NBC's Gadi Schwartz txav los ntawm Snapchat mus rau Anchor Desk Nrog Debut Ntawm 'Zoo Tam Sim No'

Yog tias koj muaj hnub nyoog qis dua - tshaj 40, cia peb hais, lossis ib tus neeg uas xav tias NBC Xov Xwm txhais tau tias Lester Holt lossis Tom Brokaw - ces koj yuav tsis paub Gadi Schwartz. Tab sis rau ib tiam neeg uas loj hlob tau txais lawv cov xov xwm los ntawm TikTok, tsis yog NBC Nightly News, Schwartz yog ib lub ntsej muag paub heev. Nrog rau NBC Xov Xwm 'Savannah Sellers, Schwartz pioneered NBC txoj kev siv social media kom ncav cuag Gen Z thiab Millennials nrog Nyob twj ywm Nyob, cov xov xwm niaj hnub qhia ntawm Snapchat thiab TikTok uas rub 38 lab saib txhua hli.

Hmo no, Schwartz vam tias yuav coj cov tub ntxhais hluas saib ntawm lawv lub xov tooj mus rau qhov tseeb TV screen thaum nws pib. Nyob twj ywm tam sim no nrog Gadi Schwartz hauv lub sijhawm tseem ceeb on NBC's streaming platform, NBC News Now. Thiab qhov ntawd ua rau cov lus nug hlawv: nws puas yuav hnav hoodie?

“Thaum peb pib Snapchat thiab Nyob twj ywm… peb tsuas yog ua nws tham," Schwartz hais rau kuv. "Kuv hnav hoodies ib txwm muaj ... zoo li, Kuv nyuam qhuav ua nws hauv hoodie, txoj cai? Kuv ua nws nrog txhua yam kuv hnav. Thiab nws resonated nrog cov neeg tuaj saib. "

thaum Nyob twj ywm Nyob debuted ntawm Snapchat hauv 2017, nws ntaus ib lab subscribers nyob rau hauv tsuas yog ob thiab ib nrab lub lis piam, thiab 29 lab tus neeg saib tshwj xeeb nyob rau hauv thawj lub hlis, ua pov thawj tias cov khoom qub qub xws li NBC Xov Xwm tuaj yeem ncav cuag cov neeg saib hluas uas tsis txaus ntseeg - thiab ua nws nrog cov xov xwm nyuaj (hauv thawj ob peb lub hlis, ntau dua 60% ntawm cov Nyob twj ywm Nyob cov neeg tuaj saib tau qis dua 25, thiab ntau dua 40% tau saib qhov yeeb yam tsawg kawg peb zaug hauv ib lub lis piam).

Schwartz tau hais tias "Koj pib pom ntau tus neeg paub tias lawv tuaj yeem ua cov xov xwm xwb" hauv txoj hauv kev uas ua rau muaj kev nkag siab zoo rau cov neeg tuaj saib ntawm TikTok thiab Snapchat, Schwartz tau hais. Qhov ntawd txhais tau hais tias ua kev tshaj tawm tiag tiag, tsuas yog nyob rau hauv txoj hauv kev uas paub rau cov neeg tuaj saib thiab tsis zoo lossis tsis zoo li cov xov xwm uas niam txiv lossis pog yawg saib. "Lawv tsis tas yuav zoo li tus kws tshaj xov xwm, lawv tsis tas yuav nyob hauv studio."

XAV PAUB NTAU LOS RAU FORBES2022's Tshaj Tawm Tshaj Tawm Tshaj Tawm Tshaj Tawm Tshaj Tawm: Yuav Ua Li Cas NBC Xov Xwm Tam Sim No Ua tiav Qhov Chaw CNN + Ua Tsis TauBy Mark Joyella

Lub community launch Nyob twj ywm tam sim no los raws li NBC txuas ntxiv tsim kom muaj qhov muaj txiaj ntsig digital. Xyoo tas los, NBC Xov Xwm Tam sim no pom nws qhov nruab nrab cov neeg saib xyuas txhua hli nrawm, tsoo 34 lab teev - nce 55% los ntawm 2021 - dhau los ua cov xov xwm tshaj tawm xov xwm loj tshaj plaws hauv Asmeskas "Nws tau yog xyoo tsis txaus ntseeg rau peb," said Janelle Rodriguez, Tus lwm thawj loj ntawm NBC thiab tus thawj coj ntawm NBC News Now hais rau kuv thaum lub Kaum Ob Hlis. "Peb tau muab peb cov txuj ci zoo tshaj plaws rau hauv qhov chaw no los ua qhov loj tshaj plaws thiab cov xov xwm zoo tshaj plaws hauv qhov chaw streaming tam sim no."

Nyob twj ywm tam sim no yuav tshaj tawm nyob rau thaum 8 teev tsaus ntuj ET los ntawm NBC lub chaw lis haujlwm hauv Los Angeles, nrog Schwartz ntawm ib lub teeb xim ntawm cov xim liab, liab dawb thiab daj nyob rau hauv ib qho chaw rau hnub poob nyob rau sab hnub poob. Schwartz tau hais tias "Peb cia siab tias lub tswv yim tias hnub poob ntawm no hauv Los Angeles thaum txhua tus neeg nyob rau sab hnub tuaj ntug dej hiav txwv tau poob qis, zoo li cov xov xwm nyuam qhuav pib - nws yog tsib teev," Schwartz hais.

Nyob twj ywm tam sim no koom nrog cov kab ntawv digital uas tam sim no nta ntau tshaj 11 teev ntawm kev ua haujlwm nyob thiab tuaj raws li kev thauj tog rau nkoj Hallie Jackson nthuav nws cov xov xwm txhua hnub Hallie Jackson Tam sim no mus rau ob teev, los ntawm 5 txog 7 teev tsaus ntuj ET. Rau Schwartz, NBC lub xub ntiag loj heev muab sijhawm rau nws los qhia nws tus kheej rau cov neeg tuaj saib tshiab thaum tseem siv sijhawm ntau nrog cov neeg saib uas ua. Nyob twj ywm Nyob kev vam meej ntawm Snapchat thiab TikTok. "Qhov peb tau ua nrog rau qhov kev ua yeeb yam no yog peb tau sim tsim tus choj ntawd ... Kuv xav tias nws yuav zoo li tshiab rau cov neeg tuaj saib, thiab nws yuav paub zoo rau cov neeg hluas," nws hais.

Tsuas yog tsis txhob cia siab tias Schwartz siv sijhawm tag nrho zaum ntawm lub rooj, thiab tsis yog, nws yuav tsis hnav khi. Nws hais tias "Kuv ntxub kev hnav khaub ncaws…Kuv tsis tuaj yeem nco qab lub sijhawm kawg kuv pom ib tus neeg hnav khi hauv LA," nws hais. "Los ntawm tag nrho cov vibe hauv lub studio mus rau txoj kev peb tham nrog tib neeg, koj yuav muaj peev xwm qhia tau hais tias qhov no yog me ntsis ntxiv ntawm ib tug nteg rov qab mus rau cov xov xwm. Qhov ntawd tsis yog hais tias peb yuav tsis npog cov xov xwm tshiab nrog cov gravitas uas nws tsim nyog. "