Koko's Cutting-Edge £ 70m Retail ntsib Media Sawv Rov Los

Lub hli dhau los, lub cim 122-xyoo-laus London lub tsev suab paj nruag Koko rov qhib dua tom qab kaw peb xyoos thiab lub sijhawm xya xyoo ntawm kev xeeb tub zoo rau kev yug me nyuam (£ 70m / $ 88m) transmedia reimagining. Nws yog ib qhov project uas zoo li yuav teeb tsa tus qauv tshiab hauv kev nthuav tawm suab paj nruag thiab kab lis kev cai suab paj nruag, nrog rau kev rov txhais cov cai ntawm kev koom tes ntawm cov neeg ua yeeb yam thiab lawv cov kiv cua.

Embodying peb tom qab kis thoob qhov txhia chaw, qhov tseeb-blurring lub sij hawm, nws leaps headlong rau hauv ob qho tib si kev ntshaw tshiab rau kev ua neej nyob thiab hedonistic IRL bonding tab sis kuj yog ib tug kiv cua-scape ntawm digitized desirability. Ntawm no, kev sib cuam tshuam virtual, livestreaming (tseem ceeb, Apple's
AAPL
Apple Music Live pub dawb kev hais kwv txhiaj streaming kev pab cuam tau pib nrog Harry Styles lub hlis no, suav nrog kev xaj ua ntej thiab kev sib tham sib txuas), crypto xav paub, XR ingenuity (nyob zoo, ABBAtars) thiab cov ntsiab lus ntawm qhov xav tau spin-off cov ntsiab lus muaj peev xwm sating tej thaj chaw deb appetites tau dhau los ua cov kab lis kev cai. catnip.

Ib sab ntawm cov theem tseem ceeb, rov qab ua qhov chaw ua haujlwm ya dav hlau, penthouse recording studios, bar, café rau showcasing cov txuj ci tshiab, cov tswv cuab lub club & tsev noj mov (nrog rau plaub plag tsev), cocktail bar (nyob rau hauv lub semi-dawb huv ambience ntawm lub historic tsev lub crowning dome), thiab ib pawg ntawm cov chav me me rau cov yeeb yam sib raug zoo, kuj tseem yuav muaj xov tooj cua thiab podcast chaw nres tsheb, ntau lub ntsiab lus nyob rau hauv, lub platform hosting cov ntsiab lus sib cuam tshuam, thiab ntau ntawm 'merchtainment' - inventive riffs ntawm qhov kev coj ua ntev ntawm kev muag cov khoom lag luam. suav nrog ib qho chaw muag khoom tswv yim nrog lub cev muaj peev xwm.

Tsis txhob hnov ​​​​qab txog NFT qhov chaw nthuav tawm (tsis hais txog suab paj nruag) hauv kev koom tes nrog ntiaj teb crypto-txiaj platform Luno txhawb kev pom cov kws kos duab zoo ib yam ua si nrog kev muaj tswv yim perimeters.

Cov Tsav Tsheb

Helmed los ntawm London-raws li xov xwm ua lag luam Olly Bengough, tus tsim ntawm Mint Entertainment Group (Bengough's thaum ntxov noughties kev koom tes nrog British EDM duo Groove Armada elasticated UK's Lovebox Music Festival los ntawm kev sib tw txhua hli hmo ntuj rau kev ua koob tsheej ntawm 50,000+ tus neeg txhua lub lis piam) kev hloov pauv yog qhov tshwj xeeb ballsy feat xav tias tsuas yog tsib xyoos dhau los London cov suab paj nruag nyob tau poob qis rau qhov sib npaug ntawm anemic; los ntawm 2016 lub nroog tau ua tim khawv poob ntawm 40% ntawm nws cov chaw suab paj nruag ua rau lub tuam tsev khw Selfridges hloov pauv ib ntus nws cov flagship 3,500 sq. ft 'Ultralounge' cov xwm txheej qhov chaw mus rau hauv qhov chaw suab paj nruag nyob.

