Luxury Spirits Vie For Travel Retail Promo Spaces as Passenger Numbers Rebound

Spirits hom tau siv nyiaj ntau rau kev muag khoom hauv lub tshav dav hlau thiab hauv plawv nroog mus ncig ua lag luam cov khw muag khoom noj kom muaj kev muag khoom thiab kev lag luam. Qhov no tau ua rau muaj ntau qhov zoo nkauj tshaj plaws tom qab Covid kev lag luam tawm thiab cov pop-ups tsim los ntxias cov neeg taug kev, uas nws cov naj npawb xyoo dhau los tau nce ntxiv.

Txog rau lub Kaum Ib Hlis 2022, kev tsheb ciav hlau thoob ntiaj teb tau nyob ntawm 75% ntawm lub Kaum Ib Hlis 2019 theem Raws li lub koom haum dav hlau IATA, txawm tias qee lub tebchaws zoo li tim Nkij teb chaws thiab Mexico tau ua haujlwm zoo dua li lwm tus.

Tus nplai ntawm kev tshaj tawm tau nce. Ntawm lawv yog Taiwanese kev taw qhia ntawm ib leeg malt Glenfiddich's Perpetual Collection uas yog tshwj xeeb rau cov khw muag khoom mus ncig; thawj zaug Fine Spirits Emporium los ntawm Bacardi thiab ib leeg malt Lub Macallan lub khw loj tshaj plaws nyob rau hauv lub khw muag khoom mus ncig thoob ntiaj teb, ob qho tib si ntawm Tuam Tshoj Duty Free Group's (CDFG) loj loj lub luag hauj lwm-free khw complex hauv Haikou, Hainan; thiab Diageo's tshiab ' khoom plig studio' ntawm Singapore lub tshav dav hlau Changi rau nws qhov muag zoo tshaj plaws whiskey Johnnie Walker.

Glenfiddich tus tswv William Grant & Sons tam sim no koom tes nrog cov khw muag khoom ncig tebchaws Ever Rich thiab Tasa Meng los qhia txog Perpetual Collection rau Taiwanese mus ncig ua si khw muag khoom. Qhov kev tshaj tawm suav nrog kev teeb tsa tsis tu ncua hauv Terminal 2 ntawm Taiwan lub tshav dav hlau Taoyuan uas yuav khiav mus txog rau lub Ob Hlis kawg.

Raws li Quentin Job, William Grant tus thawj coj hauv cheeb tsam rau cov khw muag khoom mus ncig thoob plaws Asia Pacific thiab Middle East, Taiwan yog lub npe hu rau cov neeg txawj ntse. Nws tau hais tias "Lawv nkag siab qhov tseem ceeb ntawm cov khoom siv tes ua, thiab tau txais txiaj ntsig zoo tshaj plaws rau whiskey," nws hais. Ever Rich Duty Free tus lwm thawj coj Patricia Wang tau hais tias: "Cov neeg Taiwanese yog ib qho ntawm cov neeg siv khoom zoo tshaj plaws ntawm cov malts nyob hauv lub ntiaj teb, thiab zoo siab them tus nqi rau cov khoom zoo, tshwj xeeb."

Kev tshaj tawm loj tshaj plaws hauv ib xyoo caum

William Grant-uas yog Scotch hom muaj xws li Balvenie thiab Grant's ntxiv rau Hendrick's Gin thiab Sailor Jerry Rum - khaws cia tias ib leeg malts yog "nrov mus tas li" thiab tam sim no suav txog kwv yees li 70% ntawm tag nrho cov khoom muag whiskey hauv Taiwan. Lub hom, yog li ntawd, pom cov cib fim rau Perpetual Collection uas yog Glenfiddich qhov kev tshaj tawm loj tshaj plaws hauv ntiaj teb kev mus ncig ua lag luam hauv kaum xyoo.

"Nws yog lub sijhawm zoo tshaj plaws los nqis peev rau kev qhib Asia, thiab Taiwanese mus ncig ua lag luam rov qab los," Job said. "Qhov kev nqis peev tseem ceeb uas peb tau ua los nthuav tawm cov khoom sau thoob plaws ob lub tshav dav hlau Taoyuan lub davhlau ya nyob twg yog qhov ua pov thawj rau peb txoj kev ntseeg siab hauv kev ua lag luam no."

