Minnesota Twins tau tshaj tawm thawj qhov sib koom ua kom muaj tseeb ntawm kev ua si rau kev siv ntawm Lub Hom Phiaj … [+]
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Nws feem ntau ya nyob rau hauv radar hnub Monday thaum Minnesota Twins tshaj tawm tias lawv tau tshaj tawm AR
ARround yog ib feem ntawm Stagwell, ib lub tuam txhab kev lag luam siab tshaj plaws, uas yuav tso cai rau cov kiv cua tsom lawv lub xov tooj ntawm Target Field thaum lub sijhawm ua haujlwm, thiab ua si nrog lwm tus ntawm qhov chaw ua si. Lub hom phiaj feem ntau rau cov neeg tuaj saib hluas, lub tswv yim tsis zoo ib yam los ntawm kev ua si qhov tseeb uas koj tuaj yeem pom ntawm cov yeeb yaj kiab ua yeeb yam ua ntej saib ua ntej ua ib feem ntawm Noovie. Qhov txawv ntawm no yog nws tsis yog ib tus neeg siv nkaus xwb, tab sis muaj ntau yam hauv Target Field. Cov apps uas yuav tsim muaj xws li BatterUp, Blockbuster, uas cov ntxaib thiab cov neeg tsim tawm tau qhia kuv thaum cov neeg siv pov cov khoom digital ntawm cov yees thiab tsoo lawv, thiab ib qho kev ua si hu ua Fishing Frenzy. Josh Beatty, tus tsim thiab CEO ntawm ARound as well as Chris Iles, Twins ' senior director of brand experience & Innovation talk with me about the rollout that has been in the works for me ntsis tshaj ib xyoos.
"Qhov kuv xav tias Josh tau tsim muaj qee lub zog tiag tiag thiab qee cov ceg tiag tiag, vim tias nws muaj peev xwm paub txog txhua tus neeg nyob ib puag ncig koj uas siv lub app tib lub sijhawm, tsim kev sib koom ua ke thiab tsim qee cov ntsiab lus nyob ib puag ncig ib qho xwm txheej uas ncaj ncees. yeej tsis tau ua ua ntej, ”Ilse hais. Yog li ntawd ua rau kuv zoo siab thiab ntxaib ib yam li nws tsis tau ua dhau los. "
Duab ntawm ARound's Home Run game
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Beatty tau ceeb toom tias tsis muaj cov neeg siv cov ntaub ntawv sau tseg. Tsis muaj leej twg mus dhau tus txheej txheem sau npe siv lub app. Thiab hais tias cov infrastructure yog loj txaus los txhawb kaum tawm txhiab tus neeg siv.
Qhov twg tau txais ib qho kev xav? Dhau li ntawm kev lom zem rau cov menyuam yaus nrog kev ua si thiab khaws cia rau hauv lawv lub rooj zaum, dab tsi lwm yam txiaj ntsig ntawm lub app muaj los ntawm kev xav ua lag luam?
Rau ib qho, lub tswv yim hais tias lwm hom kev siv rooj plaub tuaj yeem tsim nyob rau hauv lub platform. Ob leeg Iles thiab Beatty tau hais tias nws tuaj yeem tsim qhov kev paub dhau los uas cov neeg ua si stats tuaj yeem hla tus neeg ua si hauv lub sijhawm tiag tiag lossis lwm txoj hauv kev los koom nrog cov kiv cua ntaus pob hauv kev tuaj koom.
Tab sis dab tsi zoo li xav paub ntau tshaj plaws los ntawm kev lag luam sawv cev yog tias thaum lub sijhawm pib ua haujlwm yog skinned li tsuas yog gameplay rau cov hluas demo, nws muaj peev xwm muaj peev xwm muaj cov kev ua si raug skinned nyob rau hauv ib txoj kev uas monetizes nws.
Ilse thiab Twins pom lub platform ua ib txoj hauv kev los tsim kev sib raug zoo rau tib neeg thiab qhov chaw. "Ib yam uas peb pom tau yog tias koj yuav tsum muaj cov neeg tuaj saib loj los ua qhov ntawd tshwm sim," hais ntxiv tias Cov Twins tau txais los ntawm thawj qhov kev sib tham, nkag siab tias qhov no yog lub tshuab uas muaj qhov chaw raws li qhov muaj nqis ntxiv. mus rau qhov kev paub ballpark.
"Rau pab pawg, cov kiv cua, thiab cov neeg txhawb nqa," nws ntxiv rau kev lom zem kis las.
Nws nyob ntawm no tias Twins tuaj yeem tsoo rau qee yam uas ntau dua li tsuas yog ntxiv rau qhov kev ua si, tab sis qhib txoj hauv kev tshiab rau cov kab hauv qab: cov neeg txhawb nqa.
Qhov kev tshaj tawm thawj zaug tsis yog tawv nqaij nrog ib tus neeg txhawb nqa, tab sis Beatty tau hais tias qhov tsim ntawm cov apps rau Twins yuav siv qhov ntawd hauv siab.
"Kuv xav hais tias [lub platform] yog tsim los rau kev txhawb nqa," Iles hais. "Peb tab tom pib qhov kev txhawb nqa no agnostic vim peb xav kom muaj kev sim huv ntawm cov thev naus laus zis kom pom tias cov kiv cua cuam tshuam nrog nws li cas. Kuv yeej ib txwm xav tias ua ntej koj tuaj yeem ntxiv qhov kev txhawb nqa koj yuav tsum tau qhia nws zoo li nws yog thiab cia cov neeg txhawb nqa pom zoo ib yam. Yog li, peb yuav tsum ua pov thawj qhov no tawm. Tab sis peb xav tias nws yuav ua haujlwm zoo rau peb cov neeg txhawb nqa. "
Zoo li, ib qho kev sib koom AR app ntawm ballpark yuav tsis tau txais txiaj ntsig zoo hauv qhov chaw txhawb nqa thawj zaug. Tab sis nws feem ntau nyob ntawm lwm cov ntawv thov uas tau tsim yav tom ntej. Nws yog ib txoj hauv kev ntxiv los qhib kev txhawb nqa hauv kev cog lus loj dua rau tus neeg siv khoom, lossis nqa cov neeg txhawb nqa tshiab. Txawm li cas los xij, Twins tab tom tsoo ntawm cov nyiaj tau los uas tsis tau siv.
Rau Stagwell, thev naus laus zis tsis txwv rau ntawm qhov chaw ua si xwb. Tom qab tag nrho, kev ua si tuaj yeem raug saib los ntawm ib txwm TV thiab streaming.
Sarah Arvizo ntawm Stagwell tau hais tias "Tsis yog peb tab tom nrhiav txhim kho qhov kev paub hauv chaw ntau pob, tab sis nrog peb cov thev naus laus zis, peb tuaj yeem txuas qhov no rau cov neeg saib hauv tsev ib yam nkaus," Sarah Arvizo ntawm Stagwell hais. "Peb tuaj yeem nqa txhua yam uas tshwm sim nrog AR platform hauv chaw ntau pob rau lawv lub rooj kas fes. Thiab yog li thaum lawv tab tom saib ib qho kev ua si, lawv tuaj yeem muaj lub zog thiab kev zoo siab uas nyob hauv chaw ntau pob, tab sis nqa nrog lawv txhua qhov chaw lawv mus. "
Tau qhov twg los: https://www.forbes.com/sites/maurybrown/2022/08/23/minnesota-twins-launch-first-shared-ar-for-live-sports-app-that-opens-door-to- sponsorship-land-grab/