Mix Thiab Match tuaj yeem txhawb kev muag khoom, Tab sis Nws Puas Tau Txais Kev Yuav Ib Hom?

Mayochup, leej twg? Yuav ua li cas txog qee qhov Mayomust ntawm cov qhaub cij lossis qee qhov Ketchili ntawm lub hamburger? Tej zaum koj yuav nyiam me ntsis honeyracha?

Thaum sib xyaw thiab sib txuam tsis muaj dab tsi tshiab, Kraft Heinz cia siab tias los ntawm kev sib xyaw cov khoom qab zib thiab cov khoom xws li mayonnaise thiab ketchup, mayonnaise thiab mustard, thiab ketchup thiab chili, nws tuaj yeem tsim nws cov khoom lag luam ntxiv, thaum tau txais ntau qhov chaw txee hauv khw muag khoom thiab vaj tsev. hauv koj lub tub yees.

Ntawm qhov tod tes, lawv tab tom ua dab tsi txhua tus yog: sim nrhiav txoj hauv kev los nce cov nyiaj tau los, qhov no los ntawm kev sib txuas cov khoom uas twb muaj lawm los tsim cov tshiab. Kev loj hlob cov khoom loj loj tseem yog lub hom phiaj tseem ceeb. Tab sis nyob rau hauv lub tswv yim thib ob, Kraft Heinz thiab lwm tus cia siab tias yuav tig tawm cov khoom tshiab lossis cov khoom qab zib tshiab los ntawm cov neeg muag khoom loj.

Lub Swedish hom DUG tau qhia cov qos yaj ywm mis nyuj, Planet-Based Foods tsis ntev los no tau nthuav tawm lub hemp burger, thiab Bel Brands USA tam sim no muaj cov me nyuam mos bel cheeses. Ketchup connoisseurs tuaj yeem sim Herr's, Pringles thiab Ruffles ketchup-flavored qos yaj ywm chips. Snyder's pretzels tuaj nyob rau hauv zib mu mustard.

Cov neeg haus dej haus cawv kuj tau txais kev muaj tswv yim. Vat19 muaj mustard soda pop, siv Asmeskas "nyiam daj condiment." Tsuas yog nyob rau hauv rooj plaub, lawv pom zoo kom dipping koj pretzels nyob rau hauv lub tshiab elixir. Soda li ntses? Zoo, nws tsim nyog sim. Grey Poupon hauv xyoo 2020 tau tshaj tawm ib tsab ntawv txwv La Moutarde Vin, ib qho dej cawv dawb nrog Grey Poupon mustard noob. Snapple muaj ntau dua 30 qhov tsw thiab hais tias nws "ib txwm nrhiav [ntxiv] ntxiv rau peb cov kab ke." Kev nthuav tawm ntau cov khoom tuaj yeem pab ua kom muag ntau ntxiv.

Qhov tsw juggernaut hauv qeb ice cream yog legendary. Ben & Jerry's paub zoo txog nws qhov tshwj xeeb hauv kev tsim cov khoom qab zib tshiab los koom nrog cov neeg muag khoom sab saum toj, suav nrog Ib Nrab Ci, Cherry Garcia, thiab Chocolate Chip Cookie Dough. Txawm tias Kraft Heinz tau ua haujlwm luv luv hauv kev sib tw khoom noj qab zib khov, koom nrog Van Leeuwen Ice Cream ntawm qhov txwv tsis pub tshaj tawm ntawm Kraft Macaroni & Cheese flavored ice cream.

Qhov ntawd yog qhov luv luv thiab qhov tshiab. Puas yog cov khoom tshiab, kav ntev dua, sib xyaw los ntawm kev sib xyaw thiab sib txuam, yog ib feem ntawm cov kua ntses tshwj xeeb los txhawb Kraft Heinz cov khoom muag? Cov khoom tshwj xeeb, nrog rau kev nthuav qhia thiab kev lag luam thawb, tuaj yeem ua pov thawj ib feem ntawm cov lus teb, tab sis txhua qhov kev tshaj tawm yog qhov muag tawv.

