Kids Brand Hanna Andersson Launches Nws Tus Kheej Qhov Chaw Muag Khoom

Hanna Andersson, cov menyuam yaus lub npe hu ua cov khaub ncaws uas tau txais txiaj ntsig ntawm tes-kuv-downs thaum lawv loj hlob, tau pib lub khw muag khoom online.

Nws yog qhov tseeb yog qhov loj hlob ntawm cov khaub ncaws thiab zam hom tab tom nrhiav kom coj mus rhaub rau hauv kev lag luam muag khoom muag nrog lawv tus kheej muag khoom lag luam.

ThredUP, lub khw muag khoom hauv online uas tshaj tawm cov ntawv tshaj tawm txhua xyoo ntawm kev muag khoom lag luam, tau sau tseg hauv nws 2022 tsab ntawv ceeb toom tias cov chaw muag khoom lag luam muaj tswv lag luam tau tsav kev lag luam thib ob, nrog cov npe ntawm cov khw muag khoom thiab cov chaw muag khoom dhia los ntawm yim xyoo 2020 txog 30 xyoo 2021.

ThredUP cia siab tias lub khw muag khaub ncaws thoob ntiaj teb yuav loj hlob los ntawm 127% los ntawm 2026, mus txog $ 218 billion.

Lub Hanna Andersson khw muag khoom, hu ua Hanna-Me-Downs, yog tsim los ua kom yooj yim rau Hanna Andersson cov neeg siv khoom muag lossis yuav cov khoom ua ntej Hanna. Cov neeg muag khoom tuaj yeem xaiv tau them nyiaj ntsuab, lossis tau txais daim npav khoom plig Hanna Andersson.

Cov neeg muag khoom uas xaiv qhov khoom plig xaiv yuav tau txais credit rau 25% ntau dua li tus nqi muag ntawm cov khoom muag. Cov neeg xaiv nyiaj ntsuab yuav tau txais 70% ntawm tus nqi yuav khoom, piv rau cov nqi them los ntawm cov chaw muag khoom thib peb.

Lub vev xaib muab Hanna cov neeg muag khoom nkag mus rau cov duab thiab cov lus piav qhia ntawm cov khoom lag luam los ua cov npe, thiab nws qhia cov nqi muag khoom.

Lub xaib yuav pib muab cov khoom muag rau hnub no. Hanna Andersson yav dhau los tau qhib lub xaib rau cov neeg muag khoom kom tshaj tawm cov npe thiab tam sim no nws muaj ntau dua 1,500 cov npe ntawm cov khoom muag, raws li tus cev lus ntawm Hanna Andersson.

"Peb tab tom txuas peb cov neeg siv khoom thiab cov muag khoom, thiab pab txoj kev sib raug zoo," Jen Reed, Tus Thawj Saib Xyuas Kev Ncaj Ncees, thiab Tus Lwm Thawj Coj ntawm Ntiaj Teb Kev Lag Luam ntawm Hanna Anderson tau hais hauv kev xam phaj.

Lub hom phiaj yog los tsim lub vev xaib uas cuam tshuam nrog Hanna cov kiv cua thiab xav txog lub hom, Reed tau hais.

"Muaj ntau lub vev xaib Facebook thiab Instagram thiab lwm lub platform uas Hanna Andersson raug muag, tab sis qhov no xav tau rau peb cov neeg siv khoom tias nws yog Hanna site," nws hais.

Hanna Anderson koom tes nrog kev muag khoom tech tuam txhab Archive los tsim lub khw muag khoom online. Archive yog ib lub tuam txhab uas muaj hnub nyoog ob xyoos uas tsim cov kev pab cuam uas tso cai rau cov lag luam los koom nrog kev muag khoom hauv lawv cov lag luam. Nws tau tsim cov khoom muag rov qab rau 35 hom xws li The North Face, Marimekko, MMLaFleur, thiab Oscar de la Renta.

Hanna Andersson yog thawj cov menyuam yaus cov khoom lag luam hauv Asmeskas tau koom tes nrog Archive, Emily Gittins, CEO thiab co-founder ntawm Archive, tau hais hauv kev xam phaj.

