NASCAR Thiab Hurley Npaj Kom Nkoj Mus Rau 2023 Atop Ib Cov Hluas Wave

Hnub Sunday no txawm tias koj nyob ntawm lub caij qhib Daytona 500 ntawm tus kheej lossis saib hauv TV tsis txhob xav tsis thoob thaum pom cov kiv cua yau ntawm cov neeg coob coob dua li yav dhau los. Ob peb xyoos dhau los, kev ua si nawv tau tsom mus rau tsis yog tsuas yog nyiam cov neeg coob coob, tab sis ib tug hluas thiab.

Cov kev siv zog tau txais ib kev txhawb nqa loj thaum lub caij kis thoob qhov txhia chaw xyoo 2020. Cov neeg nyob hauv lawv lub tsev tau nkag mus rau hauv NASCAR muab khoom plig, feem ntau yog cov pab koomtes online uas ua rau lawv cov neeg tsav tsheb sab saum toj tawm tsam ib leeg. Nws tau dhau los ua ib qho ntawm ob peb kis las kis las hauv TV hauv tebchaws TV.

Lub ntiaj teb online, tshwj xeeb tshaj yog kev ua si hauv online, yog cov tub ntxhais hluas thiab tom qab lub caij tech tuam txhab Morning Consult tau tshaj tawm tsab ntawv ceeb toom ntawm cov npe nrov tshaj plaws ntawm 2020, uas qhia tau hais tias NASCAR ua inroads nrog Gen Z, tiam neeg suav hais tias feem ntau yog yug los ntawm 1997 thiab 2015. Raws li cov ntaub ntawv no NASCAR ranked tus naj npawb cuaj tawm ntawm nees nkaum lub npe loj tshaj plaws rau Gen Z thiab pom 7.9% kev loj hlob ntawm 18-23 demo, topping xws li hom xws li Pepsi, ABC TV, thiab Snapchat.

Qhov kev txav ntawm cov tub ntxhais hluas no tsis pom qhov ua kom qeeb. Thaum lub caij qhib Clash exhibition kev sib tw ntawm LA Coliseum tsuas yog ob peb lub lis piam dhau los, NASCAR zaum ib sab tag nrho rau cov kiv cua hnub nyoog kawm ntawv qib siab. Ntu ntawd tau ntim nrog cov tub ntxhais hluas cov kiv cua uas coj lub zog tsis pom ntawm txoj kev taug thiab tej zaum ua pov thawj rau lwm tus hauv ntiaj teb tias NASCAR cov tub ntxhais hluas txav tau muaj lub zog loj.

Cov tuam txhab lag luam tau pom tias lub zog ntawd ib yam nkaus. Nws tseem yuav tsum tsis txhob xav tsis thoob thaum pom kev ua kis las hom xws li Hurley koom nrog kev koom tes nrog NASCAR. Qhov tseeb, nws yog lub zog ntawm cov tub ntxhais hluas lub zog uas nyiam lub tuam txhab paub zoo tshaj plaws rau kev caij nkoj thiab lub puam.

"Lawv yeej tau los cuag peb nrog kev txaus siab los tham txog kev ua kis las," said Megan Malayter, tus thawj coj ntawm daim ntawv tso cai thiab cov neeg siv khoom ntawm NASCAR. "Lawv pom qhov sib xws ntawm qee yam ntawm peb cov khoom lag luam. Koj paub, piv txwv li, peb ob leeg tau yug los ntawm lub puam, peb ob leeg ua kis las. Peb nyob ntawm ntug thiab haiv neeg li ntawd. "

XAV PAUB NTAU LOS RAU FORBESNascar Pom (Lwm Tus) Cov txiaj ntsig uas tsis xav tau los ntawm kev sib kis-Ravaged 2020 Lub CaijBy Greg Engle

Lub tswv yim rau cov kab ntawv tso cai NASCAR cov khoom tau yug los txog ob xyoos dhau los raws li Christine Peddy VP ntawm kev lag luam thoob ntiaj teb rau Hurley.

"Peb tsuas yog xav txog leej twg yuav yog tus khub zoo los koom tes nrog," nws hais. "Thiab, koj paub, rau peb nws yog txhua yam hais txog yuav ua li cas koj tuaj yeem nqa qhov cuam tshuam tshiab rau cov neeg siv khoom Hurley?

