London cov tsev muag khoom kim heev tig mus rau WhatsApp raws li kev muag khoom ntiag tug

LONDON - Hauv lub sijhawm sim rau UK kev lag luam vaj tsev, ntau tus neeg Londoners tau xaiv txoj kev tshiab ntawm kev yuav thiab muag lawv cov khoom, nrog WhatsApp tau tawm los ua lub tsev tshiab rau cov npe khoom kim heev.

Kev muag khoom hauv tsev tau nce siab nyob rau hauv British peev hauv peb lub hlis kawg ntawm 2022, raws li UK cov neeg sawv cev vaj tsev Hamptons International, suav txog ntau dua ib-hauv-tsib (22.3%) kev lag luam - nws qhov feem pua ​​​​siab tshaj plaws ntawm cov ntaub ntawv.

Lub uptick coincides nrog lub sij hawm ntawm kev kub ntxhov rau UK cov khoom lag luam, thaum lub sij hawm cov qiv nyiaj rub tawm XNUMX qhov kev cog lus qiv tsev nyob thiab Cov neeg yuav khoom hauv tsev tshiab nug plunged tom qab ntawd Prime Minister Liz Truss 'chaotic "mini-budget."

Hamptons tus kws tshuaj ntsuam xyuas laus, David Fell, tau hais tias tau coj qee tus neeg muag khoom mus rau "kuaj dej" tsis txaus ntseeg yam tsis tau tawm ntawm "tus hneev taw digital" thiab muaj feem cuam tshuam rau kev muag khoom yav tom ntej.

Nws tau hais tias "Cov neeg muag khoom tau nce ntxiv los sim ntsuas tus nqi ntsiag to yam tsis tau tawm hauv cov hneev taw digital, tshwj xeeb yog tias lawv tau xaiv coj lawv lub tsev tawm ntawm kev ua lag luam nrog rau kev xav rov sim dua hauv 6 lossis 12 lub hlis," nws hais.

Tab sis daim duab no tseem ua rau muaj kev nce ntxiv hauv kev muag khoom ntiag tug hauv xyoo tas los no.

Kev muag khoom ntiag tug tau yuav luag peb npaug hauv London txij li xyoo 2018, thaum lawv tsuas yog 8.8% ntawm kev lag luam txhua xyoo piv rau 21.2% hauv 2022, raws li lub koom haum. Kev muag khoom ntiag tug kuj tau nce thoob tebchaws thoob plaws lub sijhawm, txawm tias tsawg dua.

London txoj kev lag luam khoom kim heev, tshwj xeeb, tau coj cov kev lag luam tawm.

Kev muag khoom ntiag tug ntawm £ 1 lab-ntxiv ($ 1.2 lab) cov tsev suav txog yuav luag ib feem peb (32%) ntawm lub peev tag nrho cov khoom lag luam tseem ceeb hauv lub quarter kawg ntawm 2022, thiab 29% hauv lub xyoo, raws li Hamptons cov ntaub ntawv tso tawm lub hli tas los.

Savills cov neeg saib xyuas vaj tse tau sau tseg tias "tsis qhia npe" ntawm cov kev lag luam no tshwj xeeb tshaj yog muaj nuj nqis los ntawm cov neeg yuav khoom thiab cov muag khoom ntawm cov khoom hauv £ 20 lab-ntxiv ntau yam - ob qho tib si hauv London thiab cov nroog nyob ib puag ncig.

"Lub quarter kawg ntawm 2022 hauv cov nroog hauv tsev peb tau pom feem ntau ntawm £ 20m + kev muag khoom raug ua tawm ntawm kev ua lag luam," Crispin Holborow, tus thawj coj hauv lub tebchaws ntawm Lub Chaw Haujlwm Private ntawm Savills, hais rau CNBC ntawm email.

James Myers, tus thawj coj ntawm London-raws li lub koom haum ua vaj tsev tseem ceeb Oliver James, hais rau CNBC txog kev nce qib ntawm kev lag luam ntiag tug tseem tab tom ua los ntawm cov cuab yeej xa xov zoo li WhatsApp.

Myers tau hais tias "WhatsApp tau muaj txiaj ntsig zoo rau cov neeg sawv cev ntawm vaj tse nyob rau xyoo tas los no," Myers tau hais. "Nrog ntau tus neeg siv WhatsApp, nws tau ua pov thawj tias nws yog ib txoj hauv kev yooj yim dua rau cov neeg sawv cev rau cov neeg siv khoom, cov neeg siv khoom thiab lwm yam."

Tshwj xeeb, Myers tau sau tseg tias cov haujlwm ntxiv muaj nyob rau hauv WhatsApp Kev Lag Luam app tau ua kom yooj yim dua los qhia cov khoom nrog ntau tus neeg yuav khoom thaum tseem khaws cov npe tsis sib xws.

Lub app "Catalogs" feature, piv txwv li, uas tau pib thaum lig-2019, ua raws li daim ntawv qhia rau cov lag luam los nthuav qhia cov duab ntawm ntau yam khoom. Yav dhau los, cov lag luam yuav tsum xa cov duab khoom ib zaug thiab rov muab cov ntaub ntawv ntau ntxiv.

"Nrog cov txiaj ntsig ntxiv ntawm cov cuab yeej tshiab ... nws [tau] tso cai rau cov neeg sawv cev ntawm vaj tse los txhawb lawv cov khoom ntawm cov ntawv qhia, uas, vim li ntawd, tau pab nthuav tawm cov cuab yeej rau cov neeg tuaj saib dav dua thiab pab muag khoom," said. Myers.

Thaum hu los ntawm CNBC, Meta, Whatsapp lub tuam txhab niam txiv, hais tias "cov neeg xav ua lag luam ib yam li lawv tham nrog lawv cov phooj ywg thiab tsev neeg."

Txawm li cas los xij, thaum lub sijhawm kev lag luam tawm mus txuas ntxiv mus rau xyoo 2024, Hamptons 'Fell tau hais tias ntau tus neeg muag khoom kuj tseem tuaj yeem siv cov npe ntiag tug raws li txoj hauv kev los txiav txim rau cov neeg yuav khoom qab zib ua ntej mus rau npe ntawm kev lag luam qhib.

"Peb kuj tseem yuav pom ntau tus neeg muag khoom pib lub neej tawm ntawm kev ua lag luam ua ntej txiav txim siab ua lag luam lawv lub tsev ntau dua yog tias cov tshuaj tiv thaiv los ntawm 'phau ntawv dub' cov neeg yuav khoom tau txais txiaj ntsig zoo tab sis lawv tseem tsis muaj peev xwm muag tau zoo," nws hais.