Kia's Super Bowl Binky Dad Spot Beats GM, Stellantis Rau Kev Tshaj Tawm Web Traffic

Yog tias clicks qhia zaj dab neeg, cov tshuaj tiv thaiv rau plaub qhov kev tshaj tawm pib tshaj tawm thaum lub sij hawm Super Bowl ranged los ntawm meh mus rau yeah nrog ib tug mob siab rau txiv lub caij ntuj sov mus nqa nws tus me nyuam lub binky sparking qhov kev txiav txim siab tshaj plaws ntawm nws pib yuav thiab tshawb fawb qhov chaw. Tsheb.com.

Interestingly, qee lub npe uas tsis tau tshaj tawm tau txais txiaj ntsig los ntawm cov uas tau ua - tshwj xeeb, cov neeg tsim tsheb txhawb nqa tsheb hluav taws xob.

Txhawm rau ntes nws cov ntaub ntawv, Cars.com txheeb xyuas cov qauv tsheb khiav mus rau qhov chaw tshaj tawm cov qauv tsheb nyob rau hauv yim feeb ua ntej txhua qhov chaw tshaj tawm thiab dua yim feeb tom qab.

Cov txiaj ntsig tseem tsis tau nyob ze. Kia's "Binky Dad" qhov chaw rau nws Telluride X-Pro All-Terrain AWD SUV muaj cov neeg saib pounding cov yuam sij nrog nce 230% ntawm hom nplooj ntawv ntawm Cars.com. Qhov chaw muaj ib tug txiv siab-tailing nyob rau hauv nws Telluride los ntawm ib tug myriad obstacles ntawm so-caj dab ceev mus retrieve nws tus me nyuam "binky," ib tug pacifier. Nws rub nws, rov qab mus rau tus me nyuam thiab niam tsuas yog kom tus me nyuam nti tawm lub binky ntsuab raws li niam qhia rau tus me nyuam tsuas nyiam xiav.

"Nws yog qhov kev pom zoo ntawm cov neeg siv khoom nyob ib ncig ntawm lub neej hloov pauv loj rau cov txiv neej feem ntau," saib Cars.com tus thawj coj ua lag luam Jennifer Vianello hauv kev xam phaj. Cov niam txiv tsis txaus siab txog kev txav mus rau hauv lawv lub tsheb niam txiv, txawm tias lawv paub tias nws yog qhov tseeb. Yog li peb tau txais Telluride uas yog stylish. Lwm yam uas kuv tau mus tom ntej yog cov tsheb no muaj rau kev yuav khoom, uas ntau ntawm cov tsheb no tsis yog.

Kia's tsuas yog qhov chaw ntawm plaub uas tsis muaj lub tsheb fais fab.

General Motors Co.'s "Vim Li Cas Tsis Yog EV-GM x Netflix" txhawb nqa 50% dhia hauv kev khiav tsheb ntawm nws nplooj ntawv. Kev lag luam nthuav tawm cov yeeb yaj kiab ua yeeb yam Will Ferrell tsav GM Evs los ntawm cov yeeb yaj kiab los ntawm cov yeeb yaj kiab thiab cov yeeb yaj kiab streaming ntawm Netflix.

Txoj cai tom qab nrog 46% nce hauv kev tsheb yog qhov chaw rau lub tsheb tshiab hluav taws xob Ram 1500 REV lub tsheb thauj khoom hu ua "Electrification Premature." Cov kev lag luam ua raws li cov kev lag luam ubiqitous rau cov tshuaj erectile kawg, ua kom cov neeg saib thaum lawv tsav hluav taws xob RAM 1500 REV lawv yuav tsis khiav tawm, zoo zog ntxov ntxov.

Lwm cov khoom lag luam Stellantis tau pom ob peb tus neeg seev cev. Lub Jeep 4xe "Electric Boogie" featured tsiaj slithering thiab seev cev nyob rau hauv kev hais kwv txhiaj nrog lub zog ntawm hluav taws xob Jeep 4xe mus rau bopping neeg ntaus ntawm "Electric Boogie Woogie." Qhov chaw ntxim hlub tab sis nws tsuas yog txhawb nqa 13% nce hauv kev khiav tsheb ntawm lub npe Cars.com nplooj ntawv.

Thaum peb qhov chaw EV-themed tej zaum yuav tsis tau yeej ntau lub tsheb tshiab ntawm lawv cov hom 'Cars.com nplooj ntawv, lawv tau ua rau qee qhov txiaj ntsig zoo rau lawv cov neeg sib tw.

Piv txwv li, raws li Cars.com cov ntaub ntawv, thaum Ford Motor Co. tsis tau tshaj tawm txhua lub sijhawm thaum qhov kev ua si loj nws cov nplooj ntawv EV pom tau nce 118% hauv EV kev koom tes ntawm lub xaib los ntawm RAM's "Premature Electrification" ad thiab a 146% txhawb nqa ntawm Cars.com thaum lub sijhawm GM "Vim li cas tsis yog EV?" ad.

Tseeb tiag, nrog 75% ntawm nws pib tshaj tawm thaum lub sij hawm qhov kev ua si txhawb nqa tsheb fais Cars.com pom 21% nce hauv EV nplooj ntawv saib thoob plaws nws qhov chaw thiab apps.

"Hauv kev tshaj tawm feem ntau muaj qee yam uas koj paub, hu ua hauv kev lag luam, cov nyhuv halo yog li tsis yog atypical rau ib hom npe hauv ib pawg kom halo lwm lub npe thaum lawv tshaj tawm," said Vianello.

Oddest ntawm txhua yam yog lub pob Tesla tau txais los ntawm lwm lub hom phiaj EV. Lub tsheb fais fab tau pom 26% nce thaum lub sij hawm Jeep's "Electric Boogie" thiab, tsis cuam tshuam rau ib hom kev lag luam, 29% pob thaum Tesla CEO Elon Musk tau qhia hauv qhov chaw.

"Kuv xav kom meej meej, koj paub, qhov peb pom hauv qhov ntawd yog Tesla txuas nrog rau cov neeg siv khoom xav nrog kev lag luam tsheb hluav taws xob. Yog li ntawd yog qhov ua tau zoo tiag tiag zaj lus qhia rau Tesla tias rau lub sijhawm tsawg kawg lawv yuav tau txais txiaj ntsig los ntawm kev txaus siab hauv kev lag luam tsheb hluav taws xob. Raws li lawv cov neeg sib tw tsim lub tsheb hluav taws xob tshiab, Tesla tej zaum yuav pom nws tus kheej hauv qhov kev txiav txim siab ntau dua li qhov tsis tau, "saib Vianello.

Yog li nws puas tsim nyog rau tus kws tsim khoom lag luam txhawm rau tshem tawm ntau lab los tshaj tawm hauv Super Bowl thaum lub tuam txhab zoo li Tesla tau qhab nia pub dawb los ntawm qhov xwm txheej ntawm nws tus thawj coj tsis sib haum xeeb tsuas yog tshwm sim?

"Kuv xav hais tias feem ntau, cov lus teb rau Super Bowl tshwj xeeb tseem yog yog," hais Vianello. "Yog tias nws yog qhov chaw ua tau zoo, kuv txhais tau tias, Kuv tsis tas yuav paub yog tias kuv ntseeg tias qhov ntawd yog kev siv nyiaj zoo rau txhua qhov chaw pib uas peb pom. Kuv xav kom meej tias nws yog rau Kia. "

Tau qhov twg los: https://www.forbes.com/sites/edgarsten/2023/02/13/kias-super-bowl-binky-dad-spot-beats-gm-stellantis-for-sparking-web-traffic/