LVMH Innovation Award 2022 Finalist DressX Xav Ua Google Huab Ntawm Digital Fashion

Nws yog ib qho ntawm 21 lub npe luv rau 2022 LVMH Innovation Award tab sis dab tsi yog DressX?

Qhov tseem ceeb DressX yog lub ntiaj teb cov khw muag khoom loj tshaj plaws ntawm cov zam. Ukrainian founders, Daria Shapovalova thiab Natalia Modenova, piav txog nws li 'meta txee dai khaub ncaws' - lub npe lawv trademarked rau lub hlis dhau los nrog rau 'meta wardrobe'.

Thawj lub tswv yim koom nrog cov ntsiab lus uas tau tsav, kev tshaj xov xwm hauv zej zog tau tsim zam pop-ups hauv Los Angeles hauv 2019. "Cov tib neeg tau them nyiaj rau lub sijhawm uas lawv tuaj yeem nkag mus thiab tsim cov ntsiab lus nrog cov khaub ncaws uas tsis yog yuav lawv. Tab sis tom qab ntawd Covid pib, "hais tias Modenova. "Yog li peb xav li cas peb muab lawv qhov kev paub yam tsis tau mus xyuas lub khw?"

"Tom qab muaj kev sib kis, peb pom tau tias kev zam thiab kev muag khoom yuav tsis zoo ib yam ntxiv thiab pib nkag siab qhov tseeb ntawm cov khaub ncaws digital, "hais tias Shapovalova.

DressX yug hauv 2020 muag digital zoo li kev cai haum rau cov duab xa los ntawm cov neeg siv. Niaj hnub no, nws tau nthuav dav kom muaj qhov muaj tseeb ntxiv thiab NFT zoo li uas tuaj yeem 'hnav' thiab sib koom hauv kev tshaj tawm xov xwm.

Nws muag cov digital-tsuas yog ob qho tib si los ntawm nws tus kheej daim ntawv lo hauv tsev thiab cov neeg koom tes xws li Printemps, American Eagle, Iris van Herpen thiab Dundas. Tsis ntev los no ntxiv yog Berkska uas tau pib lub lim tiam no.

Nyuam qhuav pib lub xyoo no DressX koom tes nrog kev sib raug zoo gaming platform Roblox ntawm outfits rau avatars, tsim wearables rau Decentraland thiab launched a digital collection with French retailer Printemps ib sab ntawm lub cev pop-up muag digital zam hauv cov khw muag khoom Paris flagship - yuav luag rov qab los puv lub voj voog rau nws LA pop-up keeb kwm.

Cov haujlwm dav dav suav nrog kev koom tes nrog lub tuam txhab zam tshaj tawm L'Officiel ntawm kev sib txuas digital ntawm L'Officiel archive zoo li - yuav tsum tau nthuav tawm thaum lub Cuaj Hli ntawm Lub Sandbox metaverse - thiab kev txiav txim ua ntej kev sib tw nrog Farfetch hauv 2021 uas yuav los tom ntej los ntawm cov npe xws li Off White , Nanushka, Balenciaga thiab Palm Angels tau ua lag luam los ntawm cov qauv thiab cov neeg muaj zog hnav cov qauv digitized ntawm lub cev zoo li.

Txog rau tam sim no, DressX tau ruaj ntseg $ 3.3 lab hauv cov noob nyiaj txiag nrog cov tub ua lag luam suav nrog Artemis Fund thiab U.Ventures 'Western NIS Enterprise Fund (WNISEF).

"Tam sim no peb tab tom npaj los koom tes nrog lwm lub vev xaib kev ua si hauv zej zog uas ua kom muaj txiaj ntsig Ready Player Kuv avatars (portable ntawm qhov sib txawv metaverses) hnav khaub ncaws los ntawm peb lub tsev qiv ntawv digital, "hais tias Modenova.

"Tib neeg tsis yog los ua si xwb, lawv sib tham nyob ntawd ib yam li lawv ua hauv social media. Lub metaverse yog 3D evolution ntawm kev sib raug zoo xov xwm, "Shapovalova ntxiv.

Cov ntawv cog lus tsis qhia tawm tam sim no tab sis xov xwm yuav tshaj tawm thaum Lub Xya Hli.

Nyob rau yav tav su ua ntej lub Innovation Award ceremony, Shapovalova thiab Modenova tau siv sij hawm tawm ntawm Viva Tech thiab zaum nrog kuv hauv Paris los tham txog yuav ua li cas lub metaverse tau turbo them lawv cov lag luam, vim li cas lub cev lub npe xav tau digital zam thiab lawv lub siab xav ua Google Huab. ntawm digital wearables.

LUB METAVERSE

Yuav ua li cas sib tham nyob ib ncig ntawm lub metaverse tsav mus rau koj lub lag luam?

Natalia Modenova: XNUMX Lab tus kiv cua tos koj rau Webtalk! Thaum peb pib peb ncav cuag txhua lub npe thiab cov khw muag khoom tab sis txawm tias lawv mloog peb lawv hais tias lawv yuav tsum xav txog nws. Tab sis thaum Mark Zuckerberg tau hloov npe Facebook ua Meta thaum Lub Kaum Hli xyoo tas los, tib neeg pom tau tias cov kev paub digital kuj poob rau hauv lub ntsiab lus ntawm metaverse. Qhov ntawd yog lub zog loj rau lawv kom rov qab los rau peb.