Kev rov qab los tsim los tshawb nrhiav thiab rov kho dua qhov muaj tswv yim-kev lag luam axis rau lub tswv yim ntawm cov suab paj nruag thiab suab paj nruag-uas nyob ib sab kev lag luam hauv flux - txhawb los ntawm cov neeg tuaj saib nyob ntawm kwv yees li 45,000 ib hlis - ntawm no yog qhov xav tau los ntawm Koko:

Retooling Iconic Legacy

Koko (yav tas los Camden Palace thiab Lub Tshuab Suab paj nruag ntawm lwm cov monikers) yeej tsis yog ib lub club tsis tu ncua. Reveling nyob rau hauv lus dab neeg, ob qho tib si dawb huv thiab nefarious, nyob rau hauv thaum ntxov 1900's Qib II architecturally teev lub tsev tuav Charlie Chaplin; nyob rau hauv lub 70s nws yog ib tug hang-out rau punk lodestars xws li Clash, Sex Pistols thiab Jam; thaum nyob rau hauv lub 80s Madonna ua nws thawj UK gig nyob rau ntawd (thaum lub sij hawm tib lub xyoo caum nws yog infamously reputed mus rau qhov chaw kawg uas AC / DC's Bon Scott tau pom haus dej haus ua ntej nws tuag los ntawm cawv lom). Tub fuabtais, Kanye West, Lady Gaga, Amy Winehouse thiab Dave txhua tus tau ua nyob rau ntawd, nrog rau lub galaxy ntawm nce thiab / lossis ntau lub hnub qub niche.

Nws tau ua yeeb yam, qws, tshaj tawm lub tsev (rau BBC), disco mecca. Nws tseem yog lub teeb ci rau cov nthwv dej tshiab, rave, acid tsev thiab grime. Tsis hais txog ntawm incarnation nws yeej ib txwm tau steeped nyob rau hauv zeitgeist, uas yog lub hauv paus ntawm uas Bengough, uas yog hais txog nws tus kheej li Koko tus neeg saib xyuas, tab tom tsim nws cov kev sim, Web 3-era lom ze faj tim teb chaws:

"Peb yuav tsum xyuas kom meej tias peb khaws cov ntsuj plig thiab kev ua yeeb yam qub txeeg qub teg ntawm qhov chaw, tab sis nws yog tshooj tshiab thiab tus qauv ua lag luam tshiab. Peb xav tsim kho tshiab thiab tho kev, teb cov lus nug thiab ua ib feem ntawm kev sib tham txog qhov twg lub ntiaj teb yuav mus tab sis qhov no tsis zoo li kev pib ua haujlwm thev naus laus zis, peb yuav tsum lees paub yav dhau los thiab ua kev zoo siab rau qhov tob ntawm keeb kwm ntawm cov ntsiab lus. ntawm kos duab, kab lis kev cai, architecture, geography, qhov chaw. Peb muaj cov kws tshaj lij thiab cov kws tshaj lij ntawm ib sab tes thiab ntawm lwm qhov tshaj tawm xov xwm trailblazers thiab cov kws tshaj lij thev naus laus zis zoo li NFT tus tsim los tsim thiab faib cov ntsiab lus. "

Livestreaming Xya Txoj Kev: 360 ° Dab Neeg

Txhawb nqa kev nqhis dej rau kev tshaj tawm (hauv 2021, txawm tias Covid lockdowns easing, kwv yees li $ 3.76bn thoob ntiaj teb tau siv nyob rau hauv streaming apps, nce 57% Xyoo 2020), nws yog qhov tseem ceeb ntawm Koko tshiab, ua rau hauv xya chav - lub ntsiab theem, ya ntauwd, khw, café, chav ua noj theem, hais lus yooj yim style jazz bar & blues bar thiab penthouse studio.

