L'Oreal Unveils HAPTA Thiab Brow Magic, Ob CES Innovation Award-Winning Technologies

L'Oréal Groupe hnub no ntawm CES 2023 nthuav tawm ob lub thev naus laus zis tshiab uas nthuav dav nkag mus rau kev nthuav qhia kev zoo nkauj. HAPTA, thawj tus handheld, ultra-precise computerized pleev applicator, yog tsim los txhawb kev zoo nkauj cov kev xav tau ntawm cov neeg uas tsis muaj tes thiab caj npab mus. L'Oréal Brow Magic, yog thawj lub ntsej muag pleev ntsej muag hauv tsev uas muab cov neeg siv nrog cov ntsej muag zoo nkauj hauv vib nas this.

Lub tuam txhab tau tsim cov thev naus laus zis tshiab hauv ob peb xyoos dhau los los pab cov khw txiav plaub hau txuag dej, thiab muab cov neeg siv khoom siv cov cuab yeej siv los siv cov xim plaub hau yam tsis muaj kev ntxhov siab li ib txwm. Nrog 20 lub chaw tshawb fawb thoob plaws 11 lub teb chaws thoob ntiaj teb thiab pab pawg tshawb fawb thiab kev tsim kho tshiab ntawm ntau dua 4,000 tus kws tshawb fawb thiab 3,000 tus kws tshaj lij thev naus laus zis, L'Oréal tau tsom mus rau kev tsim lub neej yav tom ntej ntawm kev zoo nkauj thiab dhau los ua lub zog thev naus laus zis zoo nkauj.

“Rau L'Oréal, yav tom ntej ntawm kev zoo nkauj yog suav nrog. Thiab lub neej yav tom ntej no yuav ua kom yooj yim dua los ntawm kev siv thev naus laus zis, "said Nicolas Hieronimus, CEO ntawm L'Oréal Groupe. "Ob tus neeg siv khoom siv thev naus laus zis peb tau nthuav tawm xyoo no ntawm CES sawv cev rau lub hom phiaj tseeb ntawm peb lub tuam txhab: tsim kom muaj kev zoo nkauj txav mus rau lub ntiaj teb."

"Thaum kev zoo nkauj thiab thev naus laus zis thiab kev muaj tswv yim tuaj koom ua ke los daws cov teeb meem loj, thiab ua rau tib neeg lub neej zoo dua, yog thaum kuv xav tias peb tau ua haujlwm zoo thiab ua tiav," said Guive Balooch, L'Oréal Ntiaj Teb Tus Thawj Saib Xyuas Kev Tshawb Fawb thiab Kev Tsim Kho Tshiab Tech Incubator. . "Lub xyoo no, peb zoo siab heev rau peb qhov kev tshaj tawm. Peb muaj ob thiab lawv ob qho tib si poob rau hauv thaj chaw no ntawm kev nkag tau yooj yim thiab kev pabcuam thev naus laus zis. "

HAPTA yog qhov tshwm sim ntawm kev sib koom tes ntawm L'Oréal thiab Verily, California lub tuam txhab kev noj qab haus huv-tech. Cov thev naus laus zis siv ntau lub sensors thiab kev kawm tshuab uas yog siv los ua ib rab diav rau cov neeg uas muaj kev sib tw khiav thiab lub cev muaj zog kom muaj peev xwm noj tau lawv tus kheej.

Muaj 40 lab tus tib neeg nyob hauv Asmeskas uas muaj kev tsis sib haum xeeb uas tiv thaiv lawv los ntawm kev ua haujlwm txhua hnub, Balooch tau hais tias, "Qhov ntawd yog ntau tshaj li ib ntawm 10. Nws yog cov pejxeem loj."

