'Minions 2' Thiab 'Stranger Things' Qhia Lub Hwj Chim Ntawm Thawj Franchises

Despicable kuv yog tus IP tshiab tsom rau "cov menyuam niaj hnub no," thaum Hmoob Tej yam uas ua haujlwm rau cov tub ntxhais hluas cov neeg tuaj saib uas tsis tuaj yeem mob siab txog nws cov kev tshoov siab pop-kev coj noj coj ua.

Kuv tsis xav tias ntau yam Tik-Tok menyuam yaus uas tau tshwm sim rau kev ua yeeb yam ntawm Minions: Qhov nce ntawm Gru hnav khaub ncaws ua rau qhov sib txawv ntawm $ 85 lab Fri-Mon qhib (ntawm par nrog Despicable Kuv 3) thiab $ 125 lab Fri-Mon qhib (zoo li minions). No online meme/call-to-action tau ua tiav vim nws tau coj los ntawm ib zaj yeeb yaj kiab uas cov tub ntxhais hluas koom xav pom. Tus nplaig yuav tau ntau npaum li hauv pliaj nrog #GentleMinions raws li nws tau nrog #MorbiusSweep. Txawm li cas los xij, cov neeg koom nrog twb xav pom cov minions sequel nyob rau hauv theaters los yog muaj ib tug xws li nyiam nyob rau hauv ib tug yeeb yam uas lawv xav kom txaus siab rau, uas tau raug thawb mus rau hauv "daim pib muag" raws li txoj cai los ntawm kev koom rau hauv no tshwj xeeb kev ua si hauv internet. Yooj yim muab, cov neeg tuaj saib tau tshwm sim rau lub asthiv no hauv kev tsav tsheb vim Minions: Qhov nce ntawm Gru saib lom zem heev. Tau kawg, qhov no yog qhov yooj yim heev, lossis puas yog?

Despicable kuv yog ib tug tshiab franchise tsom rau cov menyuam yaus thiab tsis yog lawv niam lawv txiv.

Vim li cas Minions: Qhov nce ntawm Gru rhuav tshem cov ntaub ntawv rau hnub ywj pheej hnub so qhib hnub so? Nws yog ib nrab rau tib lub laj thawj uas Hmoob Tej yam uas tau dhau los ua thawj cov lus Askiv hais lus Netflix tso tawm rau saum 1.1 billion teev thoob ntiaj teb saib hauv thawj 28 hnub. Cov tub ntxhais kawm theem nrab thiab cov tub ntxhais kawm theem siab uas tau tshwm sim hauv cov yeeb yaj kiab hnub so no yuav yog cov menyuam yaus thaum Despicable kuv qhib theatrically nyob rau hauv 2010, thiab cov me nyuam uas stumbled rau Hmoob Tej yam uas tam sim no muaj rau xyoo laus dua. Thaum lub sij hawm, Illumination's Despicable kuv yog thawj animated feature los ntawm lub upstart studio (Illumination) tsom rau cov menyuam yaus ntawm lub sijhawm ntawd. Nws tsis yog reboot, revamp lossis relaunch ntawm tus IP ua tau zoo yav dhau los los ntawm tiam dhau los. Nws yog tus menyuam tshiab-tshaj IP tsom rau "cov menyuam niaj hnub no," uas tsim cov cim tshiab (Gru, Minions, thiab lwm yam) thiab cov cim kab lis kev cai.

Universal-tso tawm Despicable kuv qhib ib lub lim tiam ua ntej Chris Nolan's Pib Ntxov, ntawm tus Tsov tus tw-kawg ntawm thaum lub tswv yim mere ntawm cov nyiaj txiag loj-nyiaj ua yeeb yam, yog nws los ntawm DreamWorks, Pixar lossis Blue Sky, yog qhov yuav luag tsis siv neeg theatrical tshwm sim. Despicable kuv Tau txais $ 251 lab nyiaj hauv tsev los ntawm $ 56 lab debut thiab $ 543 lab thoob ntiaj teb ntawm $ 69 lab pob nyiaj siv. Nws kuj yog ib tug leggy thiab neeg coob-plees ua yeeb yam nyob rau hauv theaters thiab nyob rau hauv tsev. Despicable Kuv 2 tsis yog qhov tshwm sim ntawm cov phiaj xwm franchise lossis cinematic universe aspirations tab sis vim moviegoers pom thiab nyiam thawj zaj duab xis. Despicable Kuv 2 khwv tau $ 368 lab hauv tsev nyob rau lub Xya Hli 2013 los ntawm $ 143 lab nyiaj so koobtsheej debut thiab $ 975 lab thoob ntiaj teb ntawm $ 76 lab pob nyiaj siv, ntau dua li cov yeeb yaj kiab ua ntej tso tawm thaum lub sijhawm. minions tag nrho $ 1.1 nphom hauv Lub Xya Hli 2015, thaum Despicable Kuv 3 khwv tau $1 billion nyob rau lub Xya hli ntuj 2017.

