Marimekko tau koom tes nrog Archive coj rov qab muag rau nws cov neeg siv khoom.
Saib xyuas ntawm Marimekko
Finnish tsim-tsev Marimekko launched nag hmo nws qhov kev muag khoom tshiab thiab vintage khw, Pre-hlub. Lub khw muag khoom hauv zej zog, uas yog siv los ntawm lub tuam txhab muag khoom siv thev naus laus zis Archive aims kom nce lub neej ntawm nws cov khoom, lub ntsiab tseem ceeb nyob rau hauv lub tuam txhab lub sustainability lub tswv yim. Nrog Archive raws li nws tus khub thev naus laus zis muag khoom, Marimekko tam sim no muaj lub platform tsim kho kom ntxiv ntsuas nws lub hom phiaj ncig.
Lub community launch ua raws li lub tswv yim tsav, uas tau nthuav tawm ib xyoos dhau los, thaum lub sijhawm Marimekko tau muag 60 qhov tshwj xeeb vintage hauv online hauv kev ua koob tsheej ntawm hom 70.th hnub tseem ceeb. Thaum lub community launch, Marimekko Pre-hlub tsuas yog muaj nyob rau hauv Finland, txawm li cas los xij, lub hom phiaj tau nthuav dav cov kev pabcuam mus rau lwm lub lag luam nyob rau yav tom ntej.
Kev koom tes thiab sau cov khoom ntawm lub platform digital yog dawb xwb. Cov neeg muag khoom muaj peev xwm thim ncaj qha lawv cov nyiaj tau los hauv cov nyiaj ntsuab lossis pauv mus rau hauv daim ntawv pov thawj khoom plig siv ntawm www.marimekko.com.
Ib qho style los ntawm Merimekko Pre-hlub.
Saib xyuas ntawm Marimekko
Kev koom tes thiab sau cov khoom ntawm lub platform digital yog dawb xwb, Marimekko tau hais. Cov neeg muag khoom muaj txoj hauv kev los txhiv lawv cov nyiaj tau los ncaj qha los ntawm cov nyiaj ntsuab lossis pauv mus rau hauv daim ntawv pov thawj khoom plig uas yuav siv tau ntawm www.marimekko.com. Marimekko Pre-loved marketplace tau nyob rau lub Yim Hli 25th ntawm marikmekko.com.
Archive tsim kev cai muag khoom platform rau Marimekko. Lub hom yog ib qho ntawm feem ntau nrhiav-tom qab hom thib ob hauv Finland thiab nws cov khoom hais kom tus nqi siab.
Lub chaw muag khoom tshiab tshiab, uas txhawb nqa Marimekko lub hom phiaj kev ruaj ntseg, yog qhov kev coj ua zoo uas cov qauv tsim tsis tu ncua coj kev zoo siab rau cov neeg siv khoom. Ntxiv nrog rau kev ua kom cov neeg muag khoom muag, lub khw tshiab qhib rau cov neeg muag khoom B2C. Marimekko tseem yuav tso tawm ib qho kev xaiv tshwj xeeb ntawm vintage dresses culled los ntawm Sixties mus rau Aughts thiab muab los ntawm cov khoom lag luam archive thiab muag ntawm lub platform.
"Nyob rau xyoo 2021, Marimekko tau tsim ib lub Innovation Works Unit, uas tsom mus rau cov khoom siv thiab cov xim tshiab, cov qauv ua lag luam tshiab, thiab cov txheej txheem tsim tawm tshiab," said Suvi-Elina Enqvist, Tus Thawj Coj ntawm Innovation Works ntawm Marimekko.
"Cov pab pawg tau raug ntsuas ntau yam kev muag khoom thib ob rau qee lub sijhawm, thiab nws tau pom tseeb tias Archive tau dhau los ua tus thawj coj ua lag luam hauv ntu no, nrog rau cov khoom lag luam zoo nkauj, suav nrog The North Face, Filippa K, Oscar De La Renta, thiab tam sim no Marimekko Pre-hlub.
