Tus neeg ua yeeb yam Maya Rudolph los hloov M&Ms hais lus.
Source: Mars (L) | Cov duab Getty (R)
Cov neeg tsim khoom qab zib Mars tau hais rau hnub Monday nws tab tom hloov nws M & Ms "hais lus" nrog tus ua yeeb yam Maya Rudolph tom qab ntsib txoj cai thuam ntawm nws cov mascot makeover.
Rudolph yuav hnub qub hauv cov khoom qab zib hom Super Bowl LVII kev lag luam, Tus Thawj Saib Xyuas Kev Lag Luam Gabrielle Wesley hais rau CNBC. Nws yuav yog tus neeg ua yeeb yam thawj zaug uas yog tus tshaj tawm xov xwm thiab "Tus Thawj Saib Xyuas Kev Lom Zem."
Wesley tau hais tias "Cov yeeb yuj thawj ntawm M&M'S spokescandies yog, tam sim no, nrhiav lwm yam kev nyiam ntawm tus kheej," Wesley hais.
Nws tau sau tseg tias nyob rau lub asthiv tom ntej no, lub tuam txhab yuav tshaj tawm "Yuav ua li cas M&M'S cov lus tshaj tawm txog li ob peb lub lis piam tom ntej ua ntej, thaum thiab tom qab Super Bowl LVII," ntawm lawv. website thiab social media channels.
Cov spokescandies yog ib pab neeg ntawm tas luav M & Ms mascots uas tau sawv cev rau lub hom nyob rau hauv kev lag luam thiab lwm yam ntaub ntawv kev lag luam txij li thaum 1960. Thaum ntxov xyoo tas los, cov khoom qab zib hom hloov kho cov cartoons thiab nws txoj kev lag luam, rebranding txhua mascot nrog ib tug tshiab backstory, khaub ncaws thiab cwm pwm kom ntau inclusive.
cov ntsuab M&M, piv txwv li, yav dhau los tau kos cov kev thuam rau kev ua lag luam raws li tau ntxim hlub heev, yog li lub tuam txhab tau hloov nws lub hauv caug-siab heeled khau looj plab hlaub rau khau ntaub thiab muab ntau qhov tseem ceeb rau nws cov txiaj ntsig feminist. “Txiv kab ntxwv” los ua ib tug mascot riddled nrog kev ntxhov siab vim, thiab lub tuam txhab ntxiv ib tug tshiab ntshav M&M, uas tau tsim los sawv cev rau kev koom ua ke.
Lub rebrand ntes tau lub qhov muag ntawm cov neeg saib xyuas, suav nrog Fox News tus tswv tsev Tucker Carlson, thaum lub sijhawm hloov tshiab thiab dua nyob rau lub asthiv tsis ntev los no, nrog rau qee qhov kev thov kev hloov pauv yog lwm qhov piv txwv ntawm cov txheej txheem kev ywj pheej mus dhau deb.
"Nyob rau xyoo tas los no, peb tau hloov qee yam rau peb cov neeg hais lus uas peb hlub. Peb tsis paub meej tias leej twg yuav txawm pom. Thiab peb yeej tsis xav tias nws yuav ua txhaum internet, "M&Ms tau hais hauv nqe lus hnub Monday ntawm Twitter. "Tam sim no peb tau txais nws - txawm tias cov khoom qab zib khau tuaj yeem ua polarizing ... Yog li ntawd, peb tau txiav txim siab ua ib ntus tsis tu ncua ntawm cov neeg hais lus."
Lub tuam txhab tshaj tawm Rudolph yuav coj qhov chaw ntawm lub cim mascots ua ntej ntawm qhov tseem ceeb ntawm Super Bowl tshaj tawm kev tshwm sim.
"Kuv yog ib tus neeg hlub khoom qab zib tas mus li, thiab kuv xav tias nws yog qhov muaj txiaj ntsig zoo uas tau thov los ua ib feem ntawm cov phiaj xwm zoo li no," Rudolph tau hais hauv kev xam phaj hnub Monday nrog NBC hnub no.
Cov neeg sawv cev rau Rudolph tsis tau teb tam sim ntawd rau kev thov tawm tswv yim.
Lub peb hlis ntuj nyob rau lub Kaum Ob Hlis tshaj tawm nws yuav ua rau nws rov qab mus rau Super Bowl tshaj tawm slate nrog 30-thib ob qhov chaw thaum lub Ob Hlis 12. Lub tuam txhab teased kev lag luam nrog ib tug duab ntawm nws xya M & M cim, silhouetted ntawm ib tug football teb.
"Qhov kev tshaj tawm tshiab tshaj tawm txuas ntxiv peb lub hom phiaj ua haujlwm dhau xyoo tas los tab sis yog hauv paus hauv thaj chaw tshiab muaj tswv yim, thiab peb tsis tuaj yeem tos peb cov kiv cua pom dab tsi yuav tshwm sim," Wesley tau hais hauv nqe lus thaum lub sijhawm.
Kho kom raug: Daim duab kab lus hauv zaj dab neeg no tau hloov kho los kho qhov kev sau ntawm Maya Rudolph lub npe.
Tau qhov twg los: https://www.cnbc.com/2023/01/23/mms-pulls-spokescandies-in-the-wake-of-right-wing-outrage.html