Nws ua rau kev txiav txim siab seb lub suab paj nruag nyob li cas twb tau txais nws qhov kev hloov pauv rau - xav txog Epic Games thawj qhov kev hais kwv txhiaj virtual rov qab rau xyoo 2019, nrog npog EDM DJ thiab tus tsim tawm Marshmello, ua raws li cov ntaub ntawv ultra-hyped-obliterating Travis Scott hauv Fortnite xyoo 2020 , ces Lil Nas X hauv Roblox thiab txawm tias Justin Beiber ntawm Wave xyoo tas los.

Tab sis lub hom phiaj ntawm no hais tias Bengough yog txav mus los ntawm qhov tseem ceeb ntawm qhov kev tshwm sim tseem ceeb (qhia / theem) mus rau ntau theem kev paub uas yog qhov xwm txheej, piv txwv li, ua ntej, thaum lub sijhawm thiab tshaj tawm qhia (“Txhua tus neeg nyiam qhov kev pheej hmoo txuas nrog. ib qho kev tshwm sim loj, tab sis lawv kuj nyiam zaj dab neeg rov qab "); taug kev ntawm pej xeem thiab ntiag tug kev paub; los yog ntau yam kev ua yeeb yam.

Bengough piav txog qhov tom kawg li, "yuav luag zoo li ua yeeb yaj kiab ntau theem, txhua hmo. Los yog ib yam dab tsi uas los tsim cov ntsiab lus sib txawv ntawm cov paj ntoo - lub zog sib txawv rau ntau hom ntsiab lus. "

Debut Livestream's Crypto Sweeteners

Thawj qhov kev tshaj tawm rau Koko Studio (tom qab thawj zaug tshaj tawm hauv Arcade Fire's qhib hmo ua yeeb yam ntawm Amazon
AMZN
-yeej video streaming platform Twitch) tuaj ntawm kev vam meej British rapper Knucks, aka Ashley Nwachukwu, nrog rau lub lim tiam dhau los hauv kev koom tes nrog Luno suav nrog Bitcoin
BTC
poob.

Ntawm kev nkag, cov kiv cua uas tau muab rau Luno nrog Instagram ua ntej ua yeeb yam tau txais ib lub hnab yas, ob qho uas tau teeb tsa nruab nrab ntawm qhov yeeb yam raws li Knucks tshaj tawm qhov pub dawb. Txhua tus yeej tau txais ib feem peb ntawm bitcoin tam sim no muaj nqis £ 23k ($ 29k). Tshaj li nyiaj ntsuab hauv npib, cov neeg yeej muaj kev xaiv rov qab mus rau Koko rau qee qhov kev qhia cryptocurrency hauv-situ, ntxiv rau lub sijhawm los siv ib feem ntawm qhov khoom plig los nqis peev hauv cov peev nyiaj nrog tus txiv neej nws tus kheej, muab lub zeem muag ntev dua ntawm kiv cua kev koom tes.

Feem ntau ntawm Knucks 'tus kiv cua loj heev thiab mob siab rau lub hauv paus (tsis muaj ib tus neeg hauv thawj 30 kab uas tsis tuaj yeem di ncauj synch rau tag nrho cov npe teev) yog qhov tsis txaus ntseeg rau qhov kev hloov pauv tshiab - lub zog ntawm lwm txoj kev. nyiaj txiag tsis yog raws nraim ntawm lub siab thaum lub sij hawm tseem-buzzing throes tom qab-lockdown nyob kev lom zem - tab sis thaum cov plua plav settles tej zaum yuav xav paub ntau ntxiv.

Muaj yeej yuav tsum tau ua; Raws li Gen Z kev tshawb fawb network Imagen Insights, tsuas yog 30% ntawm nws cov zej zog "zoo siab rau cryptocurrency thiab lawv cov kev nqis peev hauv nws" vim muaj kev txhawj xeeb txog nws qhov xwm txheej tsis hloov pauv. Tom qab tag nrho, Gen Z yog ib pab pawg neeg ceev faj. Beckoning the unconvinced, cov neeg tuaj saib uas tsis yeej tau muab ib tug tshwj xeeb t-shirt nrog ib tug QR code loaded nrog ib feem ntawm ib tug bitcoin (£ 10) los ntawm Luno.

