Lululemon khau khiab cov khoom tshiab los coj Nike, Adidas

Lululemon yog venturing rau hauv khau, khij ib yam khoom tshiab rau cov tsim leggings thiab sports bras thiab sib sib zog nqus nws kev sib tw nrog loj loj xws li Nike thiab Adidas.

Lub tuam txhab cov khau thawj zaug rau cov poj niam, hu ua Blissfeel, yuav muaj rau kev yuav pib lub Peb Hlis 22 hauv cov khw xaiv thoob plaws North America, Mainland Tuam Tshoj thiab United Kingdom. Cov khau khiav yuav muag rau $ 148.

Lub community launch cim Lululemon tus nom foray rau hauv qeb khau ntaub, tsuas yog yav tas los muag ib qho me me ntawm cov khau los ntawm Athletic Propulsion Labs. Kev lag luam khau, rau cov poj niam thiab cov txiv neej, tuaj yeem ua pov thawj tias yog lwm qhov tseem ceeb ntawm kev loj hlob rau cov khw muag khaub ncaws kis las vim nws nrhiav kom ntes nws cov neeg sib tw loj dua.

Sneaker kev muag khoom tau nce siab thaum lub sijhawm muaj kev sib kis thoob ntiaj teb vim tias cov neeg siv khoom siv ntau dua tuaj yeem khiav lossis xaiv khau zoo dua thaum ua haujlwm hauv tsev. Nws yog ib pawg uas muaj cua sov heev nrog cov neeg sib tw los ntawm cov neeg loj heev xws li Nike thiab On Running mus rau ntau lub npe nrov xws li Allbirds, uas kuj ua rau khau khiav.

Lululemon tau hais tias nws yog lub hom phiaj los nthuav tawm cov txiv neej cov khau khau rau xyoo tom ntej, thaum lub sijhawm nws yuav nthuav dav nws cov kev xaiv rau cov poj niam nrog cov khau tshwj xeeb thiab khau ntaub raws caij nyoog.

Nyob rau lub sijhawm no, Lululemon tau hais tias nws yuav nthuav tawm ob hom poj niam khau ntaub hla kev cob qhia lub caij ntuj sov no, tus nqi ntawm $ 138 thiab $ 148, tom qab ntawd los ntawm khau khiab rau ntawm lub tsho txhais tau tias rau kev hnav tom qab ua haujlwm, ntawm $ 58, thiab lwm qhov kev cob qhia khau ntaub nrog ntau dua. txhawb nqa midsole, ntawm $128.

Cov kev tshaj tawm tshawb xyuas lub hom phiaj tau tos ntev rau Lululemon thiab Thawj Tswj Hwm Calvin McDonald.

Rov qab rau xyoo 2019, ua ntej muaj tus kabmob coronavirus, McDonald tau hais tias lub tuam txhab pom qhov chaw dawb hauv khw khau. Nws hinted tias qee lub sijhawm Lululemon yuav pib muag nws tus kheej khau, tsim kom muaj kev vam meej nrog APL.

McDonald tau hais hauv tsab ntawv tshaj tawm hnub Tuesday tias kev faib rau hauv kev lag luam khau yog kauj ruam tom ntej rau lub tuam txhab.

"Nws sawv cev rau lub sijhawm zoo siab rau peb lub npe," nws hais. "Peb tab tom nkag mus rau cov khau khau tib yam li peb tau tsim peb lub lag luam khaub ncaws - nrog cov khoom tsim los daws cov kev xav tau tsis zoo, ua rau cov poj niam ua ntej."

Kev muag khau kis las hauv Tebchaws Meskas tau nce 17% rau cov txiv neej thiab 24% rau cov poj niam hauv 2021 piv nrog rau 2020 qib, raws li cov ntaub ntawv los ntawm kev lag luam tshawb fawb tuam txhab NPD Group.

Cov khau khau saum toj kawg nkaus rau cov poj niam, tshwj xeeb tshaj yog, yog Nike, Skechers, Adidas, Brooks thiab New Balance, raws li NPD tus kws tshaj lij kis las Matt Powell. Powell tau hais tias nws cia siab tias kev muag khoom ntawm cov poj niam thiab cov txiv neej cov khau ncaws pob yuav loj hlob ib feem pua ​​​​ntawm tus lej qis rau xyoo no, los ntawm kev nce xyoo dhau los, nrog rau thawj ib nrab xyoo 2022 ntsib cov teeb meem loj rau kev lag luam ntau dua li ib nrab xyoo dhau los.

Thaum ntxov xyoo tas los, lwm qhov kev kuaj xyuas los ntawm tsoomfwv tau txhawb nqa cov neeg siv khoom siv, Powell tau hais. Thiab ntau tus neeg yuav khoom xaiv rau nkawm khau tshiab.

Lululemon qhov kev muag khoom rau 12 lub hlis xaus rau Lub Ib Hlis 31, 2021 tau nce mus rau $ 4.4 billion los ntawm $ 3.98 billion ib xyoos ua ntej. Nws cov khoom lag luam poob qis dua 20% xyoo rau hnub tim.

Nike, rau kev sib piv, raked nyob rau hauv $ 44.5 billion nyob rau hauv kev muag khoom nyob rau hauv nws cov nyiaj txiag xyoo xaus rau lub Tsib Hlis 31, nce 19% los ntawm cov xyoo dhau los. Adidas tseem tsis tau tshaj tawm nws cov txiaj ntsig rau xyoo 2021. Nws cov nyiaj tau los rau 12 lub hlis xaus rau lub Kaum Ob Hlis 31, 2020, muaj txog li 19.8 billion euros, lossis kwv yees li $ 21.6 billion.