Napa Valley tau ua tiav nrog $ 1.5 lab nce thaum xyoo 2022 Tshiab, Ntau Ntxiv Kev Sib Tw

Lub npe nrov Napa Valley Barrel Auction uas tau ua tiav rau 40 xyoo dhau los tau rov tsim dua tshiab rau xyoo 2022 rau hauv cov xwm txheej me me thoob plaws hauv lub xyoo. Hloov npe Napa Valley Collective, lub hom phiaj ntawm kev siab hlub tseem zoo ib yam, tab sis cov neeg koom tam sim no muaj lub sijhawm los mus koom ntau yam kev pabcuam txhua xyoo thiab cov xwm txheej ntawm tus kheej thiab hauv online, nrog rau cov nyiaj tau los mus rau ntau lub koom haum pab txhawb nqa.

Cov qauv tshiab yuav tsum tau ua haujlwm vim tias xyoo no lub thoob auction tau nce $ 1.5 lab, nrog rau tus nqi nruab nrab ntawm ib rooj plaub ntawm $ 1,873, 9% siab dua 2019. Nws kuj tau tsoo cov ntaub ntawv los ntawm kev ua tiav qhov siab tshaj qhov nruab nrab nqi ntau ntawm $ 18,683.

Linda Reiff, Thawj Tswj Hwm thiab CEO ntawm Napa Valley Vintners, piav qhia txog qhov laj thawj tom qab qhov kev sib tw tshiab. Nws hais tias "Lub Napa Valley Barrel Auction tau ua tiav zoo rau 40 xyoo," tab sis nws tau tawm ntawm kev tswj hwm. Peb tau nce $ 200 lab rau cov koom haum hauv lub xyoo, tab sis peb muaj tag nrho peb cov qe hauv ib pob tawb. Thaum Covid tsoo xyoo 2020, peb yuav tsum tau tso tseg qhov kev sib tw ntawm tus kheej, thiab muaj qee lub sijhawm xav tau los rov qab thiab rov xav txog qhov kev sib tw tshiab yuav zoo li cas. Qhov tshwm sim yog Napa Valley Collective. "

Yav dhau los, nws nyuaj rau tau txais daim pib mus rau Napa Valley Barrel Auction. Nrog cov neeg muaj npe nrov tshaj tawm los ntawm thoob plaws ntiaj teb tuaj koom, daim pib feem ntau yuav muag sai sai, thiab cov nqi tuaj yeem mus txog siab. $20,000 ib khub niam txiv tuaj koom. Ntau tus neeg hauv zej zog tsis tuaj yeem tuaj koom, txawm tias, "thaum pib peb tau sim muab daim pib luv nqi rau cov neeg hauv zos," Reiff hais.

Yuav Ua Li Cas New Collective Napa Valley Ua Haujlwm

Es tsis txhob tos tag nrho lub xyoo los mus koom ib lub auction, cov neeg tuaj koom tam sim no tuaj yeem koom ob qhov kev sib tw hauv Napa Valley: lub thoob ntim rau lub Rau Hli thiab Vintage Celebration thiab Live Auction nyob rau lub Kaum Ib Hlis. Tsis tas li ntawd, muaj lwm yam txheej xwm thoob plaws hauv lub xyoo, suav nrog kev ua koob tsheej hauv zej zog pub dawb nrog zaub mov thiab cawv txiv hmab, suab paj nruag nyob, thiab kev ua si rau menyuam yaus. "Nyob rau hauv lub neej yav tom ntej," hais Reiff, "peb muaj kev npaj ua ntau yam xwm txheej ntawm txoj kev, thiab nthuav cov kev muab virtual kom ntau tus neeg tuaj yeem koom tau. Napa Valley Collective yuav qhib ntau dua thiab suav nrog. "

Txhawm rau mus koom cov kev sib tw, cov neeg koom yuav tsum dhau los ua ib tus neeg ntawm Collective Napa Valley. Muaj kev ua tswv cuab pub dawb uas suav nrog Kev Ua Koob Tsheej Zej Zog, cov xwm txheej hauv online, kev tso npe rau NAPA magazine, thiab lwm yam txiaj ntsig. Kuj tseem muaj $ 1000 thiab $ 5000 kev ua tswv cuab, uas muaj ob daim pib pub dawb rau Lub Rau Hli Lub Hwj Chim, nrog rau kev nkag mus rau qee qhov tshwj xeeb winery noj hmo thiab lwm yam xwm txheej.

