K-pop ntxhais pab pawg BlackPink ua yeeb yam ntawm Lub Sijhawm Late Show nrog James Corden tawm hnub Thursday, Plaub Hlis 18, 2019. (Duab los ntawm Terence Patrick / CBS ntawm Getty Images)
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Tus creator tom qab lub new exchange-trading fund tsom rau kev hloov pauv thoob ntiaj teb cov kiv cua ntawm Kaus Lim Kauslim cov ntsiab lus rau hauv kev nqis peev yog qhov zoo hauv nws qhov chaw.
Txij li thaum nws pib lub Cuaj Hlis 1, lub KPOP thiab Korean lom zem ETF tsis tau ua tau zoo - tsis ntev los no ua lag luam ntawm New York Tshuag Txauv Arca ntawm $ 15.05 - kwv yees li 23% poob los ntawm nws qhov debut. Qhov ntawd yog nyob rau hauv txoj kab nrog tag nrho Kospi Performance index tau poob ntau dua 20% xyoo no.
Tab sis Jangwon Lee, tus thawj coj ntawm CT Investments thiab Contents Technologies thiab tus tsim ntawm ETF, muaj kev cia siab txog kev lag luam hauv Kauslim kev lom zem txawm tias qhov kev xav tsis zoo rau kev lag luam thoob ntiaj teb.
Lee hais hauv kev xam phaj nrog CNBC, hais tias "kev siv cov ntsiab lus, tshwj xeeb tshaj yog cov digital, kuj tseem muaj peev xwm nyob thoob plaws hauv kev lag luam kev lag luam thiab kev lag luam nyiaj txiag thiab lub sij hawm ntev," Lee hais hauv kev sib tham nrog CNBC, ntxiv tias nws "tau dhau ob peb lub lis piam nyuaj thoob plaws txhua chav kawm khoom vaj khoom tsev" txij li thaum lub peev nyiaj pib.
Shares ntawm Kauslim kev lom zem tuam txhab uas muag tau underperforming zuag qhia tag nrho, nrog YG Entertainment tus nqi Tshuag poob ib ncig ntawm 26% xyoo-rau-hnub thiab Hybe nqis ntau tshaj 64% xyoo-rau-hnub.
"Peb thaum kawg ntseeg tias qhov kev ua tau zoo hauv qab ntawm cov tuam txhab hauv peb ETF yuav muab lub zog ntxiv rau kev nyiam qhov kev thov los ntawm cov neeg lag luam thoob plaws ntiaj teb," nws hais.
Peb tab tom pom ib qho kev cuam tshuam hauv K-pop thiab K-cov ntsiab lus maj mam tau txais cov xwm txheej tseem ceeb thoob ntiaj teb los ntawm dab tsi yog ntau yam kev coj noj coj ua yav dhau los.
Jangwon Lee
CEO ntawm CT Investments
KPOP ETF hais rau nws website hais tias nws muab "kev tsom mus rau Kaus Lim Kauslim Cov tuam txhab sau npe koom nrog hauv kev lag luam lom ze thiab kev sib tham sib xov xwm & kev lag luam kev pabcuam." Cov nyiaj no yog 30-Tshuag Performance index, uas suav nrog cov tuam txhab kev lom zem uas tswj hwm pawg xws li BTS, BlackPink, thiab Ob zaug - lawv cov koom haum yog HYBE, YG Entertainment, thiab SM Entertainment.
Nws kuj suav nrog cov neeg tsim cov ntsiab lus xws li Studio Dragon, uas tsim cov koob ntaus "Tsaws tsaws saum Koj” thiab cov tuam txhab platform xws li AfreecaTV, los ntawm qhov uas qee qhov livestream lawv tus kheej ua si video games thiab noj mov.
"Peb ntseeg tias nws tseem nyob rau hauv nws lub sijhawm thaum ntxov tau muab tias peb tab tom pom qhov cuam tshuam hauv K-pop thiab K-cov ntsiab lus maj mam ua cov xwm txheej tseem ceeb thoob ntiaj teb los ntawm dab tsi yog kev coj noj coj ua yav dhau los," nws hais.
K-pop ntxhais pawg Ob zaug ntawm JYP Kev Lom Zem ntawm Yes24 Live Hall thaum Lub Plaub Hlis 22, 2019, hauv Seoul, Kaus Lim Qab Teb. Shares ntawm Korean lom ze tuam txhab uas muag tau underperforming tag nrho.