"Tom qab kev sib tham thawj zaug nrog Archive, nws tau pom tseeb tias peb tau sib koom ua ke ntawm qhov tseem ceeb thiab lub zeem muag rau qhov peb xav ua kom tiav - uas yog, Archive txoj kev tsav tsheb kom ntev lub neej ntawm cov khoom yog ib qho kev sib koom ua ke rau peb tus kheej lub hom phiaj tseem ceeb raws li lub hom phiaj. , uas yog tsim los ntawm kev tsim qauv tsim tsis tu ncua uas ua rau tib neeg muaj kev xyiv fab mus ntev, "Enqvist hais.
"Marimekko Pre-hlub yog ib qho kev tshwm sim ntawm peb lub tswv yim tsim - Marimekko dresses tau paub tias tau dhau los ntawm ib tiam mus rau lwm tiam, thiab kev tshaj tawm ntawm Marimekko lub platform thib ob yuav coj qhov kev lig kev cai no rau hauv daim ntawv tseem ceeb dua," Enqvist hais.
Kev koom tes nrog Archive tau hnov zoo heev thiab ob lub tuam txhab ua haujlwm zoo heev ua ke, txhua kauj ruam ntawm txoj kev, tsim kom muaj kev paub dhau los uas ua rau Marimekko hla txhua qhov kov.
Hnav khaub ncaws yog ib qho tseem ceeb ntawm Marimekko Pre-Loved.
Saib xyuas ntawm Marimekko
"Vim peb cov cuab yeej cuab tam ntev dhau los ua lub tsev tsim, peb tau kawm txog cov dab neeg ntxim nyiam tshaj plaws uas peb cov khaub ncaws tau muaj nyob rau hauv peb lub neej 70 xyoo. Nws xav tias tseem ceeb heev rau peb kom nrhiav tau txoj hauv kev los muab cov dab neeg zoo kawg nkaus ntawm peb cov khoom rau hauv kev ua lag luam, uas yog vim li cas peb suav nrog qhov tshwj xeeb, los ntawm cov neeg muag khoom tuaj yeem qhia cov dab neeg tshwj xeeb ntawm cov khoom tau teev tseg, uas peb cia siab tias yuav ua rau cov neeg muag khoom muaj peev xwm sib koom ua ke. Tus tswv yav tom ntej nyiam cov khoom ntau dua, thiab cia siab rau xyoo, yog tias tsis yog tiam tom ntej, "Enqvist tau hais.
Nws tau sau tseg tias cov khoom lag luam tau kawm ntau yam los ntawm nws tus tsav, thawj qhov yog qhov zoo, muaj qhov xav tau loj heev rau Marimekko cov khoom siv thib ob.
"Qhov tseem ceeb tshaj plaws, peb kuj tau kawm txog ntau haiv neeg ntawm cov vintage thiab cov khoom siv thib ob, tshwj xeeb tshaj yog muaj feem xyuam rau ob ntu ntawm cov neeg siv khoom - ib qho uas feem ntau nyiam nrhiav tsis tshua muaj, vintage, ib qho ntawm cov khoom Marimekko thiab lwm yam uas yog feem ntau. xav nrhiav kev sib tham zoo, "Enqvist hais.
"Pom qhov kev zoo siab thiab kev thov rau Marimekko cov vintage pieces, tshwj xeeb tshaj yog, ua rau peb muaj kev ntseeg siab los tsom peb cov kev xav txog qhov no ntawm ntu kev muag khoom," Enqvist hais. "Tsis tas li ntawd, peb pom tias qhov kev thov tau dhau los ntawm peb cov khoom siv, uas yuav yog ib qho kev sib tw hauv kev ntsuas lub platform rau yav tom ntej.