Raws li kev txhim kho los ntawm L'Oréal cov kws tshawb fawb thiab cov kws tsim qauv, HAPTA yog ib qho khoom siv tes ua, cov cuab yeej ua kom zoo tshaj plaws rau cov neeg siv uas tsis muaj tes thiab caj npab txav, muab lawv lub peev xwm los siv cov mem pleev di ncauj hauv tsev. HAPTA yuav suav nrog cov thev naus laus zis uas tsim los ntawm Verily kom ruaj khov thiab qib khoom siv los muab cov neeg tsis tshua muaj tes thiab caj npab kom muaj peev xwm noj tau nrog kev ntseeg siab thiab kev ywj pheej.

Thaum Verily tsim nws rab diav, hu ua Liftware, lub tuam txhab tau hnov ​​​​los ntawm cov neeg siv khoom uas tau hais tias lawv xav tuaj yeem siv pleev vim lawv tsis tuaj yeem ua lawv tus kheej. "Cov neeg siv khoom tau hais tias, 'Peb nyiam tam sim no peb tuaj yeem noj tau," Balooch hais. "Nws yog tej yam yees siv tiag tiag vim hais tias thev naus laus zis yuav nkag siab txog lub sijhawm tiag tiag ntawm txoj kev uas tus neeg siv khoom txhais caj npab thiab txhais tes txav los yog co thiab nws yuav kho tus diav thiab cia nws nyob ruaj khov thiab mus rau qhov ncauj.

"Peb tau koom tes nrog lawv," Balooch hais, hais txog Verily. "Peb xav tias, 'Nws puas yuav tsis zoo rau muaj cov qauv ntawm lawv cov thev naus laus zis uas peb tuaj yeem ua haujlwm nrog thiab nws yuav tso cai rau tib neeg siv daim di ncauj thawj zaug thiab lwm yam khoom pleev xim rau yav tom ntej hauv cov pej xeem vim tias lawv cov ntiv tes thiab caj npab, ua tsis tau ua ntej.'

HAPTA tau tsim los siv nrog L'Oréal's prestige Lancome hom. "Nws yog cov khoom lag luam zoo nkauj, nws siv cov thev naus laus zis tseem ceeb ntawm Liftware, tab sis nws tau raug kho kom zoo rau kev siv los ua cov khoom siv pleev di ncauj thiab pleev, thiab yog li nws zoo kawg li," Balooch hais. "Ib tug neeg uas muaj Cerebral Palsy, ib tug neeg uas muaj kev tshee, thiab ib tug neeg uas muaj mob stroke tam sim no siv tau cov khoom pleev xim uas lawv ib txwm ua npau suav ntawm kev thov, tam sim no lawv muaj cov txheej txheem thev naus laus zis."

Balooch tau hais tias L'Oréal nquag ua haujlwm ntawm cov xim tshiab kom zoo nkauj. "Peb qhov kev cia siab yuav yog tias txhua xyoo peb yuav nthuav tawm cov khoom tshiab," nws hais. "Peb tab tom ua haujlwm ntawm mascara ib yam nkaus, thiab tom qab ntawd peb yuav ua qhov muag ntxoov ntxoo thiab blush thiab foundation. Hauv ob mus rau peb lub xyoos tom ntej no peb yuav tuaj yeem sim, kho thiab nqa cov qauv tshiab ntawm cov neeg thov pleev rau lub khw. "

Tus neeg thov yuav tsum tau nqis peev txog $ 199. Balooch hais tias "Nws yuav yog qhov yuam kev uas cov pej xeem no tsis muaj lub zog siv nyiaj los yuav nws, tab sis nws tsis kim heev," Balooch hais. “Peb yuav ua kom nws nkag mus tau raws li qhov ua tau hais txog tus nqi. Thaum kawg, nws yog kev nqis peev ib zaug. Peb yuav nrhiav txoj hauv kev los ua kom nws nkag tau yooj yim dua nyob rau lub sijhawm. "

Brow Magic zoo ib yam li HAPTA hauv qhov uas nws tso cai rau cov neeg siv kom ua tiav cov txiaj ntsig nrog pleev uas lawv tsis tuaj yeem ua nrog lawv txhais tes liab qab. Balooch tau hais tias "Hnub no, yog tias koj xav ua kom lub ntsej muag zoo nkauj, koj yuav tsum mus rau tus kws kos duab pleev xim lossis ib tus neeg uas paub yuav ua li cas," Balooch hais. "Nyob hauv tsev, koj muaj xaum xim rau cov plaub muag, tab sis ua nws hauv tsev yog qhov nyuaj heev."

