Mario's Hard Espresso Combines Kas Fes thiab Cocktail kom muaj txiaj ntsig zoo

Joe Grasso xav hloov txoj kev koj xav txog liqueur. Tus tsim ntawm Mario's Hard Espresso launched nws cov kua xyoo tas los tsawg dua li ib hom cawv thiab ntau dua li high-end Italian espresso uas tsuas yog tshwm sim mus ntim 50-pov thawj punch. Qhov no yog ib yam dab tsi engineered rau kas fes lovers. Nws tau tsim tawm ntawm 100% Arabica tsaus ci uas tau dhau los ua cov txheej txheem maj mam dhau los ntawm tus ntsuj plig triple-distilled.

Txhim kho los ntawm cov organic Madagascar Vanilla thiab lub teeb kov ntawm cane qab zib, qhov tsw profile them rau Joe txiv. Tus yawg koob yawg koob tau siv nws "daim ntawv qhia Sicilian zais cia" los tsim cov khoom me me ntawm nws tus kheej nyuaj espresso ua khoom plig rau cov phooj ywg thiab cov neeg hlub rov qab thaum Joe loj hlob tuaj.

Nyob rau hauv ib lub sij hawm uas espresso martinis nrov li puas tau, Mario's Hard Espresso tab tom ua nws cov npe ntev ntawm cov phooj ywg thiab cov neeg hlub. Ncuav nws hla dej khov thiab koj tau txais ib qho cocktail rau nws tus kheej. Koj tuaj yeem pom nws hauv khw muag cawv nce thiab nqis California rau $ 37 ib lub raj mis, nrog Grasso npaj rau kev faib tawm ntau dua nyob rau xyoo tom ntej. Lub sijhawm no nws tham nrog Forbes txog nws txoj kev taug kev los ntawm kev tshoov siab hauv tsev neeg mus rau kev npaj txhij-rau-haus dej.

Qhia rau peb paub ntxiv txog kev yug ntawm koj lub hom.

Joe Grasso: XNUMX Lab tus kiv cua tos koj rau Webtalk! "Lub Mario's Hard Espresso zaj dab neeg yog txhua yam hais txog kuv txiv, Mario. Ib xyoos ib zaug, rau ntau tshaj 55 xyoo, nws tau ua thiab ntim nws cov espresso nyuaj hauv cov khoom me me los ntawm nws daim ntawv qhia Sicilian zais cia rau cov phooj ywg thiab tsev neeg. Yog tias koj muaj hmoo txaus kom tau ib lub raj mis, koj hlub nws ntev npaum li koj ua tau, paub tias nws yuav yog ib xyoos kom txog thaum koj tau txhaj tshuaj rau lwm tus. Kuv muaj hmoo txaus ua nrog nws nyob rau ob peb xyoos dhau los ntawm nws lub neej, thiab thaum nws tuag txog 10 xyoo dhau los, kuv tus tub Aaron thiab kuv tau txuas ntxiv kev coj noj coj ua hauv nws lub meej mom. "

Thaum twg koj tau txiav txim siab mus ua lag luam nrog nws?

JG: "Kuv pom muaj peev xwm tiag tiag rau peb tsev neeg daim ntawv qhia me me, thiab yog li kuv tau sau cov tsev neeg thiab plaub lub xyoos dhau los peb tau ua haujlwm coj Mario's Hard Espresso los ua lag luam. Peb thaum kawg tau pib ib xyoos dhau los, thaum lub Kaum Ib Hlis 2021, thiab cov lus teb tau zoo heev. Tam sim no peb tsuas yog nyob hauv ntau dua 90 lub chaw tsim khoom thoob plaws hauv California, suav nrog qee qhov kev hwm tshaj plaws, khw noj mov thiab cov khw muag khoom. Peb tseem tab tom mus rau sab hnub poob raws li peb nyuam qhuav tau txais kev faib tawm hauv Nevada, thiab yog li tam sim no Mario's tam sim no raug muag lossis ua haujlwm nyob rau hauv 10 qhov chaw hauv Las Vegas ib yam. "

Kev txais tos zoo li cas?

