Plato's Closet, uas tau ua $ 600 lab hauv kev muag khoom xyoo tas los, yog lub npe loj tshaj plaws los ntawm Winmark.
Robyn Selman rau Forbes
Winmark Corporation - uas saib xyuas 1,300 franchised rov muag khw muag khoom xws li Plato's Closet, Play It Again Sports thiab Once Upon A Me Nyuam - muaj keeb kwm ntev ntawm kev muaj txiaj ntsig thiab ua kom cov tswv cuab zoo siab. Nws cov buzzy online sib tw tsis tuaj yeem hais tib yam.
Ina tibneeg hu tauj coob strip khw hauv Vero Beach, FL, me ntsis khoom siv ncaws pob khoom siv thib ob hu ua Play It Again Sports zaum sib xyaw ntawm cov saw loj loj xws li Best Buy, Lowe's thiab Ross. Adorning ib phab ntsa yog ntau pua ntawm maj mam siv frisbee golf discs hauv ntshav, txiv kab ntxwv, xiav thiab daj. Callaway golf clubs pib ntawm $ 19.99 txhua, nrog cov pob golf piled siab nyob rau hauv hlau bins nqi ntawm ib dime apiece. Ib tug ntxhais-paj dawb lub lacrosse stick thiab nkawm khau mus rau tus nqi pheej yig hauv qab daus ntawm $ 40. Ntau tus neeg muas zaub yog cov niam txiv, tab tom nrhiav kev lag luam ncaws pob thiab hnab looj tes ntaus pob uas lawv cov menyuam tau loj hlob lossis so haujlwm thiab muab 40% nyiaj rov qab rau cov khoom siv rau lub caij tom ntej.
Lub chaw tshaj tawm yog ib feem ntawm kev muag khoom me me ntawm lub tebchaws Minneapolis, hu ua Winmark Corporation, uas saib xyuas 1,300 lub khw muag khoom nyob rau hauv ntau lub npe: Plato's Closet, Play It Again Sports, Music Go Round, Once Upon A Child and Style Encore . Xyoo tas los, kev muag khoom thoob plaws lub cev tau dhia 31% mus rau $ 1.4 billion, vim nws tau txais txiaj ntsig los ntawm cov neeg siv khoom rov qab mus rau cov khw muag khoom cib thiab mortar. Winmark siv 4 mus rau 5% txiav ntawm cov kev muag khoom raws li cov nyiaj tau los, uas ua rau feem ntau ntawm nws cov nyiaj tau los ntawm $ 78 lab hauv xyoo 2021. Nrog rau pawg neeg koom tes me me ntawm tsuas yog 80 tus neeg (nruab nrab ua haujlwm: ze li kaum xyoo) thiab ob peb cov nyiaj siv ua haujlwm, nws yog yooj yim thiab muaj txiaj ntsig tsis tu ncua, nrog $ 40 lab hauv cov nyiaj tau los xyoo tas los. Qhov ntawd yog qhov txaus los ua kom cov tub ua lag luam zoo siab, uas tau thawb tus nqi Tshuag nce 2% nyob rau kaum ob lub hlis dhau los, ntaus ob lub khw lag luam dav dav thiab cov neeg ua lag luam rov qab muag hauv online xws li ThredUp, Poshmark thiab TheRealReal uas tau mus rau pej xeem hauv peb lub xyoos dhau los.
Brett Heffes, CEO ntawm Winmark.
Winmark
Hu nws lub tortoise ntawm kev muag khoom tsov rog. Lub tuam txhab, uas tau mus rau pej xeem hauv xyoo 1993, ua ntej tsis tshua muaj neeg yuav khoom hauv Is Taws Nem, tau siv txoj hauv kev qeeb thiab khov kho. Cov khw muag khoom tshiab tau qhib ntawm qhov me me, tso cai rau lub tuam txhab xaiv cov neeg thov franchisee nws txais. Nws tsis tau overspent ntawm splashy marketing. Thiab nws tsis thab nrog cov nyiaj tau los lossis kev taw qhia nyiaj txiag - tsis yog ib tus kws tshuaj ntsuam Wall Street ua raws lub tuam txhab. Yim caum feem pua ntawm lub tuam txhab yog muaj los ntawm tsuas yog 20 tus neeg thiab cov tuam txhab ua lag luam.
"Yog tias tib neeg xav tham nrog peb, lawv tsuas yog hu thiab peb hu rov qab," said Winmark's CEO Brett Heffes, 54, uas tau koom nrog lub tuam txhab ob xyoo dhau los tom qab ua haujlwm nrog cov khw muag khoom xws li J. Jill ua tus tswv lag luam peev.
Kev lag luam rov qab muag (yav tas los hu ua cov khw muag khoom thib ob) tau loj hlob sai. Cov ntu tuaj yeem ua ob npaug rau $ 82 nphom los ntawm 2026, raws li ib daim ntawv qhia txog kev lag luam nyiaj txiag - txhawb nqa los ntawm ib tiam ntawm cov tub ntxhais hluas cov neeg yuav khoom nyiam yuav cov khoom tshwj xeeb hauv kev pheej yig, ib puag ncig-phooj ywg. Nws tau txais kev txhawb nqa ntxiv nyob rau lub sijhawm ntawm kev nce nyiaj nce ntxiv thiab cov teeb meem ntawm cov khoom lag luam, nrog ntau tus neeg yuav khoom tuaj yeem mus rau cov khw muag khoom noj qab haus huv tom qab ntsib tus nqi siab thiab cov khoom tawm ntawm cov khw muag khoom loj.
