Fabkis cov pab pawg khoom kim heev LVMH Tus Thawj Coj thiab Tus Thawj Coj Thawj Coj Bernard Arnault
Eric Piermont | AFP | Cov duab Getty
LVMH Tus Thawj Coj Bernard Arnault tau hais rau hnub Thursday tias qhov kev hloov pauv tuaj yeem dhau los ua lub sijhawm ua lag luam rau cov khoom kim heev, tab sis "peb yuav tsum ceev faj ntawm npuas" thiab "peb yuav tsum tau ceeb toom kom ceev faj."
Raws li kev lag luam khoom kim heev siv lub hauv paus hauv kev loj hlob kev cia siab ntawm metaverse - nrog lub hnab virtual Gucci muag rau $ 4,500 ntawm Roblox - hom zoo li Nike, Balenciaga thiab Burberry tab tom npaj los hloov lawv lub ntiaj teb tiag tiag rau hauv cov txiaj ntsig digital. Nike tsis ntev los no tau txais digital-sneaker hom RTFKT, uas muag 600 khub ntawm cov khau virtual rau $ 3.1 lab, thaum Burberry koom tes nrog Mythical Games los tsim cov tokens uas tsis tuaj yeem.
Txog tam sim no, LVMH tau tsom mus rau qhov tseeb es tsis yog lub virtual, Arnault tau hais, thaum lub tuam txhab cov nyiaj tau los hu rau hnub Thursday.
Nws tau hais tias "Lub sijhawm no, peb nyob hauv lub ntiaj teb tiag tiag, muag cov khoom tiag," nws hais. "Peb tsis xav muag cov khau ntaub virtual rau 10 euros. Peb tsis nyob hauv qhov ntawd. "
Arnault kuj tau ceeb toom txog qhov muaj peev xwm xav tau npuas uas muaj cov nqi lag luam ntev me ntsis zoo ib yam li ntau lub tuam txhab thiab cov lus cog tseg ntawm dot-com npuas.
"Peb yuav tsum ceev faj ntawm npuas," nws hais. "Thaum pib hauv internet, muaj txhua yam tshwm sim thiab tom qab ntawd npuas tawg. Tej zaum yuav muaj cov ntawv thov cuam tshuam, tab sis peb yuav tsum pom dab tsi lub ntiaj teb yuav muaj txiaj ntsig zoo. "
Arnault tau lees paub tias qhov kev hloov pauv yog "kev xav-kev xav" thiab tuaj yeem muaj lub neej yav tom ntej rau qee lub npe.
Nws tau hais tias "Nws yuav nthuav kom pom tias nws tau txais txiaj ntsig li cas," nws hais. "NFTs tab tom tsim cov txiaj ntsig, thiab kuv paub tseeb tias qhov no yuav muaj txiaj ntsig zoo yog tias ua tau zoo."
LVMH, cov pab pawg khoom kim tshaj plaws hauv ntiaj teb, tau tshaj tawm 2021 cov nyiaj tau los ntawm 64.2 billion euros ($ 70.65 billion), nce 44% los ntawm 2020, lossis nce 20% piv nrog 2019.
Organic cov nyiaj tau los loj hlob 22% hauv lub quarter thib plaub, raws li kev thov los ntawm Asmeskas thiab Asia rau kev yuav khoom kim heev - tshwj xeeb tshaj yog cov khoom tawv tawv - txuas ntxiv mus. Kev muag khoom ntawm nws cov khoom zam thiab cov khoom tawv tawv tau dhia 51% piv nrog 2019.
Txawm hais tias kev nce nqi nce qee qhov ntawm LVMH cov nqi tsim khoom, lub tuam txhab tuaj yeem nce nws cov nqi muag khoom ntau dua, nqa nws cov paj rau 26.7% - qhov nce ntawm yim lub ntsiab lus tshaj 2020.
Arnault tau hais tias lub tuam txhab - tshwj xeeb tshaj yog nws lub npe Louis Vuitton - tab tom muag "kev ntshaw" thiab "kev coj noj coj ua," tsis yog watches, hnab lossis hnav khaub ncaws. Nws hais txog Virgil Abloh's posthumous fashion ua koob tsheej nyob rau hauv Miami, los yog Beyoncé lub rendition ntawm "Moon River" raws li ib feem ntawm Tiffany & Co. marketing phiaj los nqis tes, raws li ib tug tseem ceeb lub sij hawm ntawm kab lis kev cai.
“Nws tsis yog ib lub tuam txhab zam xwb. Nws yog lub tuam txhab kev coj noj coj ua uas ncav cuag cov neeg siv khoom tseem ceeb hauv Gen Z, "nws hais. "Nws yog hom kab lis kev cai nrog cov neeg tuaj saib thoob ntiaj teb."
LVMH tus nqi sib koom, nce ntau dua 30% xyoo dhau los, tau pab Arnault los ua tus neeg nplua nuj thib peb hauv ntiaj teb, nrog rau cov nuj nqis ntawm $ 159 billion, raws li Bloomberg Billionaires Index.
Tau qhov twg los: https://www.cnbc.com/2022/01/27/lvmh-ceo-arnault-says-we-have-to-be-wary-of-bubbles-with-the-metaverse.html