McDonald's McPlant burger
Tau qhov twg los: McDonald's
McDonald's tab tom nthuav dav nws qhov kev sim ntawm cov nroj tsuag raws li McPlant burger, tsim los ua ib feem ntawm nws txoj kev koom tes nrog Beyond Meat.
Pib txij Lub Ob Hlis 14, cov khoom noj ceev ceev yuav nthuav tawm cov burger ntawm kwv yees li 600 qhov chaw hauv San Francisco Bay thiab Dallas-Fort Tsim nyog cov cheeb tsam kom paub ntau ntxiv txog cov neeg siv khoom xav tau rau cov khoom noj muaj peev xwm. Qhov kev sim pib thaum lub Kaum Ib Hlis nrog yim lub tsev noj mov, yog li cov saw hlau tuaj yeem nkag siab tias qhov kev hloov pauv yuav cuam tshuam li cas rau nws txoj haujlwm.
Cov lus tshaj tawm yog cov kauj ruam kawg hauv McDonald's ceev faj mus kom ze rau cov nroj tsuag-raws li cov qauv nqaij. Lub tuam txhab tau siv nws lub sijhawm los ntsuas qhov muaj peev xwm ntev ntawm cov neeg siv khoom xav tau rau cov nqaij hloov pauv, txawm tias cov neeg sib tw sib tw ntxiv cov khoom rau lawv cov ntawv qhia zaub mov. Piv txwv li, Burger King, uas yog tus tswv ntawm Tsev noj mov Brands International, ntxiv qhov Impossible Whopper rau nws cov ntawv qhia ntau dua ob xyoos dhau los.
McPlant burger siv lub patty ua los ntawm peas, mov thiab qos yaj ywm uas ua raws li cov saj thiab kev ntxhib los mos ntawm nqaij nyug. Toppings muaj xws li mayonnaise thiab American cheese. Cov neeg siv khoom hauv ob lub khw muag khoom yuav tuaj yeem yuav lub burger rau lub sijhawm txwv, thaum cov khoom siv kawg.
Rau Beyond Meat, qhov kev ntsuas dav dav yog lub sijhawm loj los ua rau cov neeg siv khoom txaus siab nrog nws cov nqaij hloov pauv, txawm hais tias nws tsuas yog ib feem me me ntawm McDonald's 14,000 US khw noj mov. Cov kws tshuaj ntsuam Wall Street tau loj hlob poob qis ntawm cov khoom lag luam, hais tias lub tuam txhab tau tawm tsam nrog kev sib tw thiab poob muag khoom muag hauv Asmeskas.
Hauv kev npaj rau kev tshaj tawm loj dua nrog McDonald's thiab lwm yam khoom noj khoom haus ceev ceev xyoo no, Beyond tau ntiav Tyson Foods qub tub rog Doug Ramsey ua nws tus thawj coj ua haujlwm thaum lub Kaum Ob Hlis. Ntawm Tyson, Ramsey saib xyuas lub tuam txhab kev sib raug zoo nrog McDonald's.
McDonald's thiab Beyond tshaj tawm kev koom tes nrog peb xyoos nyob rau lub Ob Hlis. Cov saw burger twb tau pib muag McPlant burgers hauv qee lub khw thoob ntiaj teb, suav nrog Sweden, Denmark, Austria, Netherlands thiab United Kingdom.
Ua ntej tshaj tawm txoj xov xwm ntawm McPlant kab, cov saw hlau tau sim cov nqaij tsis muaj nqaij burger uas siv Beyond patty hauv ntau lub khw Canadian lub Cuaj Hlis 2019. Los ntawm lub Plaub Hlis tom ntej, cov saw hlau tau xaus rau tus tsav thiab txij li ntawd tau hais tias nws tsis muaj kev npaj rau nqa rov qab nws lub npe PLT (cog, lettuce, lws suav) burger.
Shares ntawm Beyond Meat tau nce 2% hauv kev ua lag luam ua ntej. Cov Tshuag tau poob 54% hauv 12 lub hlis dhau los, txiav nws cov nqi lag luam mus txog $ 4.08 billion.
McDonald's Tshuag tau nce tsawg dua 1% hauv kev ua lag luam ua ntej. Lub burger saw cov khoom lag luam tau nce 19% nyob rau tib lub sijhawm, muab nws cov nqi lag luam ntawm $ 197 billion.
Tau qhov twg los: https://www.cnbc.com/2022/01/20/mcdonalds-expands-test-of-mcplant-burger-created-with-beyond-meat.html