Gittins tau hais tias "Peb zoo siab heev los mus rau hauv pawg no hauv Asmeskas," "Nws ua rau muaj kev nkag siab ntau thaum koj xav txog nws," nws hais. "Cov menyuam yaus pom tseeb tawm ntawm cov khaub ncaws, thiab koj yuav muaj cov neeg los tso rau hauv cov organically, tab sis yog tias koj tsis ua, lub sijhawm rov qab los rau lub npe thiab muag nws li ib feem ntawm lub zej zog ntawd zoo li ntuj."

Archive tshaj tawm lub hli tas los tias nws tau tsa $ 15 lab nyob rau hauv Series A nyiaj txiag uas yuav tso cai rau nws nthuav dav kom tau raws li qhov xav tau los ntawm kev loj hlob ntawm cov npe rau kev sib koom ua lag luam.

Hanna Andersson yog lub npe nrov thiab nrhiav-tom qab ntawm lwm lub khw muag khoom. Ntawm qhov chaw muag khoom Poshmark, piv txwv li, tam sim no muaj ntau dua 100 nplooj ntawv ntawm Hanna Andersson cov npe, thiab ze li 5,000 Hanna cov khoom muag.

Reed tau hais tias "Muaj ib lub lag luam tawm heev lawm," Reed hais. Nws tau hais tias "Qhov no yog peb muab cov kev pabcuam no rau peb cov neeg siv khoom thiab muaj tag nrho hauv ib qho chaw, tiv thaiv lawv tus kheej muag," nws hais.

Lub hom phiaj tau tsim nyob rau xyoo 1983 hauv Portland los ntawm Gun Denhart, leej niam uas xav muab cov menyuam yaus Asmeskas cov khaub ncaws hnav ntev ntev, nyiam paj rwb muag hauv nws haiv neeg Sweden.

Denhart lub hom phiaj yog los tsim cov khaub ncaws ruaj khov uas yuav dhau mus rau txhua tus menyuam hauv tsev neeg, thiab rau cov phooj ywg hluas thiab cov txheeb ze, thaum lawv loj hlob.

"Hanna-Me-Downs yog ib lo lus uas tau siv sab hauv ntawm Hanna thiab sab nraud tau ntau xyoo, yog li tam sim no muaj peev xwm rov pib dua nws ua ib feem ntawm peb cov hom yog qhov tseem ceeb, txhawb nqa peb cov lus zoo," Reed hais. .

Yav dhau los, lub tuam txhab tau muab sijhawm rau cov neeg siv khoom los yuav thiab muag cov khoom ua ntej los ntawm nws lub khw muag khoom lub cev. Lub tuam txhab tsis ua lag luam lub khw muag khoom, thiab tau rov qab mus rau nws cov hauv paus ncaj qha rau cov neeg siv khoom raws li cov khw muag khoom digital nkaus xwb.

Cov khoom lag luam nce ntxiv tau nrhiav kom muaj kev lag luam tawm thiab muag muag ob qho tib si raws li txoj hauv kev los txhawb kev ruaj khov, thiab ua ib txoj hauv kev txuas nrog cov neeg siv khoom uas twb muaj lawm thiab cov neeg siv khoom tshiab.

Archive tau tsim los tsim cov kev paub txog kev muag khoom rau cov hom lag luam vim tias "peb ntseeg tias cov khoom lag luam yuav tsum muaj kev paub dhau los ntawm kev tso cai rau lawv cov neeg siv khoom rov qab los thiab muag cov kev yuav khoom yav dhau los los ntawm lawv," Gittins tau hais. "Nws muaj txiaj ntsig ntau rau ob tus neeg yuav khoom thiab tus muag khoom hauv kev muaj nws los ntawm cov npe channel," nws hais. "Peb xav txog nrog txhua hom kev ua kom pom tseeb rau lawv thiab lawv cov neeg siv khoom."

Rau Hanna Andersson, Gittins tau hais tias, qhov kev txiav txim siab saum toj kawg nkaus tau ua rau nws yooj yim rau cov niam txiv tsis khoom los sau cov khaub ncaws muag. “Muab lawv cov duab qub, nqe lus pom zoo, npe, piav qhia. tag nrho cov ntaub ntawv ntawd yog li nws tsuas yog ob peb nias los sau ib yam khoom yog ib feem tseem ceeb ntawm qhov no, "nws hais.