Mattel CEO Ynon Kreiz hais rau CNBC rau hnub Thursday yav tom ntej zaj yeeb yaj kiab "Barbie" yuav pib tsim "Lub Peb Hlis Lub Peb Hlis" - tib lub hlis tus menyuam roj hmab iconic puv 63.
"Nws muaj qhov tsis txaus ntseeg, nrog Margot Robbie ua si Barbie, Ryan Gosling ua si Ken. Peb nyuam qhuav tshaj tawm America Ferrera los koom nrog cov cam khwb cia, "Kreiz hais rau "Squawk Box." "Lady Bird" thiab "Cov Poj Niam Me" ua yeeb yaj kiab Greta Gerwig tab tom sau thiab coj "Barbie." Mattel tau khaws cov yeeb yaj kiab zaj duab xis hauv qab qhwv.
Kreiz tau hais tias Barbie pom cov ntaub ntawv muag khoom hauv xyoo 2021, nce 24% xyoo dhau los. "Barbie, ntawm 63, tseem yog cov menyuam roj hmab sib txawv tshaj plaws hauv kev ua lag luam, nws txuas ntxiv hloov zuj zus mus, muaj feem cuam tshuam ntau dua li niaj hnub no, tsis muaj sijhawm thiab sijhawm," nws hais. "Peb cia siab tias lwm xyoo kev loj hlob rau Barbie hauv 2022."
Barbie tseem yuav ua yeeb yam hauv Super Bowl kev lag luam featuring actress Anna Kendrick.
Mattel shares dhia ntau dua 9% rau hnub Thursday, ib hnub tom qab tshaj tawm cov nyiaj tau los thiab cov nyiaj tau los zoo dua rau lub quarter thib plaub thiab qhov kev pom zoo. Cov khoom lag luam tau nce ze li 15% hauv 2022 thiab ntau dua 33% hauv 12 lub hlis dhau los. Kriez tau hais tias lub tuam txhab "kev hloov pauv tau ua tiav" thiab Mattel tam sim no nyob rau hauv "kev loj hlob".
Mattel kuj tsis ntev los no yeej tau rov qab daim ntawv tso cai los ua cov khoom ua si raws li Disney tus ntxhais huab tais lineup, suav nrog Frozen franchise nrov. Mattel poob daim ntawv tso cai rau kev sib tw Hasbro hauv 2016, uas ua rau lub sijhawm muaj teeb meem nyiaj txiag ntawm Mattel thiab kev ua haujlwm zoo hauv C-suite. Hasbro txawm mus cuag Mattel txog kev coj mus rau xyoo 2017, txawm tias qhov kev pom zoo tsis tau ua tiav.
Kreiz, uas koom nrog Mattel ua CEO hauv 2018, tau hais tias lub tuam txhab yuav mus rau hauv kev tsim khoom nrog "Masters of Universe" movie hauv kev koom tes nrog Netflix lub caij ntuj sov no.
Mattel tam sim no muaj ntau dua 20 TV qhia hauv kev tsim khoom.
Tau qhov twg los: https://www.cnbc.com/2022/02/10/mattel-ceo-ynon-kreiz-says-barbie-movie-production-begins-next-month.html