Freddie Moross, tus thawj coj ntawm kev lag luam ntawm Myndstream thiab Cutting Edge Group
Myndstream
Mood suab paj nruag yog ib feem ntawm kev loj hlob loj tshaj plaws ntawm kev lag luam. Tab sis raws li pov thawj los ntawm tsis ntev los no khawb rau hauv qee yam ntawm cov nkauj feem ntau tshaj tawm ntawm Spotify, tsis yog txhua lub suab paj nruag yog tsim sib npaug.
Thaum cov kev sib xyaw ua ke nrog kev pw tsaug zog, so, kev xav thiab ntau dua yog spiraling nyob rau hauv muaj koob meej thiab playlisting, ib co ntawm cov saum toj kawg nkaus cov neeg tau txais kev pab tau tig tawm tsis yog compositions kiag li.
Yuav ua li cas koj sawv nyob rau hauv ib cheeb tsam uas 30-thib ob cov ntaubntawv povthawj siv ntawm ntog los nag tsim kwj ntau tshaj li cov nyiam ntawm Lady Gaga qee lub lis piam? Myndstream, daim ntawv lo uas muaj los ntawm UK-based Cutting Edge Group uas nyob hauv tsev rau qhov dav ntawm cov suab paj nruag rau kev noj qab haus huv ntawm tus kheej, ntseeg tias qhov zoo ntawm nws cov npe hais lus ntau thiab tab tom ua kom tau txais lo lus-thiab suab paj nruag-tawm rau cov neeg tuaj saib ntau dua.
Freddie Moross, tus thawj coj ntawm kev lag luam, hais tias "Peb muaj ntau txoj hauv kev sib cais, uas peb xav txog kev kos duab thiab kev tshawb fawb ua ke," Myndstream thiab CEG. "Thiab peb kaw suab paj nruag raws li peb ntseeg tias cov suab paj nruag yuav tsum yog-uas yog rau lub hom phiaj tshwj xeeb ntawm kev pab cov neeg mloog, tsis yog rau kab hauv qab xwb."
Nyob rau tom qab kawg, nws tau tsim nws cov npe ntawm cov neeg sau suab paj nruag nyob rau hauv lub siab lub ntsws raws li kev nkag mus rau hauv kev tshawb fawb thiab kev ua kom muaj zog ntawm kev sib txuas ntawm suab paj nruag thiab kev noj qab haus huv. Moross tsis ntev los no tau koom tes thiab ua haujlwm ua CEO ntawm Aybe, lub tuam txhab uas yuav pab cov tsev neeg neurodiverse nrog kev kho suab paj nruag thiab lwm yam kev pab.
Ntawm cov pej xeem-ntsej muag, Myndstream tsis yog tsuas yog txhawb nqa nws lub xub ntiag ntawm streaming dial tab sis kuj tsim cov zej zog thoob plaws YouTube thiab lwm lub platform.
“Ntau tus neeg pom suab paj nruag ua suab paj nruag. Qhov peb xav ua yog kom tib neeg pom cov suab paj nruag ua ib qho khoom lag luam puas siab puas ntsws thiab khoom noj qab haus huv. Txhua yam peb tuaj yeem ua los txuas qhov sib txawv yog qhov peb tab tom nrhiav ua tam sim no, "Moross hais.
Playlisting, tau kawg, yog txiaj du jour. Tag nrho 95 feem pua ntawm Myndstream cov nyiaj tau los tam sim no yog los ntawm Amazon
"Ua li cas koj thiaj li tau txais koj lub suab seev ntau dua? Cov lus teb luv luv thoob plaws ntau lub platform yog playlists; koj yuav tsum tau tawm tsam rau qhov chaw txee, ”nws xav.
Tab sis nyob rau lub sijhawm thaum tib neeg ntawm txhua lub hnub nyoog tab tom hloov mus rau kev noj qab haus huv apps thiab lwm qhov chaw los pab lawv lub hlwb kev noj qab haus huv, Moross ntseeg tias Myndstream qhov kev ntseeg siab yuav ua rau nws nce mus ntxiv. Ib rooj plaub hauv lub ntsiab lus yog daim ntawv lo tus kws tshaj lij tshaj plaws, Liquid Mind, tus kws sau nkauj Emmy-nominated, keyboardist, composer, producer thiab recording artist uas muaj kev sib raug zoo rau lub suab paj nruag kho zej zog.
“Peb qhov kev sib txawv tseem ceeb yog peb lub suab paj nruag tsis yog siv computer tsim. Peb muaj 100 los yog li ntawd nyob, ua pa ua yeeb yam uas tau ua suab paj nruag rau ntau tshaj 40 xyoo. Peb nkag siab tias hom suab paj nruag ua haujlwm zoo rau kev tsom xam, hom suab paj nruag ua haujlwm zoo rau kev so, "nws hais.
