Lub Xya Hli Cov Khw Muag Khoom Loj Loj Tab sis Kev Zoo Nkauj Thiab Kev Noj Qab Haus Huv tseem nyob hauv qeb sab saum toj

Teb Chaws Asmeskas Kev Suav Neeg Suav Neeg tso tawm Lub Xya hli ntuj muag khoom muag, uas tseem tsis tau hloov pauv piv rau Lub Rau Hli (hloov raws caij nyoog). Kev muag khoom tsis nyob hauv khw, suav nrog hauv online, nce 2.7% ntawm lub hli dhau los. Jonathan Silver, tus tsim thiab CEO ntawm Affinity Solutions, tau hais tias, "Nrog rau cov khw muag khoom muag yog tiaj tus lossis nce me ntsis yog tias koj tsis suav nrog roj thiab kev yuav khoom, peb tseem pom cov neeg siv khoom qab los siv txawm tias muaj teeb meem nyiaj txiag zoo li lub raj mis caj dab thiab ntau dua. tshaj li kev nce nqi ib txwm muaj. " Thaum lub khw muag khoom muag tau tiaj tus piv rau Lub Rau Hli, kev mus ntsib hauv khw muag khoom tau nce ntxiv, qhia tias cov neeg yuav khoom tau mus ncig ntau dua rau lub khw muag khoom.

Kev zoo nkauj thiab kev noj qab haus huv tseem muaj zog

Lub hli mus ntsib cov khw muag khoom zoo nkauj thiab chaw ua si tau nce txhua lub hlis ntawm 2022 piv rau xyoo tas los. Thaum Lub Xya Hli, kev mus ntsib tau nce 4.5% piv rau xyoo 2021 thiab 27% siab dua li kev kis tus kabmob ua ntej. Shira Petrack, tus thawj tswj hwm kev lag luam ntawm Placer.ai, tau hais tias, "Txawm hais tias qee qhov kev mus ntsib kev loj hlob yog tsav los ntawm kev nthuav dav ntawm cib-thiab-mortar, kev nce hauv ko taw kuj tseem cuam tshuam qhov kev thov rau cov khoom zoo nkauj uas tseem tsis cuam tshuam los ntawm cov kev poob qis hauv cov neeg siv khoom siv dav dua. "

Ko taw tsheb mus rau cov yeeb yaj kiab ua yeeb yaj kiab tau nce thaum Lub Xya Hli 2022, nrog kev mus ntsib nce 72% piv rau lub Peb Hlis 2022 hauv paus. Petrack tau hais tias, "Kev ua tiav ntawm cov yeeb yaj kiab ua yeeb yaj kiab thiab qeb kev zoo nkauj thiab spa qhia tias, txawm tias muaj kev sib tw, cov neeg siv khoom tseem txaus siab siv nyiaj rau cov khoom tsis tseem ceeb thiab cov kev pabcuam."

Cov luv nqi thiab cov khw muag nyiaj duas pom tau tias muaj kev mus xyuas lub khw muag khoom ntxiv

Raws li Placer.ai lub quarter Performance index ntawm khw muag khoom, luv nqi thiab nyiaj daus las mus ntsib khw muag khoom tau nce txhua lub lim tiam txij li lub Plaub Hlis. Raws li cov neeg siv khoom txuas ntxiv xav tias qhov nyem ntawm kev nce nqi, cov neeg siv khoom paub txog tus nqi tab tom nrhiav rau ntu luv nqi kom them tus nqi siab dua. Cov tus nqi siv qhov Performance index, thaum lub Xya Hli Ntuj piv nrog lub hli dhau los, pom tias nce 8.5% (qhov nruab nrab ntawm txhua yam khoom) rau 12 lub hlis ntsuas, xyoo dhau los. Silver tau hais tias, "Lub caij yuav khoom rov qab rau tsev kawm ntawv no, cov niam txiv, tshwj xeeb tshaj yog nyob rau hauv cov nyiaj tau los qis rau nruab nrab, tab tom tsom mus rau cov hauv paus ntsiab lus thaum tseem ua lag luam rau cov khw muag khoom pheej yig dua thaum muaj kev nce nqi ntxiv."

Ethan Chernofsky, tus lwm thawj ntawm kev lag luam rau Placer.ai, tau tham txog yuav ua li cas txo nqi thiab cov khw muag khoom duas feem ntau pom qhov tseem ceeb tshaj plaws nyob rau hauv kev mus ntsib thaum lub Kaum Ob Hlis thaum cov neeg yuav khoom mus xyuas cov lag luam hauv kev tshawb nrhiav cov khoom plig nyiaj so koobtsheej thiab cov khoom noj tog. Kev hloov pauv hauv kev mus ntsib piav qhia txog kev poob qis ntawm thawj peb lub hlis twg ntawm 2022 thiab lub quarter thib plaub ntawm 2021. Cov khw muag khoom mus ntsib cov nqi luv nqi yuav tsum nce ntxiv thaum lub caij so.

