Molson Coors thiab Draft Kings
Molson Coors yog teaming nrog online sports betting tuam txhab DraftKings nyob rau hauv kev tshaj tawm kev lag luam uas tso cai rau cov neeg saib tso wagers ntawm lub tuam txhab npias lub lag luam Super Bowl tom ntej, cov tuam txhab tau hais rau hnub Monday.
Kev koom tes ua cim Molson Coors rov qab los rau Super Bowl tom qab 33 xyoo hiatus, raws li lub tuam txhab. Molson Coors, uas ua rau Coors Light thiab Miller Lite, tau hais tias nws tsis tuaj yeem tshaj tawm thaum lub sijhawm ua si txij li xyoo 1989 vim muaj kev pom zoo tshwj xeeb ntawm niam txiv-lub tuam txhab. AB InBev thiab National Football League. Daim ntawv cog lus ntawd tau xaus rau xyoo 2022, thiab Molson Coors tab tom ua kom rov qab mus rau qhov kev tshaj tawm nrog rau kev tshaj tawm tshwj xeeb uas ua rau nws qhov chaw Super Bowl.
Molson Coors thiab DraftKings tau hais tias lawv tab tom muab cov neeg tuaj saib ib qho ntawm $ 500,000 nqi zog pas dej ua ke kom raug kwv yees cov ntsiab lus ntawm cov brewer kev lag luam, hu ua "The High Stakes Beer Ad." Nws yog qhov khoom plig loj tshaj plaws ntawm txhua qhov kev sib tw dawb-rau-ua si tsis muaj kev ua si uas muaj nyob rau hauv DraftKings' keeb kwm, raws li Molson xovxwm tso tawm.
Michelle St. Jacques, Molson Coors tus thawj coj ua lag luam, hais hauv nqe lus hais tias "Tom qab raug kaw tawm ntawm qhov kev ua si loj rau ntau tshaj 30 xyoo, peb xav ua ib yam dab tsi uas tsis tau ua ua ntej. "Los ntawm muab sijhawm rau tib neeg los kwv yees txhua yam ntawm kev tshaj tawm ua ntej nws tseem khiav, peb tau coj peb cov kiv cua mus rau kev caij tsheb thiab ua rau lawv zoo siab rau peb rov qab mus rau theem loj li peb nyob."
Raws li ib tug tshiab teaser rau qhov kev tshaj tawm, cov kiv cua hnub nyoog 21 xyoos thiab siab dua yuav tuaj yeem tso cov thawj koom ruam los ntawm lawv cov nyiaj DraftKings ntawm ntau cov lus nug xws li "Lub npias twg tau hais ua ntej?" thaum lub sij hawm Super Bowl ad. Qhov kev sib tw kaw thaum 3:30 teev tsaus ntuj ET ntawm hnub ua si, thiab cov neeg yeej yuav tsum tau tshaj tawm rau tag kis sawv ntxov, lub tuam txhab tau hais.
Cov ntsiab lus ntawm kev lag luam cov txiaj ntsig tau khaws cia tsis pub leej twg paub, cov npe tau hais. Ntau qhov xaus tau raug ua yeeb yaj kiab, thiab txawm tias Molson Coors 'CEO tsis paub tias kev lag luam yuav xaus li cas, lawv tau hais.
Rau Molson Coors, kev sib koom tes tau nqis peev rau qhov muaj koob meej ntawm kev twv txiaj kis las. Los ntawm thawj 11 lub hlis ntawm 2022, twv txiaj yuam pov thiab mobile ncaws pob gaming cov nyiaj tau los sawv ntawm cov ntaub ntawv $ 54.93 billion, raws li lub Koom haum Asmeskas Kev Ua Si.
"Tus cwj pwm no nyob txhua qhov chaw," said Sofia Colucci, tus lwm thawj ntawm kev lag luam thoob ntiaj teb ntawm Miller Family of Brands, hauv email rau CNBC. "Nws yog ib feem ntawm kab lis kev cai, thiab yog li peb cov npe. Txij li thaum peb twb ua kev zoo siab rau lub sijhawm keeb kwm los ntawm kev rov qab los tom qab 30 xyoo, peb kuj tseem tuaj yeem ua keeb kwm ob zaug los ntawm kev nthuav qhia thawj qhov kev tshaj tawm siab tshaj plaws uas tib neeg tuaj yeem kwv yees txhua yam. "
Kev Kho: Kab lus no tau hloov kho kom kho tau ntev npaum li cas Molson Coors tsis tuaj yeem tshaj tawm thaum lub sijhawm ua si. Ib tug yav dhau los version misstated lub xyoo.
Tau qhov twg los: https://www.cnbc.com/2023/01/30/molson-coors-draftkings-fans-bet-super-bowl-ad.html