MELBOURNE, AUSTRALIA - Lub Ib Hlis 24: Naomi Osaka ntawm Nyij Pooj ua kev zoo siab hauv nws Cov Poj Niam Semi Kawg … [+]
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Charn Bak tau siv ntau tshaj kaum xyoo los tsim ntau yam khoom noj thiab dej haus cov ntsiab lus txij li nws kawm tiav los ntawm Cornell University. Tab sis thaum kev pabcuam zaub mov raug cuam tshuam los ntawm kev sib kis, tshwj xeeb tshaj yog cov uas khiav los ntawm cov neeg ua lag luam Esxias vim muaj kev ntxub ntxaug lwm haiv neeg, Bak yuav tsum piv rau lub tswv yim kev lag luam tshiab - sib sau ua ke nws cov cuab yeej cuab tam Esxias thiab cov khoom noj khoom haus uas nyiam tshaj plaws. ua tus tsis muaj hlwb.
Bak hais tias tsis ntev los no, "Kuv xav tias zaub mov, suab paj nruag, thiab kab lis kev cai tau sib txuas thiab sib koom ntau dua hnub no," thiab Boba x Ice cream tau tsim los nrog lub hom phiaj los txhawb thiab txhawb cov neeg Esxias-Asmeskas kab lis kev cai nrog cov khoom noj uas kuv loj hlob tuaj nyiam nyiam. "
Boba, tseem hu ua tapioca pearls, yog tsim los ntawm cov hmoov txhuv nplej siab. Lawv feem ntau tau ntxiv rau hauv cov tshuaj yej npuas, ib qho dej haus tshuaj yej hauv Taiwan hauv xyoo 80s, thiab tau dhau los ua neeg thoob ntiaj teb.
Qhov kev siv tau rau Boba x Ice cream tuaj thaum Tub luam Joe tau tso cov tshuaj yej dub thiab boba txiv maj phaub-raws li cov khoom qab zib khov rau lub caij ntuj sov dhau los, thiab nws tau muag tam sim ntawd, Bak nco qab. Nws tau hais tias "Peb tau kawm cov neeg siv khoom zoo siab tos txais qhov kev pub tshiab no hauv cov dej khov nab kuab," tab sis peb xav tsim cov khoom lag luam zoo dua thiab ua thawj zaug los qhia Asian-inspired, super-premium boba ice creams hauv txoj kev loj."
Hauv xyoo 2022, cov dej khov nab kuab thiab cov khoom khov khov tshiab tau txais $ 81 lab venture peev nyiaj, FABID cov ntaub ntawv qhia. Kev muag khoom ntawm cov txiv hmab txiv ntoo thiab cov khoom qab zib khov, tshwj xeeb, tau nce los ntawm 31% xyoo dhau los, nce mus txog $ 458 lab hauv 2021, SPINS qhia.
Sib ntaus sib tua Supply Chain
Txawm hais tias nws yog lub npe nrov tshaj plaws txog ib xyoos thiab ib nrab dhau los, Boba x Ice cream onboarded ib pab neeg ntawm cov neeg ua haujlwm thiab cov kws tshaj lij los ntawm cov tuam txhab ice cream saum toj kawg nkaus, suav nrog Jeni's, Ben & Jerry's, thiab Halo Top, thiab tau tsaws thawj zaug los ntawm LegalZoom's. Cofounder Brian Lee lub tuam txhab peev BAM Ventures. Lub tuam txhab tus co-founder Doug Julian kuj yog ib tug neeg ua lag luam uas nws lub tuam txhab thev naus laus zis, Nyob zooPrenup, tau txais nyiaj los ntawm Kevin O'Leary ntawm Shark Tank.
Doug Julian (sab laug) thiab Charn Bak (sab xis) cofounded Boba x Ice cream tom qab pom muaj koob meej … [+]
Boba x Ice cream
Tam sim no Boba x Ice cream yog nyob rau hauv txoj kev los tsim nws tus kheej boba hauv Teb Chaws Asmeskas los tawm tsam cov kev sib tw muaj peev xwm, raws li Bak.
Nws tau hais tias "Kev lig kev cai thiab niaj hnub no, txhua tus boba yog los ntawm Taiwan thiab [lwm qhov chaw ntawm] Asia," nws hais ntxiv. "Qhov no ua rau muaj kev sib tw tsis yog rau cov tuam txhab boba nkaus xwb hauv cov khoom lag luam, tab sis kuj tseem muaj peev xwm kwv yees thiab kev thauj mus los qeeb" txij li thaum muaj boba tsis txaus nyob rau hauv 2021.