"Nyob rau hauv qhov kev nkag siab ntawd, tus kws tsav dav hlau kuj tau qhib peb lub qhov muag rau qhov kev xav tau ntau haiv neeg ntawm kev muab khoom, uas yuav yog qhov tseem ceeb rau kev ua kom tau raws li kev xav tau ntawm ntau haiv neeg. Thawj lub tswv yim yog los tsim lub platform tshwj xeeb rau cov neeg muag khoom, tab sis peb tau kawm sai sai tias lwm cov lag luam thib ob kuj tseem nyiam siv lub platform thiab yuav pab peb tau txais cov khoom lag luam tseem ceeb, "Enqvist hais.
"Hauv Finland, peb twb muaj tag nrho cov khw muag khoom loj thib ob tau sau npe ua cov muag khoom hauv Marimekko Pre-hlub," nws hais ntxiv. "Qhov no ua rau cov neeg siv khoom tsis sib haum xeeb rau peb lub zej zog, yog li feem ntau ntawm Marimekko cov khoom siv thib ob tuaj yeem yuav los ntawm ib lub khw muag khoom. "
Cov neeg muag khoom tuaj yeem txhiv lawv cov kev muag khoom hauv cov khoom plig lossis nyiaj ntsuab.
Saib xyuas ntawm Marimekko
Ib qho tseem ceeb hauv Marimekko's Innovation Works unit yog tsim cov khoom siv tsawg tsawg thiab coj mus rau kev lag luam sai li sai tau, txawm tias hauv kev muag khoom thib ob, cov khoom siv thiab cov tshuaj zas xim, cov qauv kev lag luam tshiab, lossis cov txheej txheem tsim khoom tshiab. "Raws li cov khoom siv thib ob, muab peb txoj kev paub txog kev lag luam Finnish hauv zos, nrog rau nws cov khoom lag luam loj, uas twb muaj lawm ntawm Marimekko cov khoom siv thib ob, lub chaw tsim khoom hauv zos tau tso cai rau peb tau txais cov khoom nce thiab khiav hauv lub sijhawm luv luv," Enqvist hais.
"Vim tias qhov chaw thib ob no tau tsim sai npaum li cas, nws yog ib qho tseem ceeb rau peb kom pib kawm txog lub khw muag khoom no kom sai li sai tau - thiab, txoj hauv kev zoo dua los ua qhov ntawd dua li nrog peb tus kheej muag platform," Enqvist.
Kev nthuav tawm lub platform thib ob rau hauv kev lag luam tshiab thiab rau hauv cov khoom tshiab, xws li Marimekko's Home collection, yog qhov tseem ceeb. "Yog vim li cas peb tau koom tes nrog Archive, uas muaj kev ua haujlwm yooj yim thiab thev naus laus zis los ntsuas Marimekko Pre-hlub rau hauv lub ntiaj teb tiag platform. Peb tab tom npaj nthuav dav Marimekko Pre-hlub platform rau kev lag luam ntxiv nyob rau xyoo tom ntej, "Enqvist tau hais.
"Cov neeg muag khoom yuav muaj peev xwm txhiv lawv cov muag khoom hauv cov nyiaj ntsuab lossis pauv lawv cov nyiaj tau los rau daim ntawv pov thawj khoom plig siv rau ntawm www.marimekko.com lossis ib qho ntawm peb lub khw muag khoom cib thiab mortar," said Enqvist. "Hauv qhov kev txhiv dim ncaj qha, Marimekko yuav siv 20 feem pua ntawm cov nyiaj tau los, thaum cov neeg muag khoom tau txais 100 feem pua ntawm lawv cov nyiaj tau los yog lawv xaiv qhov khoom plig voucher xaiv.
"Yog tias kuv yuav tsum ua qhov kev twv ua ntej, paub txog kev mob siab rau thiab kev ntseeg siab ntawm Marimekko zej zog, daim ntawv pov thawj khoom plig yuav ua pov thawj tias yog qhov kev xaiv nrov dua," Enqvist.
Tau qhov twg los: https://www.forbes.com/sites/sharonedelson/2022/08/29/marimekko-partners-with-archive-to-make-resale-and-vintage-possible/