Chernofsky tau hais tias, "Raws li cov neeg siv khoom xav kom ncav cuag lawv cov peev nyiaj, cov khw muag nyiaj daus las thiab luv nqi yuav zoo li txuas ntxiv pom cov lej tsheb nce siab hauv ib nrab xyoo 2022."

Cov neeg siv khoom txuas ntxiv siv online

Kev muag khoom tsis yog khw muag khoom (tsis hloov raws caij nyoog) rau lub xyoo tau nce 16.5% piv rau 2021, nrog rau Lub Xya Hli nce 29.6%. Piv nrog rau qib kev sib kis ua ntej (2019), kev muag khoom tsis yog muag tau nce yuav luag 60%. Cov neeg siv khoom tab tom yuav khoom hauv online thiab tau txais txiaj ntsig los ntawm ntau lub khw muag khoom 'kev yuav-on-line-nco-hauv-lub khw nta. Nyem-thiab-nco Kev muag khoom tau kwv yees kom ncav cuag $ 96 nphom hauv 2022, nce 19.4% ntawm xyoo tas los.

Cov nqi roj qis dua yuav roj rov qab-rau-tsev kawm ntawv (BTS) muag, suav nrog hauv online. Paj Rwb IncorporatedBTS daim ntawv tshaj tawm qhia tias 38% ntawm cov niam txiv tau tshawb fawb txog kev yuav lawv cov khoom BTS hauv online. Daim ntawv tshaj tawm tau hais tias qhov xwm txheej kev lag luam tam sim no thiab kev nce nqi cuam tshuam 85% ntawm cov neeg teb 'BTS yuav khoom. Thaum cov nqi thoob plaws txhua pawg tau nyob twj ywm rau lub Rau Hli, cov nqi hauv online tau poob rau thawj zaug xyoo no.

cov Adobe Digital Price Index (DPI) qhia Lub Xya Hli raws li thawj lub hlis e-lag luam nkag mus rau deflation tom qab 25 lub hlis sib law liag ntawm kev pheej hmoo nyiaj txiag online. Raws li tsab ntawv ceeb toom, feem ntau ntawm cov pawg tau taug qab los ntawm DPI (14 tawm ntawm 18) tau pom lub hli dhau ib hlis (MoM) tus nqi txo thaum Lub Xya Hli, thiab muaj tag nrho cov nqi online txo qis ntawm 1% xyoo dhau xyoo (YOY).

Feem ntau cov khw muag khoom ntu tseem muaj zog

Xyoo-rau-hnub (YTD) cov khw muag khoom muag khiav los ntawm Lub Ob Hlis mus txog Lub Xya Hli (tsis hloov raws caij nyoog) tau nce 9.9% piv rau xyoo dhau los, nrog rau cov qeb sab saum toj ntawm cov roj av nce 40.8%, tsis yog khw muag khoom suav nrog online nce 16.5%, thiab khoom noj khoom haus nce 7.4%. Cov khw muag khoom lag luam poob qis, nrog kev muag khoom poob qis 0.5%. Rau Lub Xya Hli, cov khw muag khoom lag luam tau muaj kev cuam tshuam nrog kev muag khoom ntawm yuav luag 9%.

Inflationary pressures nyob ruaj khov

Qhov thib ob ib nrab ntawm 2022, uas pib thaum Lub Yim Hli rau feem ntau cov khw muag khoom, yuav txuas ntxiv txhawb kev tsis txaus ntseeg hauv cov neeg siv khoom siv. BTS kev muag khoom tuaj yeem nce ntxiv raws li ntau tus tub ntxhais kawm rov qab mus rau chav kawm puv sijhawm (piv rau cov chaw taws teeb), thiab tus nqi yuav txuas ntxiv txo raws li cov khoom lag luam ntau dhau. Cov khoom lag luam theem thoob plaws txhua pawg tau nce 15% hauv lub Tsib Hlis piv rau xyoo tas los, nrog cov khw muag khoom luv nqi nce 30% thiab cov khw muag khoom muag nce 17%, tsav tsheb ntau lub khw muag khoom kom txo nqi kom txav cov khoom muag.

Silver tau hais tias, "Txoj kev nce xyoo ib xyoos qhia peb tias kev lag luam rov qab los, txawm hais tias nws nyuaj rau kev paub tseeb tias thaj chaw twg tau rov zoo dua sai dua li lwm tus vim tsis tau muaj cov neeg siv khoom tawg paj ntau dua, thiab cov ntsuas kev lag luam dav dav feem ntau. tsis txaus los nkag siab txog kev hloov pauv tus cwj pwm ntawm cov neeg siv khoom thoob plaws ntu. "