Kev tshaj xov xwm tuaj yeem pab tau

Kev nthuav tawm cov khoom tshiab, txawm tias kev sib tw ntawm cov neeg muag khoom loj, tsis yooj yim. Ib txoj hauv kev yog pib online. Kraft Heinz pib ua ntej cov noob hauv kev ua lag luam nrog kev tshaj xov xwm ua ntej dov tawm ntau yam khoom tshiab thiab xa mus rau cov khw muag khoom. Cov tshuaj tiv thaiv loj hauv online tuaj yeem txhais ua qhov xav tau loj… nrog rau tsim kev tsis txaus siab. Kraft Heinz tau hais tias nws tau sau txog 500,000 tus neeg pov npav online hauv kev pom zoo rau kev nthuav tawm Mayochup hauv Tebchaws Meskas. Cov khoom lag luam tau coj nws qhov chaw nyob ib sab ntawm ketchup, mustard, BBQ sauce, thiab nws nyuam qhuav pib Heinz mayonnaise.

Nws tsis zoo li Kraft Heinz cia siab tias tag nrho nws qhov kev tshaj tawm yuav muaj kev cuam tshuam loj, tab sis kev hloov pauv tsis tas yuav ua haujlwm. Yog tias qee qhov ua tiav, zoo li kev pib ua haujlwm, lawv tuaj yeem txuas ntxiv rau lub hom phiaj.

Txawm li cas los xij, tau txais tib neeg los sim qee yam tshiab, txawm li cas los xij, ib txwm yog qhov teeb meem loj. Raws li Alka-Seltzer ib zaug coaxed cov neeg siv khoom, nws tag nrho los rau "sim nws, koj yuav nyiam nws." Kraft Heinz yuav tsum tau txais cov neeg siv khoom los sim lawv cov khoom tshiab, uas txhais tau hais tias kev lag luam thiab kev nqis peev hauv kev txhim kho, kev lag luam thiab kev faib tawm.

Thaum kawg, yog tias cov neeg siv khoom tsis sim cov khoom tshiab, nws tsis muaj teeb meem li cas nws qab. Thiab qee zaum ntau yam khoom tsim los ntawm tib lub tswv yim tuaj yeem ua tau txawv heev. Ib lub tuam txhab thov ua raws li hauv Sandwich, Ill., tau nthuav tawm PJ Squares, uas tuaj nrog txiv laum huab xeeb thiab jelly. Cov khoom ntawd tau raug txiav tawm tom qab ntawd. Tab sis Smucker cov txiv laum huab xeeb thiab jelly hauv lub thawv zoo li tau pom cov neeg tuaj saib. Thiab koj tuaj yeem nrhiav Tus Nqi Zoo Tshaj Plaws txiv laum huab xeeb thiab jelly ntawm Walmart.com.

Tsev v. muas

Kev sib xyaw thiab kev sib txuam tuaj yeem yog lub tswv yim ua tiav, tab sis nws muaj kev pheej hmoo. Muaj lwm txoj hauv kev mus. Kev nthuav tawm lub hom phiaj yog feem ntau tsis tshua kim tshaj li kev tshaj tawm ib qho tshiab, muaj tsawg dua cov kev cai thiab kev cai lij choj, thiab xav tau sij hawm tsawg dua los mus ua lag luam. Lub tswv yim yog kom loj hlob incrementally, ntxiv tsw thiab txee qhov chaw, tsis muaj detracting los yog distracting los ntawm cov khoom tseem ceeb. Cov khoom tshiab - tshwj xeeb tshaj yog tias lawv yog cov tshiab - tuaj yeem hais kom mloog, txawm hais tias qhov ntawd tsis ib txwm txhais mus rau kev muaj txiaj ntsig. Tab sis kev yuav khoom lossis ib hom khoom kuj tuaj yeem yog qhov luv, txawm tias kim, kom loj hlob muag.

Cov tuam txhab loj thoob ntiaj teb nrog cov khoom tseem ceeb, xws li Kraft Heinz, tsis tas yuav tsum tau nthuav tawm, lossis tseem tso tawm, cov khoom tshiab hauv Tebchaws Meskas. Lawv tuaj yeem nthuav tawm txhua qhov chaw lawv nyiam, ua noj rau hauv zos saj thiab tsim cov hauv qab no, ua ntej dov lawv tawm ntawm no.

Puas yuav Kraft Heinz qhov sib tov thiab sib tw ua txuj lom rau kev muag khoom? Yog cov neeg siv khoom nyiam cov khoom, lawv tuaj yeem. Qhov ua tau yog qhov kawg.