Macy's Partnership Signals A Brand New Future For Toys R Us

Tsis yog, Cov Khoom Ua Si qub R Us tsis rov qab los. Tab sis cov khoom ua si tshiab R Us muaj peev xwm coj rov qab qee qhov qub khawv koob - ob qho tib si rau Cov Khoom Ua Si R Us thiab Macy's.

Cov Khoom Ua Si R Us koom tes nrog Macy's tuaj yeem pab lub khw muag khoom lag luam kom rov qab tau nws "Miracle On 34th Street"-era raws li qhov tseem ceeb rau hnub so yuav khoom rau tsev neeg.

Macy's tau teeb tsa 451 Cov Khoom Ua Si R Us cov khw muag khoom ua si hauv nws lub khw, thiab nws tau ncaws tawm lub khw muag khoom nrog kev nthuav tawm cov khoom ua si R Us loj tshaj plaws, ntawm Macy's Herald Square hauv New York City, ntawm kev tshaj tawm xov xwm Lub Kaum Hli 13. . Macy's tau teem sijhawm cov xwm txheej txhua lub lim tiam ntawm cov khw muag khoom thoob plaws lub tebchaws los txhawb cov khw muag khoom ua si, suav nrog kev ua koob tsheej hnub no ntawm lub hnub yug ntawm tus hlub Toys R Us mascot, Geoffrey lub giraffe.

Cov khoom ua si R Us tam sim no feem ntau yog cov khoom muaj ntawv tso cai, tsis yog cov tub lag luam, thiab Macy's tau txiav txim siab zoo los muab cov khoom ua si R Us cim npe, nrog rau nws cov duab lag luam, thiab Geoffrey, rau cov khw muag khoom ua si hauv nws cov khw muag khoom.

Lub Macy kev koom tes yuav yog ib qho kev sim seb puas yog cov khoom ua si R Us muag, txawm tias cov khoom ua si R Us tsis ua haujlwm hauv khw.

Cov khw muag khoom ua si tshiab tau khaws thiab ua haujlwm los ntawm Macy's, thaum Cov Khoom Ua Si R Us 'lub luag haujlwm yog ntau tus neeg tso cai, ua kom paub tseeb tias cov khoom lag luam muaj kev tiv thaiv, thiab nthuav tawm zoo.

Thaum pib xyoo 2021, WHP Ntiaj Teb, lub tuam txhab kev lag luam, kev nqis peev, thiab kev tswj hwm, tau txais feem ntau ntawm TRU Kids, lub tuam txhab uas tuav cov cai ntawm cov khoom ua si R Us lub npe thiab cov cuab yeej txawj ntse, tom qab cov khoom ua si R Us poob lawm.

WHP Ntiaj Teb Tus Thawj Coj thiab CEO Yehuda Shmidman, tus kheej piav qhia "Cov Khoom Ua Si R Us", hais tias Thaum lub sijhawm tau txais nws nws pom lub sijhawm zoo hauv kev tuaj yeem siv lub npe khoom ua si R Us, lub npe uas tseem ua rau muaj kev nco sov, thiab qhov ntawd tau pom tias yog ib qho khoom ua si uas ntseeg siab, txawm tias muaj kev lag luam. WHP Global tseem muaj ntau lub npe zam, suav nrog Anne Klein, Joseph Abboud, thiab Isaac Mizrahi.

WHP thiab Macy's nyob rau lub caij ntuj sov xyoo 2021 tau pib ua haujlwm ua ke los muag cov khoom ua si hauv online raws li Cov Khoom Ua Si R Us lub npe, nrog Macy tuav qhov ua tiav. Cov koom tes kuj tau tshaj tawm cov phiaj xwm tom qab ntawd qhib cov khoom ua si R Us hauv Macy cov khw muag khoom nyob rau lub sijhawm rau xyoo 2022 hnub so.

Cov txiaj ntsig tau los ntawm thawj zaug kev koom tes hauv online yog txhawb nqa txaus los ntxias Macy tus CEO Jeff Gennette thiab nws pab neeg mus rau tag nrho cov kev npaj qhib cov khoom ua si hauv khw muag khoom.

