Ntsib Tus Quirky Discount Grocer Ua Ntau Ntau Los Ntawm Kev Txhim Kho Nyiaj Txiag

Ata Lub Tsev Muag Khoom Noj nyob hauv ib cheeb tsam ntawm Portland, Oregon, cov neeg yuav khoom nqa cov menyuam rov qab tav tus nqi muag ntawm $ 2.99 ib phaus. Chunks ntawm Kerrygold cheddar, Cafe Olympia feta thiab Buholzer Cov Kwv Tij Havarti tau piled siab nyob rau hauv ib tug chij uas nyeem "Ntau Cheese For Less Cheddar." Festive tin ntawm qab zib ncuav qab zib uas teeb thiab ua suab paj nruag, koj li ntawm $6.99, tau ya tawm ntawm lub txee. Ob lub pallets khov pizzas (peb rau $ 2.49) ploj mus hauv peb hnub.

"Kuv xav tias txhua tus tab tom sim rub lawv cov nyiaj ntau npaum li lawv tuaj yeem ua tau," Hana Brown, uas ua haujlwm lub khw nrog nws tus txiv, James, hais rau Forbes

Cov khw muag khoom luv nqi, uas muaj 431 lub khw thiab tau piav qhia tias yog TJMaxx ntawm cov khoom noj khoom haus, tau pom muaj kev cuam tshuam ntawm cov neeg siv khoom tshiab nyob rau lub sijhawm thaum kev nce nqi nce mus txog 40 xyoo siab. Cov Khoom Muag Khoom Noj Zoo li thaj av tau cog lus rau txhua tus ntawm pob nyiaj siv, muab cov khoom lag luam npe kos los ntawm 40% mus rau 60%. Nws kuj tseem yog kev lag luam ntau txhiab daus las uas ua rau nws cov nyiaj tau los ntawm kev yuav khoom ntawm cov khoom lag luam overstocked, txiav thiab yuav luag tag cov khoom uas tsis muaj lwm qhov mus. Hauv thawj cuaj lub hlis ntawm lub xyoo, kev muag khoom tau nce 15% rau $ 2.6 billion.

"Kuv xav tias yuav muaj dab tsi tshwm sim nyob rau lub sijhawm zoo li no yog ntau tus neeg tuaj vim yog qhov xav tau thiab lawv nyob vim qhov lawv pom," said Eric Lindberg, uas koom nrog lub tuam txhab ua tus neeg txais nyiaj ze li 30 xyoo dhau los tom qab sib yuav tus tsim lub tuam txhab. tus ntxhais xeeb ntxwv thiab lub lim tiam no tau nqis los ua CEO. "Tib neeg tab tom nrhiav kev daws teeb meem ntawm cov zaub mov raug nqi siab."

Ntau tus neeg yuav khoom tab tom sim khaws lawv lub tub yees rau lub lim tiam thaum lawv tuaj xyuas, hais tias James Brown, tus neeg teb xov tooj ntawm Oregon lub khw, tsis yog tsuas yog tshawb xyuas cov khoom noj txom ncauj, khoom qab zib thiab lwm yam khoom lom zem. Tus nqi nruab nrab siv rau ib qho kev mus ncig tau nce mus txog $ 40 los ntawm $ 35 txog $ 37, nws hais.

Txhawm rau pab cov neeg siv khoom no, Lub Chaw Muag Khoom Muag tau ua haujlwm los muab cov kev xaiv zoo ib yam ntawm cov khoom siv niaj hnub, ntxiv 600 yam khoom tshiab xyoo dhau los. Txawm hais tias lawv tsis tsim nyog muag ntawm qhov txo qis, nws ua rau cov neeg siv khoom tuaj yeem yuav tag nrho cov khoom ntawm lawv cov npe.

"Kuv xav tias txhua tus tab tom sim rub lawv cov nyiaj ntau npaum li lawv tuaj yeem ua tau."

Lub khw muag khoom cia siab rau lub network ntawm cov neeg ua haujlwm ywj pheej rau cov neeg ua haujlwm hauv khw muag khoom, khiav kev tshaj tawm thiab xaiv cov khoom uas lawv muag, thiab faib cov txiaj ntsig nrog lawv rov qab. Qhov ntawd tso cai rau cov khw muag khoom kom nrawm thaum teb rau qhov nyiam hauv zos thiab hloov pauv hauv kev thov. Justin thiab Ellie Maenner, uas ua haujlwm lub khw muag khoom noj khoom haus hauv Lancaster, Pennsylvania, pom tias tib neeg pib siv nyiaj tsawg dua rau cov khoom siv dav dav, xws li pleev, cookware thiab pam vov, nyob ib ncig ntawm lub sijhawm uas cov nqi roj tau nce siab. Yog li ntawd, lawv tau tso tseg ntau yam ntawm cov khoom ntawd thiab muab ob npaug rau cov khoom tshiab, nrog rau cov txiv hmab txiv ntoo thiab zaub xa rau 79 zaug hauv ib lub lis piam thiab nqaij ob zaug hauv ib lub lis piam. Kev cog lus tsis ntev los no ntawm Tyson qaib drumsticks, tus nqi tsuas yog XNUMX xees ib phaus, yog qhov ntaus.

