Cov neeg siv txhua lub limtiam tau poob qis rau ze li txhua lub vev xaib streaming hauv lub quarter thib plaub, raws li kev tshawb fawb.
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Nrog kev ntshai ntawm kev lag luam nyiaj txiag loj dua txhua hnub, thiab kev nce nqi nce mus rau lub hlis, nws zoo li tib neeg tab tom nrhiav nrhiav txoj hauv kev txuag nyiaj. Tej zaum lawv yuav pom ib qho hauv kev txiav lawv cov kev pabcuam streaming.
Ib tsab ntawv tshiab tshaj plaws ntawm peb lub hlis twg kev siv xov xwm taug qab kev soj ntsuam los ntawm Attest, kev tshawb fawb cov neeg siv khoom, pom tias cov kev pabcuam hauv TV tau poob qis txij lub Kaum Hli mus txog Lub Kaum Ob Hlis.
Tsuas yog 15% ntawm cov neeg Amelikas tam sim no hais tias lawv tsis siv cov kev pabcuam hauv TV. Qhov ntawd nce 2.8 feem pua cov ntsiab lus piv rau Lub Kaum Hli 2022.
Attest tau hais hauv kev tshaj tawm tias qhov kev poob qis tuaj yeem yog los ntawm tus nqi ntawm kev nyob nce, uas yog yuam cov neeg Asmeskas xaiv nyuaj txog qhov lawv siv lawv cov nyiaj. Sau cov nqi nce nqi, uas thaum kawg tau pib nqis los, ua rau muaj kev nce ntxiv ntawm cov neeg them khoom noj khoom haus, nqi xauj tsev thiab khoom siv hluav taws xob xyoo dhau los.
Qhov ntawd txhais tau hais tias lawv tsis tuaj yeem them tag nrho cov khoom ntxiv uas lawv tau siv rau thaum kev lag luam tau zoo dua thiab lawv cov nyiaj tuaj yeem mus deb dua, ua ntej muaj kev sib kis.
Tau kawg, lwm yam tseem ceeb kuj tuaj yeem cuam tshuam cov lej. Nrog Covid kev kaw haujlwm thiab kev cais tawm mus ntev feem ntau yog ib qho ntawm yav dhau los, tib neeg tsis tau nyob hauv lawv lub tsev thiab tshaib plab rau kev lom zem, uas ua rau muaj kev cuam tshuam loj hauv kev tso npe mus rau cov kev pabcuam streaming zoo li Netflix thiab Disney + thaum pib muaj kev sib kis.
Ib yam nkaus, streaming subscriptions tuaj yeem ua rau lub voj voog, nrog cov neeg kos npe thaum muaj yeeb yam lawv xav saib muaj thiab tso cov ntawv tso npe tom qab.
Kev lees paub pom tias tag nrho cov neeg siv txhua lub limtiam poob rau feem ntau cov kev pabcuam subscription, nrog Disney + pom qhov ntaus loj tshaj plaws. Cov neeg uas siv cov kev pabcuam tsawg kawg ib zaug hauv ib lub lis piam poob los ntawm 5.4%, rau 32.3% ntawm cov neeg teb.
Hulu (qis 4.6%) thiab YouTube (qis 3.9%) kuj raug kev poob qis hauv cov neeg siv txhua lub lim tiam dua li lwm cov kev pabcuam. AppleTV +, uas tau nce zuj zus thaum ntxov xyoo 2022, pom nws cov lej swb, txawm tias qhov ntawd tuaj yeem yog vim qhov programming; tus streamer muaj qee qhov tseem ceeb tshaj plaws hauv thawj ib nrab ntawm lub xyoo.
Netflix (uas nyuam qhuav pib ntaus tshiab nrog Tias '90s Qhia) thiab Amazon Prime kuj tau ntsib kev poob qis me ntsis tab sis tseem yog lub platform streaming saum toj kawg nkaus txawm tias lawv tab tom nrhiav txoj kev tshiab kom sawv tawm. Netflix tau ua txhawb nqa los ntawm nws cov tshiab ad-txhawb qib, Ib yam nkaus thiab.
Ib tug yeej nyob rau hauv lub quarter thib plaub doldrums? Peacock. Cov kev pabcuam, uas tau tshaj tawm cov txiaj ntsig loj hauv cov neeg siv khoom hauv nws cov nyiaj tau los tsis ntev los no, txhawb cov neeg siv txhua lub limtiam los ntawm 3.4 feem pua cov ntsiab lus.
Thiab Paramount +, uas muaj lub quarter nrov tshaj plaws qhia, raws li kev soj ntsuam, nrog Yellowstone thiab tseem premiered Sab saum toj rab phom: Maverick, pom qhov nce me me ntawm cov neeg siv txhua lub lim tiam.
Interestingly, subscription streaming tsis yog tib qhov nruab nrab kom muaj kev txo qis ntawm cov neeg siv thaum lub quarter thib plaub. Qhov teeb meem plagued ntau yam xov xwm, suav nrog social media, suab thiab xov xwm platforms. Yog li nws muaj peev xwm hais tias tib neeg tsuas yog hnov ntxhiab tawm ntawm kev tshaj tawm ntawm txhua hom lossis tias lawv xav tau los tsoo lawv cov khawm rov pib dua.
Tau qhov twg los: https://www.forbes.com/sites/tonifitzgerald/2023/01/27/surprise-more-and-more-people-are-cutting-their-streaming-tv-services/