Kohl's CEO tawm mus yog 'tsis tuaj yeem' tom qab xyoo ntawm kev muag muag muag

Anruab nrab mounting siab los ntawm cov neeg ua lag luam ua lag luam, xyoo ntawm kev muag khoom me me, cov nqi muag khoom muag thiab kev sim tuag-kawg muag kev lag luam, tej zaum tsis muaj qhov xav tsis thoob uas Kohl's CEO, Michelle Gass, tau txiav txim siab tawm hauv nws txoj haujlwm rau thaj chaw ntsuab.

Tus neeg muag khoom tau hais rau hnub Tuesday tias Gass yuav tawm hauv lub hlis tom ntej los koom nrog Levi Strauss, qhov chaw nws yuav hloov Chip Bergh ua tus thawj coj hauv 18 lub hlis tom ntej. Gass, 54, tau coj Kohl's txij li xyoo 2018.

Neil Saunders, tus thawj coj ntawm GlobalData lub khw muag khoom lag luam tau hais tias "Nws yog qhov tsis tuaj yeem zam tau tias Michelle tau tawm ntawm Kohl vim qhov ntawd kuv xav tias muaj kev ntxhov siab ntau rau nws thiab pawg thawj coj saib xyuas," Forbes. "Nws tau dhau los ua qhov nyuaj heev los ua txoj haujlwm ntawd thiab ua tiav cov phiaj xwm nws xav tau."

Gass, uas yav dhau los yog tus thawj coj ntawm Starbucks thiab tau txais txiaj ntsig zoo hauv kev lag luam rau nws lub peev xwm ua lag luam thiab kev lag luam, yuav tsum rov ua kom lub khw muag khoom lag luam tsis zoo. Txawm li cas los xij, nws tswj hwm tus neeg muag khoom niaj hnub no uas yog me dua, ob qho tib si los ntawm kev muag khoom thiab kev lag luam peev, dua li thaum nws coj. Nws cov khoom lag luam tau poob ib nrab ntawm nws tus nqi thaum nws tuav haujlwm.

Fredrick D. DiSanto thiab James Chadwick, cov thawj coj ntawm tuam txhab peev Ancora tau hais tias "Nws yog lub sijhawm tsim nyog rau lub tuam txhab los piv rau pab pawg thawj coj nrog kev txhim kho kev ua haujlwm thiab kev ua haujlwm muaj zog," said Fredrick D. DiSanto thiab James Chadwick, cov thawj coj ntawm tuam txhab peev Ancora, hauv tsab ntawv sau rau hnub Tuesday. Ancora, uas yog tus tswv 2.5% ntawm lub tuam txhab, tau txais kev txhawb nqa rau tus thawj coj tshiab uas tuaj yeem tsom mus ntxiv rau kev muaj cov nqi thiab kev loj hlob.

Lub khw muag khoom kuj tau raug kev nyuaj siab los muag nws tus kheej, tab sis ua ntej lub xyoo no taug kev deb ntawm kev yuav khoom nrog tus tswv ntawm Vitamin Shoppe, uas tau pib them $ 60 ib feem, muab nqi rau tus muag khoom ntawm $ 8 billion, ua ntej txo nws cov nqi rau. $53 ib share. Kohl cov Tshuag tsis tau tawg $39 txij thaum Lub Rau Hli.

Raws li Gass, Kohl's tau leaned hnyav rau hauv kev sib koom tes. Cov saw hlau pib lees txais Amazon rov qab los hauv nws lub khw hauv 2018, uas nws tau hais tias tau pab nws tau ntau lab tus neeg siv khoom tshiab. Nws kuj tau teeb tsa Sephora cov khw hauv ntau pua qhov chaw, tsom mus rau $ 2 nphom hauv kev muag khoom.

Nws tau nce ob npaug ntawm cov khaub ncaws hnav, muab ntau qhov chaw hauv khw muag khoom rau cov khoom lag luam xws li Champion, Nike thiab Adidas thiab ntxiv cov npe tshiab xws li Lands 'End thiab Toms Shoes. Nws tau nqis peev hauv nws 1,100 lub khw muag khoom, feem ntau yog nyob rau hauv cov chaw nres tsheb loj uas pom tau tias xav tau ntau dua li cov khw muag khoom, dov tawm hauv khw muag khoom rau kev txiav txim hauv online thiab sim nrog kev pabcuam tus kheej.

Nws yog ib qho nyuaj hais tias cov kev siv zog no tau them. Kev muag khoom tsuas yog poob qis thaum lub sijhawm Gass txoj haujlwm, poob ntawm $ 19.2 nphom hauv 2018 txog $ 18.5 nphom hauv 2021. Lub Yim Hli, tus neeg muag khoom tau hais tias tib-muag tau poob qis dua 7.7% nyob rau lub quarter thib ob thiab txiav nws cov lus qhia rau lub xyoo.

Kev nce nqi tau ua rau ntau tus neeg siv khoom thim rov qab los ntawm kev siv nyiaj, tus neeg muag khoom tau hais tias, sau tseg tias cov neeg tau txais txiaj ntsig nruab nrab uas tau txais nws lub khw muag khoom pheej yig tau mus ncig tsawg dua thiab siv tsawg dua rau cov khoom siv xws li khaub ncaws. Zoo li ntau lub khw muag khoom, nws kuj tseem yuav tsum muaj kev txo nqi loj hauv kev rau siab kom tshem tawm cov khoom muag ntau, ib qho kev ntsuas uas noj rau hauv cov txiaj ntsig.

Cov khw muag khoom lag luam tau ntsib kev sib tw hnyav nyob rau xyoo tas los no los ntawm cov khw muag khoom ceev ceev, cov khoom lag luam tawm thiab cov npe online. Txawm li cas los xij, lwm lub khw muag khoom tau zoo dua, nrog rau Macy's thiab Dillard qhov kev muag khoom loj hlob thiab cov txiaj ntsig xyoo no. Saunders tau hais tias "Kohl's tau ua lag luam. "Thiab qhov ntawd yog qhov teeb meem."

Ntawm Levi Strauss, Gass yuav ua tus thawj tswj hwm lub npe qub denim uas ua rau muaj kev vam meej rov qab los ua ib qho khoom plig. pej xeem tuam txhab hauv 2019 thiab tau qhib nws lub khw muag khoom. Zoo li Nike, nws tau dhau los ua kev nyiam muag khaub ncaws thiab lwm yam khoom ncaj qha rau cov neeg siv khoom, tsis yog tso siab rau cov khw muag khoom thiab lwm cov khw muag khoom. Tam sim no nws tsim 36% ntawm nws cov muag khoom los ntawm nws lub vev xaib thiab khw muag khoom, nce los ntawm 32% hauv 2016.

Gass yuav yog thawj tus poj niam coj lub tuam txhab 169 xyoo. Saunders tau hais tias, "Nws tej zaum yuav nrhiav tau ib ntus," thiab pom tseeb pom qee yam uas haum rau nws.