Justin Maenner, 35 xyoos hais tias, "Cov neeg siv khoom tuaj thiab hais tias kuv yuav tsis tuaj yeem noj kuv tsev neeg yog tias koj tsis nyob ntawm no," Justin Maenner, XNUMX xyoos tau hais. qhia lawv qhov kev yuav khoom. Cov nuj nqis qub qub, uas zoo li lawv tau khaws cia rau ntau xyoo thiab tsuas yog nyuam qhuav rov tshawb pom, qee zaum ntses tawm ntawm lub txee nyiaj.

Supply chain disruptions tau muaj txiaj ntsig zoo rau lub tuam txhab. Vim li cas? Ntau ntawm nws cov neeg muab khoom lag luam tau cuam tshuam nrog lub roob ntawm cov khoom muag ntau dhau - qhov tshwm sim ntawm kev xa khoom qeeb thiab hloov pauv cov neeg siv khoom nyiam uas tau ua rau nws nyuaj rau kev txiav txim siab - thiab lawv tau thauj khoom ntau mus rau Lub Chaw Muag Khoom.

Lindberg tau hais tias "Kev yuav ib puag ncig tau txais txiaj ntsig zoo dua," Lindberg hais. "Nws zoo li muaj ob qho tib si tob rau qib ntawm kev yuav khoom, uas txhais tau hais tias muaj ntau qhov xwm txheej ntawm qhov kev thov, thiab kev nthuav dav, uas txhais tau tias muaj ntau yam khoom hauv daim ntawv teev npe."

Cov Khoom Muag Khoom Noj, uas tau pib ua tub rog cov khoom lag luam hauv xyoo 1946, tau siv sijhawm ntau xyoo los tsim kev sib raug zoo nrog ntau dua 2,500 tus neeg muag khoom. Daim ntawv teev npe nthuav dav loj xws li Hershey, Mondelez thiab Tyson, nrog rau cov khoom lag luam tshiab zoo li Olipop, Beyond Meat thiab Hippeas. Nws ua hauj lwm raws li qhov tseem ceeb tso tawm valve rau cov tuam txhab no thaum lawv hloov lub ntim, ua ntau dhau ntawm ib yam dab tsi los yog qhia ib yam khoom tshiab los yog tsw uas hloov mus ua ib tug dud.

Oliver Chen, tus kws tshuaj ntsuam ntawm Cowen & Co., "Qhov no yog ib txoj hauv kev uas lawv tsis yog Amazonable," hais tias Oliver Chen, tus kws tshuaj ntsuam xyuas ntawm Cowen & Co. tshem tawm ib yam dab tsi, nws hais.

Piv txwv li, Cov Khoom Muag Khoom Muag tsis ntev los no tau yuav tag nrho 90,000 kis ntawm biscuits thiab cinnamon rolls uas lub tuam txhab ntim khoom noj loj tab tom nrhiav rau jettison, tom qab ntawd tig mus thiab muag rau cov neeg siv khoom rau 75% tawm. Nws yuav 75,000 tus neeg mob me me Bota Box Chardonnay thiab Cabernet Sauvignon tom qab cov neeg tsim khoom lag luam tau tso tseg rau hauv plaub lub pob.

Thaum lub sij hawm Super Bowl ua ntej lub xyoo no, lub khw Maenners tau txais kev xa khoom ntawm 40-phaus thawv ntawm cov nqaij qaib tis khov rau lub sijhawm thaum muaj nqaij qaib tsis txaus. Tus nqi ntawm $ 99, lawv tseem muag zoo li npau taws, nrog cov neeg ua haujlwm nquag xa mus los pab cov neeg siv khoom schlep lawv tawm. "Peb zoo li tsuas yog cov uas tau khov tis muaj rau cov neeg siv khoom thaum lub sijhawm," Justin Maenner hais.

Muaj ntau ntau deals tshuav rau kev noj. Raws li kev kwv yees los ntawm Cowen, Cov Khoom Muag Khoom Noj tau tsuas yog khaws 16% ntawm cov khoom muag muaj nyob rau hauv kev ua lag luam thib ob. Lub khw muag khoom hauv California tau siv nws lub zog los txhawb kev loj hlob, tam sim no qhib cov khw muag khoom hauv nruab nrab-Atlantic, nrog rau kev npaj siab qhib 4,800 lub khw hauv lub sijhawm ntev.

Lindberg tau hais tias "Peb muaj sijhawm los ua haujlwm rau cov neeg siv khoom lag luam uas tej zaum yuav tsis pom lwm qhov chaw muag khoom noj," Lindberg hais. "Cov cib fim no muaj nyob ib puag ncig txhua kaum xyoo los yog li ntawd, thiab lawv zoo li ua tau zoo rau kev tsim."