Kellogg Tshuag nce 5%: kev tswj hwm tshaj tawm kev lag luam sib cais

Kellogg Food Company (NYSE: K) npaj tsim cov tuam txhab cog qoob loo, khoom noj txom ncauj, thiab cov khoom noj sib cais. Cov chaw tsim khoom ntawm Pob Kws Flakes, Froot Loops thiab Tshwj Xeeb K cereals npaj yuav faib lub tuam txhab rau hauv peb qhov kev lag luam lag luam sib txawv.

Lub tuam txhab tshaj tawm tias nws tab tom cais nws cov npe cog me me thiab nws cov khoom lag luam North America-raws li kev lag luam hauv ob lub tuam txhab sib txawv, tawm hauv lub tuam txhab loj hlob sai uas yuav tsom mus muag khoom noj txom ncauj thoob ntiaj teb.

Puas yog koj tab tom nrhiav kom tau cov xov xwm ceev, kub-cov lus qhia thiab kev tsom xam kev ua lag luam?

Sau npe rau Invezz cov ntawv xov xwm, hnub no.

Cov lus hais txog kev tswj hwm 

Kellog Tus Thawj Coj Tus Thawj Coj, Steve Cahillane, tau hais tias:

Cov kev lag luam no txhua tus muaj lub peev xwm tseem ceeb nyob ib leeg, thiab kev ua kom pom tseeb yuav ua rau lawv coj tau zoo dua lawv cov peev txheej rau lawv qhov tseem ceeb ntawm cov tswv yim tseem ceeb. Nyob rau hauv tas li ntawd, txhua lub lag luam yuav tsum tsim kom muaj nuj nqis ntxiv rau txhua tus neeg muaj feem xyuam, thiab txhua tus yog qhov chaw zoo los tsim lub sijhawm tshiab ntawm kev tsim kho tshiab thiab kev loj hlob.

Kellogg's, uas tseem yog tus tswv ntawm cov chaw tsim khoom noj khoom haus, MorningStar Farms, tau thov tias cov tuam txhab tshiab, tseem tsis tau muaj npe yuav tsum ua haujlwm thaum kawg ntawm 2023.

Lub tuam txhab cov khoom noj txom ncauj thiab cov khoom noj khoom haus coj los muag txhua xyoo ntawm kwv yees li $ 11.4 billion thiab $ 2.4 billion raws li. Kev lag luam cog qoob loo tsim tawm txog $ 340 lab hauv kev muag khoom. Lub tuam txhab hais tias nws yuav txav nws lub hauv paus chaw haujlwm mus rau Chicago los ntawm Battle Creek Michigan. Txawm li cas los xij, lub tuam txhab khoom noj txom ncauj yuav tuav ob lub HQs hauv ob lub nroog.

Kev faib ua lag luam 

Kellogg peb lub tuam txhab lag luam thoob ntiaj teb hauv Middle East, Asia, Latin America, thiab Europe yuav nyob hauv lawv qhov chaw tam sim no.

Cov tuam txhab thoob ntiaj teb tau pib sib cais ntawm tus nqi siab heev, suav nrog cov nyiam Johnson & Johnson, IBM thiab General Electric. Txawm li cas los xij, nws tsis tshua pom cov neeg tsim khoom noj khoom haus thiab cov neeg tsim khoom ua qhov sib cais.

Adam Crisafulli, tus kws tshuaj ntsuam xyuas nyiaj txiag rau Vital Knowledge, tau hais tias:

Cov kev sib cais zoo ib yam li Kraft-Mondelez kev sib cais uas yog cov khoom muaj nqis loj dua (hauv qhov no 'khoom noj txom ncauj thoob ntiaj teb') raug tshem tawm los ntawm kev loj hlob qeeb ("North America cereal").