Lowe's expands mus rau hauv metaverse nrog ib lub cuab tam los pab pom tej yaam num

Nws zoo li txhua lub tuam txhab tau nkag mus rau hauv kev hloov pauv niaj hnub no. Lowe's tsis xav kom plam lub sijhawm los siv nws los pab cov neeg tsim khoom xav txog tej yaam num. 

Tab sis tsis zoo li lwm cov khw muag khoom uas tau xaiv lub platform virtual lossis kev ua si xws li Fortnite lossis Roblox, Lowe's metaverse cov khoom muaj nqis - suav nrog kev rub tawm dawb ntawm 500 cov khoom muaj nqis, suav nrog cov khoom xws li cov rooj zaum - muaj nyob ntawm nws tus kheej hub.

"Nws yog txhua yam tshwm sim, thiab nws yog tag nrho rau kev tshawb nrhiav," Lowe tus lwm thawj coj thiab tus thawj coj ntawm lub lag luam thiab tus thawj coj ua lag luam Marisa Thalberg hais rau CNBC hauv kev xam phaj tshwj xeeb. Tus neeg muag khoom tau txiav txim siab tsis xaiv ib lub platform metaverse tab sis yog "ib yam ntawm kev tsis ntseeg thiab hom kev ywj pheej mus kom ze," nws hais.

Thaum lwm lub hom lag luam tau pom txoj hauv kev kom tau nyiaj tam sim hauv qhov kev hloov pauv, txawm tias nyob rau hauv kev sim, Thalberg tau hais tias "qhov no tsis yog hais txog kev dhia tam sim ntawd thiab sim ua ib qho kev tshwm sim lossis kev muag khoom tam sim ntawd."

Hloov chaw, nws hais rau CNBC, "peb lub hom phiaj tiag tiag yog coj qhov kev cia siab tshiab no thiab pab tib neeg siv lawv txoj kev xav thiab pab lawv ua lawv qhov chaw virtual ua qhov zoo siab thiab txhawb siab thiab txaus siab rau lawv lub ntiaj teb tiag tiag. Thiab qhov ntawd tsuas yog qhov txiaj ntsig peb nrhiav kom tau ntawm lub sijhawm no. "

Yam tsawg kawg yog qhov txiaj ntsig tau hais xwb. Raws li thawj tus neeg muag khoom txhim kho hauv tsev tseem ceeb nkag mus rau hauv metaverse thiab ua kom nws cov cuab yeej siv tau pub dawb, tsis muaj qhov tsis ntseeg tias lub hom phiaj tseem ceeb yog saib cov neeg siv khoom tus cwj pwm kom thiaj li nqis peev rau lub sijhawm uas yuav muaj nyob. Cov khoom muaj nqis yog raws li cov khoom tiag tiag uas lub tuam txhab tam sim no muag hauv online thiab hauv nws lub khw. 

Analysts pom ib tug loj breakthrough tuaj rau lub metaverse. Los ntawm 2026, ib feem peb ntawm cov neeg siv khoom yuav siv tsawg kawg ib teev nyob rau hauv ib hnub nyob rau hauv metaverse, hais tias kev sab laj thiab tshawb fawb tuam txhab Gartner kwv yees. Morgan Stanley kwv yees tag nrho qhov chaw nyob ua lag luam rau kev tshaj tawm thiab kev lag luam e-lag luam yuav muaj nqis txog $ 8.3 trillion hauv metaverse, nrog $ 697 billion hauv tsev thiab kev siv nyiaj hauv tsev. Lub tuam txhab teev kev taug kev los ntawm "cov phiaj xwm kho vaj tsev" ua piv txwv.

"Tsuas yog xyoo tas los, nws tau kwv yees tias kwv yees li $ 100 nphom tau siv rau cov khoom siv virtual hauv kev ua si platforms. Qhov ntawd tseem tsis suav nrog NFTs, "said Futures Intelligence Group CEO thiab tus thawj coj saib xyuas kev cuam tshuam Cathy Hackl.