JG: "Peb tau txais txiaj ntsig hauv 2022 nrog kub-95 ntsiab lus ntawm New York International Spirit Awards, kub ntawm Los Angeles International Spirit Awards thiab platinum ntawm SIP International Spirit khoom plig. Cov khoom zoo nkauj rau peb thawj xyoo. "

Dab tsi cais lub hom ntawm lwm tus hauv kev ua lag luam?

JG: "Ua ntej tshaj, peb tsis tau tsim ntau hauv qee lub hoobkas. Peb yog ib tsev neeg me me kws kos duab-sab ntsuj plig ua txhua yam zoo nkauj ntawm peb tus kheej. Txhua lub raj mis ntawm Mario muaj kuv txiv daim ntawv qhia zais cia thiab yog xuas tes ua hauv cov khoom me me nrog tib txoj kev hlub thiab kev saib xyuas nws muab tso rau hauv txhua tus ntawm nws. Peb tsuas yog siv lub ntiaj teb cov khoom xyaw zoo tshaj plaws suav nrog triple-distilled neutral grain spirit, 100% Arabica dark roast espresso. Cov neeg tawm tswv yim txhua lub sijhawm ntawm qhov sib npaug li cas, thiab peb zoo siab heev rau qhov ntawd. Tsis tsuas yog Mario zoo li qhov tseeb espresso martini thiab nyob rau hauv ib qho amazing ntau yam ntawm lwm yam cocktails, nws tseem vwm qab ntawm nws tus kheej. Qhov tseeb yog li cas peb feem ntau txaus siab rau nws hauv peb tsev neeg, Mario nyob ntawm pob zeb lossis 'Keeb kwm' raws li peb nyiam hais. "

Vim li cas koj xav tias nyuaj espresso muaj xws li "lub sijhawm" tam sim no?

JG: “Feem ntau hais lus, cov neeg nyiam kas fes hlub espresso. Ib qho espresso ua tau zoo yog nplua nuj, flavorful, nplij siab thiab romantic. Cov cocktails no tuaj yeem qab zib, txhawb nqa, savory thiab soothing, ib txhij! Thaum tib neeg tawm mus rau yav tsaus ntuj, nyob rau hauv noj mov zoo, los yog capping tawm hmo ntuj, Mario's Hard Espresso tsuas yog ua rau qee cov cocktails qab thiab xav tsis thoob, thiab qhov ntawd tsuas yog lom zem dua. "

Qhia peb txog ntau yam ntawm cov khoom. Vim li cas qhov no yog tus ntsuj plig kom muaj nyob ntawm koj lub bar?

JG: "Peb ua Mario's Hard Espresso siv triple-distilled neutral grain ntsuj plig. Nws yog qhov yooj yim flavorless, nrog lub qhov ncauj du-xav thiab me ntsis tom qab ntawm lub palette. Qhov no tso cai rau cov nplua nuj flavors ntawm lwm cov khoom xyaw sib tov zoo heev thiab tuaj rau pem hauv ntej, uas nyob rau hauv lem ua rau tus ntsuj plig incredibly balanced thiab ntau yam. Tsis zoo li lwm cov kas fes liqueurs uas siv rum los yog tequila, los yog txias-brew-low-proof-vodka blend, Mario's Hard Espresso qhib lub ntiaj teb tshiab ntawm cocktail possibilities. Peb tau saib mixologists siv Mario's los tsim cov cocktails tshiab nkaus li 'Oaxacan Wake-Up' nrog Mezcal lossis 'Tiki-Tom' nrog Spiced Rum. Peb kuj tau pom lawv rov xav txog cov classics xws li Espresso-Negroni, Espresso-Old Fashioned thiab super qab Espresso-Infused Black Manhattan. Rau txhua tus neeg uas khaws cov khoom lag luam zoo, ntxiv Mario's Hard Espresso cia li cia koj muaj tswv yim ntau dua, uas feem ntau txhais ua ntau yam lom zem rau txhua tus. "

Mario's tau khi rau tsev neeg kev lig kev cai, koj yuav ua li cas thiaj li tswj tau qhov ntawd raws li lub hom lag luam txuas ntxiv mus?

