Cov viv ncaus Disney tus menyuam roj hmab, Elsa thiab Anna ntawm Arendelle, los ntawm Disney movie Frozen.
Catherine Lane | Cov duab Getty
Mattel shares tau dhia rau hnub Wednesday tom qab cov chaw tsim khoom ua si tau hais tias nws yeej daim ntawv tso cai ua cov khoom ua si raws li Walt Disney tus ntxhais huabtais lineup, suav nrog cov npe nrov "Frozen" franchise.
Nws yog ib qho kev yeej tseem ceeb rau Mattel tom qab nws poob daim ntawv tso cai rau kev sib tw Hasbro hauv 2016.
Mattel cov khoom lag luam tsis ntev los no tau nce ntau dua 6% hauv kev ua lag luam ua ntej. Hasbro poob ze li ntawm 2%.
Mattel yuav pib muag cov khoom ua si Disney tshiab hauv xyoo 2023, thiab kev lag luam yuav raug tswj hwm los ntawm tib pab pawg uas saib xyuas nws Barbie franchise. Cov nqe lus nyiaj txiag ntawm qhov kev pom zoo tsis tau nthuav tawm.
Ib tus neeg sawv cev los ntawm Hasbro tsis tau teb tam sim ntawd rau CNBC qhov kev thov tawm tswv yim.
Nyeem tag nrho cov ntawv tshaj tawm los ntawm Mattel no.
Tau qhov twg los: https://www.cnbc.com/2022/01/26/mattel-shares-jump-after-toymaker-wins-license-to-make-disney-toys.html