faib thiab tso cai rau lawv muaj. lub sijhawm los tsom mus rau lawv cov kev txawj ntse. Tsim cov ntsiab lus thiab nrhiav txoj hauv kev kom tau nyiaj nws. "
Hauv tsab ntawv tshaj tawm Netflix tau hais ntawm kev tshaj tawm:
"Basic nrog Ads yuav pib tsuas yog rau lub hlis tom qab peb tau tshaj tawm thawj qhov kev xaiv ntawm tus nqi qis dua. Tsis muaj qhov no yuav ua tau yog tias tsis muaj peb pab neeg ua haujlwm hnyav lossis Microsoft txoj kev koom tes tshwj xeeb. "
Co-founder thiab tus thawj coj ntawm Netflix Reed Hastings tau hais lus thaum nws qhib lub chaw haujlwm tshiab … [+]
AFP ntawm Getty Dluab
"Txoj kev hloov ntawm cov kab tawm tau tshwm sim ntawm qhov nrawm nrawm dua, nrog rau kev tshaj tawm tam sim no tshaj tshaj tawm hauv xov tooj cua thiab xov tooj hauv Asmeskas. Peb ntseeg siab tias nrog Netflix pib ntawm $ 6.99 ib hlis, peb tam sim no muaj tus nqi thiab npaj rau txhua tus kiv cua. Thaum nws tseem yog hnub ntxov heev, peb txaus siab rau kev txaus siab los ntawm ob tus neeg siv khoom thiab cov zej zog tshaj tawm - thiab tsis tuaj yeem txaus siab ntau dua txog qhov ua ntej. Raws li peb kawm los ntawm thiab txhim kho kev paub dhau los, peb cia siab tias yuav nthuav tawm hauv ntau lub tebchaws raws sijhawm. "
Tau qhov twg los: https://www.forbes.com/sites/joshwilson/2022/11/14/netflix-and-microsoft-partnership-unveils-the-streaming-platforms-new-ad-supported-service/