Raws li tus tsim tswv cuab ntawm WeWork Labs, qhov chaw ua haujlwm sib koom ua lag luam loj ntawm tes, Matthew Shampine tau pab hloov pauv lub ntiaj teb kev lag luam vaj tsev. Tam sim no nws tab tom noj ntawm South Kauslim qhov tso nyiaj-hnyav hauv vaj tsev vaj tsev ua lag luam, ib qho xauj ib zaug.
Living nyob rau hauv nruj, unaffordable apartments tseem yog ib tug unglamorous kev muaj tiag rau ntau tus neeg laus. Thaum Matthew Shampine, Korean-American cofounder thiab CEO ntawm chav tsev xauj tsev pib Dongnae, tsiv mus rau Seoul nrog nws tus poj niam thiab tus ntxhais yug tshiab, nws pom muaj lub sijhawm los hloov kho qhov tseeb hauv Kaus Lim Qab Teb.
Shampine, 39, hais hauv kev sib tham hauv video hais tias "Kuv yeej xav ua ib yam dab tsi uas yuav muaj feem cuam tshuam rau ntau tus neeg. "Koj tuaj yeem nug leej twg ntawm no, tab sis cov neeg Kauslim muaj kev sib raug zoo rau cov vaj tsev nyob ... peb tuaj yeem hloov pauv tag nrho cov kev paub dhau los, txhua txoj hauv kev, thiab ua raws li lawv cov kev xav tau."
Yug hauv Kaus Lim Qab Teb, Shampine tau txais yuav hauv Tebchaws Meskas, thiab loj hlob hauv New Jersey. Xyoo 2007, nws rov qab mus rau Kaus Lim Kauslim rau lub rooj sib tham Korean-American saws thiab rov txuas nrog nws tsev neeg lom neeg. Nyob ntawd, nws tau ua nws lub luag haujlwm kom rov qab los ua qhov zoo-thiab ua qhov zoo rau lub tebchaws.
Shampine koom nrog WeWork hauv 2011 thiab cofounded WeWork Labs, lub chaw ua haujlwm sib koom lub tuam txhab pib pib. Xyoo 2018, nws tau los ua tus thawj tswj hwm ntawm WeWork Kauslim, qhov chaw nws tau ntsib Dongnae cofounder Insong Kim, uas yog tus thawj coj ntawm lub tuam txhab tus thawj coj.
Ua ke, nkawm niam txiv tau tshaj tawm Seoul-based Dongnae hauv 2020, nrog lub hom phiaj ua kom txav mus rau hauv chav tsev pheej yig dua thiab siv tau. Nws cov khoom tseem ceeb, Dongnae FLEX, muaj lub sijhawm luv luv, tag nrho cov khoom siv xauj tsev nrog cov nyiaj qis, thov rau cov neeg kawm tiav tshiab lossis cov neeg taug kev tuaj yeem tsis tuaj yeem hnoos li cov nyiaj tso nyiaj ntau dhau - ntau npaum li 350 lub hlis ntawm kev xauj tsev, qhov pib hais tias - uas yog feem ntau xav tau ntawm Kauslim cov tsev.
Ntawm sab laug: Suzie Lee, Tus Thawj Saib Xyuas Nyiaj Tau Los; Matthew Shampine, cofounder thiab CEO; Insong Kim, cofounder thiab Chief Strategy Officer; Sunju Yoog, CFO
Ua tsaug rau Dongnae
Shampine hais tias "Txoj kev uas peb cov khoom tau los txog yog peb yeej ua rau tib neeg nyob hauv cov tsev uas lawv xav tau," Shampine hais. "Peb qhib tag nrho cov kev xaiv tshiab no vim tias koj tsis txwv los ntawm cov nyiaj koj tau tso tseg rau kev tso nyiaj."
Txog tam sim no, Dongnae tau qhib nws lub qhov rooj rau ob qho tib si hauv zos thiab thoob ntiaj teb cov tub ua lag luam. Nws $ 21 lab series Ib puag ncig nyiaj txiag hauv lub Peb Hlis suav nrog NFX, uas tau txhawb cov nyiam Lyft thiab Doordash, thiab proptech tsom MetaProp, tus txhawb nqa ntawm Airbnb, nrog rau Kauslim cov peev txheej qub tshaj plaws Daol Investment thiab Hana Nyiaj Txiag. Cov peev tshiab tau coj cov nyiaj pib tag nrho mus txog kwv yees li $ 34 lab, tom qab nws $ 4.1 lab cov noob nyob rau lub Kaum Ob Hlis 2020 thiab $ 700,000 cov noob ua ntej xyoo dhau los. Dongnae tsis kam qhia nws qhov kev ntsuas tam sim no.