Cov ntsiab lus Tiered, Micro Payments & Virtual Tipping

Nrog rau qhov muaj peev xwm ntawm cov ntsiab lus tshiab muaj tswv yim tshwm sim nws puas xav txog tus qauv uas Koko yuav them rau qee qhov ntawm nws, tej zaum tiering rau ntau theem ntawm kev sib koom kiv cua? “Tej zaum, uas kuv tsis xav tias yog txoj haujlwm cynical. Nws yog txhua yam hais txog kev nrhiav kev sib pauv zoo, qhov twg cov neeg tuaj saib pom tias muaj txiaj ntsig thiab tom qab ntawd tso cai rau lawv lom zem rau lawv tus kheej. Peb ib txwm mus rau kev muaj tswv yim ua ntej, teb nrog tus qauv coj mus muag tom qab. "

Cov lus qhuab qhia nyob ib puag ncig cov kev paub ntawm cov khoom lag luam yog qhov ua kom sov. Xyoo tas los pom qhov tsim nyog ntawm US platform Tsuas Ntxuam - qhov chaw tso npe nrog tus sau npe nrov npe. Teb Chaws Asmeskas zam hom Rebecca Minkoff yog ib tus neeg siv khoom thaum ntxov, tab sis txog tam sim no ob peb tau ua raws li kev cai. Lub ntiaj teb nascent ntawm NFTs thiab cov metaverse, unencumbered los ntawm cov keeb kwm uas twb muaj lawm dhau los ntawm kev ua si yog qhov tseem ceeb dua los saib.

Piv txwv li, AnamXR, uas tsim cov kev paub dhau los, tam sim no tab tom ua haujlwm ntawm 'token-gating' project nrog cov khoom plig sib tw suab paj nruag uas txhais tau hais tias leej twg yog tus tswv ntawm pawg NFT yuav raug txheeb xyuas thaum nkag mus rau lawv lub platform thiab coj mus rau hauv ib qho kev mloog virtual. chav, deb ntawm tsis-crypto plebs.

Ntxuam & Fractional Ownership

Metaverse ib sab, Bengough hais txog Patreon thiab Amazon tus tswv nyob hauv video game streaming kev pabcuam Twitch (qhov twg cov neeg siv tuaj yeem hloov pauv ntawm cov kwj deg los ntawm plaub qhov kev xav sib cais nyob rau hauv tib lub qhov rais) raws li kev tshoov siab, qhia tias Koko kuj tseem tshawb txog qhov muaj peev xwm ntawm micro them nyiaj zoo li virtual tipping. "Cov kiv cua super xav tau txoj hauv kev los pab txhawb, xav tias lawv tuaj yeem yog ib feem ntawm lub sijhawm nrog lawv cov kws ua yeeb yam nyiam. Tej zaum yuav muaj, piv txwv li albums tshiab, qee yam ntawm cov tswv cuab feem. Ntev npaum li txhua tus xav zoo txog qhov xwm txheej nws tsis txawv ntawm kev muag khoom. "

In-House Creative: Concept Albums (Free) rau Txhua Tus

Tsim los ua ib lub Hoobkas ntawm Warholian ntau yam, txhawm rau txhawm rau txhim kho qhov muaj tswv yim tshiab Koko yuav ua lub tsev tsim khoom tsim tawm hauv tsev (cov thawj coj kos duab, kws yees duab, ua yeeb yaj kiab, kws tshaj lij suab) uas yuav txhawb nqa / nce qib kev ua si rau ob qho tib si megastar. cov neeg ua yeeb yam thiab cov hluas, cov neeg ua yeeb yam ywj pheej. Lub hom phiaj yog kev ywj pheej lub peev xwm rau kev sim - qhib lub qhov rooj rau ntiaj teb-chav tsim khoom tsim tawm tsis hais txog kev nkag mus rau cov peev txheej hauv ntiaj teb - ua raws li Koko tus ntsuj plig ntawm embracing avant-garde thiab cov neeg ua yeeb yam thaum ntxov nrog rau kev lag luam juggernauts.