Gary Chau, tus thawj tswj hwm ntawm Tasa Meng Duty Free tau hais ntxiv tias: "Qhov kev muag khoom thawj zaug tau txais txiaj ntsig zoo heev. Tam sim no hais tias ciam teb Taiwan qhib, cov neeg taug kev thoob ntiaj teb zoo siab tau pom lub khw pop-up no uas tau ua pov thawj zoo heev ntawm kev koom nrog cov neeg taug kev. "

Lub Perpetual Collection nta plaub ib qho malt whiskies, txhua tus matured hauv vats uas tsis tau nteg tawm, ntxiv cov txheej txheem txuas ntxiv ntawm kev siv lub tsev Solera Vat maturation txheej txheem, Qhov ntau tau pib nws lub ntiaj teb mus ncig ua lag luam yob tawm xyoo tas los nrog launches ntawm Lotte Luag Hauj Lwm Dawb ntawm Singapore Changi tshav dav hlau thaum lub Cuaj Hli, tom qab ntawd Amsterdam lub tshav dav hlau Schiphol thiab Miami International hauv Florida.

Cov neeg siv khoom nkag mus rau qhov pop-up muaj lawv cov kev txav txav los ntawm cov suab sensors thiab npaj rau hauv nthwv dej ntawm cov xim mus rau lub vijtsam digital, tsim ib qho kev hloov pauv ntawm cov duab kos duab tsim los siv cov txheej txheem Solera Vat. Cov neeg tuaj xyuas tom qab ntawd raug caw los ua piv txwv plaub qhov Perpetual Collection kab lus. Ib qho kev pabcuam tus kheej tso cai rau cov neeg yuav khoom los kho lawv lub raj mis xaiv nrog cov lus sau lossis sau tseg ntawm QR code kuj tau ua pov thawj nrov rau Christmas thiab Suav Xyoo Tshiab khoom plig.

Hainan ob

Hauv Hainan, qhov chaw uas cov neeg Suav tau mus rau ntau lub khw muag khoom tsis muaj lub luag haujlwm thaum lawv tsis muaj kev mus ncig thoob ntiaj teb, Edrington-tus tswv The Macallan tau qhib nws lub khw loj tshaj plaws hauv lub khw muag khoom mus ncig thoob ntiaj teb thiab nws thawj zaug hauv Suav teb koom tes nrog CDFG ntawm qhov tshiab Haikou International Duty Free Shopping Complex.

Lub 100-square-meter boutique zoo siab txais tos cov neeg yuav khoom thaum kawg ntawm xyoo tas los ua nws thib tsib hauv txoj kev mus ncig, koom nrog hauv Dubai International, London Heathrow, New York JFK, thiab Taipei Taoyuan tshav dav hlau. Lub tswv yim tsim yog kev tshoov siab los ntawm kev tsim vaj tsev thiab kev zoo nkauj ntawm lub tsev Speyside hauv Scotland thiab qhia txog Macallan keeb kwm thiab kev ua haujlwm zoo nkauj. Nws nthuav tawm cov khoom sau los ntawm cov kev mus ncig tshwj xeeb: Quest, Tsev, thiab Folio; mus txog rau lub koob npe nrov bottlings nrog rau Red range, thiab lub cim Fine & Tsis tshua muaj sau.

Ib thaj chaw bar bespoke muaj kev coj noj coj ua, thiab cov cuab yeej cuab tam phab ntsa nta cov duab kos duab - thawj qhov uas yog 'Lub Caij Nplooj Ntoos Hlav Ntsuab Persian' ib qho kev tshoov siab los ntawm cov neeg Asmeskas cov iav nto moo. Dale Chihuly. Ib chav sib tham ntiag tug kuj muaj rau kev ua kom haum thiab tshwj xeeb.

