Hom Kev Ua Neej, New York lossis Tsis Muaj Qhov Chaw, qhib thawj qhov chaw muag khoom mus tas li

Tshaj tawm hnub so, New York los yog Nowhere (NYON), lub npe nrov txoj kev ua neej uas paub txog nws qhov zoo, niaj hnub khaub ncaws, thiab khoom siv, tau qhib nws thawj qhov chaw muag khoom ruaj khov hauv Manhattan's Nolita, ciam teb SoHo, ntawm 250 Lafayette Street. Lub khw yog nyob rau hauv lub tuam txhab zoo, tucked ntawm cov hom digital xws li Frank thiab Oak, Allbirds, thiab Lively, thiab ntawm cov khw kas fes nrov Blank Street thiab La Colombe.

Lub hom phiaj nyiaj txiag tus kheej tau ua nws txoj hauv kev kom muaj koob meej nrog ntau tus neeg nyiam hnav, suav nrog Sarah Jessica Parker, Kate McKinnon, Hugh Jackman, thiab Tracy Morgan. Thiab tshwj xeeb, nyob rau hauv lub ntiaj teb no ntawm digitally haiv neeg hom thiab zam, nws tau mus txog profitability txhua xyoo txij li thaum nws nrhiav tau. Nws khiav nws cov lag luam muag khoom nws tus kheej, thiab nws cov neeg tsim muaj kev ntseeg siab hauv qhov kev txiav txim siab qhib lub khw tom qab muaj kev vam meej 6-lub hlis pop-up nyob rau hauv lig 2021 thiab thaum ntxov 2022, uas ua rau yuav luag tau nyiaj ntau npaum li hauv internet. "NYON tau txais txiaj ntsig zoo txij li hnub ib, thiab peb cov nyiaj tau los tau nce 100% xyoo dhau los txhua xyoo txij li pib xyoo 2020. Raws li cov nyiaj tau los ntawm cov pop-up - thiab nce kev sib tw thiab kev paub txog tam sim no thiab tom qab ntawd - peb cia siab tias peb qhov chaw nyob ruaj khov yuav ua kom tau nyiaj ntau npaum li peb lub khw online mus tom ntej. Thiab qhov no yog los ntawm kev tsim ntau dua li kev siv cov kev tshaj tawm digital raws li lub tswv yim kom tau txais cov neeg siv khoom tshiab, peb tau nqis peev hauv peb cov khoom lag luam, "kev sib koom co-founders Liz Eswein thiab Quincy Moore.

Tshaj li qhov zoo ntawm nws cov khaub ncaws, nws cov koob meej yog los ntawm nws txoj hlua khi rau New York City. Lub nroog uas cov neeg nyob hauv tam sim no nyiam, cov neeg nyob hauv yav dhau los xav tau, thiab cov neeg tuaj saib hwm. Cov khoom lag luam sawv cev ntau dua li qhov sib txawv lossis kev ua neej nyob; nws qhia txog tib neeg txoj kev sib raug zoo nrog lub nroog nto moo. Thiab tus qauv tsim ntawm lub khw yog txhais tau tias kom pom qhov ntawd nrog kev xav zoo li qub New York loft; tin ceilings, cib ntsa, ciam teb qiv los ntawm lub iconic Greek kas fes khob, lub checkout txee xim zoo li tus Pej thuam ntawm Liberty, thiab ntsuab tawv banquettes xim ntawm Central Park lub rooj ntev zaum.

“Qhov kawg [kawg] qhov tshwm sim yog qhov chaw tshwm sim los ntawm New York City nws tus kheej, tab sis nrog cov xim thiab cov khoom tsis tau xav txog. Yuav kom ua tiav qhov no, peb sib npaug txias thiab sov tones thoob plaws hauv qhov chaw. Cov xim palette yog kev tshoov siab los ntawm patina ntawm cov tsev qub hauv nroog, ci ntsa iab thaum lub hnub pib poob. Txawm koj nyob qhov twg nyob rau lub sijhawm ntawd, koj nyob ib puag ncig ntawm lub teeb kub, "hais tias Elizabeth Bolognino, tus tsim lub khw muag khoom.

Txawm hais tias tshwj xeeb, NYON yog ib qho ntawm ntau lub npe digital uas tau qhib lub khw txij thaum muaj kev sib kis. Qhov tseem ceeb, kev vam meej ntawm Leap, lub tuam txhab muag khoom thib peb thiab kev lag luam, yog qhov qhia txog cov khw muag khoom xav tau los ntawm cov khw muag khoom me me, digitally haiv neeg hom. Nws muaj yuav luag 80 qhov chaw qhib, nce 55 nyob rau lub Tsib Hlis xyoo no. Cov neeg siv khoom suav nrog cov khoom lag luam xws li Naadam, Third Love, Something Navy, thiab Goodlife. Ib yam li ntawd, lub zos New York maternity brand Emilia George nyuam qhuav qhib nws thawj qhov chaw muag khoom hauv Tribeca. Thiab Hanky ​​Panky, lub npe nrov poj niam lub tsho hauv qab, qhib nws thawj-puas standalone khw hauv Manhattan's West Village lub Yim Hli dhau los no.

Qhov kom zoo dua ntawm lub cev muaj zog tau nkag siab dav dav, suav nrog los ntawm NYON tus tsim, uas pom lub khw muag khoom ruaj khov no ua ib lub tswv yim rau cov neeg yuav khoom. Lub tswv yim ntawm lub khw ua haujlwm raws li daim ntawv tshaj tawm thiab tau txais cov neeg yuav khoom tshiab tsis yog tshiab. Ntau lub npe tau pom nws, thiab ntau cov kev kawm tau kawm txog nws. Piv txwv li, kev kawm saib ntawm Warby Parker cov ntaub ntawv qhia txog 80% ntawm cov neeg siv khoom hauv khw yog cov tshiab.

Qhov chaw yuav yog thawj ntawm ntau. Lub hom phiaj yuav qhib ntau lub khw muag khoom hauv thiab ib ncig ntawm tsib lub nroog, nrog rau qhov tshwm sim tom ntej hauv 2024. "Peb muaj peb lub qhov muag ntawm Flatiron thiab tsim ib qho chaw tshwj xeeb rau peb kev koom tes nrog NBA thiab New York Knicks. Kev muag khoom tsis yooj yim, tshwj xeeb tshaj yog nyob rau hauv New York, tab sis peb ntseeg hais tias nyob rau hauv ib tug hybrid qauv thiab yeej tsis tau xav tias NYON yog ib txwm DTC hom, "sib koom Eswein thiab Moore. Yog li, nyob twj ywm rau ntau ntxiv los ntawm NYON thiab tag nrho cov hom digital tawm muaj. Cov khw muag khoom rov qab thiab ua haujlwm rau lub hom phiaj tseem ceeb.