(Duab los ntawm Robert Alexander / Getty Images)
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Macy nyuam qhuav pib qhov "curated" digital market place with new brands, new categories and products selected from premier third-party brand partners. Nws yog cov xov xwm zoo siab uas tau nkag mus rau ntau dua 20 cov khoom lag luam thiab 400 hom tshiab. Lawv yuav raug muab tso rau hauv cov khoom lag luam ntawm lub vev xaib e-lag luam lub caij nplooj zeeg no.
Cov khoom lag luam tshiab thiab cov khoom lag luam tshiab suav nrog:
1. Baby & Children's apparel (Bonsie Baby, Debbie & Dollop, Wabi Baby)
2. Kev Zoo Nkauj & Kev Noj Qab Haus Huv (L'Occitane, Mary Ruth's)
3. Electronics (LG, Samsung, Sony, TCL)
4. Khoom plig (Million Roses, Teaspressa, Wrappr)
5. Tsev (Kev ncaj ncees, Smeg, Hnub Sunday Citizen, W&P)
6. Maternity (Everly Grey, Ingrid thiab Isabel)
7. Tsiaj (Little Beast)
8. Cov Khoom Ua Si & Video Games (Magna-Tiles)
Txhawm rau muab cov khoom lag luam tso rau hauv Macy's e-commerce architecture nrog cov cuab yeej muag khoom zoo tshaj plaws, Macy's siv Miraki uas tau tsim kev lag luam ua lag luam thev naus laus zis thiab lub vev xaib raug kho los ntawm Macy's digital, tub lag luam thiab pab pawg thev naus laus zis.
Kev ua lag luam tshiab nthuav dav rau cov neeg siv khoom uas yuav muaj peev xwm txaus siab, tib lub sijhawm, cov txiaj ntsig ntawm Star Rewards, qhov kev pab cuam. Tsis tas li ntawd, lub xaib yuav muab cov khoom xa rov qab yooj yim. Lub tuam txhab npaj yuav ntxiv cov neeg muag khoom thiab pawg ntau ntxiv. Macy's yuav txuas ntxiv koom tes nrog ib pawg neeg muag khoom thiab cov khoom lag luam xaiv los coj cov khoom lag luam zoo tshaj plaws rau nws cov neeg siv khoom. Cov neeg muag khoom thiab cov khoom lag luam yuav raug xaiv ua tib zoo los xyuas kom meej raws li cov neeg siv khoom xav tau thiab cov qauv ua tiav. Macy's cia siab tias yuav ua rau nws lub khw muag khoom zoo tshaj plaws rau cov neeg muag khoom.
Max Baer, Macy tus thawj coj digital thiab cov neeg siv khoom tau hais tias "kev lag luam platform tso cai rau koj kom tau txais cov khoom lag luam rau cov neeg siv khoom sai dua li qhov koj yuav muaj peev xwm ua tau raws li cov tub lag luam ib txwm muaj, yog li peb tuaj yeem nyob ua ntej ntawm cov qauv thiab cov qauv." Qhov nws tsis ntxiv, uas yog qhov tseem ceeb rau kev ua haujlwm tau txais txiaj ntsig, yog qhov tseeb tias Macy's. lossis ib lub khw muag khoom, tsis tas yuav nqa cov khoom muag los muag cov khoom, tab sis cia siab rau tus neeg muag khoom lossis cov chaw tsim khoom kom xa cov khoom ncaj qha thiab nrawm rau cov neeg siv khoom.
Macy's yuav tsim cov kev paub zoo tshaj plaws rau cov neeg siv khoom. Nws zoo li yuav muaj sijhawm ntxiv rau cov kev faib tawm raws caij nyoog xws li Cov Khoom Ua Si "R" Peb thiab qee qhov kev faib tseem ceeb xws li khau thiab hnab tes.
Jeff Gennette, CEO ntawm Macy's hais tias "Macy's tau nqis peev ntau hauv kev lag luam dot-com thiab tias lub tuam txhab peb xyoos $ 3 nphom peev nyiaj siv nyiaj tau mob siab rau kev loj hlob ntawm kev lag luam digital los ntawm kev tsim lag luam".
POSTSCRIPT: Ntau dua li nthuav nrog cov khw muag khoom cib-thiab-mortar, Macy's digital marketplace muab lub sijhawm rau kev muag khoom tau txais txiaj ntsig ntau dua. Tsis tas li ntawd, Macy's muaj qhov dav dav digital assortment thiab rov ua dua tshiab xws li hauv electronics.
Tau qhov twg los: https://www.forbes.com/sites/walterloeb/2022/09/29/macys-new-digital-market-place-adds-new-brands-and-products/