Edrington Global Travel Retail tus thawj tswj hwm cheeb tsam hauv cheeb tsam, Jeremy Speir, tau hais tias: "Qhov kev qhib hauv Hainan yog qhov tseem ceeb hauv peb lub tswv yim mus sij hawm ntev rau Suav lag luam. Hainan tau dhau los ua lub teeb pom kev thoob ntiaj teb rau cov khw muag khoom mus ncig thiab 'yuav tsum mus ntsib' rau cov neeg siv khoom kim heev Suav, ua qhov no yog qhov chaw tseem ceeb rau cov neeg siv khoom koom tes thiab nrhiav neeg ua haujlwm.

Raws li Charles Soong, tus thawj coj ntawm Edrington Tuam Tshoj, Macallan tau ua qhov tseem ceeb hauv kev loj hlob ntawm kev lag luam khoom kim heev hauv Suav teb los ntawm kev kawm thiab kev koom tes. Nws tau hais tias: "Lub Hainan qhib dovetails peb cov kev siv zog, tsim kom muaj kev sib raug zoo dua nyob rau hauv cov khw muag khoom hauv tsev thiab mus ncig, ua rau peb koom nrog Suav cov neeg siv khoom txhua qhov chaw lawv yuav khoom."

Bermuda-based Bacardi thawj zaug Fine Spirits Emporium, tseem nyob ntawm CDFG's Haikou lub luag haujlwm tsis pub dawb, yog qhov pop-up uas tau khiav mus txog rau thaum lub Kaum Ob Hlis. Nws lub hom phiaj yog nyob rau hauv kev loj hlob ntawm lub tsev cocktail-ua nyob rau hauv Tuam Tshoj thiab tsim raws li ib tug-stop khw rau cov neeg tau txais kev pab kom nrhiav tau Bacardi cov portfolio ntawm premium ntsuj plig uas lawv yuav xav ntxiv rau lawv lub tsev tuav.

Lub 20 square-meter pop-up tau mob siab rau nrhiav pom phab ntsa rau Bacardi Rum, Grey Goose Vodka, Bombay Sapphire Gin, Patrón Tequila, thiab lwm yam dab dawb. Cov neeg yuav khoom tuaj yeem siv QR cov lej txhawm rau nrhiav cov ntaub ntawv hais txog txhua hom ntawm WeChat mini program, nrog rau lub tsev qiv ntawv scrolling ntawm cov zaub mov yooj yim ua cocktails thiab masterclasses, ntxiv rau lub caij nyoog los xauj cov khoom plig hauv khw.

Tsis tas li ntawd khiav mus txog rau thaum lub Kaum Ob Hlis Ntuj yog Diageo Global Travel's gifting studio nyob rau hauv Terminal 3 ntawm Singapore Changi tshav dav hlau tsom rau cov neeg taug kev nrhiav khoom plig khoom kim heev tshaj lub caij so. Hom immersion ntawm no yog feem ntau rau saum-kawg Johnnie Walker Blue Label, tshwj xeeb tshaj yog tus Ntsuj Plig thiab Tsis tshua muaj Port Dundas txwv ib tsab (nqi £ 275 rau 70cl ntawm Masters of Malt).

Chaw nres nkoj Dundas yog qhov thib tsib tso tawm hauv Ghost and Rare series, muaj npe tom qab Glasgow distillery ua rau xyoo 1811 ntawm ntug dej ntawm Forth thiab Clyde Canal. Tsis tas li ntawd tam sim no nyob rau hauv lub studio yog qhov tshiab Elusive Expressions Tshwj xeeb tshaj tawm Scotch Whisky Collection nrog rau khoom plig muab los ntawm Baileys thiab Tanqueray uas muaj kev ntxias zoo li chocolate truffles thiab Tanqueray jellies.

Cov kev tshaj tawm loj xws li yuav nce ntxiv nyob rau lub hlis tom ntej no vim tias cov neeg siv nyiaj ntau hauv Suav teb coj mus rau saum huab cua tam sim no uas lub xeev zero-Covid txoj cai tau xaus. Txawm li cas los xij, nrog rau cov tshuaj tiv thaiv qis hauv PRC, cov cai cais tawm rau Suav npaj mus rau qee lub tebchaws. muaj zog thiab yuav cuam tshuam rau qhov chaw twg cov neeg yuav khoom tseem ceeb no txiav txim siab mus xyuas.