Mattel tab tom siv nws lub platform sau los tsim cov neeg tsawg tsawg ntawm cov duab ntawm tus … [+]
Mattel
Ntawm Super Bowl hnub Sunday, quarterbacks Jalen Hurts thiab Patrick Mahomes yuav sib tw rau ntau dua cov npe thiab kev sib tw rings. Lawv kuj yuav sib ntaus sib tua rau lub caij nyoog kom pom lawv tus kheej tsis txawj tuag li Fisher-Price Little People cov duab.
Mattel tab tom siv nws cov Mattel Creations tshwj xeeb tsab platform los muab sijhawm rau cov kiv cua kom xaj cov neeg sau cov duab uas muaj pab pawg yeej Super Bowl.
Kev txhawb nqa Super Bowl yog lwm qhov piv txwv ntawm Mattel siv thev naus laus zis li cas, thiab txoj hauv kev tshiab ntawm kev sib txuas nrog cov neeg siv khoom, txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau, Mattel Mattel tau siv thev naus laus zis, Mattel tau siv cov thev naus laus zis thiab txoj hauv kev tshiab ntawm kev sib txuas nrog cov neeg siv khoom, nws yog ib qho piv txwv ntawm kev siv cov khoom ua si tshwj xeeb.
Cov neeg siv khoom tuaj yeem txiav txim ua ntej ntawm plaub tus lej Philadelphia Eagles, lossis plaub tus neeg Kansas City Chiefs, tab sis Mattel tsuas yog tsim cov duab ntawm pab pawg yeej. Kev txiav txim rau pab pawg poob yuav raug rov qab.
Mattel tau siv nws lub platform tsim los muag tshwj xeeb txwv cov khoom ua si iconic. Nws tau tsim ntau cov khoom ua si ntawm Cov Neeg Me, suav nrog cov uas muaj Rolling Stones, Khiav DMC, thiab cov cim los ntawm Seinfeld, Ted Lasso thiab Tus Tswv ntawm Rings.
Nov yog thawj zaug Mattel tau ua Super Bowl me me cov neeg sau. Hauv 2021 thiab 2022 nws tau ua ib tsab ntawv txwv uas muaj Buffalo Bills players rau Bills kev siab hlub. Cov duab no tau muag tshwj xeeb ntawm Wegman lub khw muag khoom thiab muag sai sai.
Daim ntawv tso cai ua kis las hauv lub ntiaj teb cov khoom ua si tuaj yeem yog qhov tsis yooj yim, thiab tau txais daim ntawv pom zoo los ntawm NFL thiab NFL Players Association, yog kev tawm tsam rau Mattel, James Zahn, Tus Thawj Saib Xyuas Haujlwm ntawm Cov Khoom Ua Si Insider thiab Tus Thawj Coj ntawm Phau Ntawv Qho Khoom Ua Si tau hais. .
Zahn tau hais tias "Nws yog ob daim ntawv tso cai sib cais, thiab nws tsis yooj yim rau rub tawm,"
"Cov khoom ua kis las yog qhov kev lag luam nthuav dav, vim tias lawv tuaj yeem kub heev. Lossis lawv tuaj yeem tsim tau ntau yam ntawm lawv tsuas yog tsim nyog raws li koj tau them, "Zahn hais.
"Tab sis tag nrho, Fisher-Price Little People collectors series yog ib qho chaw txias heev uas Mattel tau tsim nyob rau ob peb xyoos dhau los," Zahn hais.
Nws tau hais tias muaj ntau qhov kev thov ntawm kev ua lag luam thib ob rau Buffalo Bills cov nuj nqis los ntawm xyoo dhau los, nws hais.
Ib qho rendering ntawm cov collectors teeb uas yuav raug tsim yog tias Eagles yeej.
Tsim yaam tshab Mattel
Plaub-thooj Super Bowl teeb yuav muag rau $ 30, thiab cov kiv cua tuaj yeem xaj kom txog thaum Lub Ob Hlis 21.
Cov Eagles teeb yuav suav nrog Hurts, dav txais DeVonta Smith, thiab tiv thaiv tackle Fletcher Cox, nrog rau Eagles "super fan" hnav hauv Eagles garb. Cov Chiefs teeb yuav suav nrog Mahomes, nruj kawg Travis Kelce, tiv thaiv tackle Chris Jones thiab Chiefs super kiv cua.
Ib qho rendering ntawm cov khoom sib sau uas yuav raug tsim tawm yog tias Cov Thawj Coj yeej Super Bowl.
Tsim yaam tshab Mattel
Cov duab ntawm pab pawg yeej yuav xa mus rau cov neeg siv khoom pib thaum Lub Yim Hli.
Rau lub hlis yog lub sijhawm hloov pauv sai heev rau cov khoom ua si tshwj xeeb, Zahn tau hais.
Nws tau hais tias "Txog tsis ntev los no lub sijhawm nruab nrab ntawm cov khoom tshiab los ua lag luam yog kwv yees li 18 lub hlis, thiab lub qhov rais ntawd tsuas yog txo qis," nws hais. Nws tau hais tias "Mattel tau nrawm dua," nws hais.
Ntau lub tuam txhab khoom ua si loj zuj zus, ob qho tib si loj thiab me, tab tom siv cov platform tshwj xeeb los teb rau cov neeg xav tau rau cov ntawv txwv. Hasbro muaj nws Hasbro Pulse ncaj qha-rau-cov neeg siv khoom platform, thiab nrog rau nws txoj kev faib HasLab uas siv cov qauv neeg coob los txiav txim siab seb cov ntawv tshwj xeeb twg los tsim.
Zahn tau hais tias "Mattel Creations tag nrho tau ua tiav zoo," "Lawv ua cov ntawv txwv no uas muaj ntau yam muag tawm tib hnub. Lawv muaj qee yam khoom uas tsis tau muag tam sim ntawd, tab sis cov no yog qhov zam, "nws hais.
Kev nce qib Super Bowl Cov Neeg Me kuj tuaj yeem yog qhov ntsuas ntawm pab pawg twg muaj cov kiv cua nyiam tshaj plaws. Raws li Mattel Creations website, txij li tag kis no Eagles kiv cua tau tso 63% ntawm cov xaj xaj ua ntej, piv rau 37% los ntawm Chiefs kiv cua. Suab zoo li ib qho laj thawj rau Mattel hauv paus rau Eagles los yeej.
Tau qhov twg los: https://www.forbes.com/sites/joanverdon/2023/02/09/mattel-makes-a-play-for-collectors-with-super-bowl-little-people/