Cov neeg koom nrog Metaverse muaj, qee zaum, twb tau them ntau txhiab daus las rau cov cim uas tsis yog-fungible tokens rau cov khaub ncaws aviators los ntawm cov khoom kim heev thiab zam hom xws li Gucci, Balenciaga, Dolce & Gabbana thiab Ralph Lauren. Gucci pom 19 lab tus qhua rau nws Gucci Garden ntawm Roblox. Dolce & Gabbana tau muag NFT hu ua "Cov iav Suit," nrog rau lub cev khaub ncaws, rau ntau dua $ 1 lab.

Rau nws qhov, Lowe's tab tom tso tawm qhov pub dawb, txwv NFT sau cov khau, hardhats thiab lwm yam khoom siv rau cov neeg tsim khoom ntawm Decentraland platform rau thawj 1,000 tus neeg koom.

Seemantini Godbole, Lowe tus thawj tswj hwm tus thawj tswj hwm thiab tus thawj saib xyuas cov ntaub ntawv xov xwm, hais rau CNBC hauv kev xam phaj tshwj xeeb tus neeg muag khoom tau siv ntau lub hauv paus ntsiab lus uas nws tam sim no siv rau cov neeg yuav khoom rau qhov project metaverse no.

"Dab tsi peb tau pom hauv peb qhov nruab nrab tam sim no xws li Lowes.com thiab hauv peb cov khw muag khoom ... tib neeg nyiam sim thiab thaum lawv mus yuav khoom thiab tau txais kev tshoov siab lawv nyiam muab khoom ua ke hauv ntiaj teb virtual ua ntej lawv pib lawv txoj haujlwm," nws hais. . “Nws yog tib lub tswv yim rau lub metaverse. Tias koj xav kom lawv sim, xav thiab nkag siab tias nws yuav zoo li cas ua ntej lawv pib qhov project hauv lub ntiaj teb tiag. " 

Godbole tau hais tias ntau yam ntawm cov cuab tam metaverse no twb tau tsim los ua 3D digital versions ntawm cov khoom siv lub cev muaj rau kev yuav khoom, los pab cov neeg yuav khoom hauv online pom qhov tseeb ntawm lub neej thiab cov yam ntxwv. Lowe's twb tau siv virtual thiab augmented kev muaj tiag thev naus laus zis los tso cai rau cov neeg yuav khoom los tsim lub chav ua noj tag nrho hauv online lossis qhia lawv lub tsev hauv pem teb txoj kev npaj siv lawv lub smartphone ua piv txwv.

"Tsuas muaj kev noj qab haus huv loj los ntawm peb cov neeg siv khoom los siv cov thev naus laus zis tshiab" zoo li VR thiab AR cov cuab yeej Godbole tau hais. "Peb tab tom siv qee qhov ntawm cov tshooj lus hauv metaverse."

Tam sim no, Lowe's tsis muab lub cev zoo nrog kev yuav khoom ntawm ib qho virtual, lossis ib qho txuas rov qab mus rau nws lub vev xaib los ntawm ib qho kev sib tshuam, Godbole tau hais. Tab sis qhov ntawd tuaj yeem hloov pauv.

"Nyob rau yav tom ntej, peb tuaj yeem xav txog, yuav ua li cas tag nrho cov khoom sib txawv no txuas, thiab xyuas kom meej tias [cov neeg siv metaverse] muaj peev xwm mus yuav cov khoom no ntawm Lowe's dot com lossis hauv peb lub khw," nws hais.

Thalberg tau lees paub tias cov neeg koom nrog metaverse "skews tiag tiag hluas," yuav muaj hnub nyoog qis dua li Lowe tus neeg yuav khoom lossis tus tswv tsev niaj hnub no.

"Tab sis yog tias koj saib cov menyuam yaus uas tau siv lub platform zoo li Minecraft thiab Roblox, ntau qhov lawv ua nyob rau ntawd, txaus nyiam txaus, tsim thiab tsim. Lub tswv yim ntawm kev muaj peev xwm tsim thiab kho kom zoo nkauj thiab tsim thiab txhim kho yog qhov tseem ceeb ntawm qhov chaw no tau tshwm sim, "nws hais. "Thiab yog li yog tias peb ntes lawv cov tub ntxhais hluas, qhov ntawd zoo heev, tab sis peb pom muaj txiaj ntsig zoo ib yam, thaum peb saib mus rau lub nthwv dej loj ntawm cov tswv tsev tshiab xyoo txhiab uas tsis ntshai ntawm thev naus laus zis."