Ntsib RAYGUN, Lub Meme Midwestern Meme Tshuab Koom Tes Nrog Cov Dos Kom Ceev-muag Gentle Snark

RAYGUN, lub tuam txhab ntiag tug tshiab uas tau ua lag luam loj hlob ntawm plastering tawm memes ntawm T-shirts thiab muag lawv ua ntej cov memes qub, tau tsim nyob rau hauv 2004. Tab sis nws yeej tau txais lub teb chaws mloog thaum Lub Ob Hlis 2020.

Qhov ntawd yog thaum Iowa Democratic Caucus, thawj qhov kev sib tw muaj koob npe hauv lub tebchaws uas pib cov txheej txheem ntawm kev xaiv tus thawj tswj hwm Asmeskas, tau muaj lub sijhawm nyuaj rau kev xaiv tsa. Raws li cov txheej txheem rub tawm, RAYGUN, lub tuam txhab nrog Iowa keeb kwm, tau nrawm peddling T-shirt uas nyeem, "Lub tsho no tau tsim thiab luam tawm sai dua li cov txiaj ntsig tau raug tso tawm."

"Yog tias muaj ib zaj dab neeg loj tshwm sim peb yuav hloov tag nrho peb lub sijhawm thiab nthuav tawm cov khoom lag luam thiab cov ntsiab lus raws cov kab no," tus tsim thiab tus tswv Mike Draper hais. Forbes. "Nws yog lub tuam txhab xov xwm hnav khaub ncaws ua lub khw T-shirt."

RAYGUN nyob ib puag ncig me me tab sis tshwj xeeb tshaj plaws ntawm cov khw muag khoom Amelikas rov qab 40. Nws kev lom zem - ntawm mugs, daim ntawv tshaj tawm, coasters, ntawv tshaj tawm thiab pint tsom iav nrog rau T-shirts - tuaj yeem ua tus cwj pwm tsis zoo, tab sis maj mam, raws li nws zoo siab rau Midwestern ethos. . Nws cov khoom lag luam hauv kev lag luam yog qhov nrawm uas nws hloov memes rau hauv cov khoom. Cov ntsiab lus feem ntau tab sis tsis yog kev nom kev tswv ib txwm (qee zaum nws tackles nuv ntses los yog ua kev zoo siab ko tw), feem ntau yog bipartisan tab sis nrog sab laug ntshiv, thiab feem ntau hauv cheeb tsam tshwj xeeb. Cov neeg nyob sab nraum lub pob kws siv yuav tsis tuav cov kab lis kev cai tseem ceeb ntawm chaw nres tsheb roj uas muag nrov noj tshais pizza, Los yog lub exalted xwm txheej ntawm ranch hnav khaub ncaws ntawm lub rooj noj mov Midwest, tab sis RAYGUN paub tseeb. Draper tau hais tias "Cov cheeb tsam thaj chaw yog qhov tseem ceeb heev," Draper tau hais.

RAYGUN qhov $ 7.6 lab hauv 2022 kev muag khoom yog cov ntaub ntawv, nrog rau 2023 qhov kev kwv yees saib ci dua, raws li Draper. Tam sim no RAYGUN tab tom nrhiav rau cov kua txiv hmab txiv ntoo loj hlob los ntawm koom tes nrog tus tub huabtais clown ntawm meme hom, Lub Dos. Nws yog haum uas RAYGUN, uas revels nyob rau hauv nws cov hauv paus hniav ua liaj ua teb, yuav txuas nrog ib lub tuam txhab npe tom qab zaub. Kev sib koom tes tau muab cov tsho T-shirts nrog cov lus nrov Dos xws li "Lub Tsev Hais Plaub Siab Tshaj Plaws 'Right vs. Wrong'" thiab "'Midwest' Discovered between East And West Coast."

Thaum Lub Dos coj "ib qho ntawm cov kws sau ntawv zoo tshaj plaws nyob ib puag ncig" los nrog cov ntsiab lus rau RAYGUN cov khoom, RAYGUN muab Cov Dos nrog kev lag luam tam sim, Jordan LaFlure, Tus Thawj Coj Tus Thawj Coj, hais rau Forbes. "Peb cia siab tias yuav siv RAYGUN cov kws tshaj lij los nrhiav seb peb lub sijhawm ntau npaum li cas, cov ntsiab lus tseem ceeb yog tsim los ua khoom muag. Tsis yog txhua yam ntawm peb txoj haujlwm yog nyob ntawm lub cev - lossis coasters, lossis lwm yam - tab sis peb twb pom cov txiaj ntsig ntawm lawv cov kev txawj ntse thiab lub zog. "

Draper, ib tug tub Iowa, pib ua T-shirts ntawm University of Pennsylvania 19 xyoo dhau los. Nws thawj cov khoom siv simplistic block cov ntawv nyeem, "Tsis yog Penn State." Thaum lub tsho T-shirt tsim tsis tau hloov zuj zus lawm, ua raws li lawv cov ntawv qub thiab xim, kev lag luam tau loj hlob mus rau yim qhov chaw cib-thiab-mortar - Chicago, Omaha, Kansas City thiab tsib hauv Iowa. Draper tau hais tias "Lub khw yuav tsum yog qhov internet yuav zoo li cas yog tias nws tuaj txog lub neej," Draper hais.

Zac Boss, tus phooj ywg Draper ntev ntev, loj hlob ntawm ob tus menyuam Des Moines Sau npe cov neeg sau xov xwm thiab hais tias nws tau txiav txim siab los nqis peev hauv RAYGUN tom qab pom tias lub hom phiaj tau hloov xov xwm mus rau hauv cov txiaj ntsig zoo.

"Nws pib tawm thaum RAYGUN tab tom tsim T-shirts lom zem uas tib neeg yuav hnav uas pab txhawb kev txaus siab rau qhov chaw uas lawv nyob," Boss hais. Forbes. "Ib zaug kuv pom tias koj tuaj yeem hnav cov xov xwm niaj hnub no, [Draper] tuaj yeem muaj lub tsho T-shirt luam tawm uas muaj ib yam dab tsi tshwm sim tsis ntev los no nrog kev lom zem kiv rau nws, thiab tib neeg yuav yuav qhov ntawd thiab hnav nws. Kuv pom tau hais tias nws yog scalable heev. "

Vim RAYGUN feem ntau tsom rau qhov uas pej xeem tab tom tham, kev faib tawm ceev yog qhov tseem ceeb. Qhov ntawd yog qhov tsis zoo rau kev lag luam muag khoom paub txog daim kab xev liab thiab lub sijhawm pom zoo ntev. Thawj 24 teev uas cov khoom tsoo lub hangers yog qhov tseem ceeb tshaj plaws rau RAYGUN, Draper tau hais.

"Kev ceev tseem ceeb," nws hais. "Yog tias koj lub koom haum tsis tau teeb tsa kom zoo nws tsis muaj txoj hauv kev uas koj yuav tuaj yeem mus nrawm txaus los ua tus qauv kev lag luam no."