Daria Shapovalova: Lub metaverse yog 3D evolution ntawm social media. Cov tub lag luam tam sim no qhia peb tias DressX yog lawv qhov kev nco loj tshaj plaws thiab cov npe tau hais tias lawv xav tias lawv tau pib koom tes nrog peb ib xyoos dhau los. Piv txwv li, qhov pop-up nrog Printemps tau muab sijhawm rau peb los tsim thawj lub khw muag khoom hauv ntiaj teb uas muag digital zam.

SUSAINABILITY, INnovation thiab cov neeg siv khoom tau txais

Yuav ua li cas digital fashion ntxiv tus nqi rau lub cev hom?

Modenova: Ua ntej los ntawm kev ua ib yam dab tsi zoo dua vim tias zam twb nkag siab tias qhov no yog qhov teeb meem. Cov zam zam yog 97% tsawg dua kev ua qias tuaj piv rau lub cev zam. Nws kuj siv tsis muaj dej los yog tshuaj. Rau qhov kev sib tw Farfetch peb tau pab txhawb txoj haujlwm ntawm lub cev tab sis kuj tau qhia txog tus nqi ntawm cov cuab tam digital. Hloov chaw xa tawm ntau pua tus qauv thoob plaws ntiaj teb, peb muab cov duab digitized rau cov neeg muaj feem cuam tshuam uas tsim lawv tus kheej cov ntsiab lus thiab xa cov duab.

Secondly los ntawm innovation. Yog tias koj saib rov qab koj tuaj yeem pom tias qee lub npe tau txais kev lag luam e-lag luam li cas thaum qee qhov tsis ua. Yog li tam sim no yog lub sijhawm los kawm cov lus qhia yav dhau los thiab qhib kev lag luam digital.

Shapovalova: Digital zam yog ib qho ntxiv rau lub cev uas twb muaj lawm. Nws tso cai rau cov khoom lag luam hais lus rau cov neeg tuaj saib tshiab thiab tau txais cov neeg siv khoom tshiab. Lub hnub nyoog nruab nrab ntawm Roblox cov neeg siv yog 13 txog 22 - cov neeg uas nyuam qhuav pib paub cov khoom kim heev. Yog li lawv tuaj yeem ntsib lawv thawj zaug ntawm Roblox ntawm kev zam digital. Tib neeg tsis yog tuaj ua si xwb, lawv sib tham nyob ntawd ib yam li lawv ua hauv social media. Peb ntseeg tias cov khaub ncaws digital yuav dhau los ua ib pawg rau txhua hom kev zam zoo ib yam li kev zoo nkauj. Piv txwv li puas tau khoom kim heev hom muaj ib txoj kab kev zoo nkauj uas feem ntau yog qhov chaw nkag.

LUB TSEV KAWM NTAWV NTAWM DIGITAL FASHION

Koj lub hom phiaj rau DressX yog dab tsi thaum nws hloov zuj zus?

Shapovalova: Peb lub hom phiaj yog los ua Google rau koj cov khaub ncaws digital. Lub huab uas koj tuaj yeem khaws tag nrho koj cov khoom. DressX tso cai rau koj nqa koj lub txee dai khaub ncaws nrog koj txhua qhov chaw koj mus.

Modenova: Yog tias koj hu xovtooj tawm koj tuaj yeem nkag mus rau koj cov khaub ncaws ntawm huab ntawm App ntawm koj lub xov tooj. Nws yuav tsis muaj teeb meem seb koj cov khoom digital yog NFT lossis tsis zoo ib yam li koj tuaj yeem muaj cov khoom kim heev thiab cov khoom lag luam loj zaum ntawm tib lub txee.

Shapovalova: Peb tau hais rau peb cov tub ua lag luam los ntawm qhov pib tias peb lub hom phiaj yog muag ib billion digital fashion khoom. Yog li yog tias txhua tus neeg muaj qhov nruab nrab ntawm 30 daim ntawv digital uas txhais tau hais tias lub zog ntawm lub txee dai khaub ncaws rau 200 lab tus tib neeg.

Qhov kev sib tham no tau raug kho thiab condensed kom meej.

QHOV TSEEB

Shapovalova pib nws txoj hauj lwm hosting fashion show rau Ukrainian TV. Nws tau mus ncig thoob ntiaj teb zam lub lim tiam uas nws ntsib Modenova. Lub duo tau mus tshaj tawm lub lim tiam zam rau Ukraine uas tau dhau los ua qhov loj tshaj plaws nyob rau sab hnub tuaj Europe. Tom qab (thawj) kev ua tsov ua rog nrog Russia pib nyob rau hauv 2013 lawv teeb tsa More Dash showroom hauv Paris uas qhia cov npe rau kev ua lag luam xws li Ukrainian daim ntawv lo Anna Lub Kaum Hli. Hauv 2018 lawv tau tsiv mus rau California nrog lub tswv yim ntawm kev sib koom ua ke zam nrog kev paub.