Cov khw muag khoom ua si hauv zej zog muaj laj thawj ua kev zoo siab rau lub caij so so

Amy Saldanha twb paub tias qhov no yuav yog lub caij so zoo rau nws ob lub khw muag khoom ua si hauv Minnesota.

Saldanha, CEO thiab tus tsim ntawm Kiddywampus cov khw muag khoom nyob hauv Minneapolis suburbs ntawm Hopkins thiab Chanhassen hais tias "Cov tsev neeg tab tom nrhiav kev xyiv fab ntau dua li yav tas los," Nws cov khw muag khoom twb tau ntaus cov txiaj ntsig rau 2019, lub caij so ua ntej kis thoob qhov txhia chaw.

Xyoo tas los Saldanha pom cov neeg siv khoom yuav khoom thaum ntxov vim lawv txhawj xeeb txog cov saw hlau tsis txaus. Xyoo no, "Kuv xav tias lawv tsuas xav tau kev zoo siab," nws hais.

Thaum lub teb chaws tus muag khoom ua si loj tshaj plaws - HasbroTAU
thiab MattelMAT
- txhawj xeeb txog kev nce nqi thiab nws cuam tshuam rau hnub so, cov neeg muag khoom ua si tsawg tshaj plaws - cov khw muag khoom ua si ywj pheej - cia siab tias yuav muaj ntau yam ua kev zoo siab rau xyoo no.

Ntau lub khw muag khoom ua si ywj pheej muaj lawv qhov kev muag khoom zoo tshaj plaws hauv xyoo 2020 thiab xyoo tas los, thiab muaj kev cia siab rau cov neeg siv khoom uas lawv tau txais thaum muaj kev sib kis yuav txuas ntxiv txhawb nqa lawv xyoo no, raws li American Specialty Toy Retailing Association (ASTRA).

Vim tias muaj kev txaus siab thiab kev txhawb nqa rau cov khw muag khoom ua si hauv zos, ASTRA xyoo no tau nthuav dav nws cov kev tshwm sim hauv Kaum Ib Hlis Ntuj - Neighborhood Toy Store Day - rau hauv ib lub hlis, nrog cov ntsiab lus sib txawv rau txhua plaub lub lis piam ntawm lub Kaum Ib Hlis.

Cov khw muag khoom ua si ywj pheej pom tau sai sai tias lawv yuav tsum hloov pauv thiab hloov kho thaum muaj kev sib kis. Qhov kev txhim kho lawv ntxiv tau pab txhawb kev muag khoom rau ntau lub khw muag khoom ua si hauv zej zog thaum muaj kev sib kis, ASTRA Thawj Tswj Hwm Sue Warfield tau hais.

Warfield tau hais tias "Cov uas ua tau zoo heev paub tias lawv yuav tsum ua yam txawv," Warfield hais. "Lawv yuav tsum tau nce lawv qhov kev ua si hauv online, lawv yuav tsum tau ua txoj cai, lawv yuav tsum ua FaceTime nyob ntawm lub khw, xa khoom hauv zos, thiab lawv tau ua li ntawd."

Cov khw muag khoom ua si ywj pheej kuj tau txais txiaj ntsig los ntawm kev hloov pauv hauv kev xav ntawm cov neeg siv khoom thaum muaj kev sib kis mus rau kev yuav khoom hauv zos, thiab muaj lub siab xav sib txuas nrog cov tswv khw uas paub lawv lub npe, Warfield tau hais.

"Tib neeg hais tias 'Kuv tuaj yeem taug kev thiab lawv paub kuv cov menyuam thiab lawv paub kuv," nws hais. Thaum muaj kev sib kis thoob ntiaj teb, cov neeg siv khoom "yuav tsum xav txog kev nkag siab ntawm zej zog thiab kev sib txuas, thiab qhov ntawd yog qhov tshwj xeeb tuaj yeem muab tau," Warfield tau hais.

ASTRA tsis muaj qhov suav tseeb ntawm cov khw muag khoom ua si ywj pheej hauv Tebchaws Meskas, tab sis nws ntseeg tias cov lej tau nce ntxiv thaum muaj kev sib kis. Lub koom haum tau loj hlob los ntawm kwv yees li 600 tus tswvcuab (ib tus tswvcuab yuav muaj ntau dua ib lub khw muag khoom ua si) txog li 800 xyoo tsis ntev los no, Warfield tau hais.

Lub koom haum kwv yees tus naj npawb ntawm cov khw muag khoom ua si ywj pheej, suav nrog cov khw muag khoom uas tseem tuaj yeem muag cov phau ntawv, khoom plig, lossis lwm yam khoom, ntawm 1,500 txog 2,500.