"Peb xav tias ib txoj hauv kev zoo los ua qhov ntawd yog los ntawm kev koom tes nrog NASCAR, paub tias nws yog 75th hnub tseem ceeb. Thiab rau peb ua ib lub hom phiaj, peb nyiam ua tej yam uas tsis tau xav txog. Yog li kuv xav tias qhov no yog ib yam dab tsi tiag tiag uas cov neeg siv khoom tsis xav tau, vim tias feem ntau, ntau tus neeg paub Hurley rau kev caij nthwv dej thiab ntawm no peb tab tom nkag mus rau hauv kev sib tw. "

Thaum kev sib koom tes ntawm cov khoom muaj ntawv tso cai NASCAR yog hais txog kev muag khoom, nws tseem yog hais txog kev txuas mus rau kev lag luam, rau ob tog.

"Kuv xav tias feem ntau thaum nws los txog rau cov kev sib koom tes ntawm cov khoom muaj ntawv tso cai," said Malayter. "Qhov tseeb, koj pom tias yog qhov nce ntxiv rau kev ncav cuag cov neeg tuaj saib tshiab, cov neeg tuaj saib hluas nyob ntawd. Thiab thaum koj koom tes nrog cov hom zam uas yuav koom tes nrog peb ntawm txhua yam, ntau zaus nws yog vim peb tau sib koom cov cwj pwm uas peb pom hauv ib leeg uas tuaj yeem pab peb loj hlob thiab ncav cuag cov neeg tuaj saib tshiab hauv qhov chaw. "

Txawm hais tias cov khoom lag luam nyuam qhuav pib, txog tam sim no, kev txais tos tau zoo heev.

Peddy tau hais tias "Nws tau txais txiaj ntsig zoo vim tias thaum kawg ntawm hnub ob Hurley thiab NASCAR yog hom kev nthuav dav kev sib txuas lus mus rau cov neeg siv khoom siv," Peddy tau hais. "Thiab nws yog lub sijhawm zoo los muab peb cov neeg siv khoom Hurley qee yam tshwj xeeb nrog NASCAR, thiab tom qab ntawd pom tseeb tias NASCAR cov neeg siv khoom tuaj yeem tshawb xyuas Hurly iav.

“Nws yog txhua yam hais txog yuav ua li cas koj nthuav cov kev txaus siab? Thiab vim tias peb muaj cov phiaj xwm tsis txaus ntseeg, tshwj xeeb tshaj yog thoob plaws hauv kev tshaj xov xwm niaj hnub no thiab hnub nyoog, nws yog txhua yam hais txog yuav ua li cas koj tuaj yeem koom nrog koj cov neeg siv khoom. Thiab NASCAR yog ib yam dab tsi uas cov neeg siv khoom txaus siab rau; kev zoo siab, lawv yeej nyiam koom nrog. "

Rau NASCAR cov kev tshaj tawm xov xwm sib koom ua ke nrog cov neeg ncaws pob ntawm Hurley pab pawg ntawm cov neeg ncaws pob ncaws pob xws li Brazilian Filipe Toledo, Hawaiian Kai Lenny thiab Carissa Moore, uas yeej thawj tus yeej Olympic kub rau kev caij nkoj, nqa lub vibe zoo li vibe NASCAR xav tau. .

Malayter tau hais tias "Lawv pab peb nyiam cov neeg tuaj saib hluas nyob ntawd," "Lawv tsim cov ntsiab lus tsis txaus ntseeg nyob ib puag ncig ntawm qhov kev zov me nyuam, cov khaub ncaws zoo nkauj coj los ua qee yam ntawm peb cov neeg tsav tsheb tuaj thiab, thiab zoo li lub tsev uas lub hnub qub zog los ntawm kev sib txuas nrog cov khoom uas cov neeg siv khoom hluas nyiam txog ntawm cov kev ua si huab cua thiab zoo heev. immersive cov ntsiab lus.

