Mattel CEO hais tias 'Barbie' cov yeeb yaj kiab tsim tau qhwv rau hnub Thursday, raws nraim ib xyoos ua ntej hnub tso tawm

Mattel CEO Ynon Kreiz hais rau CNBC's Jim Cramer tias lub tuam txhab xav tias Barbie movie tiav lawm rau hnub Thursday.

"Dab tsi tshwj xeeb tam sim no yog hnub no, peb tau qhwv ntau lawm, kev yees duab tseem ceeb, rau cov yeeb yaj kiab Barbie, ib xyoos ua ntej peb tso nws ua yeeb yam thoob ntiaj teb nrog peb cov neeg koom tes, Warner Cov kwv tij. ... Saib seb qhov ntawd," Kreiz tau hais hauv kev xam phaj ntawm "chim Nyiaj. "

Tus thawj coj yav dhau los tau hu ua zaj yeeb yaj kiab, ua yeeb yam Margot Robbie thiab Ryan Gosling thiab coj los ntawm Greta Gerwig, ib qho "cultural event."

Cov yeeb yaj kiab yog ib feem ntawm Mattel qhov kev hloov pauv dav dav hauv lub tswv yim los ua tus IP, lossis cov cuab yeej txawj ntse, tuam txhab uas tsim ntau dua li cov khoom ua si xwb.

"Raws li peb txuas ntxiv txhim kho cov khoom ua si sab ntawm kev lag luam, peb tseem tab tom sib koom ua ke lub tswv yim thiab txuas ntxiv kom pom kev loj hlob hauv peb tus IP thiab khaws tus nqi hauv peb cov khoom lag luam zoo kawg sab nraud ntawm cov khoom ua si aisle," Kreiz hais.

Mattel tuav Wall Street kwv yees ntawm cov nyiaj tau los thiab cov nyiaj tau los hauv nws cov txiaj ntsig thib ob tom qab kaw rau hnub Thursday. Tus tsim khoom ua si tau tshaj tawm cov nyiaj tau los ntawm 18 xees ib feem ntawm cov khoom qub ntawm cov nyiaj tau los ntawm $ 1.24 billion, piv nrog kev cia siab ntawm 6 xees ib feem ntawm cov nyiaj tau los ntawm $ 1.10 billion. Qhov no yog raws li kev kwv yees los ntawm Refinitiv.

Kreiz tau sau tseg hauv nws qhov kev sib tham "Mad Money" hais tias cov menyuam roj hmab ntu tau nce 5% hauv Mattel lub quarter kawg, coj los ntawm Barbie thiab Polly Pocket. Barbie loj hlob los ntawm 7%, nws ntxiv.

Sau npe tam sim no rau CNBC Investing Club ua raws Jim Cramer txhua qhov kev txav mus los hauv kev ua lag luam.

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