Lowe's tab tom nrhiav kom yooj yim. Lub khw muag khoom txhim kho hauv tsev ua ntej lub hli no tau tshaj tawm tias nws tau nkag mus rau hauv daim ntawv cog lus kom muag nws cov haujlwm Canadian mus rau lub tuam txhab ntiag tug Sycamore Partners rau $ 400 lab nyiaj ntsuab thiab kev txiav txim siab txog kev ua haujlwm yav tom ntej.
Lub khw muag khoom ua haujlwm hauv khw muag khoom hauv Canada raws li nws lub npe chij nrog rau RONA, Réno-Dépôt thiab Dick's Lumber. Nws ua haujlwm kwv yees li 450 lub tuam txhab thiab cov koom tes ywj pheej nyob hauv lub tebchaws. Qhov kev pom zoo nrog Sycamore Partners xav tias yuav kaw thaum ntxov xyoo tom ntej.
Tus kws yees duab: Cole Burston / Bloomberg
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Nyob rau hauv ib tug kev sib tham hauv online lub lim tiam dhau los no, qee tus kws tshaj lij ntawm cov RetailWire BrainTrust pom lub tuam txhab ua qhov loj tab sis tsim nyog ntaus.
"Nws yog qhov kev txav mus los, tab sis muaj kev cuam tshuam loj heev ntawm cov nyiaj," sau Verlin Youd, SVP, Americas at Ariadne. "Lowe tau yuav RONA rau $ 2.4 nphom hauv 2016 nyob rau hauv ib tus CEO sib txawv thiab pab pawg tswj hwm sib txawv thiab tam sim no muag nws rau $ 0.4 billion. Nrog Lub Tsev Depot ua tiav, thiab kev ua lag luam ua lag luam nyob hauv feem ntau ntawm Canada, ib tus neeg yuav tsum muaj peev xwm txiav txim siab seb yuav ua li cas rau tus neeg sib tw tiag tiag. "
Tab sis ua raws li Mr. Youd tau hais tseg tuaj yeem xav tau qee qhov kev tawm tswv yim loj. Qee tus tswvcuab BrainTrust tau taw qhia tias Asmeskas cov khw muag khoom tsis tu ncua ua yuam kev sab qaum teb ntawm ciam teb.
"Canada muaj txoj cai zoo heev uas xav kom cov khw muag khoom hauv Canada muag qee feem pua ntawm Canadian cov khoom lag luam," sau DeAnn Campbell, Chief Strategy Officer ntawm Hoobil8. "Feem ntau cov khw muag khoom hauv Teb Chaws Asmeskas tsis muaj cov khoom lag luam sib koom ua ke los tsim cov khoom lag luam Canadian zoo, tsis nkag siab Canadian saj thiab nyiam, thiab tsis tau txiav txim siab txog lawv cov kev lis kev cai thiab kev them se rau cov khoom xa tuaj hla ciam teb. Lawv mus rau hauv nrog kev cia siab siab, sib tw mus rau qhov chaw Canadian ua cov khoom lag luam raws li kev xav tom qab thiab tawm tsam nrog kev teeb tsa cov ntsiab lus uas cov neeg siv khoom yuav lees txais tseem tseem them cov nqi se ntxiv. Qhov no yog Target's
"Lowe's Canadian kev lag luam yog qhov tsim nyog, tab sis nws lub peev xwm muaj qee yam txwv los ntawm kev sib tw nyuaj thiab tsis ua raws li kev lag luam Canadian," sau Neil Saunders: koj puas xav tau ntau tus thwjtim?, tus thawj coj ntawm GlobalData. "Nws ib txwm xav zoo li nws tsuas yog ib qho tseem ceeb rau Asmeskas kev faib tawm ntau dua li tsis muaj nws tus kheej. Kev muag nws yuav tsim qee cov nyiaj ntsuab uas tuaj yeem siv los txhawb kev lag luam Asmeskas, tshwj xeeb tshaj yog nyob rau hauv cov lus pib los tsim kev sib koom nrog cov kws tshaj lij. "
Marvin Ellison, Lowe tus thawj coj, tus thawj tswj hwm thiab CEO, tau hais tias "Kev muag ntawm peb lub khw muag khoom Canadian yog ib kauj ruam tseem ceeb rau kev ua kom yooj yim rau Lowe tus qauv kev lag luam," daim ntawv qhia. "Txawm hais tias qhov kev lag luam no sawv cev kwv yees li xya feem pua ntawm peb qhov kev muag khoom tag nrho xyoo 2022, nws kuj sawv cev kwv yees li 60 lub hauv paus ntsiab lus ntawm kev txo qis ntawm peb qhov kev ua haujlwm puv xyoo 2022."