2022 Napa Valley Barrel Auction puv nrog suab paj nruag, Acrobats thiab Gourmet zaub mov

Xyoo no Napa Valley Barrel Auction tau muaj nyob rau ntawm Raymond Vineyards thaum Lub Rau Hli 3, 2022 txij thaum tav su txog 4 teev tsaus ntuj, thiab suav nrog cov xwm txheej winery thiab noj hmo ua ntej thiab tom qab kev sib tw, nrog rau Kev Ua Koob Tsheej Zej Zog hnub tom qab. Nrog rau hom tshiab Collective Napa Valley, qhov kev sib tw, uas tau tswj hwm los ntawm Sotheby's, muag tawm ua ntej. Ntxiv rau lub sijhawm los saj 75 qhov kev sib tw wine ntau ncaj qha los ntawm lub thoob thiab ntsib nrog cov neeg tsim khoom lag luam, cov neeg koom tau raug kho rau cov suab paj nruag nyob, acrobats, thiab cov zaub mov zoo los ntawm ntau dua 20 lub tsev noj mov hauv zos.

"Thaum peb soj ntsuam peb cov neeg siv khoom," xeev Reiff, "lawv tau hais rau peb tias lawv qhov kev nyiam tshaj plaws los ntawm yav dhau los yog kev sib tw nyob, yog li peb txiav txim siab khaws cov khoom ntawd thiab nthuav nws mus rau ob qhov kev sib tw." Lub Rau Hli auction xyoo no tau txais txiaj ntsig zoo rau menyuam yaus txoj kev noj qab haus huv ntawm lub hlwb thiab lub Kaum Ib Hlis auction yuav tsom mus rau kev pib ib puag ncig.

Tag nrho cov auction wines tau pub dawb los ntawm cov chaw ua lag luam hauv zos, nrog 44 ntawm 75 ntau ntau uas muaj xyoo 2021 vintage ntawm Cabernet Sauvignon. Lwm yam muaj xws li Chardonnay, Sauvignon Blanc, Cabernet Franc, Merlot, Red Wine Blends thiab Malbec.

Kev sib tw tau tshwm sim hauv online thiab ntawm tus kheej, nrog cov ntxaij vab tshaus TV loj tso nyob ib ncig ntawm chav tsev fwj los tso saib kev hloov pauv. Sab saum toj 10 tus neeg sib tw rau txhua qhov ntau tau txais 12-lub raj mis rooj plaub, nrog rau qhov kev sib tw siab tshaj plaws kuj tau txais cov phaj ntoo uas tau kos npe los ntawm tus kws tsim cawv.

Theresa Wall, Senior Director of Communications rau Napa Valley Vintners hais tias "Muaj ib yam ntawm no rau txhua qib ntawm cov neeg sau cawv," hais qhia Theresa Wall, Senior Director of Communications for Napa Valley Vintners. "Nrog rau hom kev sau tshiab no thiab ob qhov kev sib tw, nws nkag mus tau ntau dua, ... thiab kev nkag mus tau zoo."

Napa Valley Winemakers txhawb nqa hom kev sib tw tshiab rau Collective Napa Valley

Napa Valley yeej ib txwm paub txog kev muaj zog ntawm kev sib koom tes ntawm winemakers thiab cov zej zog hauv zos, pib nrog Robert Mondavi uas txhawb kom tib neeg ua hauj lwm ua ke los txhawb nqa Napa Valley, es tsis txhob sib tw nrog lwm tus. Lub tswv yim no tau txais txiaj ntsig zoo, thiab feem ntau Napa Valley winemakers txais tos lub sijhawm los muab rov qab, pub dawb rau lawv cov cawv thiab chaw, thiab txhawb nqa qhov tseem ceeb ntawm kev ua siab zoo.

