Xyoo 2020, Macy tau qhib nws thawj Kev Lag Luam los ntawm Macy qhov chaw, uas nyob hauv cheeb tsam Dallas-Fort Tsim Nyog.
Tau qhov twg los: Macy's
Macy tus tab tom ua kom nws cov phiaj xwm qhib cov khw muag khoom me me uas tsis txuas nrog cov khw muag khoom hauv nroog, hauv kev sib tw kom hloov zuj zus nrog rau nws cov neeg siv khoom nyiam los ntawm tus kab mob Covid.
Lub khw muag khoom lag luam tau hais rau hnub Wednesday tias nws yuav qhib peb lub khw muag khoom lub caij nplooj zeeg no uas txhua tus sawv cev rau txoj hauv kev Macy's tab tom xav txog yuav ua li cas nws lub hom phiaj los hloov kho nws cov vaj tsev nyob rau yav tom ntej. Qhov ntawd suav nrog:
- Ua ke qee qhov kev lag luam sib txawv hauv ib lub ru tsev
- Kaw ib qho ntawm nws lub khw muag khoom ntawm lub khw muag khoom ib txwm qhib lub khw muag khoom me me Macy, lub npe hu ua The Market by Macy's, nyob rau hauv ib cheeb tsam uas muaj neeg coob coob nyob ze.
- Ntxiv lwm lub khw los ntawm Macy qhov chaw nyob hauv thaj chaw uas nws twb muaj ntau lub khw
"Peb xav kom yooj yim thiab peb xav ua kom yooj yim," Marc Mastronardi, Macy tus thawj coj hauv khw muag khoom, tau hais hauv kev xam phaj. “Cov neeg siv khoom tus cwj pwm tsuas yog hloov pauv. Thiab qhov ntau uas peb muaj lub zog ua ib lub koom haum hloov pauv thiab hnov mob, qhov no zoo li qhov kev hloov pauv hauv ntuj tom ntej. "
Qhov no haum rau lub tswv yim dav dav uas Macy's tso tawm rau cov tub ua lag luam thaum Lub Ob Hlis 2020, tsis ntev ua ntej Covid-19 cov neeg mob pib nce siab hauv Tebchaws Meskas. Thaum lub sijhawm, lub tuam txhab tau hais tias nws npaj yuav kaw 125 lub khw hauv cov khw muag khoom qis hauv peb xyoos thiab yuav tshawb nrhiav cov qauv sab nraud ntawm cov khw.
Txij thaum ntawd los, Macy's tau qhib tsib lub khw hauv qab Kev Lag Luam los ntawm Macy's banner, uas yog kwv yees li ib feem tsib ntawm qhov loj ntawm nws qhov chaw puv kab thiab cov kev pab cuam xws li yuav hauv online, tuaj tos hauv khw. Nws yuav ncav cuag yim thaum kawg ntawm lub xyoo no.
Mus me me thiab khiav deb ntawm lub khw tau dhau los ua ib qho kev sib txawv hauv kev lag luam muag khoom. Nws yog daim ntawv qhia uas cov khw muag khoom los ntawm Kaw rau Nordstrom tau ua raws. Kohl tus kuj tau hais tias nws tab tom npaj qhib 100 qhov chaw me me-ko taw hauv plaub xyoos tom ntej. Macy xyoo tas los tau qhib nws thawj pint-loj Bloomingdale lub khw, npe Bloomie's.
Nyeem ntxiv cov kev pab cuam muag khoom
Qee lub khw hauv Asmeskas tau poob rov hais dua - thiab cov neeg xauj tsev - raws li cov neeg siv khoom niaj hnub no nyiam nrhiav kev yuav khoom sai thiab yooj yim. Cov neeg yuav khoom kuj tsis tshua nyiam siv sij hawm tshawb nrhiav kev nthuav dav, ntau lub khw muag khoom, ua cov khw muag khoom los sim cov qauv slimmed-down.
"Muaj cov khw muag khoom uas ua tsis tau zoo thiab qhov no yog lub sijhawm kom nkag mus rau hauv kev lag luam hauv qhov chaw raug thiab hauv hom tshiab," said Mastronardi.
Lub caij nplooj zeeg no, Macy's yuav qhib nws thawj zaug dual Kev Lag Luam los ntawm Macy's thiab Macy's Backstage khw, uas yog tus neeg sib tw rau cov nqi sib tw nrog rau TJ Max, nyob rau hauv lub nroog Chicago cheeb tsam.
Qhov thib ob, nws npaj yuav kaw ib qho ntawm nws lub khw muag khoom lag luam hauv cheeb tsam Chesterfield ntawm St. Louis txhawm rau qhib lub khw me me los ntawm Macy qhov chaw nyob ze, nyob rau hauv lub khw qhib lub khw hu ua Chesterfield Commons.
Thiab qhov thib peb, Macy's yuav qhib Kev Lag Luam los ntawm Macy lub khw hauv Johns Creek Town Center, hauv Suwanee, Georgia, kos nws qhov chaw thib peb hauv thaj chaw metro-Atlanta.
Mastronardi tau hais tias kev ua lag luam Atlanta tau ua pov thawj tias yog qhov chaw uas tib neeg qhia txog kev sib raug zoo rau Macy lub hom, thiab nws tseem yog thaj chaw muaj kev lag luam loj heev, muab Macy lub laj thawj kom muaj cov nqaij nyuj.
Nws kuj tau hais tias Macy cov neeg siv khoom tau siv peb zaug ntau dua hauv online, qhov nruab nrab, hauv kev lag luam uas cov khw muag khoom kuj muaj cov khw muag khoom cib-thiab-mortar.
"Thaum peb tuaj yeem nyob ze tus neeg siv khoom nrog lub cev lub cev peb lub lag luam digital yog qhov zoo dua," nws hais.
Macy suav 511 ntawm nws qhov chaw muaj npe, 55 Bloomingdale cov khw muag khoom thiab 160 Bluemercury Makeup khw, txij li lub Plaub Hlis 30.
Tau qhov twg los: https://www.cnbc.com/2022/07/20/macys-speeds-up-plans-to-open-smaller-stores-outside-of-malls.html