Nws yuav yog qhov tseeb tshaj plaws rau qhov tam sim no qhov tseem ceeb tshaj plaws ntawm qhov pom lub tswv yim album, la Beyoncé rov qab rau xyoo 2013. Lub tswv yim tau txhawb nqa los ntawm cov neeg ua haujlwm tseem ceeb suav nrog Koko lub taub hau ntawm cov ntsiab lus suab, ex-Apple Music cov ntsiab lus ua haujlwm tshwj xeeb Meera Patel thiab cov renowned zaj duab xis & txheej xwm tsim tawm thiab Institut Français alumni Julien Plante mus rau nws cov artistic programming. "Kuv xav tias nws yog ib rooj plaub ntawm 'Kuv album tau poob, tam sim no kuv cov ntsiab lus yuav zoo li cas. Cov neeg tam sim no xav pom cov kws kos duab hla txoj kab. Qhov ntau txoj kab koj nyob rau hauv qhov ntau fascinating koj. "

Lub Platform Digital

Txog tam sim no, qhov tseem ceeb ntawm lub platform digital yuav los ntawm kev koom tes nrog kev tshaj tawm hauv Youtube (uas tau tshwm sim nrog kev ua tau zoo los ntawm Knucks tau hais tseg) tab sis nyob hauv lub ntsiab, sai-rau-tau-launched Koko app. Theem ob yuav pom Koko tsim nws tus kheej qhov chaw. Lub interface yog sau nqi raws li cov ntawv xov xwm style, pib thawb lub 50-60 txhua hli qhia ua ntej nthuav mus rau hauv cov ntsiab lus sib txawv ntawm cov ntsiab lus (nyob kwj thaum lawv tshwm sim, kaw qhia) nrog rau cov ntsiab lus ntev dua li cov ntawv sau cia thiab khw.

Lub Tswv Yim Khw

Qhov kawg tab sis tsis yog qhov tsawg kawg ntawm qhov chaw tseem yuav tsev lub tswv yim khw, tej zaum tsuas yog qhov chaw hauv qhov chaw ua kom zoo siab rov qab los ua ib daim ntaub dawb (zero nods rau Koko's historic essence). Cov neeg ua yeeb yam yuav siv qhov chaw los ua ke nrog lawv cov kev ua yeeb yam, ntawm kev ywj pheej ua raws li lawv nyiam, txawm hais tias yog siv lub peev xwm streaming los muag cov khoom hauv cov qauv ntawm cov neeg nyiam tshaj plaws hauv Teb Chaws Asmeskas app NTWRK ("QVC ntsib Comic-Con rau Gen Z" ), khw muag khoom uas yooj yim cuam tshuam lawv oeuvre lossis zoo nkauj npaum li cas lwm yam. Ua ntej yog lus Askiv EDM / nruas n bass duo Chase & Status, ua raws li DJ Honey Dijon, thiab Knucks.

Incubation Central

Bengough qhia tias lub tswv yim khw, thiab qhov tseeb yog li ntawd ntau thaj chaw ntawm Koko, tuaj yeem ua qhov chaw incubator, tshwj xeeb tshaj yog rau cov ntawv sau ua si nrog txoj hauv kev zoo tshaj plaws kom tau txais kev tuav ntawm kev lag luam txav ntawm xob laim ntawm Internet kab lis kev cai. Nws tsis tsim nyog xav tias Koko tuaj yeem tsim nws tus kheej, digital-thawj cov ntaub ntawv sau npe nws tus kheej: "Tag nrho cov chaw no muab lub tsev rau kev sim, siv lub zog nyoos, tsim ib sab thiab dhau ntawm qhov kev ua yeeb yam tseem ceeb."