JG: “Mario's Hard Espresso yog thawj zaug thiab qhov tseem ceeb ntawm kuv Txiv. Nws yog peb North Star tiag tiag. Tsis muaj ib yam dab tsi ua rau nws zoo siab dua li tib neeg tau sib sau ua ke, siv sijhawm, sib tham haus dej haus, dab neeg thiab luag, thiab qhov tseeb nws yog qhov txhawb peb rau niaj hnub no. Txhua yam peb ua, peb ua kom hwm nws. Thiab yog li kuv xav pom Mario's Hard Espresso nyob rau hauv txhua qhov bar, tsev noj mov thiab khw txee thoob plaws tebchaws Amelikas, nws yuav zoo heev, tab sis feem ntau vim tias nws yuav txhais tau tias kuv tau qhia nws zaj dab neeg rau txhua tus. Kuv xav tias ntev npaum li peb ib txwm hwm kuv txiv thiab siv nws txoj kev ncaj ncees ua peb cov lus qhia, peb yuav zoo xwb. "

Lub phiaj xwm nthuav dav rau lub hom phiaj xyoo 2023 yog dab tsi thaum koj nkag rau xyoo thib ob?

JG: “Peb yog tsev neeg me me nyob ntawm no hauv Southern California. Peb nyob, thiab ua haujlwm thiab tsa peb tsev neeg ntawm no, thiab peb xav ua ib feem tseem ceeb ntawm lub zej zog cocktail no. Yog li thawj zaug kuv xav qhia peb zaj dab neeg thiab ncuav Mario rau ntau lub chaw lag luam raws li kuv tuaj yeem nyob ntawm no, thiab cia siab tias yuav pom ib lub tsev ntawm lawv cov ntawv qhia zaub mov. Tsis tas li ntawd, peb muaj cov neeg siv khoom zoo tshaj plaws hauv Sacramento cheeb tsam uas kuv loj hlob tuaj, thiab kuv xav txuas ntxiv txhawb nqa peb cov khw noj mov, khw noj mov thiab cov khw muag khoom nyob ntawd, thiab nthuav dav cov khoom lag luam hauv kev lag luam thiab. Tsis ntev los no peb tau ruaj ntseg kev faib tawm hauv Nevada, thiab peb tab tom pib pom qhov xav tau tiag tiag hauv Las Vegas kev ua lag luam, yog li saib zoo siab heev rau xyoo tom ntej. Kuj tseem muaj qee qhov kev sib tham txog kev coj Mario mus rau Sab Hnub Tuaj, yog li kuv yuav tau tshawb xyuas cov sijhawm zoo ib yam. "

Lwm cov npe kawm tau dab tsi los ntawm koj tsev neeg txoj hauv kev?

JG: "Kuv ib zaug yuav tsum tau txiav txim siab txog cov khoom cuav uas ib tug neeg tau sim kom kuv siv. Nws yuav tau coj qhov chaw peb cov organic Madagascar vanilla - uas tsis yog pheej yig. Lawv hais tias, 'Siv qhov no, nws pheej yig dua thiab tsis muaj leej twg yuav paub qhov txawv.' Txhua yam kuv hais tau yog, 'Koj paub tias yog kuv txiv ntawm peb daim ntawv lo, puas yog?' Yeej tsis muaj txoj hauv kev uas kuv yuav ua li ntawd. Thiab yog li yog tias lwm lub npe yuav kawm ib yam dab tsi los ntawm peb kuv xav hais, tsuas yog xav nyuaj thiab muaj kev nkag siab meej txog koj yog leej twg, koj lub npe sawv cev dab tsi, thiab dab tsi txhawb koj. Ua raws li qhov kev coj ua, ua siab ntev, ua haujlwm hnyav, ua kev ris txiaj thiab ua zoo. Nrhiav koj lub hnub qub North, thiab ua raws nws tsis tu ncua. "