Whatnot founders Grant LaFontaine (sab laug) thiab Logan Lub taub hau tab tom noj ntawm eBay nrog lawv cov khw muag khoom noj, nrov ntawm cov neeg sau khoom.
Dab tsi
Txawm hais tias muaj kev poob qis hauv kev siv peev nyiaj, lub khw muag khoom nyob hauv Whatnot - nrov rau daim npav kis las, cov khoom ua si tsis tshua muaj thiab lwm yam khoom siv - tau nce $ 260 lab nyiaj tshiab.
Grant LaFontaine tau mus sau txij thaum nws muaj xya xyoo, thaum nws pib muag Pokémon phaib ntawm eBay. Hauv nws nees nkaum xyoo, nws thiab nws tus phooj ywg Logan Head tau mus nrhiav thiab muag khau ntaub txias. Tab sis nws xav tias zoo li kev sib cuam tshuam hauv online ntawm eBay thiab lwm qhov chaw yog clunky thiab tho txawv, thiab cov yam ntxwv kev nyab xeeb tsis muaj.
Xyoo 2019, nws tau tso nws txoj haujlwm ntawm Facebook los pib Whatnot nrog Lub Taub Hau, vam tias yuav muab sijhawm rau cov neeg sau khoom los yuav thiab muag daim npav ntaus pob, cov khoom ua si tsis tshua muaj, phau ntawv comic thiab lwm yam khoom nyiam hauv kev ua neej nyob, sib tham hauv online uas lawv tuaj yeem tham nrog txhua tus. lwm yam thiab qhab nia cov khoom tshiab rau lawv cov collections.
LaFontaine, 34, Whatnot's CEO hais tias "Peb muaj qhov kev xav no tias ib tiam neeg tshiab ntawm cov neeg sau khoom tau nkag mus rau hauv kev ua lag luam," said LaFontaine, XNUMX, Whatnot's CEO. "Thiab peb xav tias tiam no, uas loj hlob ntawm iPhone, yuav tsis zoo siab nrog cov players uas twb muaj lawm vim tias lawv tsis tau hloov zuj zus lawm."
Lub tuam txhab muaj hnub nyoog peb xyoos tau loj hlob sai, thiab tsuas yog nce ntxiv $ 260 lab hauv Series D puag ncig coj los ntawm CapitalG (Alphabet's investing arm) thiab DST Global, nrog kev koom tes los ntawm Andreesen Horowitz, YC Continuity thiab Bond. Qhov ntawd coj nws tus nqi rau $ 3.7 nphom, ntau dua ob npaug ntawm $ 1.5 nphom nws tau muaj nuj nqis rau xyoo tas los. Qhov kev sib tw tsuas yog siv xya hnub los ua ke, txawm tias muaj kev lag luam hauv plawv nroog thiab kev thim rov qab hauv kev lag luam peev nyiaj txiag.
“Kev loj hlob ntawm no yuav luag hauv chav kawm ntawm nws tus kheej. Muaj cov tuam txhab loj hlob sai thiab tom qab ntawd muaj Whatnot, "said Laela Sturdy, tus koom tes dav dav ntawm CapitalG. "Lawv kuj muaj cov qauv kev lag luam muaj zog, ruaj khov, uas ua rau lawv zoo."
Lub tuam txhab tau tshwm sim los ua lub lag luam loj tshaj plaws hauv Teb Chaws Asmeskas tau tsom mus rau kev yuav khoom livestream, uas yog lo lus siv los piav qhia txog niaj hnub no coj mus rau QVC-style tshaj tawm uas tus neeg muag khoom nthuav tawm cov khoom uas muaj rau kev yuav khoom rau cov neeg tuaj saib hauv online. Hom ntawv tau tawg nyob rau hauv qhov chaw nyob hauv Suav teb xyoo tas los no. Ib qho kev pib ua lag luam zoo li Whatnot, ShopShops thiab TalkShopLive, nrog rau cov tuam txhab thev naus laus zis zoo li Amazon thiab Facebook, tam sim no tau muab cov peev txheej los ntsuas seb puas muaj kev noj qab haus huv ntawm Asmeskas cov neeg yuav khoom.
LaFontaine tau hais tias nws tsis muaj lub tswv yim ntawm Suav tshwm sim thaum lawv pib ua lag luam. Thaum nws thiab Lub Taub Hau tab tom tsa cov noob puag ncig thiab cov tub ua lag luam pib nug lawv txog nws, nws tsuas yog taub hau - ces mus tsev thiab ua nws cov homework.
Hauv ib lub kwj dej, 2,300 tus neeg saib xyuas thiab twv ntawm daim npav tsis tshua muaj.