Lowe's CEO tau hais tias qhov kev pom zoo nrog Sycamore yuav "nrawm" tus neeg muag khoom tsom mus rau kev txhim kho nws cov txiaj ntsig kev ua haujlwm thiab rov qab los ntawm peev peev. Nws hais tias nws tseem yuav ntxiv dag zog rau Lowe lub peev xwm kom tau txais kev lag luam hauv Teb Chaws Asmeskas thiab tsim kom muaj txiaj ntsig ntau dua.
"Nws yeej zoo li tias kev txiav tawm nws txoj haujlwm Canadian yuav muaj kev cuam tshuam tam sim ntawm cov paj, thiab ua li ntawd yuav pab ua kom yooj yim rau kev ua haujlwm," sau Dave Bruno, tus thawj coj ntawm khw muag khoom kev pom ntawm Aptos
Lub khw muag khoom txhim kho tsev nyob rau lub Cuaj Hli tau faib txoj hauv kev nrog tus thawj coj thiab tus thawj saib xyuas kev lag luam Marisa Thalberg ua ib feem ntawm koom haum reorganization. Lowe tau ua dhau los ntawm Ms. Thalberg lub luag haujlwm thiab coj nws pab pawg lag luam raws li Bill Boltz, tus lwm thawj coj ntawm kev muag khoom. Jen Wilson, senior VP, brand and customer marketing was promoted to senior VP, enterprise brand and marketing, qhia ncaj qha rau Mr. Boltz. Mike Shady, tus lwm thawj loj hauv online, uas yav dhau los tau tshaj tawm rau Mr. Boltz, tam sim no qhia rau Seemantini Godbole, Lowe tus thawj coj saib xyuas digital thiab xov xwm.
RetailWire BrainTrust tus tswv cuab Brandon Rael, lub tswv yim & tus thawj coj xa khoom, tau pom kev yooj yim raws li kev lag luam-tsim txav mus rau Lowe's, tab sis tseem cia siab tias cov saw hlau ntsib lub sijhawm nyuaj.
"Kev ua kom zoo dua qub, ua kom yooj yim, thiab ua kom lub khw muag khoom muaj txiaj ntsig zoo yuav cuam tshuam rau Lowe lub hom phiaj ntawm kev txhim kho nws cov txiaj ntsig kev lag luam, tau txais kev sib koom ua lag luam thiab tsim kom muaj txiaj ntsig ntau dua," Mr. Rael sau. "Txawm li cas los xij, muaj kev sib tw ntau dua hauv Asmeskas kev lag luam raws li Lowe's tau ua haujlwm tsis zoo rau lawv cov neeg sib tw tseem ceeb, Lub Tsev Depot, thiab kev lag luam tseem ceeb yuav cuam tshuam rau lawv txoj kev muag khoom."
Canada-based BrainTrust tus tswv cuab Kevin Graff, tus thawj tswj hwm ntawm Graff Retail, hais tias Lowe's Canada tsis tau ua qhov tsis zoo, txhua yam xav txog. Tab sis nws pom cov saw hlau qub Canadian tis tau teeb tsa rau lub sijhawm nyuaj nyob rau hauv cov tswv cuab tshiab.
"Kuv tuaj yeem suav ntawm ib sab tes (tsis tas yuav tsum tau tag nrho kuv tus ntiv tes) qhov xwm txheej uas qhov kev muag khoom ntiag tug ua haujlwm tau zoo," Mr. Graff tau sau. "Kuv tsis pov av nkos ntawm Sycamore Partners, tab sis kuv thawj koom ruam yuav yog qhov no yuav tsis muaj kev zoo siab xaus rau cov neeg ua haujlwm lossis cov neeg siv khoom nyob rau lub hlis thiab xyoo tom ntej."
Yog tias qhov ntawd yuav tawm ntawm qhov sib txawv hauv kev ua lag luam, qee qhov tsis suav Lowe tawm ntawm Canada nyob rau lub sijhawm ntev.
"Lowe yog qhov ntse los rub rov qab thiab rov xav dua - muab sijhawm rau lawv rov qab los rau yav tom ntej," Ms. Campbell sau.
Tau qhov twg los: https://www.forbes.com/sites/retailwire/2022/11/15/lowes-is-latest-us-retailer-to-misread-canada/