Kidults yog tus tsav tsheb loj tshaj plaws rau kev lag luam khoom ua si

Muaj ob yam uas ua rau kev lag luam khoom ua si ntab tam sim no: kev nce nqi thiab pab pawg neeg siv khoom hu ua "kidults."

Cov menyuam yaus ntawm lub siab yog lub luag haujlwm rau ib feem plaub ntawm tag nrho cov khoom ua si muag txhua xyoo, nyob ib ncig ntawm $ 9 nphom tus nqi, thiab yog tus tsav tsheb loj tshaj plaws ntawm kev loj hlob thoob plaws hauv kev lag luam, raws li cov ntaub ntawv los ntawm NPD Group.

ntsig txog kev nqis peev xov xwm

Cov pab pawg no, uas NPD txhais tau tias muaj hnub nyoog 12 xyoos thiab laus dua, tau ua haujlwm tsis tu ncua rau kev lag luam rau ntau xyoo, tab sis kev siv nyiaj tau nce ntxiv thaum muaj kev sib kis, ua rau muaj kev nce xyoo dhau los txawm tias muaj kev sib piv nyuaj.

Nws yog lub sijhawm tseem ceeb rau kev lag luam khoom ua si, ib yam nkaus, nrog rau lub caij so rau peb. Thaum kev muag khoom tau nce thoob plaws hauv pawg thawj coj saib xyuas kev ua si, kev sib tw thiab kev ua si thaum lub sijhawm muaj kev sib kis, thawj cuaj lub hlis xyoo 2022 tau pom 3% poob ntawm kev muag khoom. Cov nqi khoom ua si siab dua tau pab ntau dua cov kev poob no, vim tias cov nyiaj tau los ntawm kev muag khoom rau lub sijhawm dhia dhia 3%, NPD qhia.

Cov menyuam yaus, uas nyiam siv ntau dua ntawm cov khoom ua si, muaj kev hlub zoo rau cov cartoons, superheroes thiab cov khoom siv uas ua rau lawv nco txog lawv thaum yau. Lawv yuav cov khoom lag luam xws li cov duab ua, Lego teeb thiab cov menyuam roj hmab uas feem ntau yuav suav tias yog "rau menyuam yaus." Txawm li cas los xij, nyob rau xyoo tas los no, cov neeg tsim khoom ua si tau tsim cov khoom lag luam rau cov neeg siv khoom, paub tias qhov kev xav tau siab heev rau cov neeg laus tiam no uas tseem xav kom muaj kev lom zem.

Jeremy Padawer, tus thawj coj ntawm lub tuam txhab khoom ua si Jazwares tau hais tias "Lub ntsiab lus ntawm kev laus tau hloov zuj zus lawm," "Dab tsi nws tau txhais hais tias, ua ib tug neeg laus, yog los ua ib tug neeg muaj kev ntseeg siab, loj hauv zej zog. Thiab ua li ntawd koj yuav tsum ua kom pom nws txoj kev txawj ntse, kev xav, hauv txhua txoj kev. "

Nws tau hais tias "Tam sim no peb xav tias muaj kev ywj pheej ntau dua los qhia peb txoj kev nyiam ua ib feem ntawm peb cov neeg laus," nws hais.

Nyob rau hauv lub 70s thiab 80s, cov khoom ua si ua lag luam pib txav deb ntawm kev ua lag luam uas tsuas yog hais txog cov khoom tshiab tshiab tom ntej thiab tau txais kev tsim khoom ntau dua raws li kev lom zem franchises. Kom paub meej, muaj cov khoom ua si raws li cov yeeb yaj kiab thiab TV yeeb yam ua ntej lub sijhawm no, tab sis qhov no yog thaum tus qauv ncaws rau hauv siab.

"Hauv xyoo 1977, 'Star Wars' tau pib, thiab koj tau pib pom ntau yam khoom muaj ntawv tso cai ntawm cov khw muag khoom, qhov chaw uas peb tau ua kev zoo siab nrog cov khoom ua si thiab cov khoom sib sau ua ke, "Padawer tau hais.

