Hauv daim duab no, Krispy Kreme glazed donut tau tshwm sim rau lub Tsib Hlis 12, 2022 hauv Daly City, California.
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McDonald lub yuav muag Krispy Kreme donuts ntawm kwv yees li 160 Kentucky qhov chaw pib lub hli tom ntej, rau lub sijhawm txwv.
Nws yog kev nthuav dav ntawm cov khoom noj ceev ceev ceev pib kuaj nrog cov khoom qab zib. Thaum Lub Kaum Hli, cuaj McDonald lub tsev noj mov hauv Louisville pib muag Krispy Kreme donuts. Qhov kev sim loj dua yog txhais tau los ntsuas cov neeg siv khoom xav tau thiab nkag siab tias qhov kev tso tawm loj dua yuav cuam tshuam li cas rau kev ua haujlwm hauv tsev noj mov.
Pib lub Peb Hlis 21, McDonald cov neeg siv khoom ntawm cov chaw xaiv hauv Louisville thiab Lexington thaj chaw yuav muaj peev xwm yuav Krispy Kreme's glazed, chocolate iced nrog sprinkles thiab chocolate cream-filled donuts. Cov khoom noj yuav muaj nyob rau txhua hnub thiab tuaj yeem xaj hauv txoj kab tsav tsheb, hauv tsev noj mov, los ntawm McDonald's app thiab xa khoom.
McDonald's twb tau ua cov tweaks me me los ntawm qhov kev sim ua ntej, uas tsis tso cai rau cov neeg siv khoom xaj cov donuts rau kev xa khoom thiab suav nrog raspberry-filled donuts nyob rau hauv qhov chaw ntawm chocolate cream-filled. Tab sis qhov nthuav dav qhia tias qhov kev sim thawj zaug yog tsawg kawg yog qhov ua tiav ntawm kev tsav tsheb txawm tias muaj kev sib tw macroeconomic.
Cov neeg siv khoom tau rub rov qab rau kev siv tsev noj mov vim kev nce nyiaj nce siab rau lawv cov peev nyiaj. Tab sis ob qho tib si Krispy Kreme thiab McDonald's tau tshaj tawm kev muag khoom muaj zog nyob rau lub quarter tsis ntev los no.
McDonald's pom nws US tsheb nce nyob rau hauv lub thib ob ib nrab ntawm lub xyoo, bucking kev lag luam qauv ua tsaug rau nws pheej yig deals. Cov saw burger kuj tau leaning rau hauv kas fes - ib qho kev sib koom ua ke nrog donuts - los txhawb cov neeg noj mov mus ntsib ntau zaus. Thiab Krispy Kreme tau ua tau nce nqi tsis ua mob rau nws qhov kev muag khoom vim tias cov neeg siv khoom txaus siab rau splurge ntawm cov nqi pheej yig, xws li cov khob noom cookie tshiab.
Krispy Kreme siv tus qauv "hub thiab hais lus" uas cia nws ua thiab faib nws cov kev kho mob zoo. Cov chaw tsim khoom, uas yog cov khw muag khoom lossis cov chaw tsim khoom noj khoom haus, xa tawm cov khoom noj tshiab tshiab txhua hnub rau cov chaw muag khoom xws li cov khw muag khoom noj thiab chaw muag roj.
Krispy Kreme Tus Thawj Saib Xyuas Kev Ua Haujlwm Josh Charlesworth tau hais thaum Lub Ib Hlis ntawm ICR Lub Rooj Sib Tham hais tias McDonald qhov kev sim tau pom tias cov khoom noj khoom haus tuaj yeem ua tiav nws cov khoom xa tuaj tshiab txhua hnub rau cov chaw noj mov. Tshaj li ntawd, txawm li cas los xij, lub tuam txhab cov thawj coj tau tsis kam qhia cov ntsiab lus ntxiv ntawm qhov kev xeem dhau los.
Tau qhov twg los: https://www.cnbc.com/2023/02/27/mcdonalds-krispy-kreme-test-expanded.html