YouTube tiam
Ib feem tseem ceeb ntawm Myndstream txoj kev loj hlob yog nthuav tawm nws cov neeg tuaj saib tshaj li cov pej xeem ib txwm muaj rau lub suab paj nruag ntawm cov poj niam hnub nyoog 40-ntxiv. Nws yog qhov zoo thawj koom ruam, muab tias 41 feem pua ntawm cov xyoo txhiab thiab 46 feem pua ntawm Gen Z'ers tau tshaj tawm tias muaj kev ntxhov siab lossis ntxhov siab feem ntau lossis txhua lub sijhawm hauv Deloitte Global kev tshawb fawb tsis ntev los no.
Txhawm rau ua li ntawd, qee tus kws kos duab kos npe tau siv lub suab hu ua "slo-fi," ib qho riff ntawm hom "lo-fi" nrov uas siv cov pop thiab pob zeb ntaus thiab ua rau lawv qis qis los tsim cov hom kev xav, kev xav. Instrumental npog ntawm pop hits los ntawm Billie Eilish rau Harry Styles rau Nirvana featured hauv Netflix
"Peb tab tom ua haujlwm nrog peb cov kws sau nkauj ntawm hom tshiab thiab cov qauv no, uas peb xav tias yuav txuas qhov sib txawv ntawm cov neeg tuaj saib niaj hnub no ntawm cov tub ntxhais hluas thiab ntau txhiab xyoo uas nyiam cov neeg ntaus lo-fi, tab sis kuj muaj ib ko taw hauv. lub ntiaj teb kev noj qab haus huv, ”Moross hais.
Myndstream tseem tab tom cog cov chij qhov twg cov hluas lub qhov muag thiab pob ntseg sib sau ua ke. Lub caij ntuj no nws yuav YouTube aggregator Yellow Brick Cinema, uas suav ze rau 6 lab tus neeg siv thoob plaws nws qhov kev ua yeeb yam ntxiv rau 300 qhov txuas ntxiv. Myndstream tau rebranded ib qho ntawm cov channel nrog nws tus kheej moniker, thiab ua haujlwm nrog pab pawg los txhim kho cov kev paub dhau los ntawm qhov chaw.
"Qhov uas ua rau kuv xav tsis thoob yog qhov ntsuas lawv tau ua tiav raws li cov ntsiab lus lawv muaj. Nws yog slide show-based stock footage ntau heev, "Moross hais. "Kuv xav tias pab neeg ntawd yuav yog thawj tus hais tias lawv xav tau peev nyiaj ntau dua kom muaj peev xwm rov ua lag luam hauv tsev zoo. Peb tau tso cai cov ntsiab lus zoo thiab tab tom nrhiav kom muaj peev xwm tau txais 4K Tshuag footage tuam txhab thiab channel. Peb ntseeg hais tias nyob rau hauv muaj zog pom cov khoom thiab multi-sensory, tag nrho immersion nyob rau hauv lub suab paj nruag. Peb nyiam cov khoom ntawd. "
Myndstreaming Nrog…
Lwm txoj hauv kev los xa Myndstream suab paj nruag mus rau lub ntsiab yog nyob rau hauv kev ua haujlwm. Ntawm lawv yog cov kev sib koom tes nrog kev lom zem, kev ua kis las thiab kev ua neej nyob hu ua "Myndstreaming With ..." uas daim ntawv lo yuav kho cov suab paj nruag kev cai kom haum rau tus neeg muaj kev noj qab haus huv. Lub tswv yim yog cov influencers yuav tsis tau txais txiaj ntsig los ntawm cov suab paj nruag nkaus xwb tab sis kuj dhau los ua Ambassadors rau Myndstream hom.
Cov lus tshaj tawm txog thawj ob tus neeg koom siab, ib tus neeg ncaws pob thiab lwm tus neeg muaj peev xwm A-list, yuav ua raws li lub hlis tom ntej, Moross hais.
"Peb tab tom koom nrog cov cim kab lis kev cai - cov neeg ncaws pob muaj peev xwm, cov neeg ua yeeb yam - cov neeg uas tsis yog cov neeg nyiam suab paj nruag tab sis nyiam suab paj nruag thiab tseem saib xyuas lawv tus kheej kev noj qab haus huv, thiab peb tab tom kho qhov chaw zoo rau lawv txoj kev mob hlwb, los ntawm kev tsim plaub- taug qab albums rau lawv, ”nws hais.
“Lawv muab qee qhov kev tawm tswv yim rau peb. Hais ib yam uas lawv ua kom siab zoo yog mus nthwv dej ntawm ib lub puam hauv lawv lub zos. Peb yuav mus thiab ntes cov suab ntawm nthwv dej ntawm lub puam, tau lub txaj nostalgic thiab tom qab ntawd tsim qee cov suab paj nruag nyob ib puag ncig raws li lawv cov lus qhia. "
Tau qhov twg los: https://www.forbes.com/sites/cathyolson/2022/05/04/not-all-mood-music-is-created-equal-myndstream-spotlights-the-quality-of-its-soundscapes/