Qee cov neeg siv khoom xaiv rau tattoos plaub hau, tab sis qhov ntawd yuav kim thiab siv sijhawm. Tus nqi nruab nrab ntawm $ 149 thiab $ 199, Brow Magic muab rau cov pej xeem muaj peev xwm los tsim kho lub ntsej muag zoo nkauj nrog kev pab ntawm lub cuab yeej.

"Muaj qhov sib txawv no," Balooch hais. "Peb tau ua haujlwm nrog lub tuam txhab Kaus Lim Kauslim hu ua Prinker, tus thawj coj hauv kev luam tawm, tsis tas li tattoos, uas tsim lub tshuab luam ntawv micro inkjet. Yeej, lawv tau siv dav hlau luam ntawv thiab ua kom nws me me nws tuaj yeem haum rau hauv xib-teg ntawm koj txhais tes thiab muab cov inks uas zoo rau daim tawv nqaij - qib tshuaj pleev ib ce. "

Kev koom tes nrog Prinker's thev naus laus zis, ntawm lawv cov app, Brow Magic tshuaj xyuas koj lub ntsej muag los ntawm AI thiab pom zoo kom lub ntsej muag zoo nkauj. "Koj tuaj yeem kho nws yog tias koj tsis nyiam qhov kev pom zoo," Balooch hais. "Nws tom qab ntawd qhia koj hauv lub sijhawm tiag tiag nrog qhov tseeb qhov tseeb tias lub ntsej muag yuav zoo li cas.

"Yog tias koj nyiam cov duab, koj muab lub cuab yeej rau saum koj lub qhov ntswg thiab los so rau sab xis thiab los so rau sab laug," Balooch ntxiv. "Lub cuab yeej muaj ntau lub sensors yog li nws yuav pom sai npaum li cas koj swiping thiab nws yuav luam ntau pua cov plaub hau zoo li cov qauv ntawm daim tawv nqaij thiab nyob ib ncig ntawm koj ob lub qhov muag thiab txiav koj lub ntsej muag. Qhov no yuav luag ua tsis tau hauv tsev nrog koj txhais tes. "

Yog tias plucking yuav tsum tau txais cov duab uas xav tau, L'Oréal yuav kos rau hauv nthwv dej thib ob ntawm thev naus laus zis ib qho tshwj xeeb uas ntsuas lub ntsej muag thiab muab cov lus qhia ntawm plucking. "Nyob rau hauv thawj version ntawm cov khoom, peb yuav muab cov plaub hau uas koj muaj thiab qhia koj yuav ua li cas kom tau raws li koj xav tau yam tsis tau plucking," Balooch hais. "Tom qab ntawd, tau kawg, tib neeg tuaj yeem pluck tom qab ntawd. Peb mam li ntxiv qhov ntawd ua ib lub sijhawm dhau los. "

HAPTA yog kwv yees li ib xyoos ntawm nws qhov kev tso tawm, thiab Brow Magic yuav tso tawm me ntsis hauv ib xyoos. Balooch tau hais tias "Ob yam khoom siv thev naus laus zis uas koj cov ntiv tes thiab txhais tes yuav tsis tuaj yeem ua ib leeg," "Yog tias koj xav txog dab tsi tib neeg tab tom sim ua nrog kev tswj hwm tsheb thiab kev noj qab haus huv ntawm tus kheej, peb cia siab tias muaj ib hnub yuav muaj kev zoo nkauj ntawm tus kheej no thiab tib neeg yuav tsis tas yuav txhawj xeeb txog lawv cov ntiv tes thiab tes lossis txawm tias lawv cov kev txawj tsav tsheb yog qhov thaiv. kom ua tiav qhov lawv xav tau. "