Kev pom dav dav ntawm Lub Peb Hlis Ntuj Madness lub logo ua ntej kev ua si ntawm Syracuse Orange thiab Houston Cougars hauv Qab Zib Kaum Rau ntawm 2021 NCAA Kev Sib Tw ntawm Hinkle Fieldhouse.
Aaron Doster | TEB CHAWS USA hnub no kev ua si | Reuters
Tom qab ob lub pob zeb, muaj kev sib kis- cuam tshuam ntau xyoo, Lub Peb Hlis Madness peb txhua tus paub zoo tau rov qab los.
2022 txiv neej NCAA Kev Sib Tw pib hnub Thursday ntawm CBS Sports thiab Turner Sports. Disney cov khoom ABC thiab ESPN yuav tshaj tawm cov poj niam NCAA kev sib tw pib hnub Friday.
Cov thawj coj los ntawm Paramount Global thiab WarnerMedia tau hais rau hnub Tuesday los txhawb lub Peb Hlis Madness, uas cog lus tias yuav them ze li $ 1 nphom hauv cov nyiaj tau los tshaj tawm ntawm cov txiv neej.
"Lub teb chaws tau npaj txhij rau [NCAA] kev sib tw," CBS Sports Thawj Tswj Hwm Sean McManus tau hais.
Turner Sports Thawj Tswj Hwm Lenny Daniels hais ntxiv tias "Peb tau rov qab mus rau qhov qub." "Thiab peb xav ua qhov ntawd thiab mus ib kauj ruam ntxiv."
Cov tes hauj lwm poob xyoo 2020 NCAA kev sib tw vim yog Covid. Qhov kev tshwm sim 2021 tau tuav hauv npuas thiab pom Baylor Bears yeej lawv thawj NCAA txiv neej kev sib tw ntaus pob.
Tab sis xyoo no kev sib tw yuav suav nrog kev rov qab los ntawm cov xwm txheej dab neeg Duke thiab Kentucky - ob qho tib si tsis tuaj yeem ua kev sib tw xyoo tas los - thiab tus kws qhia legendary Mike Krzyzewski caum nws lub npe kawg nrog Blue Devils.
Cov txiv neej kev sib tw puas tuaj yeem ntxias 20 lab tus saib?
Kev tsim tawm ntawm qhov kev sib tw NCAA xyoo no tsis hloov ntau dhau. Cov kev ua si yuav rov muaj lub moos tua virtual ntawm lub tsev hais plaub. Yuav muaj kev sib tham hauv-kev ua si hauv kev sib tham, thiab Plaub qhov kev ua si zaum kawg yuav pom cov tsheb ciav hlau thiab lub ntuj lub koob yees duab sib xyaw ua ke hauv kev tshaj tawm.
Tab sis puas yuav muaj neeg saib ntau dua li lawv tau ua xyoo tas los?
2021 NCAA kev sib tw ncaws pob ntawm qhov tsis muaj yeej Gonzaga thiab Baylor nyiam qhov nruab nrab ntawm 16.9 lab tus neeg saib rau CBS Sports, 14% poob ntawm 2019 kev ua si. Nws kuj yog qhov kev sib tw tsawg tshaj plaws tau tshaj tawm hauv CBS txij li lub network pib tshaj tawm cov kev ua si hauv xyoo 1982.
2021 cov txiv neej zaum kawg Plaub qhov kev ua si kos qhov nruab nrab ntawm 14.9 lab tus neeg saib.
NCAA cov txiv neej kev sib tw rov qab mus rau Turner Sports xyoo no thawj zaug txij li xyoo 2018, thaum Villanova yeej University of Michigan. Qhov kev ua si lub npe tau kos kwv yees li 16.5 lab tus neeg saib.
CBS thiab Turner tau tig plaub zaum kawg txij li xyoo 2016. Lub sijhawm kawg ntawm NCAA txiv neej kev sib tw ua si tau nce 20 lab tuaj rau xyoo 2017 thaum University of North Carolina ua si Gonzaga. Qhov kev ua si ntawd nyiam kwv yees li 22 lab tus neeg saib.
Hnub Tuesday hu, McManus yuav tsis kwv yees cov neeg saib nyob ib ncig ntawm 2022 kev sib tw tab sis ntxiv "kev ua si zoo, cov dab neeg zoo, thiab raws li peb paub thaum Cinderella tshwm sim, qhov ntawd yog qhov zoo rau kev ntaus nqi."