Kyung Kuk-hyun, tus thawj coj ntawm Daol Investment tau hais tias "Cov vaj tsev nyob yog cov cuab yeej cuab tam loj tshaj plaws ntawm no hauv Kaus Lim Kauslim," hais tias Kyung Kuk-hyun, tus thawj coj ntawm Daol Investment, hauv nqe lus hais txog Dongnae cov nyiaj txiag tshiab. "Dongnae txoj kev loj hlob zoo kawg tau ua ke nrog lawv cov kev koom tes nyiaj txiag muaj zog nrog cov tuam txhab nyiaj txiag ua rau qhov kev nqis peev no nyuaj."
Tshaj li 80% ntawm Kauslim tsev neeg muaj nyiaj nyob hauv vaj tse, piv rau kwv yees li 35% hauv Tebchaws Meskas, tab sis kev ua tswv tsev tau ua pov thawj nyuaj zuj zus. Tus nqi nruab nrab ntawm ib chav tsev nyob hauv Seoul, lub teb chaws lub peev thiab lub nroog muaj neeg coob, tau nce ob npaug ntawm 2017 thiab 2021 mus txog ntau dua $ 1 lab. Lub tsev tsim lub hauv paus ntawm Kaus Lim Kauslim qhov kev sib cav zaum kawg ntawm thawj tswj hwm, nrog Thawj Tswj Hwm Yoon Suk-yeol tau xaiv tsa tshiab cog lus tias yuav txo qis kev lag luam thiab tsim 2.5 lab lub tsev tshiab thoob plaws hauv nws lub sijhawm tsib xyoos.
Cov neeg tawm tsam tawm tsam tawm tsam Kaus Lim Kauslim txoj cai vaj tse nyob rau lub Xya Hli 25, 2020 hauv Seoul.
Chris Jung / NurPhoto ntawm Getty Images
Kev xauj tsev tsis yog ib qho yooj yim dua lwm txoj kev. Kaus lim qab teb kev lag luam vaj tsev nyob feem ntau tso siab rau jeonse, ib qho kev them nyiaj tshwj xeeb uas xav tau cov neeg xauj tsev los muab cov nyiaj tso cia loj. Paub tias yog "cov nyiaj tseem ceeb," cov pob nyiaj no muaj txog li 80% ntawm tus nqi muag khoom - tus nqi nruab nrab jeonse rau cov tsev nyob hauv Seoul yog kwv yees li $ 516,000 thaum Lub Yim Hli, thaum qee lub nroog tuaj yeem ncav cuag $ 572,400, raws li cov duab los ntawm KB Kookmin Lub txhab nyiaj.
Qhov kev coj ua dav dav ntawm kev qiv nyiaj los qhib "cov nyiaj tseem ceeb" ntxiv rau Kaus Lim Qab Teb cov nuj nqis hauv tsev neeg tob zuj zus, uas tau nce 104% ntawm Kaus Lim Kauslim GDP hauv Lub Rau Hli. Ntawm lub teb chaws tsib tus qiv nyiaj, cov nuj nqis jeonse tau txog $ 106.4 nphom lub Rau Hli, nce los ntawm $ 37.8 nphom lub hli ntawd xyoo 2017. Tshaj li ib nrab ntawm cov nyiaj qiv nyiaj tau los ntawm cov neeg laus hauv lawv cov 20s thiab 30s, uas tshuav $ 63 billion.
Ntau tus neeg Kauslim tau tsiv tawm ntawm qhov chaw qiv nyiaj siab. Ntawm tag nrho 258,313 daim ntawv xauj tsev rau cov tsev thiab tsev nyob rau lub Plaub Hlis, 50.4% ntawm lawv yog rau kev xauj txhua hli, tsis yog jeonse, raws li Kaus Lim Kauslim Ministry of Land, Infrastructure thiab Thauj - thawj lub hlis txij li xyoo 2011 tias jeonse tsis ua haujlwm.
Shampine txuas qhov kev txav mus deb ntawm jeonse mus rau qhov kev xav tau ntawm cov tub ntxhais hluas cov tub txawg, uas tau rov xav txog cov kev coj noj coj ua ntawm kev sib yuav, kev yug me nyuam thiab kev ua tswv tsev. Ntxiv rau qhov "tso tawm" qhov kev xav ntawm kev nyob tsis muaj nuj nqis, kev xauj tsev luv luv muab lub sijhawm rau cov neeg laus los tshawb nrhiav kev ywj pheej thiab hloov tau yooj yim dua, thaum saib xyuas lawv txoj haujlwm lossis kev phooj ywg - ib lub tsev kawm ntawv hauv cheeb tsam tsis tseem ceeb tshaj qhov nws nyob ze. ua hauj lwm los yog qhov chaw nyob rau hauv ib tug "lub zej zog txias," nws hais.