Qhov no suav nrog cov khoom tsis yog khoom xws li cov ntaub pua txaj, tais diav thiab khaub ncaws.

"Thaum lub sijhawm, tus neeg tau txais kev pab yog yuav luag txhua tus menyuam," nws piav qhia. "Tab sis cov menyuam yaus uas tau yug los hauv 70s thiab 80s yog thawj tiam uas muaj ntawv tso cai ntau thiab ntau yam khoom no uas muaj rau lawv los ua piv txwv nrog. Thiab nws tsis yog qhov xav tsis thoob, tom qab ntawd cov menyuam yaus yog lawv cov 30s thiab 40s, uas lawv txuas ntxiv ua qauv qhia. "

Qhov kev sib tw kidulting no tau pib nce hauv qhov tseem ceeb nyob ib ncig ntawm kaum xyoo dhau los, raws li cov yeeb yaj kiab superhero thiab cov phau ntawv comic kab lis kev cai tau tawg mus rau hauv lub ntsiab. Nws tau dhau los ua qhov tsim nyog rau cov kab hauv qab ntawm cov tuam txhab khoom ua si hauv tsib xyoos dhau los, hais tias James Zahn, tus thawj coj ntawm "Cov Khoom Ua Si Phau Ntawv" thiab tus thawj coj loj ntawm "Cov Khoom Ua Si Insider."

Cov tuam txhab tsim khoom ua si xws li Lego tau txais cov neeg siv khoom no thiab tsim cov kab, feem ntau khi rau kev lom zem nostalgic, tsuas yog rau pawg neeg no. Hasbro's Dub Series rau cov nuj nqis ua, yog ib qho piv txwv tseem ceeb ntawm qhov no, coj mus rau qhov muaj siab rau cov khoom zoo Star Wars thiab Marvel sau. Txawm Mattel muaj kab los ntawm Barbie thiab Kub Log uas yog tsim tshwj xeeb rau pab pawg neeg ntawm cov neeg yuav khoom.

Cov tuam txhab khoom ua si tau pib tsim lawv tus kheej hauv TV thiab cov ntsiab lus yeeb yaj kiab kom txhawb nqa cov khoom ua si. Mattel tau tshaj tawm nws lub tuam txhab ua yeeb yaj kiab sab hauv thiab tau npaj tso tawm "Barbie" thaum Lub Xya Hli 2023 thiab Hasbro yuav eOne thiab yuav teeb tsa "Dungeons & Dragons: Honour Ntawm Cov Tub Sab" hauv kev ua yeeb yam hauv lub Peb Hlis.

Cov yeeb yaj kiab no yog tsis tsim rau cov menyuam yaus, es tsis txhob catering rau pawg laus ntawm cov neeg siv khoom ua si nyiam.

Lwm hom, xws li Txaus siab rau, yeej ib txwm catered rau cov neeg laus cov neeg sau khoom uas muaj kev sib haum xeeb nrog lawv cov menyuam yaus sab hauv.

Tab sis nostalgia tsis tas yuav raug khi rau cov cuab yeej kev txawj ntse.

Josh Shave, tus thawj coj loj ntawm kev lag luam rau Razor tau hais tias "Peb paub tias tiam neeg no ua haujlwm hnyav heev, tab sis thaum kawg ntawm hnub, lawv kuj xav muaj kev lom zem," said Josh Shave, tus thawj coj loj ntawm kev lag luam rau Razor.

Razor pib muag nws classic kick scooter hauv 2000. Tsis pub dhau rau lub hlis, lub tuam txhab tau muag ntau tshaj 5 lab units.

"Neeg nees nkaum xyoo tom qab, tag nrho cov menyuam yaus tau loj hlob," Shave tau hais tias, sau tseg tias Razor tau tsim hluav taws xob ntawm nws cov scooters thiab caij tsheb rau cov neeg no xwb.