Nws kuj tau sau tseg tias cov kev pabcuam tseem ceeb dua rov qab mus rau qhov kev sib tw yuav tsum pab cov neeg saib. Tsis tas li ntawd, lub tuam txhab ntsuas Nielsen yuav sib txuas cov neeg saib sab nraud hauv tsev nrog cov kev ntsuas zaum kawg. TVs sab nraum tsev raug suav rau hauv qhov chaw xws li tshav dav hlau, tsev noj mov thiab cov kis las ncaws pob. Nielsen yav dhau los tsuas yog muab kev ntsuas hauv tsev rau nws cov ntawv tshaj tawm hauv TV.
McManus tau hais tias Nielsen qhov kev txiav txim siab los ua ke cov kev ntsuas yog "zoo rau lub network thiab zoo rau peb cov neeg txhawb nqa, thiab nws yeej muab qhov tseeb ntawm pes tsawg tus neeg siv peb cov ntsiab lus."
Ntawm cov poj niam pem hauv ntej, Disney cia siab tias yuav ua rau xyoo tas los lub npe kev ua si ntawm Arizona thiab Stanford. Qhov kev sib tw nyiam qhov nruab nrab ntawm 4 lab tus neeg saib thiab yog qhov kev sib tw poj niam ntau tshaj plaws txij li xyoo 2014.
Cov poj niam 2021 semifinal games featuring Stanford thiab South Carolina kos qhov nruab nrab ntawm 1.6 lab tus neeg saib, thaum University of Connecticut poob rau Arizona muaj 2.6 lab tus neeg saib, nce 24% los ntawm 2019 thib ob kev sib tw semifinal. Qab zib 16 kev ua si tawm ntawm ABC, ESPN thiab ESPN2 qhov nruab nrab 918,000 tus neeg saib, uas yog nce 67% los ntawm 2019.
Cov ncauj lus kom ntxaws ntawm Lub Peb Hlis Ntuj Lub Logo ntawm lub tsev hais plaub hauv nruab nrab raws li Gonzaga Bulldogs thiab Norfolk State Spartans cov neeg ua si khiav los ntawm lub sijhawm thib ob hauv thawj zaug ntawm 2021 NCAA Kev Sib Tw ntawm Bankers Life Fieldhouse.
Kirby Lee | TEB CHAWS USA hnub no kev ua si | Reuters
Lub Peb Hlis Madness tshaj tawm raug muag tawm
Cov khoom lag luam tshaj tawm nyob ib ncig ntawm 2022 tus txiv neej kev sib tw yog muag tawm, hais tias John Bogusz, tus lwm thawj coj ntawm CBS Network qhov muag muag. Peb caug-thib ob qhov chaw rau kev sib tw khiav los ntawm ntau pua txhiab daus las hauv kev sib tw ua ntej mus rau ntau dua $ 2 lab rau NCAA lub npe game.
Bogusz tau hais tias cov tsheb, kev tuav pov hwm thiab cov khoom noj ceev yog "muaj zog heev thiab muaj zog heev xyoo no." Cov yeeb yaj kiab studios kuj tseem rov qab mus rau qhov kev sib hloov ntawm kev tshaj tawm, thaum lub tuam txhab mus ncig thiab thev naus laus zis tseem yuav txhawb nqa kev ua si.
TV ad ntsuas lub tuam txhab iSpot kwv yees ad siv nyob ib ncig ntawm 2021 txiv neej kev sib tw ntaus pob ncaws pob yog kwv yees li $ 1.05 nphom, uas tau nce 21.4% thaum piv nrog 2019 kev sib tw. Lub tuam txhab tau hais rau CNBC tias AT&T yog tus neeg siv nyiaj siab tshaj ntawm $ 74.7 lab rau kev tshaj tawm nyob ib ncig ntawm 2021 kev sib tw. Capital One siv $ 48.7 lab rau kev tshaj tawm, Geico ($ 46.7 lab), Buick ($ 39.5 lab) thiab Progressive ($ 37.7 lab).
Qhia txog qhov kwv yees thiab nug yog tias kev tshaj tawm siv nyob ib ncig ntawm 2022 tus txiv neej kev sib tw yuav siab tshaj $ 1 nphom, Bogusz tsis tau qhia meej tab sis ntxiv qhov kev kwv yees yog "nyob rau hauv ntau yam."