"Rau cov neeg hauv lawv cov 20s lig thiab ntxov 30s, lub tswv yim ntawm kev ywj pheej los ntawm koj niam koj txiv yog txawv dua li kev ywj pheej ntawm kev tsis muaj ib tug phooj ywg," Shampine hais. "Koj tuaj yeem ua haujlwm ua ke thiab yeej muaj chav tsev zoo heev. Yav dhau los, ntawm no hauv Kaus Lim Kauslim, koj cov kev xaiv tau nyob hauv qhov chaw nyob me me, lossis chaw ua haujlwm (lub tsev nrog cov chaw ua haujlwm thiab cov tsev nyob) uas tsis muaj kev pabcuam txhua. "
Cov tsev tsev nyob rau yav qab teb Seoul nroog skyline thiab Han dej.
ED JONES / AFP ntawm Getty Dluab
Dongnae tau pib ua ib qho chaw teev npe rau cov neeg xauj tsev tuaj yeem mus ntsib nrog cov koom haum vaj tse, tab sis nws tau ntsib kev ua tiav tsawg. Shampine hais tias nws pab neeg tsis tau pom dua "kev coj noj coj ua" uas txwv kev thov rau lawv cov khoom. Nws tau hais tias "Peb tau pom ntawm no hauv Kaus Lim Kauslim, nws yooj yim heev rau mus rau ib lub tsev tsev nyob ib puag ncig lub nroog, lossis muaj kev sib txuas nrog tus brokerage, tsuas yog thov mus ncig xyuas thaum twg koj xav tau," nws hais. "Yog li lub tswv yim ntawm kev mus los ntawm ib qho app thiab mus rau phau ntawv [kev ncig xyuas] zoo li, lub asthiv tom ntej, tsuas yog tsis zoo li qhov ntxim nyiam."
Thawj qhov tsis muaj kev vam meej tau ua rau "zoo thiab noj qab haus huv," txawm hais tias mob hnyav, kev xav txog tus qauv kev lag luam, Shampine hais. Kev sib tham nrog cov neeg siv khoom, cov neeg ua haujlwm thiab pab pawg hauv av qhia txog Dongnae lub hom phiaj ntawm "ua cov khoom, tsis yog kev yos hav zoov rau cov khoom." Thaum Lub Xya Hli xyoo tas los, Dongnae pivoted los ntawm cov npe tsev nyob rau cov chav tsev pabcuam. Thaum kawg ntawm nws cov peev nyiaj tshiab, qhov pib tau hais tias nws cov khoom tau nthuav dav 60 chav tsev - tam sim no, lawv hla 80, hla 12 cheeb tsam hauv Seoul.
Saib rau pem hauv ntej, Dongnae npaj yuav nthuav dav nws cov kev pabcuam hauv tsev muab rau cov neeg nyob hauv, coj mus rau Kaus Lim Kauslim txoj kev vam meej rau cov rooj tog zaum thiab cov khoom siv ua neej. Lwm cov kev pib tsim cov kev daws teeb meem rau cov chaw nyob tau pom muaj txiaj ntsig zoo. Thaum lub Tsib Hlis, sab hauv tsim platform oHouse tsa $ 182 lab los ua tus Kaus Lim Kauslim unicorn tshiab, ntawm tus nqi kwv yees li $ 1.6 billion.
Shampine vam tias yuav ua rau muaj kev hloov pauv kev coj noj coj ua. "Thaum kuv tus kheej xav txog yuav ua li cas WeWork hloov pauv cov vaj tsev lag luam ntawm no, los ntawm kev xauj chaw thiab kev ua haujlwm rau qhov chaw nyob hauv chaw ua haujlwm, kuv vam tias peb tuaj yeem ua qee yam zoo sib xws los ntawm kev xav hauv tsev," Shampine hais. "Ua kom muaj kev paub zoo dua ... rau cov neeg ua haujlwm, rau cov tswv tsev, thiab tshwj xeeb tshaj yog rau cov neeg xauj tsev."
Tau qhov twg los: https://www.forbes.com/sites/catherinewang/2022/09/16/meet-the-korean-apartment-rental-startup-disrupting-a-red-hot-housing-market/