"Kuv xav tias yog tias koj mus rau lawv lub vev xaib, thiab koj saib lawv cov kev pabcuam Instagram lossis qhov lawv tau tsim hauv YouTube nyob ib ncig ntawm cov khoom no nws tau muab tso ua ke ua tiav 360 txoj hauv kev. Nws tsis yog cov khoom lag luam xwb, nws yog fusion ntawm cov khoom nrog cov ntsiab lus, nrog cov khw muag khoom muab txhua yam ua ke. "

Daim ntawv tso cai NASCAR cov khoom lag luam tau yog ib feem ntawm kev ua kis las kev lag luam rau ze li ntev tau raws li kev ua kis las tau muaj nyob. Tab sis dab tsi yog ib qho chaw tshwj xeeb rau tej yam xws li tsheb tuag, t-shirts, kaus mom, thiab tej yam xws li NASCAR themed Christmas ornaments, tam sim no tau dhau los lawm; nws yog lub tsheb mus cuag tshiab, thiab tshwj xeeb tshaj yog rau NASCAR, cov kiv cua yau.

Malayter tau hais tias "Peb lub lag luam tso cai tau ntsib kev loj hlob nyob rau ob peb xyoos dhau los," Malayter tau hais. "Thiab zoo heev ntawm kev ua haujlwm nrog cov hom lag luam nyob hauv ntau qhov chaw muag khoom muaj. Koj paub, peb muaj ib qho kev kawm zoo xyoo tas los nrog, nrog Cov Vaj Ntxwv Culture nyob rau ntawd uas yog qhov zoo ntawm cov khaub ncaws ntau dua.

"Peb tau pom kev nthuav dav, koj paub, rau hauv qhov chaw tshwj xeeb nrog NASCAR tiag tiag ua haujlwm raws li cov lus tshaj tawm muaj. Seb nws yog cov tsoos tsav tsheb lossis ua kev sib koom tes nrog Starter.

"Kuv xav tias tag nrho cov kev sib koom ua lag luam daim ntawv tso cai sib txawv no tseem ceeb heev vim tias peb tab tom ncav cuag cov kiv cua tshiab, cov hluas hauv qhov chaw uas lawv nyob thiab, thiab tag nrho cov npe sib txawv no muaj cov yam ntxwv sib txawv thiab cov cwj pwm nyob rau hauv uas koj tuaj yeem tso cov tswv yim sib txawv. txoj hauv kev los ntawm kev sib txawv thiab ntaus cov neeg lag luam sib txawv. "

Txog tam sim no, kev koom tes nrog Hurley ua haujlwm zoo heev. Thiab thaum lub tuam txhab ntseeg siab tias nws yuav ua tiav, lawv tsis xav tias yuav muaj cov lus teb zoo uas lawv tau txais thaum txoj kab tau pib.

Peddy tau hais tias "Txhua tus neeg tau zoo li tuav lawv cov pa," Peddy hais. "Vim tias peb xav pom, zoo, cov neeg siv khoom teb yog dab tsi? Nws puas yuav zoo? Thiab ces qhov tseem ceeb tshaj, yuav ua li cas nrog kev muag khoom.

"Thiab tiag tiag peb lub siab tau tawg vim, koj paub, cov khoom muag zoo li vwm. Peb tau txais ntau cov xovxwm zoo, koj paub, txog cov qauv tsim. Kuv nyob ntawm no hauv New York City, thiab hom xov xwm tshiab tshaj plaws hauv New York City ntawm New York Fashion Week yog cov tsheb sib tw tsheb yog nrov heev tam sim no. Tseem muaj cov neeg ua yeeb yam qhia txog cov kev ua yeeb yam high-end thiab lawv hnav cov tsho sib tw. Yog li ntawd yog qhov zoo siab heev thiab, uas tsis paub txog ntawm no peb tab tom ua lag luam ntawm kev zam loj. "

Ntawm Daytona 500, Hurley npaj ib qho loj ntawm kev ua kom muaj zog uas yuav ua rau cov neeg ncaws pob Hurley zoo li Will Skudin tus nthwv dej loj thiab cov neeg caij skateboarder Elliot Sloan nrog rau cov neeg tsav tsheb NASCAR Noah Gragson uas tau kos npe los ua Hurley ncaws pob ua ib feem. ntawm kev sib koom tes.