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Pent-up thov
Lee ntawm CT Investments thiab Contents Technologies tau hais tias cov ntsiab lus muaj tswv yim ua lag luam uas cov nyiaj no ua rau cov neeg ua lag luam thoob ntiaj teb yuav vam meej nyob rau lub sijhawm ntev, nrog ciam teb rov qhib thiab cov teb chaws xws li Kaus Lim Qab Teb thiab Nyiv tshem tawm kev cais tawm thiab kuaj cov cai rau cov neeg ncig tebchaws.
"Muaj qhov kev thov tseem ceeb ntawm cov kiv cua uas twb muaj lawm thiab cov kws ua yeeb yam K-pop tau txhob txwm tso tawm cov nkauj tshiab nyob rau lub sijhawm rov qhib," nws hais ntxiv, ntau pab pawg neeg ua yeeb yam tsis ntev los no tau rov pib lawv qhov kev mus ncig thoob ntiaj teb thiab kev hais kwv txhiaj.
Tus kws tshuaj ntsuam nyiaj txiag Lee Ki-hoon ntawm Hana Financial Group tau hais tias tus kabmob kis thoob qhov txhia chaw tau ua pov thawj tias hom tau txais txiaj ntsig los ntawm nws txoj kev lag luam suab paj nruag yog "lub tswv yim pom" ntau dua, raws li pom los ntawm nws qhov kev tshaj tawm xov xwm.
"Nws cov kiv cua thoob ntiaj teb tau pom qhov cuam tshuam los ntawm cov pab pawg xws li BTS thiab BlackPink, vim lawv yog cov neeg tau txais txiaj ntsig ncaj qha ntawm YouTube - nws tsis txwv raws sijhawm lossis qhov chaw," Lee Ki-hoon tau hais hauv tsab ntawv tshaj tawm Lub Kaum Hli.
BangtanTV, ib qho ntawm BTS 'YouTube channel, muaj 71.5 lab tus neeg rau npe, thaum BlackPink tus channel muaj 82.7 lab subscribers.
BTS ua yeeb yam ntawm qhov chaw thaum lub sijhawm 64th Txhua Xyoo GRAMMY Awards ntawm MGM Grand Garden Arena thaum Lub Plaub Hlis 3, 2022 hauv Las Vegas, Nevada.
Johnny Nunez | Getty Images Kev Lom Zem | Cov duab Getty
'Long-term ntseeg'
Goldman Sachs kwv yees cov nyiaj tau los ntawm kev lag luam suab paj nruag thoob ntiaj teb yuav ncav cuag $ 131 nphom los ntawm 2030 - ntau dua ob npaug ntawm $ 62 nphom rau 2017 - ntxiv tias streaming yuav txhawb kev lag luam kom sau tau siab.
CT's Jangwon Lee zoo ib yam li kev cia siab, ntxiv tias nws yog "cov neeg ntseeg ntev" hauv K-pop qhov kev xav hauv kev lag luam dav.
Lee hais tias "K-pop kiv cua koom nrog thoob plaws ntiaj teb yog cov khoom siv ntau dua li ntawm lwm hom kev ntsuas, xws li kev sib tham hauv xov xwm thiab kev muag khoom lag luam suav nrog kev muag album lub cev," Lee hais.
"Peb ntseeg tias yuav muaj kev hloov pauv siab ntawm cov kiv cua los ua cov tswv cuab hauv cov tuam txhab uas lawv nyiam ua yeeb yam koom nrog," nws hais.
Hauv lub sijhawm ze dua, Lee ntawm Hana Nyiaj Pab Pawg tau hais tias Hybe, pab pawg tom qab BTS, tuaj yeem txo qis qee lub sijhawm nyob rau lub Kaum Ob Hlis, thaum pab pawg cov phiaj xwm rau npe hauv Kaus Lim Qab Teb cov tub rog tau ua tiav.
Lee ntawm CT tau hais tias lub koom haum tau lees paub tias pawg yuav mus tom ntej nrog nws cov phiaj xwm kev sau npe txhais tau tias tshem tawm qee qhov tsis paub tseeb.
Lee tau hais tias, "Ib qho tseem ceeb tshaj tawm tau raug tshem tawm," Lee hais ntxiv tias kev tsom mus rau cov tub ua lag luam tam sim no "hloov mus rau lwm qhov kev cia siab rau kev loj hlob thoob plaws nws txoj kev lag luam."
Tau qhov twg los: https://www.cnbc.com/2022/11/07/k-pop-etf-creator-says-korean-content-is-at-an-inflection-point.html