Nws hais tias "Lub Razor Icon yog tus neeg laus version ntawm kick scooter, tab sis nws yog hluav taws xob," nws hais. "Kuv nyuam qhuav tau ua tiav nrog ib qho kev tshwm sim thiab txhua tus hais tib yam, 'Auj, kuv lub siab zoo, kuv zoo siab heev uas lawv tuaj nrog cov neeg laus no. Kuv zoo siab heev uas lawv tuaj txog qhov no ua rau kuv nco txog ...' thiab lawv yuav qhia kuv ib zaj dab neeg. "

Razor Icon, uas tuaj yeem ncav cuag 18 mais toj ib teev, muag rau $ 600 thiab yog ib feem ntawm lub tuam txhab kev sau dav dav ntawm cov khoom rau menyuam yaus. Kuj tseem muaj Rambler, coj mus rau lub retro mini lub cev muaj zog-tsheb tuam, uas zoo li lub tsheb kauj vab swoop los ntawm 60s thiab tuaj yeem ncav cuag 15.5 mais ib teev. Nws muag rau $660.

Zahn kuj tau taw qhia rau Kev Lom Zem yooj yim yog lwm qhov piv txwv ntawm lub tuam txhab hloov nws cov khoom ua si me me rau hauv cov khoom ua si tshwj xeeb rau cov neeg laus. Cov chaw tsim khoom ua si tau koom tes nrog Netflix los tsim cov qauv loj dua ntawm nws Lite-Brite teeb raws li "Txoj Cai Tsis Txaus Siab" uas tuaj yeem dai li kos duab. Nws raug nqi $100.

Zahn tau hais tias "Thiab ntau qhov uas peb pom tau nthuav dav thaum muaj kev sib kis thoob ntiaj teb vim tias tib neeg tau mus tsev thiab lawv rov tshawb pom kev ua si," Zahn hais.

Qhov kev sib txuas nrog kev xav tsis tau xaus nrog kev kaw.

Hauv 12 lub hlis dhau los xaus rau lub Cuaj Hlis, pawg menyuam yaus sawv cev rau 60% ntawm kev loj hlob duas hauv kev lag luam, txawm tias suav txog tsuas yog ib lub hlis twg ntawm kev muag khoom, raws li NPD's Checkout cov ntaub ntawv.

Juli Lennett, tus lwm thawj coj thiab tus kws pab tswv yim kev lag luam rau NPD's US cov khoom ua si xyaum hais tias "Yog li, nws tau dhau los ua cua daj cua dub loj heev."

Txawm li cas los xij, cov ceg txheem ntseeg tseem nyob siab rau kev lag luam khoom ua si thaum nws mus rau lub lis piam kawg ntawm lub xyoo.

Cov khoom muag tau yog qhov nyuaj rau cov khw muag khoom thoob plaws lub rooj tsavxwm. Cov saw hlau snafus tau hem tias yuav ua rau cov txee liab qab rau cov neeg yuav khoom hnub so xyoo tas los, ua rau ntau lub khw muag khoom loj los tiv thaiv lawv cov thawj koom ruam ntawm ntau npaum li cas cov khoom xaj thiab tau txais cov khoom xa tuaj ntxov dua li niaj zaus. Raws li cov khoom lag luam tau xoob, ntau cov khoom lag luam muaj ntau dhau, ua rau cov nqi txo qis dua li qhov xav tau poob qis.

Qee lub tuam txhab, xws li MGA Kev Lom Zem, uas yog cov chaw tsim khoom ntawm LOL Surprise menyuam roj hmab, tau txiav txim siab muab ntau yam khoom muag uas muag qis dua $ 15 txhawm rau txhawm rau ua rau cov niam txiv paub tus nqi ntau dua.

CEO Isaac Larian hais rau CNBC tias lub tuam txhab muaj txog 20 cov khoom muag uas muag ntawm $ 5 thiab $ 15 xyoo tas los. Xyoo no, muaj ntau tshaj 200.

Cov menyuam yaus, ntawm qhov tod tes, yog cov neeg siv khoom txaus siab vim lawv feem ntau txaus siab siv nyiaj ntau dua li lwm tus ntawm cov khoom rau lawv tus kheej.

"Tam sim no, cov neeg laus cov khoom ua si yog qhov laj thawj rau kev loj hlob hauv kev lag luam khoom ua si," Larian hais.