Diane Hubel, 61, tus kws tsim xov tooj cua qub uas tam sim no muaj plaub lub khw muag khoom Ib Tug Me Nyuam hauv Virginia Beach hais tias "Tib neeg xav pom lawv cov nyiaj mus ntxiv me ntsis, tshwj xeeb tshaj yog thaum lawv pom cov roj thiab cov khoom noj khoom haus nce ntxiv." Thaum tib neeg nrhiav tsis tau cov me nyuam swimsuits hauv Tshuag xyoo no, lawv tau mus rau nws lub khw.
Txawm hais tias muaj kev txaus siab rau cov neeg siv khoom txaus siab, feem ntau cov khoom muag rov pib dua tau tawm tsam kom tau nyiaj. TheRealReal, uas nws tus tsim thiab CEO Julie Wainwright tau nqis los sai sai lub hli tas los, poob $ 236 lab ntawm $ 468 lab hauv cov nyiaj tau los hauv 2021. ThredUp qhia txog kev poob ntawm $ 63 lab ntawm cov nyiaj tau los ntawm $ 252 lab xyoo tas los. Txoj kev sib koom tes tau txais los ntawm ntau lub tuam txhab, txhais tau tias kom muaj kev ntseeg siab nrog cov neeg siv khoom los ntawm kev ua tus neeg nruab nrab txhim khu kev qha, yog peev nyiaj ntau. Nws kim heev rau qhov chaw, ntxuav, yees duab, sau npe thiab txheeb xyuas cov khoom. Cov peev nyiaj lag luam yog qhov loj, ib yam nkaus, vim cov tuam txhab yuav tsum drum li ob qho tib si khoom thiab kev thov.
WINMARK RISES NTAWM LUB SIJ HAWM
"Yog tias koj yog ib lub lag luam uas tsis tuaj yeem qhia tau txiaj ntsig ntawm qhov ntsuas, qhov ntawd yog qhov nyuaj. Nws yog qhov nyuaj tshwj xeeb tam sim no thaum tib neeg tab tom nrhiav kom tau txais txiaj ntsig, "said Jason Bornstein, tus thawj coj ntawm San Francisco-based Forerunner Ventures. "Tam sim no koj muaj cov lag luam uas tau nkag mus rau hauv cov qauv no uas nyuaj heev kom tau txais txiaj ntsig vim tias tsis muaj cov paj laum txaus nyob ntawd."
Kev ntsuas tau poob lawm. Poshmark, muaj nuj nqis ntau dua $ 7 nphom tom qab cov khoom lag luam nce 142% hauv nws thawj hnub ntawm kev lag luam thaum Lub Ib Hlis, tam sim no muaj nqis tsawg dua $ 1 nphom. ThredUp thiab TheRealReal kuj tsim nyog ib feem ntawm qhov lawv ib txwm ua.
Heffes tau hais tias "Kuv xav tias lub ntiaj teb thiab cov zej zog kev nqis peev yuav pib nkag siab," hais tias kev lag luam ntawm kev muag khaub ncaws thiab ntau yam khoom hauv online tuaj yeem nyuaj.
Winmark tau dabbled hauv e-lag luam, tab sis tsuas yog thaum tus nqi siab txaus los ua kom tau txais txiaj ntsig. Piv txwv li, ntawm Music Go Round, uas muag khoom xws li siv saxophones thiab hluav taws xob guitars, qhov nruab nrab tus nqi xaj yog tshaj $ 250, yog li nws tau tsim lub vev xaib muag khoom online. Nws tsis muaj cov phiaj xwm zoo li no rau cov khw muag khaub ncaws zoo li Plato's Closet lossis Ib Tug Menyuam Yaus qhov twg cov khoom nruab nrab qis dua $ 10. Heffes tau hais tias "Kev muag ob peb tus neeg online tsis muaj txiaj ntsig rau leej twg," Heffes hais.
Ib Ib Lub Sijhawm Me Nyuam Yaus lub khw (sab laug) thiab Chaw Ua Si Ntxiv Ntxiv Kev Ua Si (txoj cai.)
Winmark
Heffes hais tias nws muaj kev ruaj ntseg ntau dua los muag hauv khw muag khoom, taw qhia tias kev ntim khoom thiab xa khoom thoob plaws lub tebchaws yuav raug tus lej. Feem ntau ntawm 1.4 lab cov khoom uas lub tuam txhab tau rov ua dua txij li xyoo 2010 yog yuav thiab muag hauv zos. Qhov ntawd pab kom tus nqi qis, nws hais tias, vim lawv tsis tas yuav hla tus nqi xa khoom rau tus neeg siv khoom.
Nws qhov kev cuam tshuam loj tshaj plaws rau kev loj hlob yog nrhiav cov tswv lag luam zoo. Heffes xav tau ntau dua ob npaug ntawm nws lub khw muag khoom tam sim no thiab hais tias tam sim no muaj 2,800 thaj chaw qhib. Tab sis nws yuav tsis maj khoom. Cuaj tawm ntawm kaum tus tswv franchise yog cov neeg siv khoom yav dhau los, uas kos npe rau daim ntawv cog lus rau 10 xyoo thiab feem coob txuas ntxiv rau lwm xyoo caum.
Heffes hais tias "Yog tias peb muaj North America tsim tawm zoo li kuv xav tau mus rau, Kuv tsis paub tias yuav muaj laj thawj loj mus rau lwm tus players," Heffes hais. “Qhov no ua haujlwm thaum tsis muaj internet. Nws ua haujlwm thaum muaj internet. "
XAV PAUB NTAU LOS RAU FORBES
Tau qhov twg los: https://www.forbes.com/sites/laurendebter/2022/06/30/winmark-corporation-platos-closet-secondhand-resale/