Minions: Qhov nce ntawm Gru yuav tsum qhib thaum Lub Xya Hli 2020, tsib xyoos tom qab minions thiab peb xyoos tom qab Despicable Kuv 3. Nws tau tam sim no tau tsib xyoos txij li qhov kev sib tw kawg. Kev tsis tuaj yeem ua rau lub siab loj hlob tuaj. Cov me nyuam yaus uas loj hlob tuaj ntawm cov hnub nyoog mus txog rau tweens, cov hluas thiab cov hluas uas tsis tau nres tsawg kawg yog ib qho kev lom zem rau cov anarchic thiab sib piv uas tsis yog kev xav ntawm tus kws tshawb fawb vwm thiab nws cov neeg txawv txawv, daj tawv nqaij henchmen. Nws yog, nrog rau DreamWorks Animation's Yuav Ua Li Cas Qhia Koj Cov Zaj (2010, 2014 thiab 2019), qhov tseeb animated franchise ntawm 2010s. Nws yog tsom rau cov menyuam yaus tsis yog cov neeg laus nostalgic. Hauv xyoo 2022, minions yog "tseem txias" nyob rau hauv qhov semi-ironic Shrek zam. Nws kuj tseem ua haujlwm tsis txaus ntseeg ua ntej-Covid nostalgia rau cov menyuam yaus uas tau siv ntau ntawm lawv lub neej raug kev txom nyem los ntawm Trump tus thawj tswj hwm thiab kev kis thoob ntiaj teb.

Tsuas yog ripping tawm Point Break lossis Flash Gordon tau koj Lub vas nthiv thiab txojsia or Star Wars.

Meanwhile, Netflix's Hmoob Tej yam uas yog ib qho kev sib piv underdog thaum nws debuted lub caij ntuj sov ntawm 2016. Nws hnav nws cov ntaub ntawv thiab kev tshoov siab ntawm nws lub tes tsho. Txawm li cas los xij, cov kwv tij Duffer.-tsim 80's-set supernatural thriller yog thawj zaj dab neeg nrog cov cim tshiab uas, los ntawm cov yeeb yam zoo sib xws thiab thov rau cov menyuam yaus tsis paub txog cov neeg siv khoom, los ua lawv tus kheej cov cim. Cov neeg tuaj saib uas tau saib lub caij plaub tsis quav ntsej ntau npaum li cov kab lis kev cai pop los yog koob tee. Lawv xav pom dab tsi tshwm sim tom ntej ntawm Kaum Ib Hlis, Steve, Nancy, Max, Mike, Lub Rau Hli (Winona Ryder hauv kev ua kom pom tseeb) thiab Hopper. Cov menyuam uas nyiam Star Wars tsis paub lossis tsis quav ntsej txog John Ford westerns, Flash Gordon serials los yog Akira Kurosawa acters. Hmoob Tej yam uas tau dhau los ua kev ntaus loj nrog cov menyuam yaus uas tsis muaj Pavlovian cov lus teb rau 80's pop culture callbacks. Nws yog lub ntsiab lus "rip-off, tsis txhob remake" triumph.

Nws stinks tias xyoo caum txij li thaum Tus Amazing Kab laug sab-txiv neej tau pom tag nrho normalization ntawm reboots. 2007 movie zoo li Disturbia, qho ripped Tsheb Qhov Rais (zoo heev, natch), yog tam sim no downright aspirational. Hollywood yuav tam sim no remake Rear Qhov rai (tejzaum nws yog XNUMX-teev yim-feem Peacock miniseries). Qhov no yog ib feem vim kev koom ua ke koom ua ke tau ua rau cov tuam txhab loj tau txais txoj cai los ua cov ntawv tseeb. Amazon tsis tas yuav ua lawv tus kheej Robocop (uas yog nws tus kheej yog kev sawv hauv qhov tuag los ntawm txoj kev Lub Wraith) thaum lawv tuaj yeem rov pib dua MGM tus tswv IP uas twb muaj lawm. Yuav kom ncaj ncees, Sony thiab Universal tau pom nrog Jumanji: Txais tos rau lub zoov nuj txeeg thiab Jurassic ntiaj teb uas koj tuaj yeem ua ib yam dab tsi qub zoo li tshiab dua. Txawm li cas los xij, thaum koj tsuas yog rub tawm Point Break, koj tau txais Lub vas nthiv thiab txojsia thiab pop kab lis kev cai icons (Dom, Letty, Brian, Han, Hobbs, thiab lwm yam) los ntawm qhov $ 6.6 billion-grossing franchise.