Linda Neal, Grower / Tus tswv ntawm Tierra Roja Winery, tau tsim nws tus kheej cawv txij li xyoo 2003, thiab pom zoo nrog qhov kev xav no. "Lub Napa Valley Vintners muaj lub tswv yim ntawm kev txhawb nqa ib leeg thiab cov zej zog hauv zos. Nws yog hais txog cov dej ntws nce toj nqa txhua lub nkoj - peb ua haujlwm ua ke thiab sib pab. "

Tom Eddy, Winemaker thiab CEO ntawm Tom Eddy Wines, hais. “Kuv tickled los nyob ntawm no. Nws yog qhov tsim nyog ua rau ntau yam. Nws tsis yog tsuas yog lub sijhawm los khav txog qhov zoo tshaj plaws wines hauv ntiaj teb, tab sis txhawb ib leeg thiab muab rov qab. "

Associate Winemaker rau Hall Vineyards, Pamela Solis, ntxiv, "Hall tau cog lus rau Napa Valley Collective thiab cov auctions. Peb cov tswv ib txwm xav nyob ntawm no. Tsis muaj txoj hauv kev uas lawv tuaj yeem nco qhov no!”

Ib qho ntawm cov neeg pub nyiaj loj tshaj plaws rau 2022 Napa Barrel Auction yog Raymond Vineyards, muaj los ntawm pab txiv neej / poj niam, Jean-Charles Boisset thiab Gina Gallo. Los ntawm pub lawv thaj chaw dav thiab ntau chav, nrog rau cov khoom tshwj xeeb, lawv tau txais tos 1500 tus qhua tuaj rau qhov kev sib tw. Raymond nyob hauv nruab nrab Napa Valley, thiab yog ib qho ntawm ntau qhov chaw ua haujlwm hauv Boisset Collection.

"Qhov kev tshwm sim no yog lub hauv paus ntawm qhov uas Jean-Charles thiab Gina ntseeg," ceeb toom Claire Tooley, MW, VP ntawm Guest Experiences rau Boisett Collection. "Lawv ib txwm xav koom nrog hauv zej zog kev siv zog thiab kev sib koom tes."

Jennifer Stewart, Tus Thawj Coj ntawm Napa Valley Education Foundation hais tias "Txhua qhov nyiaj tau los yuav muaj txiaj ntsig zoo rau lub neej ntawm Napa County tus menyuam yaus." "Peb ua tsaug ntau uas tuaj yeem nthuav peb txoj kev siv zog los ntawm cov nyiaj tau los."

Tsis txhob hnov ​​qab Cov Neeg Ua Haujlwm Wine thiab Peb Tus Poj Niam ntawm Perpetual Spittoons

Muab hais tias Tebchaws Meskas tseem tab tom raug kev txom nyem los ntawm kev ua haujlwm tsis txaus, tshwj xeeb tshaj yog cov neeg ua haujlwm tos txais qhua, txoj haujlwm tseem ceeb ntawm kev tshem cov cawv cawv thiab tshem cov phaj siv, cov tais diav, thiab cov khib nyiab tsis tuaj yeem saib dhau. Yog tsis muaj tag nrho cov neeg tuaj yeem pab dawb ntawm Napa Valley Barrel Auction, nws tsis tuaj yeem tshwm sim.

Muab qhov no, txhua xyoo, cov neeg ua haujlwm sib txawv ntawm Napa Valley Vintners ua lub luag haujlwm tseem ceeb ntawm kev saib xyuas cov thoob dej cawv cawv, thiab ua haujlwm ua tus qauv thiab cov kws qhia ntawm cov neeg tuaj yeem pab dawb rau lub luag haujlwm no. Tus neeg saib xyuas hnav daim npog ntsej muag, 'Peb Tus Poj Niam (lossis Tus Tswv) ntawm Perpetual Spittoons.'

Xyoo no lub apron tau hnav los ntawm Michelle Novi, Tus Thawj Coj ntawm Kev Lag Luam Kev Sib Raug Zoo nrog Napa Valley Vintners. Nws hais tias, "Kuv txoj haujlwm niaj hnub no yog ua kom cov thoob khib nyiab pov tseg, ntxuav, thiab xa rov qab mus rau lub rooj noj mov," nws hais. "Kuv kuj pab cob qhia peb cov neeg ua haujlwm pab dawb ua qhov no."

Novi hnav googles, hnab looj tes, thiab lub kaus mom ntawm corks, nrog rau nws daim ntaub. "Peb txhua tus ntawm Napa Valley Vintners tau tuaj yeem ua lub luag haujlwm no tsawg kawg ib zaug," nws hais. "Nws yog ib qho tseem ceeb!" Tseeb, nws yog!