"Nws zoo heev," said Jon Diament, Turner Sports tus thawj coj nyiaj tau los, hais txog kev siv nyiaj tshaj tawm. Diament tau sau tseg lub sijhawm uas cov tes hauj lwm yuav tsum tau tshaj tawm cov kev ua si - "peb lub lis piam ntawm kev ua si ... nws yog qhov zoo heev uas peb tuaj yeem tau txais cov nyiaj ntawd nce mus rau hauv peb lub lis piam xwb."
Lub Cuaj Hli dhau los, NCAA tau hais tias 2022 NCAA cov poj niam kev sib tw yuav suav nrog hauv lub Peb Hlis Madness hom. Qhov kev txiav txim siab tuaj tom qab muaj kev kub ntxhov thiab kev thuam ntawm lub koom haum thawj qhov kev coj ua ntawm kev siv cov cim lag luam rau cov txiv neej kev sib tw.
EPSN tau hais tias nws kuj tau muag nws cov khoom muag rau cov poj niam kev sib tw. Nees nkaum ob tus tshaj tawm suav nrog Apple, General Motors, Target thiab T-Mobile yuav khiav tawm thaum ua si.
Kev ua kis las programming ad lag luam tseem yog qhov yuav khoom zoo tshaj plaws rau cov neeg tshaj tawm. National Football League's Super Bowl tseem yog cov khoom muag kim tshaj plaws. CNBC niam txiv lub tuam txhab NBCUniversal tau them kwv yees li $ 6.5 lab rau Super Bowl 56 kev lag luam, thiab qee lub npe tau them cov ntaub ntawv-siab $ 7 lab rau 30-thib ob ad.
Tseem, tus nqi siab nyob ib puag ncig kev ua kis las tsis yog cuam tshuam cov tuam txhab. Bogusz tau hais tias "cov neeg tshaj tawm thoob plaws txhua pawg demo tau faib nyiaj ntxiv" los yuav cov khoom muag.
"Nws muab qhov ua yeeb yam zoo tshaj plaws hauv txhua lub TV, thiab rau ntau tus neeg tshaj tawm, nws tseem yog qhov kev nyiam tshaj plaws uas koj tuaj yeem muaj," McManus hais. "Thiab qhov ntawd suav nrog NCAA kev sib tw."
Nug seb NCAA cov txiv neej kev sib tw yuav nce mus txog $ 3 lab ib 30 vib nas this thaum CBS rov qab mus rau qhov kev tshwm sim xyoo 2023, Bogusz teb tias: "Kuv yuav tsis hais tias nws yuav siab npaum li ntawd. Tab sis peb cia siab tias yuav nce tus nqi thaum peb txuas ntxiv mus tom ntej. "
Cov neeg tawm tsam tawm tsam kev ua tsov ua rog hauv Ukraine nyob rau pem hauv ntej ntawm lub rooj vag Brandenburg.
Kay Nietfeld / duab koom tes ntawm Getty Images
War contingency plan
Thaum cov tes hauj lwm tau txais tos kev rov qab mus rau qhov qub rau lub Peb Hlis Ntuj Madness, muaj cov phiaj xwm xwm txheej nyob rau hauv qhov chaw rau kev hloov kho cov xov xwm saum toj kawg nkaus ntawm lub sijhawm no - Russia qhov ntxeem tau ntawm Ukraine.
McManus tau hais tias "Muaj ntau yam tseem ceeb tshwm sim hauv ntiaj teb tam sim no dua li kev sib tw NCAA," McManus tau hais. "Tsis muaj leej twg yuav ua txuj tias qhov kev txiav txim ntawm lub tsev hais plaub tseem ceeb npaum li qhov kev ua neej-thiab-tuag uas tau tshwm sim hauv Ukraine," nws hais ntxiv.
McManus tau hais txog lub Peb Hlis 2003 ntxeem tau ntawm Iraq los piav qhia tias lub network yuav ua li cas rau kev pab cuam. Nws hais tias cov tes hauj lwm yuav hloov kho kev tsov rog hauv Ukraine raws li qhov xav tau thiab "koom nws txoj hauv kev zoo tshaj plaws uas peb tuaj yeem ua tau."
"Peb muaj ob lub tuam txhab tsim khoom zoo tshaj plaws thiab ob lub koom haum xov xwm zoo tshaj plaws," ntxiv rau Daniels, hais txog CBS News thiab CNN. "Kuv xav tias peb yuav txiav txim siab raug."
Tau qhov twg los: https://www.cnbc.com/2022/03/13/ncaa-march-madness-prepares-return-to-normal.html