Hauv lub quarter thib plaub ntawm 2021, 25% ntawm Macy cov neeg siv khoom online uas yuav cov khoom ua si hauv qab Toys R Us kev koom tes yog qhov tshiab rau Macy qhov chaw. Hauv thawj peb lub hlis twg ntawm 2022, 87% ntawm cov neeg siv khoom ua si kuj hla mus rau lwm yam Macy pawg.

Thaum qhov kev tshaj tawm ntawm cov khw muag khoom hauv khw tsis tau tshwm sim txog lub lim tiam dhau los, Macy's tau teeb tsa cov khoom ua si rau ntau lub hlis, thiab kev txhawb nqa hla kev lag luam kuj zoo li tshwm sim hauv khw muag khoom ib yam li nws muaj. tau tshwm sim hauv online.

James Zahn, tus thawj tswj hwm ntawm The Toy Book, tau hais tias nws tau hnov ​​​​tias cov khw muag khoom uas qhib cov khoom ua si tshiab ua ntej twb pom kev nqa khoom hauv cov chaw nyob ib sab, xws li cov khaub ncaws menyuam yaus.

Gennette tau hais ntau zaus txij li pib ntawm Cov Khoom Ua Si R Us kev koom tes uas Macy ntseeg tias txawm tias ntau cov khoom ua si muag tau hloov mus rau peb tus muag khoom ua si loj - WalmartWMT
, Target, thiab AmazonAMZN
- Tom qab kev tuag ntawm cov khoom ua si qub R Us, uas tseem muaj ib lab nyiaj daus las tus nqi ntawm cov khoom ua si rau kev txeeb.

Herald Square Toys R Us yog ib qho ntawm 11 lub khw muag khoom ua si ntawm Macy lub khw. Lub Herald Square qhov chaw yog qhov loj tshaj plaws ntawm cov khw, ntawm 14,000 square feet, thiab muaj cov duab-opp nta zoo li New York City tsheb tavxij nrog Geoffrey tus pej thuam ua tus neeg caij tsheb, thiab ib qho piv txwv ntawm Macy's Thanksgiving parade ua tawm ntawm Legos. Nws kuj muaj ntau lub rooj nrog cov khoom ua si menyuam yaus tuaj yeem ua si nrog, thiab qhov chaw rau kev ua ub no tshwj xeeb.

Txawm li cas los xij, sab nraud ntawm cov chaw ua yeeb yam, cov khw muag khoom ua si R Us tuaj yeem muaj tsawg li 1,000 square feet. Tag nrho cov khoom ua si R Us cov chaw muaj npe yuav muaj cov khoom ua si R Us kos npe thiab cov duab, thiab lub rooj ntev zaum nrog Geoffrey daim duab zaum ntawm nws rau duab.

Zahn hais tias, "Cov khw muag khoom lag luam zoo li zoo heev," Zahn hais tias, thiab "muab ib qho piv txwv ntawm qhov kev koom tes tuaj yeem dhau los." Txawm li cas los xij, nws tau hais tias, "cov kev paub ntawm cov neeg siv khoom sib txawv ntawm qhov sib txawv ntawm Macy lub khw."

Cov neeg tuaj saib rau qhov chaw uas tsis yog cov khoom lag luam tuaj yeem poob siab yog tias lawv pom tsuas yog cov khoom ua si me me nyob rau hauv qhov chaw tawm ntawm txoj kev, lub kaum sab xis ntawm lub khw.

Macy's txawm li cas los xij, zoo li yuav tawm mus ua lub khw muag khoom, tsis yog cov flagships, kev vam meej. Ntawm Herald Square, ob peb lub qhov rais ntawm 34th Street tau txhawb nqa lub khw, thiab muaj cov paib thoob plaws hauv lub khw thiab ntawm lub elevator coj cov neeg yuav khoom ntawm cov khoom ua si R Us nyob rau hauv pem teb xya.

Ntawm ob lub nroog Macy's, ntawm Westfield Garden State Plaza thiab Paramus Park khw hauv Paramus, NJ, cov khw muag khoom ua si tseem tab tom teeb tsa rau hnub Friday, thiab me dua nrog tsawg dua qhov chaw ua si thiab sib tham sib. Cov khw, txawm li cas los xij, tau nce qib tseem ceeb nrog cov khoom muag nyob ze ntawm lub ntsiab nkag.