Bak hais ntxiv: "Peb saib qhov no yog ib qho ntawm peb txoj hauv kev loj tshaj plaws los daws cov teeb meem ntawm cov khoom lag luam yav tom ntej thiab thaum kawg tswj peb tus kheej R & D, txhim kho cov qauv tsim thiab hloov pauv hauv kev txhim kho tsw. Peb twb nyob rau hauv txoj kev los tsim peb tus kheej boba nrog IP nyob ib ncig ntawm tus txheej txheem xyoo no. "
Boba x Ice creamThawj txheej ntawm rau qhov tsw, suav nrog gooey kib txiv tsawb, ob lub espresso, strawberry shortcake, salted ube s'mores, churro raspberry, thiab mango chamoy, debut los ntawm ncaj qha-rau-cov neeg siv khoom hauv 2023, nrog xaiv ntau yam muaj nyob rau ntawm GoPuff. Lub tuam txhab tseem yuav nkag mus rau Sprouts Farmers Market thoob teb chaws lub caij nplooj ntoos hlav no, nrog rau nws lub xya tsw, cov tshuaj yej dub, tsim los ntawm kev koom tes nrog tsev neeg lub tuam txhab ntawm lig iconic martial artist, Bruce Lee.
"Peb khaws cov neeg siv khoom hauv siab thiab ua kom tag nrho peb cov boba ice cream tsis muaj lactose," Bak sau tseg. "Peb kuj tau siv ntau qhov kev siv zog los nrhiav cov khoom xyaw zoo tshaj plaws thoob ntiaj teb thiab siv txoj hauv kev ua noj los tsim ib qho khoom noj uas sib xyaw American thiab East-Asian flavors."
Naomi Osaka, David Grutman Koom Nrog Seed Raise
Raws li Boba x Ice cream thawj zaug hauv Teb Chaws Asmeskas, lub tuam txhab tau sai sai khaws ntau tus neeg ua lag luam siab, suav nrog Groot Hospitality tus tsim David Grutman, thiab cov neeg ntaus pob ntaus pob nto moo Naomi Osaka, koom nrog nws cov noob puag ncig.
Boba x Ice cream txhawb nqa los ntawm tus ntaus pob ntaus pob, Naomi Osaka; thiab Groot Hospitality tus tsim, … [+]
Boba x Ice cream
Grutman yav dhau los tau nqis peev hauv ib qho ntawm tes ntawm CPG tuam txhab, suav nrog tus neeg ua yeeb yam Gal Gadot tau tsim mac 'n' cheese hom Goodles, cog-raws li burgers txiag tiag Veggies, thiab khoom kim heev ncuav qab zib tsim Last Crumb.
Tawm tswv yim txog nws qhov kev koom tes zaum kawg hauv Boba x Ice cream, Grutman tau hais hauv email: "Kuv nyiam saib cov npe uas tuaj yeem cuam tshuam. Thiab tom qab saj cov ice cream thiab ntsib Charn, nws yog ib qho tsis muaj hlwb rau kuv. Nws kuj yog ib qho lus zoo uas nws xa tuaj. "
Stuart Duguid, uas yog tus tsim lub koom haum txawj ntse Evolve, nrog rau Osaka, kuj tau hais ntxiv tias: "Peb tau tsom mus rau cov hauv kev tshiab tshaj li kev ua kis las thiab ntseeg tiag tiag Boba x Ice Cream pab pawg tau coj qee yam tshiab thiab zoo rau lawv pawg. Boba yog lub ntiaj teb tam sim no thiab peb zoo siab los koom nrog cov khoom lag luam tshiab zoo siab hauv cov dej khov ua cov neeg koom tes thaum ntxov. "
Cov tub ua lag luam no, uas Bak tau piav qhia tias yog "tus neeg nyiam taug kev" hauv lawv txoj haujlwm, xav tias yuav pab ntsuas Boba x Ice cream loj los ntawm kev ua kom nws lub hom phiaj kev paub, thiab nthuav dav rau hauv cov kev tshaj tawm hauv online thiab khw muag khoom.
Rau Bak thiab nws pab neeg, qhov nce ntawm Asian pop kab lis kev cai ua rau muaj txiaj ntsig zoo rau yav tom ntej ntawm lawv qhov kev pib kho mob khov. Nws tau hais tias "Peb ntseeg tias boba qhov muaj koob npe zoo ib yam li kev loj hlob thiab nce ntawm K-pop suab paj nruag thiab kev lom zem, qhov twg cov kiv cua muaj ntau haiv neeg thiab thoob ntiaj teb," nws hais. "Peb cia siab tias yuav ntxiv rau qhov no los ntawm kev nthuav tawm cov zej zog boba thiab qhia lwm tus nyob ib puag ncig kab lis kev cai."
Tau qhov twg los: https://www.forbes.com/sites/douglasyu/2023/02/20/naomi-osaka-david-grutman-back-boba-x-ice-cream-with-mission-to-create-a- More-equitable-society/