"Yog li, tag nrho cov txiv neej no yuav yog ib feem ntawm peb lub Ntiaj Teb ntawm Hurley kev paub," Peddy hais. "Peb zoo siab heev los muab cov kiv cua uas tuaj rau hauv kev sib tw thiab taug kev los ntawm qhov chaw khiav haujlwm ua kom muaj sijhawm los ntsib peb cov neeg ncaws pob, tau txais t-shirts, tau kos npe, thiab ua kev zoo siab rau Hurley thiab pom dab tsi lub npe. yog txhua yam hais txog. "

NASCAR tsav Noah Gragson yuav yog ntawm cov kis las. Hurley ntxiv tus tsav tsheb hluas rau nws cov kab ke ua ib feem ntawm NASCAR kev koom tes. Tus 24-xyoo-laus Gragson tau loj hlob nyob rau sab hnub poob ntug dej hiav txwv.

Gragson tau hais tias "Nws yog qhov txias heev uas tau koom nrog cov txiv neej zoo li ntawd thiab txhawb nqa lub npe," Gragson hais. "Kuv loj hlob surfing, snowboarding, skateboarding, txhua yam. Koj paub, nyob rau sab hnub poob ntug dej hiav txwv, qhov ntawd yog qhov kuv tau ua. Txhua lub caij ntuj sov peb nqes mus rau lub puam thiab kuv yuav nthwv dej rau ob lub hlis txhua hnub. "

Nws nco ntsoov yuav Hurley iav ntawm lub khw ntawm Laguna Beach.

"Lawv muag Hurley cov khoom nyob rau ntawd," nws hais. "Thiab koj tuaj yeem nkag mus rau hauv thiab kho koj tus kheej Hurley Phantom Swim trunks.

“Qhov no yog 15 xyoo dhau los. Thiab cov no tseem nyob rau niaj hnub no, kuv nyiam nkawm khau ua luam dej uas kuv tau muaj vim kuv tau tsim lawv thiab kho lawv thiab kho t-shirts thiab khoom. Lawv muaj ib tug zoo deal nyob rau ntawd. Yog li kuv ib txwm yog tus kiv cua loj ntawm Hurley. "

Gragson tau hais tias thaum nws kawm nws yuav yog ib tus neeg ncaws pob Hurley ib qho ntawm thawj yam uas lawv tau ua yog coj nws mus rau Daytona International Speedway nrog rau Kai Lenny thiab ob peb lwm tus neeg ncaws pob Hurley rau kev tshaj tawm kev tshaj tawm los tshaj tawm txoj kab tshiab. Nws muaj peev xwm coj lawv nyob ib ncig ntawm 2.5-mais speedway ntawm 160 mais ib teev nyob rau hauv lub tsheb pace. Txawm tias lub lim tiam tom qab, Gragson raug rho tawm haujlwm txog qhov kev paub dhau los thiab nws lub luag haujlwm ua tus ncaws pob Hurley.

"Qhov no zoo heev," nws hais. “Kuv tos tsis tau saib seb peb yuav ua li cas ntxiv rau yav tom ntej. Kuv paub qhov kev tua uas peb muaj nrog Hurley hauv Daytona, uas yog hnub lom zem tshaj plaws uas kuv tau muaj; ua cov khoom zoo li ntawd thiab tsuas yog nyob ib puag ncig los ntawm tag nrho lawv cov neeg ncaws pob thiab cov khoom zoo heev. Nws tsis tau zoo dua li qhov ntawd. "

Rau NASCAR kev sib koom tes Hurly yog ib txoj hauv kev ntxiv lawv yuav txuas ntxiv lub zog ntawm lawv cov tub ntxhais hluas zog.

Malayter tau hais tias "Kuv xav tias nws zoo heev," "Vim tias koj paub dab tsi, kev koom tes nrog cov npe sib txawv ntawm cov ntawv tso cai tso cai rau peb los koom nrog cov dab neeg loj dua nyob ib puag ncig kev ua si thiab zam. Thiab ntau txoj hauv kev uas koj mus txog cov neeg siv khoom hluas no, lawv nrhiav tau peb los ntawm kev zam vim tias yog qhov lawv tab tom saib hauv lawv lub ntiaj teb nyob ntawd. "