Thaum koj sib xyaw James Bond nrog Alan Quarterman, koj tau txais Indiana Jones. Thaum koj "rov qab" Poltergeist Nrog rau qhov kev xav niaj hnub no, koj tau txais Insidious, uas tam sim no tab tom txhim kho nws qhov thib tsib ntu. Puas muaj leej twg nco txog 2015 remakes ntawm Poltergeist or Point Break? Cov Me nyuam Kev ua si remake tau ua nws tus kheej ua ke nrog Don Mancini yav dhau los Chucky flicks thiab txuas ntxiv Syfy TV series. Tab sis nws yog ib qho thiab ua tiav, zoo li feem ntau remakes. Meanwhile, Annabelle yog qhov blockbuster spin-off trilogy ntawm kev phem menyuam roj hmab chillers uas pab thawb lub Conjuring Ntiaj teb dhau los $2 billion thoob ntiaj teb. Hmoob Tej yam uas tseem yog Netflix qhov kev ua tau zoo tshaj plaws txog kev saib xyuas thoob ntiaj teb thiab kev muaj peev xwm IP. Nws tau dhau los ua kev vam meej tias qhov tseeb 80's-set zog thiab kho dua tshiab zoo li It thiab Cov hlua ntawm: Tom qab tau yeej tseem zoo sim crib nws style. Nws tsis tau tsim 80's pop kab lis kev cai nostalgia (saib ntxiv: Zaj tshoob Soob Lwj Yaj thiab Super 8), tab sis nws arguably perfected nws.

Minions: Qhov nce ntawm Gru thiab Hmoob Tej yam uas lub caij plaub yog tiam neeg coronations.

Peb tau txiav txim siab qhov ua tau zoo ntawm Pixar's Ntsha rau peb lub lis piam dhau los, thiab kuv xav hais tias, “Woops, Solo: Ib Zaj Dab Neeg Star dua!” thiab cia nws nyob ntawm qhov txuag rau qhov tshwm sim ntawm nws qhov tsis ua tiav. Tag nrho theatrical yav tom ntej ntawm Disney cov yeeb yaj kiab animated yog tam sim no ntawm ceg txheem ntseeg. Peb tam sim no yuav tsum tau nrog alt-txoj cai nom tswv lam tshaj tawm Lightyear cov tsis ua hauj lwm raws li khi rau kev tsis sib haum xeeb hauv online tshaj A) ib tug tib-poj niam txiv hnia ntawm ob niam txiv pog thiab B) Chris Evans hloov Tim Allen li Buzz Lightyear. Lub caij no, cov tib demos tshaj tawm txoj kev yeej ntawm Cov minions 2 raws li "anti-woke" yeej txawm tias Minions yog asexual thiab qee zaus hnav khaub ncaws hauv luag. Tib neeg crowing txog Sab saum toj rab phom: Maverick yog ib tug yeej rau kev saib xyuas kev lom zem yuav yog cov tib yam taw qhia nws ntau haiv neeg cov cim (xws li… gasp, ib tug poj niam tsav) tau nws tanked.

Sab saum toj rab phom: Maverick thiab transformers yog ib qho pov thawj rau lub peev xwm rau cov neeg laus-skewing nostalgia. Ib yam li ntawd, minions thiab Hmoob Tej yam uas yog cov piv txwv ntawm "tshiab franchises" tsom rau "cov me nyuam hnub no" ua tau zoo txaus los ua iconic thiab pop kab lis kev cai-shaping tsis hais cov homages, hais txog los yog yav dhau los kev tshoov siab. Tom qab xyoo ntawm Covid-ua rau ncua sijhawm, cov khoom siv tshiab no tau ua raws li kev ua koob tsheej rau ob qho tib si franchises. Lawv qhov kev txais tos tau ua kev zoo siab rau qhov kev yeej ntawm (piv txwv li) tshiab nyob rau hauv ib qho chaw ze-kho ntawm refurbished, recycled thiab relaunched tes-kuv-downs nrog loj lub thawv chaw ua hauj lwm thiab viewers ib nrab tsav los ntawm cov pej xeem uas pab ua rau lawv ua tau zoo nyob rau hauv thawj qhov chaw. Lub #GentleMinions meme thiab cov ntaub ntawv tsoo Hmoob Tej yam uas Kev ntsuam xyuas yog cov piv txwv tseem ceeb ntawm qhov tseem tuaj yeem tshwm sim thaum koj tsim kev lom zem rau menyuam yaus tshiab rau "cov menyuam niaj hnub no." Tom qab tag nrho, koj tau nyiaj ntau dua los ntawm "thawj" Harry Potter dua li sim nrhiav "tom ntej Harry Potter. "