Dab tsi
Lub tuam txhab, uas tau pib ua lag luam tawm tsam rau Funko Pop cov khoom ua si thiab yuav tsum tau tsiv mus nyob ib ntus rau Phoenix vim nws tsis tuaj yeem nce nyiaj, tam sim no muaj cov kev lag luam nyob hauv ntau dua 70 pawg, suav nrog khau ntaub, watches, vintage zam thiab tsis tshua muaj. npib. Qhov nruab nrab livestream kav ntev li ob mus rau peb teev, nrog rau qee tus neeg muag khoom tsiv ntau txhiab yam khoom thaum lub sijhawm ntawd.
LaFontaine tau hais tias "Kuv xav tias kev yuav khoom livestream yog qhov ze tshaj plaws uas koj tuaj yeem tau txais kev muag khoom ntawm tus kheej," LaFontaine hais. "Koj tuaj yeem tham nrog ib tus neeg tiag tiag, koj tuaj yeem pom cov khoom zoo li lawv. Nws lom zem dua. "
Whatnot tau ua lag luam loj tshaj plaws hauv lub tebchaws rau ob xyoos dhau los, raws li cov Marketplace 100 daim ntawv teev npe ua ke los ntawm Andreesen Horowitz. Xyoo tas los, kev muag khoom tau nce ntau dua 20 npaug. Thaum lub tuam txhab yuav tsis tshaj tawm nyiaj txiag, nws tau hais tias nws yuav siv 8% txiav ntawm kev muag khoom thiab tsis muaj txiaj ntsig.
Nws tau tswj xyuas kom muaj kev mob siab rau lub zej zog ntawm cov neeg yuav khoom thiab cov muag khoom uas siv sijhawm thiab nyiaj txiag ntawm lub platform, raws li Sturdy.
Nws tau hais tias "Cov ntaub ntawv tau los ze dua rau qib kev tshaj xov xwm ntawm kev koom tes, hais txog lub sijhawm siv ntawm lub platform thiab kev siv txhua hnub," nws hais. "Nyob rau tib lub sijhawm, nws muaj kev ntsuas kev lag luam muaj zog heev, hais txog kev hloov pauv mus rau kev yuav khoom thiab rov ua dua."
Cov khoom ua si figurines ua los ntawm Funko, zoo li lub hnub qub Wars cim Captain Cassain Andor tshwj xeeb hauv Comic Con, tau dhau los ua neeg nyiam ntawm cov neeg sau khoom.
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Hauv kev sib zog los txhawb kev ntseeg siab thiab kev nyab xeeb ntawm lub platform, cov tib neeg yuav tsum ua tiav daim ntawv thov dav dav ua ntej lawv tuaj yeem muag ntawm Whatnot. Lub tuam txhab nyiam pom cov neeg uas muaj kev paub dhau los, xws li muaj lub khw muag ntawv comic lossis ua tus paub txog kev tshaj tawm xov xwm hauv qhov chaw. Nws kuj nug kom paub txog qhov twg tus neeg muag khoom tau txais lawv cov khoom los ntawm. Whatnot pom zoo txog 30% ntawm cov ntawv thov, hais tias LaFontaine, nrog cov neeg muag khoom tshiab ua tiav kev cob qhia ua ntej lawv tuaj yeem tso rau ntawm qhov chaw. Nws cov neeg muag khoom muaj ntau yam los ntawm cov neeg nyiam nyiam mus rau cov kws tshaj lij, nrog rau cov khaub ncaws loj tshaj plaws ntawm lub platform ua haujlwm los ntawm 20 txog 30 tus neeg.
Whatnot, zoo ib yam li eBay, pib hauv cov khoom sau tab sis pom chav nkag mus rau txhua hom khoom muag, nrog rau kev npaj yuav nthuav dav rau hauv hluav taws xob thiab cawv, npias thiab cawv. Nws kuj xav tsim cov yam ntxwv ntxiv uas ua rau lub app muaj kev sib raug zoo. Nws nyuam qhuav qhia cov lus ncaj qha, piv txwv li. Thiab thaum lwm lub tuam txhab tab tom ua haujlwm lossis ua haujlwm ntiav ntiav, nws npaj yuav ntiav lwm tus 100 lossis ntau tus neeg ua haujlwm nyob rau thaum xaus ntawm lub xyoo, nqa nws lub taub hau ntau dua 300.
Feem ntau hnub, LaFontaine ua haujlwm tawm ntawm nws qhov chaw ua haujlwm hauv Los Angeles, qhov twg Funko Pop cov khoom ua si thiab lwm yam khoom plig uas muaj txiaj ntsig zoo nkauj rau lub txee tom qab nws. Lub chaw ua haujlwm, tsuas yog taug kev 15 feeb los ntawm nws lub tsev, tseem nyob deb heev.
Tau qhov twg los: https://www.forbes.com/sites/laurendebter/2022/07/21/livestream-shopping-stays-hot-as-whatnot-takes-on-ebay-valuation-more-than-doubles-to- 37 billions /