McDonald lub (MCD Tau txais Daim Ntawv Qhia Dawb tau ua tus neeg ua si tseem ceeb hauv qhov chaw noj zaub mov ceev, tab sis ib feem ntawm vim li cas cov saw hlau tau nyob rau saum yog tias nws yeej tsis tau txaus siab. Qhov ntawd yog ib feem vim tias lub tuam txhab muaj tus qauv franchise uas txhais tau tias kev hloov pauv loj yuav siv sijhawm.
Ib yam dab tsi zoo li cov saw kev siv zog los hloov kho nws lub khw muag khoom los ntawm kev ntxiv kev txiav txim kiosks thiab txhim kho kev tsav tsheb los ntawm kev xav tau franchisee yuav-hauv vim tias lawv yuav tsum them rau cov kev hloov pauv. Cov kev siv zog no, txawm li cas los xij, tau them nyiaj ntau heev vim tus kab mob sib kis tau nrawm nrawm, tsav tsheb mus, thiab kev lag luam nqa tawm.
Tam sim no, McDonald's muaj txoj kev loj hlob thoob ntiaj teb tshiab nws hu ua "Accelerate the Arches." Ntau yam uas nws ua yuav tsis cuam tshuam ncaj qha rau cov neeg siv khoom (lossis cov tub ua lag luam) tab sis txoj kev npaj qhia tias lub tuam txhab npaj siab yuav hloov tshiab ntawm nws cov ntawv qhia mus tom ntej.
Duab Source: McDonald's
McDonald's Leans Ntawm Nws Cov Hom Loj Thaum nws cov neeg sib tw tau sim cov khoom tshiab thiab cov tuam txhab xws li Yum Brands (yum Tau txais Daim Ntawv Qhia Dawb Taco Bell zoo li muaj lub sijhawm txwv tshiab txhua hnub, McDonald's tau khaws cia ntau ntxiv nrog nws qhov kev tsim kho tshiab. Nws cov zaub mov loj tshaj plaws hloov pauv xyoo tas los yog cov khoom noj muaj koob npe, uas tau nthuav tawm cov khoom uas twb muaj lawm hauv cov ntawv qhia zaub mov, thiab cov tshiab yuav siv rau cov classics zoo li Chicken Mac.
Lub tswv yim ntawd yuav yog ib feem tseem ceeb ntawm "Accelerate the Arches" thiab cov npe "Tsiv txoj hauv kev tshiab coj peb cov zaub mov tseem ceeb rau lub neej," raws li ib qho ntawm tsib lub ntsiab lus tseem ceeb.
"Peb cov neeg siv khoom xav tau yooj yim thiab paub nyiam nyiam xws li Big Macs thiab lub ntiaj teb nto moo fries. Peb txuas ntxiv txhim kho peb cov classics, nce peb qhov kev ua si ntawm cov khoom noj khoom haus uas tsim peb cov cuab yeej cuab tam kom xa cov kub, juicier, ntau qab burgers rau peb cov neeg siv khoom thoob plaws ntiaj teb. Peb kuj tseem yuav tsim kom muaj kev vam meej ntawm kev nyiam thoob ntiaj teb tshiab xws li McCrispy Chicken Sandwich thaum leaning rau hauv cov cim tseem ceeb xws li Chicken McNuggets, "lub tuam txhab qhia.
Qhov ntawd yog tus qauv uas tau ua ib feem tseem ceeb ntawm Tsev noj mov Brands International's (QSR Tau txais Daim Ntawv Qhia Dawb Burger King's playbook. Lub saw muaj sib deev nws lub cim Whopper kom tau txais kev tshaj tawm xov xwm thiab koom nrog ob qho tib si tshiab thiab lapsed cov neeg siv khoom.
McDonald's xav kom tsom mus rau kev tua Cov khoom noj tshiab - tshwj xeeb tshaj yog cov neeg paub zoo li cov tshiab siv rau cov qub qub - tuaj yeem tsav kev muag khoom thiab nqa cov neeg siv khoom tshiab / lapsed. Tab sis, raws li McDonald's tau qhia thaum lub sijhawm muaj tus kabmob kis thoob ntiaj teb, thiab Domino's (DPZ Tau txais Daim Ntawv Qhia Dawb tau ua qauv qhia rau kaum xyoo, kev ua haujlwm zoo thiab kev ua haujlwm tseem ceeb npaum li cas, yog tias tsis ntau tshaj li cov khoom noj.
Yog vim li cas lwm tus McDonald's "Accelerate the Arches" tus ncej yog txhawm rau qhib qhov muaj peev xwm loj hlob ntxiv los ntawm digital, xa khoom, thiab tsav tsheb. Lub tuam txhab tam sim no tau txais ib feem peb ntawm nws cov kev muag khoom los ntawm digital, uas nws txhais tau hais tias kev txiav txim muab tso rau hauv nws lub app lossis hauv tsev noj mov kiosks.
"Peb tab tom tsim kom muaj kev paub txog tus kheej thiab yooj yim dua thaum peb cov neeg siv khoom xaj digitally, ua rau peb ua haujlwm rau cov kev pabcuam cuam tshuam, ua rau lawv xav tias muaj kev sib txuas nrog McDonald's, thiab nce kev mus ntsib thiab koom nrog," lub tuam txhab ntxiv. "Qhov ntawd suav nrog peb cov kev pabcuam ncaj ncees, uas peb tau nthuav dav mus rau ntau dua 50 lub khw. Hauv Teb Chaws Asmeskas, piv txwv li, peb lub lag luam digital yog siv los ntawm ntau dua 25 lab tus neeg siv khoom, tau tsav los ntawm MyMcDonald's Rewards. "
McDonald's tseem npaj yuav nce nws cov khw muag khoom suav uas ntxiv rau nws txoj kev xa khoom thiab ua rau muaj kev pabcuam sai dua.
"Peb pom lub sijhawm rau kev loj hlob ntxiv hauv ntau ntawm peb lub khw loj. Qhov no yuav suav nrog kev sim cov ntsiab lus xws li Order Ahead Lane ntawm McDonald's lub tsev noj mov tshiab hauv Fort Worth, Texas, kom tsav tsheb yooj yim rau cov neeg siv khoom, "raws li xov xwm tshaj tawm.
Tau qhov twg los: https://www.thestreet.com/restaurants/mcdonalds-wants-more-big-macs-chicken-mcnuggets-on-its-menu?puc=yahoo&cm_ven=YAHOO&yptr=yahoo