Hasbro thiab Mattel Cov thawj coj, hauv kev hu xov tooj rau lub hlis no, ceeb toom tias kev nce nqi thiab kev txhawj xeeb ntawm kev lag luam tuaj yeem ua rau cov neeg siv khoom siv nyiaj tsawg dua ntawm cov khoom ua si, thiab yuam cov khw muag khoom kom muaj kev txo nqi los tsav kev muag khoom.

Cov khw muag khoom ywj pheej feem ntau muaj kev tiv thaiv ntau dua rau cov kev txhawj xeeb no vim tias lawv cov neeg siv khoom tsis tshua muaj nqi, Warfield tau hais.

"Yog tias koj yog tus neeg muag khoom khoom ua si tshwj xeeb koj nyiam saib ntau dua rau qhov zoo thiab kev pabcuam ntau dua li tus nqi," nws hais.

Cov neeg siv khoom tshwj xeeb tab tom nrhiav kev pabcuam xws li cov neeg ua haujlwm paub txog uas tuaj yeem pom zoo cov khoom ua si zoo, qhwv khoom plig, thiab xaiv cov khoom ua si uas yuav ua rau muaj txiaj ntsig ua si ntev, Warfield hais.

"Lawv tsis xav them ntau dua li qhov lawv yuav tsum tau - txhua tus tau saib xyuas tus nqi - tab sis lawv tab tom nrhiav rau qhov kev pabcuam ntawd," nws hais.

Lub Zos Cov Khoom Ua Si Lub Hlis, uas pib lub Kaum Ib Hlis 1, yuav muaj plaub lub ntsiab lus rau plaub lub lis piam ntawm lub hlis: Lub hom phiaj ntawm thawj lub lim tiam yuav yog STEM cov khoom ua si (science, technology, engineering, lej), ua raws li kev kos duab thiab khoom siv tes ua, tsev neeg hmo ua si, thiab "ua rau kev ua si."

Lub ntsiab lus ntawm lub lim tiam kawg, "ua txoj hauv kev rau kev ua si", Warfield tau hais tias, yog npaj los qhia tias nws tseem ceeb npaum li cas los ua kom lub sijhawm ua si hauv menyuam yaus lub neej, thiab kev ua si yuav ua li cas thiaj txo tau kev ntxhov siab.

Warfield tau hais tias nws tsis xav tias yuav qhib 451 lub khw muag khoom ua si hauv Macy lub khw muag khoom lub hlis no kom cuam tshuam rau cov khw muag khoom ua si ywj pheej.

Nws tau hais tias "Txhua lub sijhawm koj muaj sijhawm ntau los yuav cov khoom ua si rau lwm qhov nws tuaj yeem raug tom, tab sis nyob rau lub sijhawm ntev lawv tau pom qhov no ua ntej," nws hais. “Peb tau muaj Lub Hom PhiajTGT
, WalmartWMT
, Amazon tau ntau xyoo, peb tau muaj cov khw muag khoom tuaj thiab mus nrog cov khoom ua si, thiab cov khw muag khoom ua si tshwj xeeb tseem muaj sia nyob vim lawv tsom mus rau qhov lawv ua tau zoo tshaj plaws, "nws hais.

Kiddywampus tus tswv Amy Saldanha ntseeg tias cov khw muag khoom ua si me muaj qhov zoo dua li ntau cov khw muag khoom hauv qhov lawv tuaj yeem ua tej yam los tsim kom muaj kev sib raug zoo nrog cov neeg siv khoom.

Saldanha hais tias, "Peb tuaj yeem ua dag thiab tsis txaus ntseeg," Saldanha, uas nws lub khw muag khoom lub lis piam no tau muaj kev sib tw hnav khaub ncaws Halloween nrog kev sib tw niaj hnub, hais kom cov neeg siv khoom tshaj tawm lawv cov ris tsho hauv Instagram nrog #kiddywampus tag.

Cov khw muag khoom ua si hauv zos, Saldanha tau hais tias, tuaj yeem muab qhov "kev paub loj" rau menyuam yaus - mus rau lub khw hauv zej zog xaiv cov khoom ua si tom qab tau txais daim ntawv qhia zoo, lossis rau lub sijhawm tshwj xeeb, lossis ua lawv cov npe hnub so. Thiab cov niam txiv paub tias lawv tuaj yeem tso siab rau nws thaum nws qhia lawv cov khoom ua si yuav muag sai, lossis tias nws muaj ntau hauv Tshuag.

Qhov kev sib txuas nrog cov neeg siv khoom yog vim li cas ASTRA thiab nws cov tswv cuab xav tau lub caij so zoo, Warfield tau hais.

Cov khw muag khoom ua si tshwj xeeb hauv cov hnub ua ntej kev yuav khoom hauv online siv txhais tau tias lub khw uas tuaj yeem tau txais cov khoom tshwj xeeb tsis yooj yim pom nyob rau lwm qhov. Tam sim no, Warfield hais tias, "qhov tshwj xeeb yog qhov koj tau txais thaum koj tuaj hauv khw."