Qhov kev sim tiag tiag ntawm lub khw xyoo no, hais tias Jim Silver, CEO ntawm cov khoom ua si tshuaj xyuas qhov chaw TTPM, thiab ntawm TTPM Influencer Talent Management, yuav zoo npaum li cas lawv yuav ua tau raws li qhov xav tau ntawm cov neeg yuav khoom hnub so.

"Cov lus nug uas yuav tsum tau teb yog qhov kev cog lus ntau npaum li cas lawv tau ua los ntawm cov khoom muag / kev txiav txim qhov muag. Lawv puas tuaj yeem rov ua kom sai txaus thiab lawv puas yuav muaj cov khoom kub tuaj rau lub Kaum Ob Hlis? Peb yuav tsis muaj cov lus teb no kom txog thaum peb nyob ze rau lub caij so, "Silver hais.

Lub Macy's thiab Toys R Us kev koom tes tau qhuas los ntawm cov tuam txhab khoom ua si ntawm qhov kev tshwm sim loj.

Cov khw, hais tias Sydney Wiseman, tus lwm thawj ntawm kev tsim khoom lag luam thiab lub tswv yim muaj tswv yim ntawm Wowwee cov khoom ua si, muab rau tsev neeg ib yam dab tsi uas lawv tsis tuaj yeem tau txais thaum mus yuav khoom hauv online - qhov chaw uas menyuam yaus tuaj yeem ua si thiab pom thiab kov cov khoom ua si.

Wiseman, uas yog nyob rau ntawm Herald Square grand qhib, hais tias nws txaus siab rau yuav ua li cas lub khw saib thiab yuav ua li cas nws tau txais kev zoo siab ntawm cov khoom ua si R Us. "Cov khoom ua si R Us yog vim li cas kuv nyob hauv kev lag luam no, vim hais tias txhua txhua hnub Sunday kuv yawg yuav coj kuv mus rau Toys R Us thiab cia kuv xaiv ib qho khoom ua si," nws hais.

Wiseman kuj tau hais tias nws txaus siab los ntawm kev siv zog Macy's tau muab tso rau hauv kev ua haujlwm nrog cov neeg tsim khoom ua si los khaws cov khw nrog cov neeg muag khoom zoo. Wowwee muab Macy's ib hlis tshwj xeeb ntawm ib qho ntawm cov khoom tshiab tshaj plaws hauv nws qhov nrov My Avastars zam menyuam roj hmab kab.

Jim Silver tsis cia siab tias Macy lub khw yuav nyiag kev lag luam tseem ceeb los ntawm peb tus muag khoom ua si loj - Walmart, Target, thiab Amazon - tab sis hais tias lawv yuav tau txais txiaj ntsig Macy tshaj qhov muag khoom ua si.

"Dab tsi cov khw cov khoom ua si no ua tiav yog lawv muab Macy tus neeg yuav khoom thiab cov khw muag khoom noj khoom ua si ua cov khoom ua si hauv khw thaum lawv mus xyuas cov chaw no," Silver hais. "Lawv tsis yog cov khw muag khoom noj khoom haus zoo li cov khoom ua si loj, dawb-sawv R Us qhov chaw uas nyiam cov neeg yuav khoom nruj me ntsis mus yuav khoom."

Cov Khoom Ua Si Phau Ntawv 'Zahn pom cov khw muag khoom ua ib qho kos npe tias Macy's tuaj yeem rov qab mus rau cov hnub thaum mus rau Herald Square, lossis lwm lub khw muag khoom qub txeeg qub teg (xws li Marshall Field - tam sim no los ntawm Macy's) yog hnub so yuav tsum.

Ua ntej thawj cov khoom ua si R Us cov khw muag khoom loj thiab cov tub lag luam loj, "hnub so mus yuav khoom ntawm lub khw loj, classy department yog ib qho kev coj noj coj ua hauv Asmeskas" thiab cov khoom ua si hauv cov khw muag khoom yog ib feem loj ntawm cov tsev neeg thiab cov neeg yuav khoom, Zahn hais.

Yog tias Macy's Toys R Us lub khw muaj peev xwm muab kev paub zoo rau cov neeg yuav khoom lub caij no, nws tuaj yeem pab txhawb lub khw muag khoom lag luam kev lig kev cai, nws hais.